The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 610 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in customer support — especially for brand properties (4.8/5) , with exclusive features like Customizable Attractions Maps and Website Personalization.
SiteMinder shines when it comes to ease of use and operational efficiency — especially for brand properties (5.0/5) , with exclusive features like Performance Reporting and Mobile optimized/responsive.
Side-by-side ratings based on 610 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $900/mo | From $600/mo |
| Verified Reviews | 262 | 348 |
After analyzing 610 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while SiteMinder users highlight ease of use and operational efficiency, website builder/design flexibility, support and onboarding assistance. Click any theme to see what reviewers say.
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Proactive Client Management
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Ease of use and operational efficiency
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Website Design
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Website builder/design flexibility
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Reporting and Analytics
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Support and onboarding assistance
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Digital Marketing
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Channel manager and OTA distribution
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Voucher System
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Upsell/cross-sell and ancillary revenue
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | #3 112 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #2 129 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #1 35 reviews |
| X-Large (200+ rooms) ▾ | #14 1 reviews | #1 9 reviews |
By Property Type
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| Boutique ▾ | #4 115 reviews | #1 144 reviews |
| Luxury ▾ | #2 163 reviews | #3 102 reviews |
| Branded / Chain ▾ | #2 84 reviews | #5 47 reviews |
| Extended Stay ▾ | #4 16 reviews | #1 48 reviews |
By Region
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| North America ▾ | #11 8 reviews | #3 36 reviews |
| Europe ▾ | #2 244 reviews | #5 79 reviews |
| Asia Pacific ▾ | #6 5 reviews | #2 109 reviews |
| Middle East ▾ | — | #3 5 reviews |
Choosing between SHR Website Design by SHR Group and SiteMinder Website Builder hinges on your hotel’s specific needs. Both aim to boost your online presence and direct bookings, but they differ significantly in features, user experience, and market reach. SHR offers a highly tailored design experience with a focus on customization, while SiteMinder emphasizes ease of use and extensive distribution integrations. Which product aligns better with your hotel’s strategic goals?
Both tools serve hotel websites, but SHR’s solution is built for premium customization and digital marketing support, whereas SiteMinder’s platform prioritizes straightforward website creation combined with their extensive channel management. SHR provides a more robust set of design and SEO tools, while SiteMinder streamlines quick setup with templates. Do you need a deeply personalized site or a faster, simpler launch?
If your hotel needs a highly customized website that integrates with your marketing strategies and emphasizes guest experience, SHR’s solution is ideal. It’s suited for hotels that value creative control and detailed analytics. Conversely, if your team prefers an easy-to-build, visually appealing website with proven integration into a broad distribution network, SiteMinder’s builder is the better choice, especially for smaller hotels or those new to digital marketing.
SHR’s platform has a user rating of 4.69/5 but involves more complexity due to its customization features, which can require additional training. SiteMinder scores 4.63/5 and is praised for its intuitive templates and straightforward setup, making it accessible for teams with limited technical expertise. Overall, SiteMinder’s interface and onboarding process are simpler for hotels seeking quick results.
Edge: SiteMinder.
SHR offers 6 unique features, including customizable attractions maps, website personalization, popups, drag-and-drop builder, themes, and SEO plugins. SiteMinder, however, boasts 41 features, including room & rate filtering, performance reporting, PMS connectivity, multi-lingual support, loyalty integrations, and extensive analytics. For feature depth and variety, SiteMinder’s platform outstrips SHR.
Edge: SiteMinder.
SHR’s support ratings are 4.85/5, with clients praising their proactive management and detailed assistance. SHR’s reviews mention “support and responsiveness of all the team” and “key account personnel” who help with decision-making. SiteMinder scores 4.4/5, with reviews highlighting “very knowledgeable” support but also occasional frustrations with response speeds and support depth, especially in regional markets.
Edge: SHR.
SiteMinder connects with 245 verified partners, including PMS, CRS, and booking platforms, offering extensive coverage. SHR has a smaller but still substantial list of 81 verified partners, focused on hospitality-specific integrations. If broad connectivity and channel management are priorities, SiteMinder’s ecosystem is unmatched.
Edge: SiteMinder.
SHR’s overall rating is 4.87/5 with 169 reviews, notably in the last 6 months, all highly recent, indicating strong current performance. SiteMinder’s rating is 4.45/5 with 308 reviews, but their reviews are more dispersed over time. SHR’s recent reviews, with a 96% likelihood to recommend, suggest a more consistently positive user experience today.
Edge: SHR.
SHR’s pricing is $900 per month, with no trial or freemium options. SiteMinder charges $600 monthly, also without a trial. The higher cost of SHR reflects its bespoke, feature-rich design and marketing support, whereas SiteMinder offers a more affordable, templated approach.
The core difference is that SHR’s platform delivers tailor-made websites with marketing tools, designed for hotels wanting full control over their digital branding and guest engagement. SiteMinder offers a scalable, easy-to-use website builder integrated with their extensive distribution network, ideal for hotels prioritizing quick setup and broad reach.
Choose SHR if you value customization, in-depth analytics, and marketing support that can elevate your brand. Opt for SiteMinder if your goal is a cost-effective, fast-to-deploy website with strong channel management and operational efficiency.
In conclusion, SHR’s recent reviews and high ratings make it the more reliable choice for hotels committed to long-term digital branding and marketing. Meanwhile, SiteMinder’s proven ecosystem and ease of use serve smaller or less resource-intensive operations better. Your decision should align with your hotel’s growth ambitions and internal capabilities.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $600/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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| Storefront/Voucher Functionality | ||
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Other
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| Conversion Widgets |
We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
"I think it’s a really smart product, even with very limited knowledge of marketing or pricing, it helped me increase my revenue, and it’s easy to use. I think it’s especially usefu..."
No published case study for this goal yet.
"On top of system integration and automation, SiteMinder provides enhancements for Qunci Villas’ room management and room rate adjustments. Viki said:"
No published case study for this goal yet.
"The platform worked really well from the very beginning. The channel manager was connected with our Mews PMS, which made sure that our inventory was always updated across all chann..."
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
What hoteliers love
Across many reviews, SiteMinder is described as simple, intuitive, and efficient, helping staff manage daily tasks with less manual effort. Users cons... Across many reviews, SiteMinder is described as simple, intuitive, and efficient, helping staff manage daily tasks with less manual effort. Users consistently connect ease of use with better operations, smoother workflows, and fewer mistakes across hotel teams.
Users consistently say SiteMinder’s website builder is easy to use and helps create a professional, hotel-focused site that supports direct bookings.... Users consistently say SiteMinder’s website builder is easy to use and helps create a professional, hotel-focused site that supports direct bookings. However, many want more design flexibility, templates, branding control, and easier editing for luxury or boutique presentation.
Many reviewers praise SiteMinder’s 24/7 or highly responsive support team, saying it helps them resolve issues quickly and keeps operations running sm... Many reviewers praise SiteMinder’s 24/7 or highly responsive support team, saying it helps them resolve issues quickly and keeps operations running smoothly. A few also mention that onboarding, documentation, and specialist handoff could be faster or easier, especially for technical setup tasks.
Where hoteliers push back
Several reviews want more tools to sell ancillary services such as spa, restaurant, late checkout, and other add-ons directly in the booking path. Buy... Several reviews want more tools to sell ancillary services such as spa, restaurant, late checkout, and other add-ons directly in the booking path. Buyers see this as a way for SiteMinder to help hotels increase total revenue, not just room revenue.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and SiteMinder Website Builder share many core Website Design features, but each has unique capabilities. SHR Website Design offers 80 verified integration partners, while SiteMinder Website Builder offers 248. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. SiteMinder Website Builder: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 35 and SiteMinder has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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