The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AvaiBook shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, AvaiBook users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | AvaiBook |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
| Segment | AvaiBook |
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
| Segment | AvaiBook |
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing between AvaiBook and Counter hinges on your hotel's specific needs. Both aim to simplify property management but differ significantly in their target markets, feature sets, and maturity. AvaiBook offers a broad, all-in-one platform with extensive integrations, while Counter focuses on ease of use and automation specifically for hostels. Which one aligns better with your operational priorities?
The decision becomes clearer when considering the scale of your hotel and the features that matter most. If your property requires a comprehensive PMS with multi-region support and advanced reporting, AvaiBook might be appealing. Conversely, if your team values simplicity, mobile management, and automation, Counter could be the better fit.
Counter has amassed 54 reviews over the past six months, with a high overall rating of 4.73/5, a customer support score of 4.96/5, and a likelihood to recommend of 91%. These recent, detailed reviews demonstrate consistent performance and strong user satisfaction. AvaiBook, with no recent reviews and a 0/5 rating, provides no current data to support its efficacy.
Given the recent and plentiful feedback, Counter clearly commands the trust of hoteliers today. Its focus on ease of use, automation, and support make it the standout in this comparison.
AvaiBook positions itself as a versatile property management system designed to streamline booking, channel management, and payments for a broad range of accommodation types. However, it has no recent reviews or verified partners, and its rating is 0/5, suggesting little to no current user validation.
Counter, on the other hand, is explicitly built for hostels but also serves other small properties. Its 54 recent reviews highlight a platform praised for simplicity, automation, and customer support, with a 4.73/5 rating. It offers 19 unique features, including channel management, payments, and a mobile app, which AvaiBook lacks entirely.
While AvaiBook tries to cover many bases, its lack of recent feedback raises questions. Counter’s current, positive reviews and active user base make it the more reliable choice today.
Counter scores a 4.6/5 for ease of use, with reviews emphasizing its intuitive interface, straightforward calendar, and effective mobile app. Users mention that staff can learn it quickly, and support is prompt and helpful, especially during onboarding.
AvaiBook has a 0/5 ease-of-use score, with no recent reviews to verify its usability or onboarding experience. The absence of recent feedback suggests it may not be actively supported or adopted widely.
Edge: Counter.
Counter offers 19 features, including channel management, payment processing, booking engine, house-keeping modules, guest CRM, multi-currency, and multi-lingual support. Its automation tools and integrations with external platforms like Stripe and Goki enhance operational efficiency.
AvaiBook has no verified features listed, and no recent updates or integrations are documented. Its feature set appears limited or outdated, making it less capable of supporting complex or growing property needs.
Edge: Counter.
Counter’s support is consistently rated at 4.96/5, with reviews highlighting quick, helpful responses from staff like Evelyn and Max. Users report feeling supported during onboarding and system issues, with ongoing improvements.
AvaiBook has no recent reviews, so its current support quality cannot be assessed. Its absence of recent ratings suggests limited or inactive customer support.
Edge: Counter.
Counter integrates with seven verified partners, including Stripe, Goki, Cloudbeds, and SiteMinder, offering flexibility in payments, channel management, and platform connectivity. Its integrations are actively used and reviewed positively.
AvaiBook has no verified integrations or partnerships listed, which limits its compatibility with other systems. This can restrict your hotel’s ability to expand or streamline operations.
Edge: Counter.
Counter’s recent reviews consistently rate it above 4.5/5 across multiple aspects, especially in ease of use and support. Its high ratings among hostel operators and small hotels indicate strong satisfaction.
AvaiBook, with no recent reviews or ratings, provides no current data. Its historical rating of 0/5 signals it may not be active or trusted by current users.
Edge: Counter.
Both products do not list specific pricing models or fees in the available data. Usually, Counter is free with optional paid add-ons, whereas AvaiBook likely has a base fee, but details are unavailable.
Without concrete pricing info, your decision should focus on value and features rather than cost. Counter’s free core system combined with its feature-rich platform suggests a potentially more affordable solution for small properties.
Not ideal if your property is expanding, needs robust automation, or requires integration with numerous platforms. AvaiBook’s current lack of recent activity makes it less suitable for dynamic, growth-oriented hotels.
Not ideal if your hotel needs complex revenue management, extensive integrations, or advanced reporting. Counter is optimized for simplicity, not for large or multi-location properties.
Counter’s recent reviews and high ratings position it as the more reliable, user-friendly, and feature-rich solution. Its active support, integrations, and mobile focus make it suitable for small to medium properties seeking efficiency and automation.
AvaiBook remains a less certain option, with no recent validation of its platform’s performance or support. Its lack of recent reviews and verified integrations suggests it’s less suited for hotels aiming to scale or modernize operations.
Choose Counter if you want a proven, well-supported platform with active user feedback. AvaiBook might serve smaller, regional, or less tech-dependent properties, but its current market presence is limited.
According to HTR's product database, AvaiBook and Counter share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | AvaiBook |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. AvaiBook and Counter share many core Property Management Systems features, but each has unique capabilities. AvaiBook offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
AvaiBook: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AvaiBook has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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