protel PMS (by Planet) vs. ThinkReservations PMS: Which Is Right for You?

Updated November 13, 2026  ·  556 verified reviews analyzed

TLDR

We analyzed 556 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Planet shines in functionality and features — especially for vacation rental properties (4.3/5), with exclusive features like On premise and Revenue management module.

ThinkReservations shines in Ease of Use and Customer Support — especially for bed & breakfast properties (4.9/5), with exclusive features like Mobile App and Guest Messaging.

See the full breakdown below ↓

How Does protel PMS (by Planet) Compare to ThinkReservations PMS?

Side-by-side ratings based on 556 verified hotelier reviews on HTR.

HTScore
74
90
Likelihood to Recommend
80%
97%
Ease of Use
4.2/5
4.8/5
Customer Support
4.0/5
4.8/5
Value for Money
3.8/5
4.7/5
Starting Price From $500/mo From $500/mo
Verified Reviews 128 428

What Are the Pros and Cons of protel PMS (by Planet) vs ThinkReservations PMS?

After analyzing 556 verified reviews, Planet users most value its functionality and features, ease of use, multi-property management, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.

Planet Planet ThinkReservations ThinkReservations
Pros
+ Functionality and Features ▾
+ Customer support and account management ▾
+ Ease of Use ▾
+ Ease of use and daily operations ▾
+ Multi-property Management ▾
+ Reservations, calendar, and availability management ▾
+ Direct booking engine and website integration ▾
Cons
− Support Issues ▾
− Feature requests and product flexibility ▾
− Customization and Flexibility ▾
− Billing, payments, and accounting integrations ▾
− System Performance and Reliability ▾
− Channel management and OTA connectivity ▾

Planet vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Planet Planet ThinkReservations ThinkReservations
Small (10-24 rooms) ▾ #24 38 reviews #4 148 reviews
Mid-Size (25-74 rooms) ▾ #14 62 reviews #9 25 reviews
Large (75-199 rooms) ▾ #12 15 reviews #7 3 reviews
X-Large (200+ rooms) #37 1 reviews #6 1 reviews

By Property Type

Segment Planet Planet ThinkReservations ThinkReservations
Boutique ▾ #20 51 reviews #7 105 reviews
Luxury ▾ #20 37 reviews #7 72 reviews
Branded / Chain ▾ #17 38 reviews #7 26 reviews
Extended Stay ▾ #19 11 reviews #11 8 reviews

By Region

Segment Planet Planet ThinkReservations ThinkReservations
North America ▾ #30 6 reviews #1 399 reviews
Europe ▾ #10 100 reviews #59 1 reviews
Asia Pacific — #35 0 reviews
Middle East #14 2 reviews #34 0 reviews

Is protel PMS (by Planet) or ThinkReservations PMS Better for Hotels?

Protel PMS by Planet and ThinkReservations both solve the essential property management challenge: managing reservations, guest communications, and daily hotel operations digitally. However, they diverge sharply in their fit for different hotel types and scale. Protel targets a broad hospitality market including chains, resorts, and multi-property groups, offering extensive integration capabilities and both cloud and on-premise deployment options. ThinkReservations focuses primarily on independent inns, B&Bs, and small to medium-sized hotels with a streamlined, user-friendly interface and an emphasis on direct booking growth and operational simplicity.

Both systems automate core workflows like booking management, guest profiles, and payment processing, but Protel’s complex feature set and integration ecosystem support larger or multi-property operations, while ThinkReservations’ intuitive design and strong guest messaging tools better serve smaller properties wanting fast adoption and less technical overhead.

protel PMS (by Planet) vs ThinkReservations PMS: Which Should Your Hotel Choose?

If you operate a small to medium-sized independent B&B or inn, especially in North America, ThinkReservations is the better choice, supported by 425 reviews averaging 4.8/5 overall and 4.9/5 in key segments like Bed & Breakfast & Inns (376 reviews). Its ease of use rating of 4.8 and customer support at 4.8 reflect a smoother onboarding and daily operation experience. If your property values guest messaging, mobile check-in, and direct channel management, ThinkReservations offers features uniquely suited to these workflows.

Conversely, if you manage a hotel chain, resort, or multi-property operation across multiple countries, or need extensive customization and integrations (196 verified partners vs ThinkReservations’ 17), protel’s broader ecosystem and support for on-premise deployments make it a stronger fit. Protel’s 128 reviews average 4/5 overall and show strengths in luxury and branded hotel segments. However, its onboarding and support scores (3.8 and 4.0) indicate a steeper learning curve and slower support response.

Where data is thin—such as multi-property management in ThinkReservations or very large resorts in ThinkReservations—caution is advised. But for single-property independents, ThinkReservations’ review volume and ratings provide more confidence.

Is protel PMS (by Planet) or ThinkReservations PMS Easier to Use?

ThinkReservations leads in ease of use with a score of 4.8/5 compared to protel’s 4.2/5, based on 425 versus 128 reviews. Reviewers of ThinkReservations consistently praise its intuitive interface, straightforward navigation, and simple workflows that reduce staff effort on reservations and guest services. ThinkReservations’ onboarding rating (4.7) also surpasses protel’s (3.8), reflecting faster learning and adoption.

Protel users report a generally intuitive interface but describe it as outdated visually and occasionally buggy, especially with special characters or crashes under complex operations. Some reviews highlight a need for more structured training and longer support wait times, which can slow staff adoption.

Edge: ThinkReservations.

Which Has Better Features: protel PMS (by Planet) or ThinkReservations PMS?

Protel offers 15 unique hotel-relevant features that ThinkReservations lacks, including an on-premise deployment option, an integrated revenue management module, multi-currency and multi-lingual support, a sophisticated guest CRM, integrated ID and passport scanning, voice-to-text notes on mobile devices, and rules-based room assignments with automated space optimization. These features enable complex, global hotel operations and multi-property management to optimize revenue and guest experience.

ThinkReservations provides 8 unique features tailored to smaller properties, such as a built-in channel manager, EPoS integration, automated night audit, guest messaging, mobile app access, tablet/kiosk check-in, and online check-in. These features streamline front desk operations and guest communications in properties without dedicated IT resources or large teams.

Both share 31 core features like booking management, payment processing, and reporting. For hotels prioritizing advanced revenue management and multi-currency support, protel’s broader feature set gives it a clear operational advantage. For properties emphasizing guest messaging and modern mobile check-in, ThinkReservations’ specialized features improve front desk workflows.

Edge: protel PMS (by Planet).

Which Has Better Customer Support: protel PMS (by Planet) or ThinkReservations PMS?

ThinkReservations scores 4.8/5 on customer support and onboarding, outpacing protel’s combined 4.0/5 and 3.8/5 respectively. Reviewers of ThinkReservations frequently note rapid, knowledgeable, and easily accessible support via phone, chat, and email, with proactive account management that understands innkeeping needs. One reviewer called support “exceptionally responsive” and praised live-person help.

Protel users describe mixed support experiences: some report competent and reachable support teams with multilingual specialists, while others mention long wait times, poor phone availability, and slow ticket responses post-acquisition by Planet. Several negative reviews cite support delays that disrupt daily hotel operations.

Edge: ThinkReservations.

Which Has More Integrations: protel PMS (by Planet) or ThinkReservations PMS?

Protel leads significantly with 196 verified partner integrations compared to ThinkReservations’ 17. Shared integrations include major partners like Whistle, TrustYou, Triptease, INTELITY, Tripadvisor, and Expedia, which both PMSs support.

Protel’s exclusive integrations cover advanced revenue management systems (Right Revenue, RevControl), global distribution services (Omnibees), and specialized guest engagement platforms (Bookboost). This extensive ecosystem supports diverse hotel types, complex distribution strategies, and advanced analytics.

ThinkReservations’ unique integrations include Airbnb, Stripe, PriceLabs, and RemoteLock, appealing to smaller properties focusing on channel management, payment processing, and access control.

Hotels with complex multi-channel distribution or multi-property environments benefit from protel’s integration depth. Smaller properties with streamlined channel requirements and payment needs find ThinkReservations’ integrations sufficient.

Edge: protel PMS (by Planet).

Which Do Hoteliers Rate Higher: protel PMS (by Planet) or ThinkReservations PMS?

ThinkReservations holds a decisive rating edge with 4.8/5 overall from 425 reviews compared to protel’s 4.0/5 from 128 reviews. Recent reviews reinforce this gap: ThinkReservations scores a perfect 5/5 over the last six months from 41 reviews, while protel remains at 4/5 with 20 recent reviews.

Segment-specific ratings highlight ThinkReservations’ strength in Bed & Breakfast & Inns (4.9/5, 376 reviews), luxury hotels (4.9/5, 74 reviews), and airport/conference hotels (4.9/5, 55 reviews). Protel’s highest segment ratings appear in branded hotels (4.3/5, 39 reviews) and luxury hotels (4.1/5, 37 reviews), but with fewer reviews and lower averages.

ThinkReservations’ 97% likelihood to recommend further supports its customer satisfaction compared to protel’s 80%.

Edge: ThinkReservations.

How Much Do protel PMS (by Planet) and ThinkReservations PMS Cost?

Both protel PMS and ThinkReservations publish a base price of $500.00. Neither offers a freemium model, monthly flat fees, per-room pricing, implementation fees, nor trial periods publicly.

Without per-room or usage-based pricing, hotels should inquire about custom quotes, which likely vary based on property size, modules selected, and integration needs.

Because pricing information is limited and identical, pricing should not be a deciding factor without further clarification.

What Type of Hotel Should Use protel PMS (by Planet)?

  • Hotels that operate multi-property portfolios or require on-premise deployment benefit from protel’s flexibility and infrastructure options.
  • Teams seeking extensive integration options with advanced revenue management, guest CRM, or multi-currency support will utilize protel’s 196 verified partners and 15 unique features.
  • Properties in global regions beyond North America, including Europe, Asia Pacific, and South America, will find protel’s multi-lingual and broad regional presence advantageous.
  • Hotels that require detailed, customizable reporting and complex automation workflows can leverage protel’s capabilities, as evidenced by case studies like Bergwelt Grindelwald resort doubling reservations and Hôtel Paris Bastille accelerating check-ins.
  • Not ideal if your property is a small independent or B&B seeking fast onboarding, simple user experience, or strong guest messaging features, as protel’s onboarding scores and user feedback indicate a steeper learning curve.
  • Not ideal if your team demands rapid, easily accessible customer support due to protel’s reported slow response times.
  • Not ideal for properties prioritizing mobile or kiosk check-in and lightweight channel management, which protel lacks compared to ThinkReservations.

What Type of Hotel Should Use ThinkReservations PMS?

  • Hotels that are small to mid-sized independent inns, B&Bs, or boutique hotels will benefit from ThinkReservations’ strong ratings in these segments, particularly in North America.
  • Teams that value ease of use and fast adoption will appreciate ThinkReservations’ 4.8 ease of use and onboarding scores, enabling front desk staff to manage bookings and communications efficiently.
  • Properties seeking integrated guest messaging, mobile app access, and automated reminders will find ThinkReservations’ 8 unique features support superior guest communications and operational workflows.
  • Hotels wanting straightforward channel management with direct connectivity to major OTAs like Airbnb, Booking.com, and Expedia will find the built-in channel manager and integrations sufficient.
  • Not ideal if your hotel portfolio is large, multi-property, or requires extensive global integrations and multi-currency or multi-lingual support, as ThinkReservations has fewer integrations and regional presence.
  • Not ideal if you need advanced revenue management modules or complex rules-based room assignments missing from ThinkReservations.
  • Not ideal for hotels outside North America, as ThinkReservations operates primarily in 9 North American countries.

protel PMS (by Planet) vs ThinkReservations PMS: The Bottom Line for Hotels

Protel PMS and ThinkReservations both provide core property management functions but serve distinct hotel markets. Protel’s strength lies in its versatility, supporting multi-property, multi-currency, and multi-lingual operations with a vast integration network and advanced revenue management tools. ThinkReservations excels in ease of use, customer support, and features that streamline reservations and guest communication for smaller independent hotels.

Choose protel PMS if your hotel operates globally, requires on-premise deployment, and needs deep customization, integration, and advanced revenue optimization. The system’s unique features like automated space optimization and integrated ID scanning empower complex workflows, while case studies demonstrate success in increasing reservations and operational efficiency.

Choose ThinkReservations if you run a small to medium independent property, especially a B&B or boutique hotel in North America, and prioritize fast staff adoption, superior guest messaging, and direct booking growth. Its higher ratings, larger recent review volume, and 97% recommendation rate reflect a product that is easier to use and better supported for smaller operations.

In sum, protel is a powerful solution for complex hotel operations demanding customization and scale, while ThinkReservations is the more user-friendly, guest-focused PMS for smaller, independent properties seeking straightforward, effective management tools.

How Much Do protel PMS (by Planet) and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Planet Planet ThinkReservations ThinkReservations
Starting Price From $500/mo From $500/mo

Feature Comparison: protel PMS (by Planet) vs ThinkReservations PMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Planet Planet ThinkReservations ThinkReservations
▾ Accounting & Finance
80%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
▾ Marketing & Ecommerce
88%
88%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
▾ Administration & Configuration
100%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
▾ Customer Management
75%
75%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
▾ Front Office
59%
67%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management
100%
50%
Group functionality
Automated Space Optimization
▾ Guest Experience
45%
45%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
▾ Housekeeping
50%
50%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments
100%
80%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
▾ Reservations Management
89%
67%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management
100%
80%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
▾ Taxes & Compliance
100%
75%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training
100%
100%
Online 24/7 support
▾ Food & Beverage
0%
100%
EPoS
▾ Spa
0%
0%
Spa & Wellness Module

Real-World Results: Planet vs ThinkReservations by Business Goal

We analyzed 13 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Planet Planet

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Planet Bergwelt Grindelwald Resort Small
+ Significant Time Savings Bergwelt Grindelwald reclaimed over 25 staff hours each month by automating check
+ �ins, registration forms, and guest communication, freeing the team to focus on service instead of paperwork.
+ Major Revenue Growth The hotel generated

"It feels like a partnership, not a product. Our feedback is always heard and acted on. We’re working together for the shared goal of great guest service."

Tanja Münker
Tanja Münker
General Manager
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Planet Planet

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Planet vs ThinkReservations: The Bottom Line

Planet
Planet
4.0/5 from 128 reviews

What hoteliers love

Functionality and Features 71% positive

Users appreciate Protel's extensive features for managing single properties, with comprehensive tools for reporting, room plans, and rate management.... Users appreciate Protel's extensive features for managing single properties, with comprehensive tools for reporting, room plans, and rate management. However, many reviews expressed disappointment that a lot of these functionalities are incomplete, buggy, or missing entirely when dealing with more complex setups or multi-property environments. Custom reports and seamless integration with other tools are also highlighted as beneficial.

Ease of Use 77% positive

The user interface is generally praised for being intuitive and easy to navigate. Many users found Protel Air particularly user-friendly and noted the... The user interface is generally praised for being intuitive and easy to navigate. Many users found Protel Air particularly user-friendly and noted the efficiency in managing daily operations. However, certain updates have made certain functions more complex and less intuitive than before.

Multi-property Management 71% positive

Protel's performance in catering to multi-property environments received mixed feedback. While some users praised its organizational tools and interfa... Protel's performance in catering to multi-property environments received mixed feedback. While some users praised its organizational tools and interfaces, many found the system frustratingly limited for multi-location setups, highlighting significant bugs and reduced functionalities.

Where hoteliers push back

Support Issues 49% negative

Customer support is a consistent area of concern. Reviews mentioned long waiting times for support requests, lack of phone availability, and poor resp... Customer support is a consistent area of concern. Reviews mentioned long waiting times for support requests, lack of phone availability, and poor response times after the acquisition by Planet. Users recommend improving the speed and reliability of customer service.

Customization and Flexibility 69% negative

Users are generally happy with the level of customization available in Protel, allowing them to adapt the system to better fit their specific needs. H... Users are generally happy with the level of customization available in Protel, allowing them to adapt the system to better fit their specific needs. However, this flexibility often comes at a high cost, and some required features are only available through paid custom development.

Ranks higher for

Hostels #18 vs #35
AR #8 vs #13
AT #3 vs #13
CZ #3 vs #8

Unique capabilities

On premise Revenue management module Multi-currency Multi-lingual Guest profiles
4.2/5 ease of use 4.0/5 support 196 integrations
Visit Website
ThinkReservations
ThinkReservations
4.8/5 from 428 reviews

What hoteliers love

Customer support and account management 96% positive

Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.

Ease of use and daily operations 90% positive

Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.

Reservations, calendar, and availability management 63% positive

The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.

Where hoteliers push back

Feature requests and product flexibility 47% negative

A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.

Billing, payments, and accounting integrations 40% negative

Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.

Ranks higher for

Large (75-199 rooms) #7 vs #12
Mid-Size (25-74 rooms) #9 vs #14
Small (10-24 rooms) #4 vs #24
X-Large (200+ rooms) #6 vs #37

Unique capabilities

Channel Manager EPoS Automated night audit Automated reminders Mobile App
4.8/5 ease of use 4.8/5 support 17 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.8 vs 4.0 (+0.8)
Ease of Use ThinkReservations 4.8 vs 4.2 (+0.6)
Customer Support ThinkReservations 4.8 vs 4.0 (+0.8)
Value for Money ThinkReservations 4.7 vs 3.8 (+0.9)
Onboarding ThinkReservations 4.7 vs 3.8 (+0.9)

Frequently Asked Questions About protel PMS (by Planet) vs ThinkReservations PMS

Can protel PMS (by Planet) replace ThinkReservations PMS?

It depends on your requirements. protel PMS (by Planet) and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. protel PMS (by Planet) offers 196 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.2/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do protel PMS (by Planet) or ThinkReservations PMS offer a free plan?

protel PMS (by Planet): No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank protel PMS (by Planet) and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Planet has an HT Score of 74 and ThinkReservations has 90. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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