Avalon vs. protel PMS (by Planet):
Which Is Right for You?

The Decision

When choosing a property management system (PMS), your hotel needs a solution that improves operations, enhances guest experiences, and integrates smoothly with your existing tech stack. Avalon by Antfor and protel PMS by Planet both aim to meet these goals, but they differ significantly in maturity, features, and user feedback. Avalon is an AI-driven platform with no recent reviews, whereas protel boasts over 100 reviews in the last six months, making it the more reliable choice today. Which of these platforms will best serve your hotel?

Is Avalon or protel PMS Better for Hotels?

Avalon by Antfor positions itself as a cutting-edge AI-driven review and recommendation platform designed to optimize customer satisfaction and streamline decision-making. However, with zero reviews and no recent user feedback, Avalon remains an untested option for your hotel, especially compared to protel, which has over 105 recent reviews and a proven track record.

Protel PMS offers a comprehensive cloud-native platform with extensive integration capabilities, making it a mature, battle-tested solution. Avalon’s AI features are promising but lack real-world validation at this point, leaving you to decide whether innovation without proof is worth the risk.

protel PMS vs Avalon: Which Should Your Hotel Choose?

If your hotel needs a widely adopted, feature-rich PMS with proven integrations and ongoing support, protel is the clear choice. It caters effectively to medium and large properties, especially those that prioritize automation, multi-property management, and extensive third-party integrations.

Avalon, on the other hand, might appeal to hotels seeking a futuristic, AI-centric approach that promises to analyze reviews and generate actionable insights. But without recent reviews or demonstrated effectiveness, Avalon is better suited for experimental or very small hotels willing to test new tech before fully committing. For most hotels aiming for stability and proven benefits, protel is the safer pick.

Is Avalon or protel PMS Easier to Use?

Protel scores a 4.12 out of 5 for ease of use, with many reviewers praising its intuitive interface, quick onboarding, and straightforward navigation. Despite some mention of bugs and slow support responses, users generally find it accessible and efficient for daily operations. The onboarding process is rated 3.79 out of 5, indicating room for improvement but still better than Avalon, which has zero reviews to gauge user experience.

Avalon’s lack of user feedback makes it impossible to determine its usability. Given the absence of concrete reviews, we must conclude that Avalon’s user-friendliness is unproven, while protel’s user ratings clearly favor it.

Edge: protel PMS

Which Has Better Features: Avalon or protel PMS?

Protel offers over 46 features, including integrated revenue management, multi-currency and multi-lingual support, booking engine, guest CRM, online support, and shift planning. These features are well-documented and highly valued by users, especially in complex, multi-property settings.

Avalon’s features are primarily centered around AI review analysis and recommendations, with no detailed list of functional modules or integrations available. This makes protel the more comprehensive platform, especially for hotels that need a full suite of operational tools.

Edge: protel PMS

Which Has Better Customer Support: Avalon or protel PMS?

Protel’s customer support is rated at 3.95 out of 5, with reviews acknowledging helpful responses but also citing issues like slow response times and occasional bugs. Hotel managers appreciate the support team’s multilingual expertise and their ability to resolve most issues efficiently, especially for small to mid-sized hotels.

Avalon offers no recent reviews or support ratings, leaving its support quality uncertain. Given the importance of reliable support in PMS, protel’s consistent feedback and active user engagement make it the safer choice.

Edge: protel PMS

Which Has More Integrations: Avalon or protel PMS?

Protel boasts over 195 verified integrations, including popular partners like SiteMinder, RateGain, Duetto, and others, offering extensive connectivity across the hospitality tech ecosystem. Many hotels rely on these integrations to automate revenue management, distribution, and guest communication.

Avalon has no publicly listed integrations or ecosystem partnerships, suggesting it is still developing this aspect. For hotels that depend on a connected tech environment, protel’s large integration ecosystem is a decisive advantage.

Edge: protel PMS

Which Do Hoteliers Rate Higher: Avalon or protel PMS?

With over 105 recent reviews, protel scores an average of 4.11 out of 5, with many users emphasizing its robust functionality, ease of use, and reliable support. Independent hotels rate it 4.5/5, citing its ease of customization and automation features as key benefits.

Avalon, with no recent reviews, cannot be rated by hoteliers. Its lack of proven user satisfaction puts it at a disadvantage, especially for hotels seeking validated, high-rated solutions.

Edge: protel PMS

How Much Do Avalon and protel PMS Cost?

Avalon’s pricing is not publicly available, and it does not offer a trial or transparent fee structure, making budgeting difficult. Its value proposition remains unquantified without concrete pricing or demo options.

Protel charges a flat $500 monthly fee, with no implementation costs or trial options. This transparent pricing, coupled with a mature product, provides clear value for hotels looking to plan their budgets effectively.

What Type of Hotel Should Use Avalon?

• Hotels willing to experiment with AI-driven review analysis before they settle on operational features.
• Small boutique hotels aiming for a tech-forward image and unique guest insights.
• Teams focused on reputation management and customer feedback optimization.
• Not ideal if your hotel requires a fully operational PMS with reservations, billing, and distribution features.
• Not ideal if you prefer proven stability and extensive integrations, as Avalon currently lacks these.

What Type of Hotel Should Use protel PMS?

• Hotels of all sizes seeking a full-featured, reliable PMS with proven integrations.
• Multi-property operators managing complex portfolios requiring advanced automation.
• Hotels prioritizing detailed reporting, revenue management, and guest engagement tools.
• Teams that need robust support and frequent updates from a well-established vendor.
• Not ideal if your hotel prefers a simple, plug-and-play system without customization or integration needs.

protel vs Avalon: The Bottom Line for Hotels

Protel PMS is a mature, well-supported platform with extensive features, proven integrations, and high user ratings. It’s suitable for hotels seeking stability, scalability, and a proven ecosystem, especially in multi-property environments.

Avalon offers a promising AI-driven approach but lacks recent validation and practical features, making it more suitable for experimental hotels or those with minimal operational needs. Its untested status means most hotels should lean toward protel for their core management needs.

If your hotel values proven performance and broad industry acceptance, choose protel. If you’re eager to explore AI and review analytics without critical operational dependencies, Avalon might be worth considering—but only as a supplement, not a replacement.