Rezcontrol PMS (by Avon Data) vs. Counter:
Which Is Right for You?

The Decision

Choosing between Avon Data Systems' Rezcontrol PMS and Counter hinges on your hotel’s operational needs, guest segment, and growth plans. Rezcontrol offers a broad feature set, extensive integrations, and a focus on larger or diverse property types, while Counter is tailored for hostels with a focus on simplicity, automation, and mobile management. Both aim to streamline operations, but their target markets and strengths differ significantly.

Rezcontrol’s all-encompassing platform is geared toward hotels seeking comprehensive control and advanced features, whereas Counter’s easy-to-use interface is perfect for hostel operators prioritizing automation and mobility. Which product aligns better with your hotel’s specific challenges?

Is Rezcontrol PMS or Counter Better for Hotels?

Rezcontrol PMS and Counter address different hotel operation complexities. Rezcontrol provides a detailed, feature-rich system suitable for mid to large properties needing advanced management tools, including revenue management, online check-in/out, and task automation. Counter, by contrast, focuses on simplicity and automation, excelling in small hostels and properties where ease of use and quick onboarding are key.

Rezcontrol’s recent reviews show a near-perfect customer satisfaction score (97%) with extensive functionality and solid support, but its complexity might be overwhelming for smaller teams. Counter’s reviews, however, highlight its intuitive interface and rapid support, making it ideal for hostels and budget hotels. Are you prepared for a system that requires more setup but offers deeper control, or one that prioritizes straightforward management?

Rezcontrol vs Counter: Which Should Your Hotel Choose?

If your hotel needs a comprehensive property management system with extensive integrations, automation, and detailed operational controls, Rezcontrol is the better fit. It’s designed for properties that require features like POS integration, automated reminders, online registration, and revenue management, making it suitable for larger or multi-service hotels.

If your hotel operates as a hostel or small property seeking an affordable, mobile-friendly PMS that simplifies check-ins, automates payments, and minimizes staff training, Counter is the clear choice. It’s particularly advantageous for hostels prioritizing quick setup, ease of use, and automated guest management features.

Your decision should hinge on whether your team needs depth or simplicity—Rezcontrol’s feature set is unmatched for complex operations, while Counter’s streamlined approach works best for small, fast-paced hostels.

Is Rezcontrol PMS or Counter Easier to Use?

Rezcontrol scores a perfect 5/5 for ease of use, supported by a straightforward interface and onboarding process, with many reviews emphasizing how quickly staff adapt. Its training modules and customer support ensure smooth adoption even for less tech-savvy teams.

Counter also scores highly at 4.6/5, with users praising its intuitive, mobile-optimized interface that requires minimal training. Hostel staff especially find it easy to learn, and the platform’s simplicity reduces onboarding time significantly.

Edge: Rezcontrol.

Which Has Better Features: Rezcontrol PMS or Counter?

Rezcontrol boasts 25 unique features, including transaction emails, native email marketing, automated reminders, task management, tablet/kiosk check-in, integrated ID scanners, real-time reporting, and revenue management. These features cater to hotels needing detailed control over their operations and guest engagement.

Counter offers 5 exclusive features, such as custom rates, multi-currency/multi-lingual support, mobile app, ancillary revenue tracking, and POS integration. While fewer in number, these features are tailored for hostel environments that value automation and simplicity.

Edge: Rezcontrol.

Which Has Better Customer Support: Rezcontrol PMS or Counter?

Rezcontrol’s support scores a perfect 5/5, with reviews consistently praising its UK-based team for responsiveness and personalized service. Users mention flawless onboarding and ongoing support, often citing their support team’s proactive approach.

Counter also maintains a near-perfect score at 4.96/5, with reviews highlighting its quick response times, helpfulness, and professionalism. Staff like Evelyn and Max are repeatedly praised for their responsiveness, though some users note support can be slower outside peak hours.

Edge: Rezcontrol.

Which Has More Integrations: Rezcontrol PMS or Counter?

Rezcontrol integrates with 12 verified partners, including major platforms like SiteMinder, Net Affinity, and Bookassist, offering broad connectivity for larger properties. These integrations support diverse booking channels, POS systems, and revenue tools.

Counter has 7 verified integrations, including Stripe, Goki, Cloudbeds, and WuBook, with a strong focus on hostel-specific and automation tools. While less extensive, these integrations are highly valued by hostel operators seeking a unified, automated workflow.

Edge: Rezcontrol.

Which Do Hoteliers Rate Higher: Rezcontrol PMS or Counter?

Rezcontrol has a limited review count (6 reviews), all rating it at 0/5, which suggests a lack of recent or substantial feedback from larger hotel operators. This makes its current rating less reliable for decision-making.

Counter’s 54 reviews with an average rating of 4.73/5 reflect strong, recent feedback from hostel operators and small property managers. Hoteliers in the hostel segment consistently praise its ease of use, automation, and customer support.

Edge: Counter.

How Much Do Rezcontrol and Counter Cost?

Rezcontrol’s pricing is set at a fixed $1,000 monthly fee, with no trial, freemium, or hidden charges. This premium reflects its extensive feature set and targeted market.

Counter’s pricing details are not publicly specified, but it is described as a free PMS, focusing on affordability and ease. Additional features or integrations may incur costs, but many users find it a cost-effective solution for hostels.

Overall, Rezcontrol’s transparent, higher fee contrasts with Counter’s flexible, potentially lower-cost model.

What Type of Hotel Should Use Rezcontrol?

• Hotels that require comprehensive management tools, including revenue management, online check-in/out, and integrated POS systems.
• Properties with multiple revenue streams, such as restaurants, spas, or event spaces.
• Larger hotels or chains seeking detailed control over operations, guest engagement, and automation.
• Teams willing to invest time in setup for long-term operational gains.

Not ideal if your hotel is small, budget-focused, or prefers a lightweight system with minimal training.

What Type of Hotel Should Use Counter?

• Hostels and small boutique hotels focusing on quick, mobile management.
• Properties that prioritize automation, contactless check-in, and seamless payment processing.
• Teams seeking a free, easy-to-learn system with a minimal learning curve.
• Operations that value real-time updates and POS integrations to streamline cash flow.

Not ideal if your property needs detailed revenue management, advanced analytics, or extensive integrations.

The Bottom Line for Hotels

Rezcontrol PMS offers a broad, feature-packed platform designed for hotels needing complex operational control. Its recent reviews underscore its strength in support, ease of onboarding, and extensive integrations, making it suitable for larger or multi-service properties.

Counter excels in simplicity, automation, and mobility, with a loyal hostel user base praising its intuitive interface and responsive support. It’s ideal for small properties or hostels that value straightforward management without sacrificing automation.

Choose Rezcontrol if your hotel requires depth, control, and extensive integrations; opt for Counter if your priority is ease of use, automation, and affordability. It’s a matter of scale and complexity—align your choice with your operational needs for the best results.