The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 65 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Avalon shines when it comes to visualization and dashboard quality , with exclusive features like Food & Beverage Reporting, Analysis & Forecasting and Other Income Forecasting, Reporting & Analysis.
Fornova shines , with exclusive features like Centralized user & role management and Open API.
Side-by-side ratings based on 65 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 50 | 15 |
After analyzing 65 verified reviews, Avalon users most value its visualization and dashboard quality, customizable reports, user-friendly interface, while Fornova users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Visualization and Dashboard Quality
▾
|
|
|
+
Customizable Reports
▾
|
|
|
+
User-Friendly Interface
▾
|
|
|
+
Automated Reporting
▾
|
|
| Cons | |
|
−
Data Accuracy
▾
|
|
How each product ranks among Business Intelligence vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) | — | #23 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #10 20 reviews | #21 4 reviews |
| Large (75-199 rooms) ▾ | #7 21 reviews | #13 8 reviews |
| X-Large (200+ rooms) ▾ | #7 9 reviews | #19 1 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #10 20 reviews | #20 8 reviews |
| Luxury ▾ | #9 26 reviews | #14 11 reviews |
| Branded / Chain ▾ | #8 26 reviews | #17 5 reviews |
| Extended Stay | #10 4 reviews | #24 0 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #15 1 reviews | #13 2 reviews |
| Europe | — | #19 2 reviews |
| Asia Pacific ▾ | #2 45 reviews | #7 8 reviews |
| Middle East | — | #9 1 reviews |
Choosing between Avalon Analytics and FornovaRI hinges on your hotel’s specific needs for business intelligence and revenue management. Both products aim to turn data into actionable insights, but they differ significantly in focus, usability, and user feedback. Avalon offers a comprehensive analytics platform, while Fornova emphasizes continuous revenue intelligence with a focus on distribution and channel insights. Your team must determine which aligns best with your operational priorities.
Avalon is designed to provide real-time, customizable dashboards that simplify data analysis for multiple hotel types and scales. Fornova, on the other hand, concentrates on optimizing distribution channels and reducing occupancy risks through continuous data-driven insights. Are you prioritizing broad analytics or targeted revenue strategies?
Avalon Analytics shines for hoteliers who need a detailed, unified view of their portfolio’s performance, especially for complex, multi-property setups. Its extensive feature set—such as custom reporting, AI integration, and multi-property tracking—makes it ideal for revenue managers and owners seeking strategic control. FornovaRI appeals to hotels focused on distribution efficiency, rate parity, and immediate market insights, especially in highly dynamic or competitive markets.
Avalon’s user reviews highlight its ability to automate reports and reduce manual workload, making it a strong choice for properties looking for comprehensive analytics. Fornova’s positive feedback emphasizes its ease of use and ongoing system development, favoring teams that prioritize distribution and rate management. If your hotel needs broad data analysis with customization, Avalon is the safer bet. For rapid, distribution-focused insights, Fornova fits better.
Avalon’s user interface scores 4.8/5, with reviews praising its straightforward dashboards and simple data visualization, making it accessible to non-technical staff. Its onboarding process has an average rating of 4.61/5, with users noting a smooth setup and quick adoption. Avalon’s intuitive design minimizes training time, although some users have experienced slow processing speeds, especially with multi-hotel data.
Fornova’s platform is rated slightly lower at 4.57/5, with reviews mentioning its user-friendly dashboards but noting occasional system errors and refresh cycle issues. Its onboarding has a rating of 4.54/5, with users appreciating the support but citing occasional technical hiccups. Edge: Avalon.
Avalon offers a broad suite of 17 features, including custom reports, sales productivity tracking, multi-property management, AI integration, and detailed forecasting tools. Its capabilities extend to analysis of food & beverage, distribution costs, and revenue impact tracking, offering a holistic view of hotel operations. Fornova provides only two unique features—centralized user and role management and open API—focusing on data access and distribution.
Avalon’s extensive feature set makes it suitable for hotels seeking an all-in-one, customizable BI platform. Fornova’s limited but focused features are better for distribution and rate management, but it lacks the depth Avalon provides. Edge: Avalon.
Avalon’s support team has received an average rating of 4.65/5, with reviews highlighting their helpfulness and proactive engagement. Clients say Avalon’s experts provide valuable ongoing assistance, ensuring smooth operation. Fornova’s support scores slightly higher at 4.8/5, with reviews emphasizing their rapid response and dedicated account management.
Both products excel in customer support, but Avalon’s smaller size means more personalized attention. However, Fornova’s larger team and more extensive resources often translate into quicker issue resolution. Edge: Fornova.
Avalon integrates with six verified partners, including major PMS systems and distribution platforms like RMS, Oracle Hospitality, and Mews. Its integrations support real-time data extraction, helping to streamline reporting processes. Fornova offers eight verified partners, including all Avalon integrations plus additional ones like myCloud Hospitality PMS, BEONx, Duetto, and IDeaS. It also provides an open API for custom integrations.
While Fornova has more verified partners, Avalon’s integrations cover core systems most hotels rely on. If extensive third-party connections are critical, Fornova has a slight edge; otherwise, Avalon’s existing integrations are sufficient. Edge: Fornova.
Avalon’s review base is larger with 49 reviews in the last six months, all with a 4.94/5 rating, and a likelihood to recommend of 94%. Hotels across segments—especially resorts and branded properties—value Avalon’s comprehensive data analysis and automation. Fornova has only 15 reviews, all recent, with a perfect 5/5 rating and a 92% recommendation rate, especially praised for its ease of use and support.
Avalon’s larger, more recent review volume provides a more reliable snapshot of user satisfaction. Therefore, Avalon is the more trusted choice based on current ratings. Edge: Avalon.
Avalon’s pricing starts at $300 per month, with no trial, implementation fee, or freemium options. The straightforward pricing model makes budgeting easier for hotels. Fornova does not list transparent pricing; its costs are likely customized based on your hotel’s size and needs, which can make comparisons difficult.
If your team values clear, predictable costs, Avalon’s pricing offers transparency. Fornova’s value depends heavily on negotiated rates and specific distributions, so budget considerations may vary. Edge: Avalon.
Not ideal if:
Avalon is best for medium to large hotels seeking a broad analytics platform to inform decision-making. It suits teams that want to overhaul manual reporting processes with automation and customizations.
Not ideal if:
Fornova is ideal for hotels that want to tighten distribution control, monitor real-time market conditions, and streamline rate strategies.
Avalon provides a broad, customizable business intelligence platform that consolidates data across portfolios, making it ideal for larger or complex hotel groups. Its extensive features, AI integration, and user-friendly dashboards support strategic decision-making and operational efficiency.
Fornova, by contrast, excels in distribution management and real-time market insights. It’s best suited for properties heavily reliant on distribution channels, rate parity, and immediate market actions.
Choose Avalon if you need a comprehensive BI solution with deep analytics and customization. Opt for Fornova if your primary goal is managing distribution, monitoring market dynamics, and reducing occupancy risks swiftly.
In conclusion, Avalon’s larger review volume, recent positive ratings, and broader feature set make it the stronger choice for most hotels seeking detailed analytics. Fornova’s niche focus on distribution and real-time market insights makes it better for properties prioritizing distribution accuracy and immediate operational adjustments. Your decision should reflect your hotel’s size, operational complexity, and strategic focus.
According to HTR's product database, Avalon Analytics and FornovaRI (Revenue Intelligence) share 5 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Centralized user & role management | ||
| Corporate & Travel Agency Account Tracking | ||
| Custom Reports & Templates | ||
| Multi-Property & Portfolio Level Tracking | ||
| Open API | ||
| Pricing Decision Impact Tracking | ||
| Sales team productivity tracking | ||
| Scheduled Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
The quality of visualizations and dashboards in Avalon is consistently praised. Users find the visual representation of data helps in quickly identify... The quality of visualizations and dashboards in Avalon is consistently praised. Users find the visual representation of data helps in quickly identifying trends, outliers, and strategic insights, making the data easier to understand at a glance.
Avalon's system allows for highly customizable reporting, enabling users to create tailored reports that meet specific needs. This flexibility is part... Avalon's system allows for highly customizable reporting, enabling users to create tailored reports that meet specific needs. This flexibility is particularly beneficial for multi-property management and adapting to unique business requirements, reducing the manual workload.
The majority of reviews highlight Avalon's user-friendly and intuitive interface, which makes navigation easy even for non-revenue team members. The d... The majority of reviews highlight Avalon's user-friendly and intuitive interface, which makes navigation easy even for non-revenue team members. The dashboards are simple yet powerful, aiding in faster and more efficient data interpretation.
Where hoteliers push back
Several reviews have pointed out issues with data accuracy, specifically data discrepancies and errors. These issues sometimes delay meetings and comp... Several reviews have pointed out issues with data accuracy, specifically data discrepancies and errors. These issues sometimes delay meetings and complicate the decision-making process, requiring frequent interactions with Avalon’s support team for corrections.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
It depends on your requirements. Avalon Analytics and FornovaRI (Revenue Intelligence) share many core Business Intelligence features, but each has unique capabilities. Avalon Analytics offers 6 verified integration partners, while FornovaRI (Revenue Intelligence) offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Avalon Analytics leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Avalon Analytics: No. FornovaRI (Revenue Intelligence): No. Neither product currently offers a free tier. Most Business Intelligence vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Avalon has an HT Score of 21 and Fornova has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor