Attract more guests with a stunning website. Save money on web development fees, and choose from a range of easy to use templates to showcase your unique brand
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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
SHR Website Design
4.8 (262 REVIEWS)
HT Score
43 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
SHR Website Design
Ranked 7 (out of 51) in Website Design
Make your website stand out with customer-centric design tailored to your guests’ every need
95% recommended by 317 hotels
More than 50% of SHR Group’s reviews come from Ireland.
Bell - AI powered product analyst
I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like how SRH Group's comprehensive solution enhances their digital strategy through advanced AI-driven booking engines, innovative web design, and impactful digital marketing. The technology integrates seamlessly, increasing direct bookings, revenue, and customer experience. However, users also noted some areas for potential improvement: integration with certain PMS systems, template limitations, and CMS usability. Overall, SRH Group is commended for its proactive client management and significant ROI.
Partners say
Industry experts recommend Avvio SHR for its AI-driven booking engine, exceptional CRO (Conversion Rate Optimization) capabilities, and custom-tailored website design that enhances user experience and drives direct bookings. Distinguished for its impactful designs and deep integration with ecosystem partners, Avvio stands out in the hospitality tech market with unique products like the Allora AI engine and Metasearch functionality that foster personalization and guest engagement.
Jennifer, Jason, Abir and 28 others
Read their recommendationsWhat Types of Hotels SHR Group is Popular For
Size
8 | X-Small (1-9 room)
82 | Small (10-49 room)
198 | Mid-Sized (50-99 room)
263 | Large (100-499 room)
14 | X-Large (500+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States
7 | South Africa
7 | Germany
5 | India
4 | Australia
3 | Canada
3 | Saudi Arabia
3 | China
3 | Nepal
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Hungary
1 | Denmark
1 | Belgium
1 | Mexico
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Austria
1 | Turkey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
346 | Luxury Hotels
263 | Boutique Hotels
199 | Bed & Breakfast & Inns
187 | Airport/Conference Hotels
185 | Branded Hotels
176 | City Center Hotels
153 | Resorts
124 | Limited Service & Budget Hotels
41 | RV Parks & Campgrounds
40 | Extended Stay & Serviced Apartments
17 | Casinos
14 | Hostels
11 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
6 | Middle East
5 | Oceania
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Software
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Didn’t find what you were looking for?
What is SHR Group?
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Website Design is a sophisticated solution tailored for the hospitality industry, crafted to enhance digital strategies through innovative web design, advanced AI-driven booking engines, and impactful digital marketing. The platform integrates seamlessly with existing hotel systems to elevate user experience and boost direct bookings. With features such as user-friendly interfaces, intuitive navigation, and customized layouts, SHR Website Design focuses on creating engaging and functional websites that meet both the aesthetic and practical needs of your guests. By analyzing browsing behaviors, SHR Website Design optimizes site structure for easy access to key information, driving greater customer satisfaction and maximizing revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
SHR Group Reviews Analyzed: 262
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
SHR Group Expert Recommendations Analyzed: 31
Read expert recommendationsDescription provided by SHR Group
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
SHR Group's Provided Description:
"Through the power of data, we understand how your business is unique, with its own set of goals, target audience, and brand identity. That's why every element of our hotel website design reflects your specific requirements. From the moment a guest lands on your website, we will create an experience that captivates and engages them. Our meticulously designed user interfaces are intuitive and easy to navigate, ensuring a seamless browsing experience. By placing your guests' needs at the heart of the design process, we creates websites that not only look stunning but also provide the functionality and features that your audience desires. We analyze your customers' browsing habits and behavior to optimize the layout and structure of your website, ensuring that key information is easily accessible and actions are intuitive. From seamless navigation menus to convenient contact forms, we design every aspect of your website with the user in mind."
FAQs
SHR Website Design Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Website Design vendors that could be a good fit for your hotel:
Capabilities
Custom Design for all Sites
Custom Design for all Sites
At SHR Group, our design methodology focuses on maintaining standard functionality while customizing the design to create a unique experience for each hotel.
Standardized Modules built for Performance
Standardized Modules built for Performance
Standardized Modules built for Performance
Responsive mobile-led design
Responsive mobile-led design
Responsive mobile-led design
Intuitive User-friendly CMS
Intuitive User-friendly CMS
Intuitive User-friendly CMS
WordPress CMS designed specifically for the Hospitality Industry
WordPress CMS designed specifically for the Hospitality Industry
Word Press with a SHR Group proprietary theme designed for the Hospitality Industry
Performance Optimised Websites
Performance Optimised Websites
Performance Optimised Websites
Personalization capabilities when built with Allora Booking Engine
Personalization capabilities when built with Allora Booking Engine
Personalization capabilities when built with Allora Booking Engine
Collaborative Design Process
Collaborative Design Process
Collaborative Design Process
Continuous Roadmap to deliver more functionality.
Continuous Roadmap to deliver more functionality.
Continuous Roadmap to deliver more functionality.
Features
Design & Content Management
4/5 features
Conversion
4/5 features
Internationalization
4/5 features
Analytics
4/5 features
SEO & Traffic
4/5 features
Security & Compliance
4/5 features
Upselling
4/5 features
Other
0/1 features
SHR Group Reviews Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, SHR Website Design is the #24 most trending product in the Website Design category (out of 51) and the #1341 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
SHR Group Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
Looking for specific info?
10
A wonderful experience
Sales and Marketing Manager from 50-74 room Extended Stay & Serviced Apartment in Athlone (Ireland)
Verified
2 years ago
Tracy and Ailbhe and team were an amazing support. They brought our new branding to life in the form of the most wonderful, modern, beautiful website design. We really could not be happier with the results and highly recommend their services. We just know that it will increase our visibility, direct bookings and conversions as a result. Tha...
Ireland
Ireland
Sales and Marketing Manager
Mid-Sized Hotel
10
Really Helpful
Revenue from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)
Verified
2 years ago
Aoife is our account management is very personal and efficient. Customer service as well is very efficient and offers great support.
Ireland
Ireland
Revenue
Large Hotel
10
Great team to work with!
Systems Analyst II - Hospitality from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States)
Verified
2 years ago
My upmost favorite thing about SHRGroup is the fact that we don't just get applications - we get REAL people when service is needed!
United States
United States
Systems Analyst II - Hospitality
Large Hotel
10
Group website design
Director of Sales from 5 to 9 room Bed & Breakfast & Inn in Kapaa (United States)
Verified
2 years ago
I do like the easy ability to create a booking discount code and booking link that I can send to our clients.
United States
United States
Director of Sales
X-Small Hotel
10
Technology meets Hospitality with the SHR Group
Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Tralee (Ireland)
Verified
2 years ago
The SHR Group are forward thinking with their use of technology for direct bookings. From how they cultivate and disseminated marketing data that anticipates what our guests wants and needs. The Allora Booking Engine by SHR Group serves smart, personalised content to increase conversion, revenue and bookings. The design of the website and b...
Ireland
Ireland
Sales & Marketing Manager
Mid-Sized Hotel
9
New Clients
Revenue Manager from 100 to 199 room Boutique in Killarney (Ireland)
Verified
2 years ago
Our account managers attention to detail, attitude & dedication. The general ethos of the company is to be at the forefront of the industry. Ahead of the trends which is excellent
Ireland
Ireland
Revenue Manager
Large Hotel
10
Customer Service, Reporting and Customisation
Digital Marketing Excecutive from 75-99 room Bed & Breakfast & Inn in Adare (Ireland)
Verified
2 years ago
The customisation of our website with SHR is simple to do. One can update site links, change photos, and update text in just a few clicks. This allows you to constantly refresh and improve your site to ensure that we are always showing off the best and most exciting parts of our premises. The team at SHR are always extremely responsive when...
Ireland
Ireland
Digital Marketing Excecutive
Mid-Sized Hotel
9
Able to map rates across to OTA's, IBE, Wholesale partners, CRO for both lesiure and loyal casino guests
Distribution / Connectivity from 200 to 499 room Bed & Breakfast & Inn in Hollywood (United States)
Verified
2 years ago
We have successfully been able to use the CRO, Channel Manager, Website for our Casino and Leisure guests. Mapping to our 3rd parties has been an ease allowing for a wider range of distribution. The systems work for our 170 room hotel casion to our 3000+ room property in Las Vegas
United States
United States
Distribution / Connectivity
Large Hotel
10
Amazing website and booking engine products!
Sales Development Manager from 1 to 4 room Bed & Breakfast & Inn in London (United Kingdom)
Verified
2 years ago
SHR Group stands out as an exemplary organisation with which we have the privilege of collaborating. The company's excellence is evident across various facets, ranging from top-notch customer service to the exceptional quality of their products. The comprehensive training program they offer ensures that individuals at all proficiency levels...
United Kingdom
United Kingdom
Sales Development Manager
X-Small Hotel
9
Seamless Service With Excellent Growth
General Manager from 50-74 room Boutique in Dublin (Ireland)
Verified
2 years ago
- Long time customer of Avvio, and we are consistently seeing innovation across all departments, which has seen an increase both in bookings and revenue - Booking engine converts strongly: integrates well with our Channel Manager, with v few delays - Account Management is impeccable: Catriona is always responsive and provides detailed break...
Ireland
Ireland
General Manager
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
Showing all answers to: "What does this product or service do well?"
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services.
To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
The booking engine and web design are really user friendly and very quick and easy to navigate and update. The support team are absolutely fantastic, they are always prompt to respond and provide solutions.
Avvio's hospitality website with AI booking engine are GDPR compliant with highly effective mechanisms to boost profits for their customers using strategies to draw in website traffic, avoid basket cart abandonments, target discounting and boost direct booking conversions.
Question:
What differentiates this product or service from the competition?
Answer:
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Showing all answers to: "What differentiates this product or service from the competition?"
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies,
I look forward to continuing our working relationship.
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
They are absolutely brilliant at what they do and they know the hospitality industry inside out. Avvio's services have hugely benefited our client's websites from growing revenue and improving user experience.
Websites by Avvio are visually appealing and their customers benefit from the power and success of Avvio's focus on user website experience & personalisation opportunities. Avvio’s mastery in the area of Google Search, SEO, PPC, along with its unique Allora AI algorithm and integrated partner network data maximize Avvio's customer's hotel revenue and provide Avvio's customers with invaluable insights and trends on booker types, booker behaviour and hotel product performance.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Go for it - I cannot recommend Avvio highly enough. I have worked with other website designs and booking engines and Avvio's are definitely the most user-friendly, modern and effective that I have experienced.
I would highly recommend Avvio and appreciate very much the long standing commitment Avvio to deliver in-depth interactive guest lectures to our undergraduate and postgraduate students learning in the area of hotel and hospitality websites.
Recommended by
Jennifer Brew
Marketing Operations Manager
@
The Marketing Department
Jason Campion
Customer Success Manager
@
wpengine
Abir Maiti
Tech Lead
@
Capital Numbers
Edel Whitney
Digital Marketing Executive
@
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Danielle Martin
IT Lecturer
@
NUI Galway
Jennifer Brew
Marketing Operations Manager
@
The Marketing Department
Jason Campion
Customer Success Manager
@
wpengine
Abir Maiti
Tech Lead
@
Capital Numbers
Edel Whitney
Digital Marketing Executive
@
The Marketing Department
Danielle Martin
IT Lecturer
@
NUI Galway
Liz Daly
Business Development Manager
@
Rate Wise
Georgie Hardy
Marketing Manager
@
Michels and Taylor
Hannah Corbett
Owner
@
Get Digital NI
Wesley Bowden
Director of Ecommerce
@
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Chris Byrne
VP
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Thomas Landen
Director Of Partnerships
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Adrienne Hanna
Founder
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Robert Holland
Managing Director
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Digital Consultant
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Mukul Gupta
CEO
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Head of Creative Services
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Founder
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Chief Evangelist Officer
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Partnership Coordinator
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Partnerships Manager
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Luc Partouns
University Coördinator and Lecturer
@
Zuyd University of Applied Sciences - Hotel Management School Maastricht
Stephen Williams
Group Sales & Marketing Director
@
Windward
Ricky Daniels
Co-Founder
@
Trybe
Stephen Williams
Group Sales & Marketing Director
@
Windward
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VP Sales
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Business Development Manager
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Founder & CEO
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CEO
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Tourism Consultant
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Support
Unverified
SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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