The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 262 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.
ennit shines .
Side-by-side ratings based on 262 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 0 |
After analyzing 262 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while ennit users highlight . Click any theme to see what reviewers say.
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ennit |
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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ennit |
|---|---|---|
| Small (10-24 rooms) ▾ | #9 30 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | — |
| Large (75-199 rooms) ▾ | #6 13 reviews | — |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
| Segment |
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ennit |
|---|---|---|
| Boutique ▾ | #4 115 reviews | — |
| Luxury ▾ | #2 163 reviews | — |
| Branded / Chain ▾ | #2 84 reviews | — |
| Extended Stay ▾ | #4 16 reviews | — |
By Region
| Segment |
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ennit |
|---|---|---|
| North America ▾ | #11 8 reviews | — |
| Europe ▾ | #2 244 reviews | — |
| Asia Pacific ▾ | #6 5 reviews | — |
Choosing the right website design platform is a critical step for your hotel to improve online visibility, user experience, and direct bookings. Both SHR Website Design by SHR Group and ennit aim to serve hotel websites, but their offerings and market presence differ substantially. Your decision hinges on which product aligns best with your hotel's size, complexity, and growth ambitions. Do you prioritize proven scale, extensive features, and support, or are you exploring a simpler, perhaps less established alternative?
SHR Website Design and ennit both aim to enhance your hotel’s online presence, but SHR has a clear advantage given its larger review base and recent data. SHR boasts a 4.87/5 overall rating from 169 reviews, with high marks across ease of use, customer support, and value, while ennit has no reviews or ratings to date. The strength of SHR lies in its proven track record, with hotels valuing its impactful designs, marketing tools, and seamless integration capabilities.
enIt, on the other hand, remains unreviewed, making it impossible to gauge user satisfaction or real-world performance. Without recent reviews or customer feedback, ennit’s ability to meet your hotel’s specific needs remains uncertain. So which platform is more likely to deliver consistent results for your property?
If your hotel requires a comprehensive, well-supported website platform with proven results, SHR Website Design is the clear choice. Its robust feature set—such as ADA compliance, SEO plugins, customizable themes, and integrations with 81 verified partners—caters to hotels seeking a flexible, scalable solution.
For smaller hotels or those experimenting with website design without a need for extensive features, ennit might seem appealing. However, given the lack of reviews or user data, it’s risky to rely solely on its claims. Your best bet for predictable outcomes is SHR, especially if your hotel aims for growth and a strong digital presence.
SHR Website Design scores a 4.69/5 in ease of use, with positive reviews emphasizing its intuitive interface and efficient onboarding process. Users highlight that the platform is accessible and straightforward, though some note the complexity of certain advanced features, requiring some training.
ennit doesn't provide any review data or user feedback, making it impossible to assess its usability. The absence of documented user experiences tips the scale in favor of SHR, which has consistently satisfied clients with its user-friendly approach.
Edge: SHR Website Design.
SHR Website Design offers 14 exclusive features including ADA compliance, SSL security protocols, Google Analytics integration, mobile responsiveness, a drag-and-drop page builder, customizable themes, social media integrations, and SEO plugins. These features are specifically tailored for hotel websites, helping properties stand out and rank well organically.
enniit has no listed features or unique offerings, making it difficult to compare. Without concrete feature data, SHR’s comprehensive, hotel-specific capabilities give it a decisive advantage.
Edge: SHR Website Design.
SHR boasts a 4.85/5 support rating from reviews, with customers praising its prompt, knowledgeable, and proactive support team. Clients appreciate the high-touch service with account managers who regularly provide strategic advice and technical assistance.
Since ennit provides no review data or support ratings, the safety net of reliable customer service remains unverified. In the hospitality industry where support can be crucial, SHR’s proven support system makes it the stronger choice.
Edge: SHR Website Design.
SHR offers 81 verified integration partners, including PMS, marketing tools, and other hotel tech solutions such as Criton, Priority Software, Right Revenue, and OpenHotel. This extensive partner network facilitates smooth operations and allows your property to connect with systems you already use.
enniit has no listed integrations or partner data, which could limit its flexibility and interoperability. If seamless connectivity is vital for your hotel’s digital ecosystem, SHR’s integrations are unmatched.
Edge: SHR Website Design.
Given the available data, SHR’s hotels rate the platform highly, with a 4.87/5 overall score, and reviews praising its impact on revenue and user experience. Its reviews are recent, and the 96% likelihood to recommend indicates strong satisfaction among diverse hotel types.
ennit, lacking reviews entirely, provides no basis for hotel ratings. Without user feedback, SHR’s reputation and proven performance tip the scale strongly in its favor.
Edge: SHR Website Design.
SHR Website Design starts at $900, with no mention of freemiums, monthly fees, or implementation costs. The pricing appears transparent and straightforward for a full hotel website solution.
ennit’s pricing is not available, leaving potential users uncertain about costs or value. Without transparent pricing, it’s challenging to evaluate ROI or compare investment levels, reinforcing SHR’s advantage.
Not ideal if:
Not ideal if:
The core difference is that SHR offers a proven, feature-rich, and well-supported platform for hotel websites, backed by extensive reviews and a large user base. ennit, lacking reviews and detailed features, remains an unverified option with uncertain performance.
If your hotel values reliability, comprehensive features, and a track record of success, SHR should be your choice. It supports a wide range of hotel types, has proven ROI, and delivers ongoing support—key for hotels aiming for growth.
Choose SHR if you want consistency, proven results, and an established network of integrations and support. If you’re only experimenting or have minimal digital needs, ennit may be worth a closer look once more data becomes available.
This comparison underscores the importance of support, features, and proven performance for your hotel’s website solution. Given SHR’s superior review data, feature set, and industry presence, it remains the safer, more reliable option for ambitious hoteliers.
According to HTR's product database, SHR Website Design and ennit share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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ennit |
|---|---|---|
| ADA Compliant | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Mobile Optimized/Responsive | ||
| Security Protocals (SSL/HTTPS) |
Showing top differences. 2 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and ennit share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while ennit offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. ennit: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and ennit has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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