Aven Hospitality Booking Engine vs. openROOM:
Which Is Right for You?

The Decision

Choosing the right booking engine is critical to increasing direct bookings and enhancing guest experience. Both Aven Hospitality and openROOM aim to serve this purpose, but they approach it differently. Aven Hospitality offers a robust, feature-rich platform with extensive integrations, while openROOM emphasizes simplicity and conversion rates, especially for smaller hotels and chains. Your decision hinges on what aspects matter most—features, support, integrations, or ease of use.

Is Aven Hospitality or openROOM Better for Hotels?

Aven Hospitality provides a comprehensive booking engine with over 77 reviews, mostly recent, and a solid 3.68/5 overall rating. Users praise its intuitive interface and detailed reporting but note some connectivity issues with third-party systems like Siteminder. Conversely, openROOM, with only 9 reviews, all very recent, boasts a perfect 5/5 score and a 98% likelihood to recommend, emphasizing its focus on high conversion and ease of use.

Both platforms aim to boost direct bookings, but Aven Hospitality’s broader feature set and extensive integrations make it suitable for larger, more complex hotels. openROOM’s streamlined approach and high user satisfaction appeal to independents and chains seeking simplicity and high conversion. Do you prioritize features and integrations or ease and conversion?

Aven Hospitality vs openROOM: Which Should Your Hotel Choose?

If your hotel needs a feature-rich platform with extensive third-party integrations, go with Aven Hospitality. It’s ideal for properties with complex revenue strategies that benefit from tools like A/B testing, custom add-ons, and PCI compliance. For hotels seeking a straightforward, high-conversion booking experience with minimal fuss, openROOM is the better fit, especially if your focus is on improving website engagement and direct revenue.

If your hotel operates in multiple regions or requires a flexible, customizable system, Aven Hospitality’s regional presence and feature depth make it the logical choice. Conversely, if your property is smaller or chains looking for a sleek, easy-to-adopt solution, openROOM’s simplicity and proven conversion rate outweigh its limited integrations.

Is Aven Hospitality or openROOM Easier to Use?

Aven Hospitality scores 4.38/5 for ease of use, with many users citing its user-friendly interface and straightforward onboarding process. However, some reviews highlight a steep learning curve initially and occasional difficulties with integrating certain third-party systems.

openROOM, with a 4.78/5 rating, is praised for its intuitive design and simple booking flow that requires less training. Customers mention that their staff adopted the system quickly and found the booking process to be straightforward and effective. Overall, openROOM’s interface is slightly more polished for ease of use.

Edge: openROOM.

Which Has Better Features: Aven Hospitality or openROOM?

Aven Hospitality offers 12 features exclusive to its platform, including urgency messaging, price comparison widgets, PCI compliance, multiple digital payment options, and A/B testing. Its total feature count is 21, indicating a more sophisticated, customizable system suitable for hotels with complex revenue management needs.

openROOM, with only 4 unique features, excels in loyalty program integration, flexible booking options, meal plans, and gift vouchers. While it lacks advanced marketing tools, its core focus on maximizing conversions and simplifying bookings makes it highly effective for smaller or streamlined operations.

Edge: Aven Hospitality.

Which Has Better Customer Support: Aven Hospitality or openROOM?

Aven Hospitality’s support scores 3.82/5, with reviews citing some delays in issue resolution and a need for faster system updates. Users appreciate their dedicated account managers but express frustration over slow response times during critical issues.

In contrast, openROOM’s support rating of 4.89/5 highlights rapid, attentive service and proactive communication. Customers describe their support team as approachable, committed, and deeply involved, often acting as a true partner rather than just a vendor.

Edge: openROOM.

Which Has More Integrations: Aven Hospitality or openROOM?

Aven Hospitality boasts over 80 verified integration partners, including major PMS, CRS, and channel managers like Visual Matrix PMS, Profitroom, and WebRezPro. This extensive connectivity helps your hotel streamline operations and reduce manual work.

openROOM does not currently list any verified integrations, which could limit its utility for large hotels or properties relying on multiple third-party systems. For hotels needing seamless connectivity with existing systems, Aven Hospitality’s integrations are a significant advantage.

Edge: Aven Hospitality.

Which Do Hoteliers Rate Higher: Aven Hospitality or openROOM?

Aven Hospitality has accumulated 77 reviews, with most recent feedback rating it at 3.68/5, and an 83% likelihood to recommend. Smaller hotels and independent properties often mention its stability and reporting capabilities but note a learning curve and support delays.

openROOM, with only 9 reviews, enjoys a perfect 5/5 rating and a 98% recommendation rate, primarily from chains and independent hotels focused on direct bookings and conversions. Its recent reviews are highly positive, emphasizing ease of use and website performance.

Edge: openROOM.

How Much Do Aven Hospitality and openROOM Cost?

Aven Hospitality charges a base price of $600, with no freemium or monthly per-room fees, making it a predictable investment. openROOM’s base price is $400, also without ongoing per-room charges, providing an attractive option for smaller hotels or chains.

Both platforms do not list trial options or implementation fees, so your investment will primarily be in the monthly cost and setup, which are straightforward.

What Type of Hotel Should Use Aven Hospitality?

• Hotels that need extensive integrations with PMS, CRS, and channel managers.
• Properties seeking advanced features like A/B testing, urgency messaging, and customizable add-ons.
• Large hotels or chains with complex revenue strategies.
• Hotels that require robust reporting and data analytics.
• Hotels operating across multiple regions or countries.

Not ideal if your hotel is small, with limited budgets, or does not need many integrations.

What Type of Hotel Should Use openROOM?

• Independent hotels and boutique properties that prioritize high conversion rates.
• Chains seeking a straightforward, easy-to-use booking engine.
• Hotels focusing on mobile and website optimization.
• Properties with limited room types or those that want to simplify the booking process.
• Hotels that value quick onboarding and responsive support.

Not ideal if your hotel relies heavily on third-party integrations or complex revenue management tools.

The Bottom Line for Hotels: Which Product Is the Right Choice?

Aven Hospitality delivers a comprehensive, feature-rich booking engine with broad integrations, making it suitable for larger hotels and chains with complex needs. It offers detailed reporting, customizable tools, and extensive connectivity but may require more time to learn and manage.

openROOM, on the other hand, is a highly rated, easy-to-use platform focused on maximizing conversions through a streamlined booking experience. It caters well to smaller hotels and chains that want simplicity and proven high performance, but it lacks extensive third-party integrations.

If your hotel values advanced features, extensive integrations, and regional coverage, Aven Hospitality is the better pick. If your priority is a high-converting, easy-to-manage booking engine that enhances direct revenue, openROOM is the ideal choice.

By focusing your criteria on your property’s size, revenue goals, and technical infrastructure, you can confidently select the platform that aligns best with your hotel’s strategic priorities.