The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 262 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.8/5) .
XPORT Communication GmbH shines , with exclusive features like Google AMP Markup and Storefront/Voucher Functionality.
Side-by-side ratings based on 262 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | From $100/mo |
| Verified Reviews | 262 | 0 |
After analyzing 262 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while XPORT Communication GmbH users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | — |
| Large (75-199 rooms) ▾ | #6 13 reviews | — |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
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| Boutique ▾ | #4 115 reviews | — |
| Luxury ▾ | #2 163 reviews | — |
| Branded / Chain ▾ | #2 84 reviews | — |
| Extended Stay ▾ | #4 16 reviews | — |
By Region
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| North America ▾ | #11 8 reviews | — |
| Europe ▾ | #2 244 reviews | — |
| Asia Pacific ▾ | #6 5 reviews | — |
Choosing the right website design solution for your hotel depends on your specific needs, budget, and level of technical expertise. Both SHR Website Design by SHR Group and hellohotel by XPORT Communication GmbH aim to modernize your online presence, but they approach this goal differently. SHR Group offers a highly-rated, feature-rich platform with extensive support and proven results, while hellohotel emphasizes affordability, quick deployment, and ease of use. Your decision hinges on whether you prioritize depth of features and support or speed and simplicity.
Both SHR Group and XPORT aim to elevate your hotel's website, but they diverge significantly in scope, customization, and support. SHR Group’s platform boasts a high average rating of 4.87/5 from 169 recent reviews, emphasizing its user-friendly interface and extensive integration capabilities, along with dedicated support. Conversely, hellohotel has no recent reviews or ratings, indicating less proven recent customer feedback, and focuses on quick, low-cost website creation, often suited for hotels seeking a straightforward, affordable upgrade.
The core difference is that SHR Group combines website design with a robust suite of marketing and analytics tools, aiming to enhance conversion and ROI. hellohotel, meanwhile, positions itself as a cost-effective, easy-to-launch solution for properties prioritizing speed and simplicity over extensive customization. Do you need a proven, comprehensive platform with ongoing support, or a quick, budget-friendly website?
If your hotel needs a website that reflects your brand's uniqueness, offers detailed analytics, and comes with dedicated support, SHR Group is the clear choice. Its platform is trusted by a wide range of hotel types, from boutique to city center properties, and has demonstrated measurable success, such as increasing revenue by 185% for Windward Management.
If you’re a smaller hotel or chain seeking an affordable, ready-to-go website with minimal setup, hellohotel’s fixed-price, flexible approach could be suitable. However, without recent reviews or reported customer satisfaction metrics, it’s less clear how well it performs in terms of support or long-term value.
For properties that value proven results, extensive features, and ongoing support, SHR is the stronger option. For those prioritizing speed and cost, and willing to accept less detailed feedback, hellohotel remains a potential choice.
SHR’s platform has a high ease-of-use score of 4.69/5 based on 169 reviews, with users praising its intuitive interface and supportive onboarding process. Clients highlight that the changeover from previous systems was efficient, and the platform offers comprehensive support, making staff adoption straightforward. Reviewers note that while some features, like the CMS, could be more user-friendly, the overall experience remains accessible.
In comparison, hellohotel’s platform is designed for quick setup, with a focus on simplicity and affordability. Since it offers a DIY option, its ease of use is built into the premise, but no recent customer reviews are available to confirm how well hoteliers have adapted to it.
Edge: SHR Website Design.
SHR Group offers 14 shared features, including advanced analytics, marketing tools, and a suite of integrations with 81 verified partners. It also provides tools for user-friendly navigation, contact forms, and a robust CMS. Although it lacks some specific features like Google AMP Markup or Storefront/Voucher functionality, its core offerings are highly comprehensive.
hellohotel provides only 5 unique features, such as customizable design, no setup costs, and a DIY option. It lacks broader integrations and advanced marketing tools, focusing instead on straightforward website creation.
Edge: SHR Website Design.
SHR Group’s support scores a remarkable 4.85/5, with reviews praising their prompt, knowledgeable assistance, and proactive account management. Clients like Windward Management highlight that their support team is “always available to help,” and the onboarding process is well-rated at 4.66/5, demonstrating ease and responsiveness.
hellohotel, however, provides no recent reviews or ratings, leaving uncertainty about its support quality. Given the lack of recent feedback, SHR’s support appears more reliable and proven.
Edge: SHR Website Design.
SHR Group boasts 81 verified integrations, including major PMS providers like Visual Matrix, Profitroom, and apaleo, ensuring your website can connect with your existing systems. This extensive integration network supports a wide range of third-party solutions, enhancing your operational efficiency.
hellohotel offers only two verified integrations—dailypoint™ and XPORT Communication GmbH—limiting its connectivity options significantly. This restricts flexibility if your hotel relies on multiple systems.
Edge: SHR Website Design.
SHR Group’s reviews demonstrate a strong, recent consensus, with a 4.87/5 rating based on 169 reviews, including positive feedback from boutique and city center hotels. Reviewers consistently praise its user-friendliness, support, and measurable results like increased revenue.
hellohotel has no recent reviews or ratings, making it impossible to gauge user satisfaction or property type preferences.
Edge: SHR Website Design.
SHR Group charges a base price of $900, with no indication of additional implementation fees or monthly costs. Its pricing reflects its comprehensive feature set and support, positioning it as an investment in long-term digital growth.
hellohotel’s pricing begins at a low $100 for a quick, customizable website, with no setup costs for the DIY option. However, the lack of detailed service tiers or ongoing support packages suggests it’s best suited for budget-conscious properties needing rapid deployment.
Not ideal if you prefer a low-cost, no-frills website with minimal ongoing support, or if your hotel operates on a very tight budget with no need for advanced features.
Not ideal if your hotel requires in-depth analytics, extensive integrations, or dedicated ongoing support, as these features are limited or absent.
SHR Group offers a well-established, feature-rich platform supported by extensive reviews, proven results, and a global presence. Its focus on customization, integrations, and support makes it the ideal choice for hotels seeking a long-term, scalable website solution.
hellohotel appeals to properties with tight budgets and quick deployment needs, emphasizing ease of use and affordability. However, the lack of recent reviews and limited features make it less suitable for hotels aiming for sophisticated digital strategies.
If your hotel needs a trusted, comprehensive website platform backed by proven customer satisfaction, SHR Group is the superior choice. For straightforward, budget-friendly sites with minimal fuss, hellohotel can serve as a quick fix—though with less assurance of long-term support or detailed features.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $100/mo |
According to HTR's product database, SHR Website Design and hellohotel (by XPORT) share 14 features. Here are the key differences — features one has that the other lacks.
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| Blog Post Composer | ||
| Google AMP Markup | ||
| Review Widgets | ||
| Storefront/Voucher Functionality | ||
| Whitelabel Capability |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and hellohotel (by XPORT) share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while hellohotel (by XPORT) offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. hellohotel (by XPORT): No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and XPORT Communication GmbH has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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