SHR Website Design

4.8 (262 REVIEWS)

HTR Score icon
HT Score  
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Make your website stand out with customer-centric design tailored to your guests’ every need

More than 50% of SHR Group’s reviews come from Ireland.

Ratings Summary

Ease of Use
Customer Support

Recommended by


Trending Product

This vendor's trending score is rising, SHR Website Design is the #4 most trending product in the Website Design category (out of 40) and the #92 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

SHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted SHR Group as the #3 Website Design provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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97 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About SHR Website Design
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
Through the power of data, we understand how your business is unique, with its own set of goals, target audience, and brand identity. That's why every element of our hotel website design reflects your specific requirements. From the moment a guest lands on your website, we will create an experience that captivates and engages them. Our meticulously designed user interfaces are intuitive and easy to navigate, ensuring a seamless browsing experience. By placing your guests' needs at the heart of the design process, we creates websites that not only look stunning but also provide the functionality and features that your audience desires. We analyze your customers' browsing habits and behavior to optimize the layout and structure of your website, ensuring that key information is easily accessible and actions are intuitive. From seamless navigation menus to convenient contact forms, we design every aspect of your website with the user in mind.


Custom Design for all Sites

Standardized Modules built for Performance

Responsive mobile-led design

Intuitive User-friendly CMS

WordPress CMS designed specifically for the Hospitality Industry


Design & Content Management

4/5 features


4/5 features


4/5 features


4/5 features

SEO & Traffic

4/5 features


Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

SHR Group Average SHR Group

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Popularity by Segment


5 | X-Small (1-9 room)

12 | Small (10-24 room)

144 | Medium (25-74 room)

285 | Large (75-199 room)

82 | X-Large (200+ room)


370 | Ireland

95 | United Kingdom

62 | United States of America

7 | Germany

7 | South Africa

4 | Canada

4 | Australia

3 | Saudi Arabia

3 | Nepal

1 | Austria

1 | Philippines

1 | Mexico

1 | Oman

1 | Hungary

1 | Denmark

1 | Belgium

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Barbados

1 | Spain

1 | Turkey

1 | Norway

1 | India

1 | Saint Lucia


268 | Luxury Hotels

170 | Boutiques

127 | Branded Hotels

110 | City Center Hotels

107 | Resorts

79 | Bed & Breakfast & Inns

49 | Airport/Conference Hotels

38 | RV Parks & Campgrounds

32 | Limited Service & Budget Hotels

26 | Extended Stay & Serviced Apartments

14 | Casinos

11 | Hostels

8 | Motels

4 | Vacation Rentals & Villas


479 | Europe

67 | North America

7 | Africa

6 | Middle East

5 | Asia Pacific

5 | Oceania

2 | Central America


512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Systems

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

Hotelier Rating

Very Good

Property Size

  • X-Small (5)
  • Small (12)
  • Medium (144)
  • Large (285)
  • X-Large (82)


  • Ireland
  • United Kingdom
    United Kingdom
  • United States of America
    United States of America
  • Germany
  • South Africa
    South Africa
  • Canada
  • Australia
  • Saudi Arabia
    Saudi Arabia
  • Nepal
  • Austria
  • Philippines
  • Mexico
  • Oman
  • Hungary
  • Denmark
  • Belgium
  • New Zealand
    New Zealand
  • Egypt
  • Jersey
  • Barbados
  • Spain
  • Turkey
  • Norway
  • India
  • Saint Lucia
    Saint Lucia


  • North America
    North America
  • Europe
  • Asia Pacific
    Asia Pacific
  • Oceania
  • Middle East
    Middle East
  • Central America
    Central America
  • Africa

Hoteliers say

NEW AI Review summary

Hoteliers like how SRH Group's comprehensive solution enhances their digital strategy through advanced AI-driven booking engines, innovative web design, and impactful digital marketing. The technology integrates seamlessly, increasing direct bookings, revenue, and customer experience. However, users also noted some areas for potential improvement: integration with certain PMS systems, template limitations, and CMS usability. Overall, SRH Group is commended for its proactive client management and significant ROI.

AI-generated from the text of customer reviews

Proactive Client Management
Website Design
Reporting and Analytics
Digital Marketing
AI-Driven Booking Engine
Integration Issues
CMS Usability
Voucher System
Template Limitations

A wonderful experience

Sales and Marketing Manager from 50-74 room in Athlone (Ireland)

3 months ago
Tracy and Ailbhe and team were an amazing support. They brought our new branding to life in the form of the most wonderful, modern, beautiful website design. We really could not be happier with the results and highly recommend their services. We just know that it will increase our visibility, direct bookings and conversions as a result. Tha...
Country Ireland
Sales and Marketing Manager
Medium Hotel

Really Helpful

Revenue from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)

7 months ago
Aoife is our account management is very personal and efficient. Customer service as well is very efficient and offers great support.
Country Ireland
Large Hotel

Great team to work with!

Systems Analyst II - Hospitality from 500+ room Casino in Hollywood (United States of America)

7 months ago
My upmost favorite thing about SHRGroup is the fact that we don't just get applications - we get REAL people when service is needed!
Country United States of America
Systems Analyst II - Hospitality
X-Large Hotel

Group website design

Director of Sales from 100 to 199 room Limited Service & Budget Hotel in Portland (United States of America)

7 months ago
I do like the easy ability to create a booking discount code and booking link that I can send to our clients.
Country United States of America
Director of Sales
Large Hotel

Technology meets Hospitality with the SHR Group

Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Tralee (Ireland)

7 months ago
The SHR Group are forward thinking with their use of technology for direct bookings. From how they cultivate and disseminated marketing data that anticipates what our guests wants and needs. The Allora Booking Engine by SHR Group serves smart, personalised content to increase conversion, revenue and bookings. The design of the website and b...
Country Ireland
Sales & Marketing Manager
Large Hotel

New Clients

Revenue Manager from 100 to 199 room City Center Hotel in Killarney (Ireland)

7 months ago
Our account managers attention to detail, attitude & dedication. The general ethos of the company is to be at the forefront of the industry. Ahead of the trends which is excellent
Country Ireland
Revenue Manager
Large Hotel

Customer Service, Reporting and Customisation

Digital Marketing Excecutive from 75-99 room Bed & Breakfast & Inn in Adare (Ireland)

7 months ago
The customisation of our website with SHR is simple to do. One can update site links, change photos, and update text in just a few clicks. This allows you to constantly refresh and improve your site to ensure that we are always showing off the best and most exciting parts of our premises. The team at SHR are always extremely responsive when...
Country Ireland
Digital Marketing Excecutive
Large Hotel

Able to map rates across to OTA's, IBE, Wholesale partners, CRO for both lesiure and loyal casino guests

Distribution / Connectivity from 500+ room Casino in Hollywood (United States of America)

7 months ago
We have successfully been able to use the CRO, Channel Manager, Website for our Casino and Leisure guests. Mapping to our 3rd parties has been an ease allowing for a wider range of distribution. The systems work for our 170 room hotel casion to our 3000+ room property in Las Vegas
Country United States of America
Distribution / Connectivity
X-Large Hotel

Amazing website and booking engine products!

Sales Development Manager from 50-74 room Extended Stay & Serviced Apartment in (United Kingdom)

7 months ago
SHR Group stands out as an exemplary organisation with which we have the privilege of collaborating. The company's excellence is evident across various facets, ranging from top-notch customer service to the exceptional quality of their products. The comprehensive training program they offer ensures that individuals at all proficiency levels...
Country United Kingdom
Sales Development Manager
Medium Hotel

Seamless Service With Excellent Growth

General Manager from 25-49 room Boutique in Dublin (Ireland)

7 months ago
- Long time customer of Avvio, and we are consistently seeing innovation across all departments, which has seen an increase both in bookings and revenue - Booking engine converts strongly: integrates well with our Channel Manager, with v few delays - Account Management is impeccable: Catriona is always responsive and provides detailed break...
Country Ireland
General Manager
Medium Hotel
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