The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 272 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) , with exclusive features like ADA Compliant and Booking Engine.
Porter shines , with exclusive features like Whitelabel Capability and Storefront/Voucher Functionality.
Side-by-side ratings based on 272 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 10 |
After analyzing 272 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Porter users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | #16 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #21 5 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | — |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
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| Boutique ▾ | #4 115 reviews | #21 5 reviews |
| Luxury ▾ | #2 163 reviews | #20 3 reviews |
| Branded / Chain ▾ | #2 84 reviews | #21 2 reviews |
| Extended Stay ▾ | #4 16 reviews | #14 1 reviews |
By Region
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| North America ▾ | #11 8 reviews | #22 0 reviews |
| Europe ▾ | #2 244 reviews | #10 9 reviews |
| Asia Pacific ▾ | #6 5 reviews | — |
When choosing a website design platform for your hotel, your primary goal is to find a solution that combines ease of use, robust features, and proven results. Both SHR Website Design by SHR Group and Porter offer viable options, but they differ significantly in scope, market presence, and user feedback. While Porter touts a simpler, more streamlined approach, SHR Group provides a comprehensive, data-driven service with a larger customer base and more recent reviews.
Your decision hinges on whether you need a broad suite of functionalities backed by extensive support and proven success stories, or a sleek, easy-to-manage website that emphasizes direct bookings and visual appeal.
Shr Group’s website design service is a highly rated, data-rich solution trusted by 169 hotels across multiple continents, with an overall rating of 4.87/5 and an impressive 96% likelihood to recommend. Its reviews highlight a strong understanding of hotel operations, impactful design, and advanced marketing tools, with recent feedback emphasizing ongoing support and measurable ROI.
Porter, in contrast, has only 10 reviews and a 0/5 rating, with no recent feedback. While users praise its ease of use and attractive templates, the limited number of reviews and absence of recent data make it a less reliable choice for hotels seeking proven performance and ongoing support.
Given the review count and recent activity, SHR Group has a more current and reliable reputation. Are you willing to forgo proven results for a simpler, less documented platform?
If your hotel needs a website with tailored design, advanced marketing tools, and a track record of increasing revenue, SHR Group is the clear choice. Its features include ADA compliance, website personalization, a drag-and-drop builder, and more—delivering a full suite of customization options that cater to diverse hotel types and sizes.
If your priority is a straightforward, visually appealing website that offers direct booking benefits with minimal fuss, Porter might appeal. Its focus on promoting direct reservations through attractive templates and seamless connectivity makes it suitable for hotels wanting a quick upgrade without extensive customization or advanced features.
However, if you seek a solution with extensive support, proven ROI, and ongoing innovation, SHR Group's larger review base and recent activity make it the stronger option.
SHR Group’s platform enjoys a 4.69/5 ease of use rating, with praise for its intuitive design and straightforward onboarding. Its reviews mention a manageable learning curve, though some users note initial setup can be complex due to its extensive features.
Porter scores slightly higher at 4.9/5, with reviewers emphasizing its simplicity, clean CMS, and quick setup. Users find Porter’s templates and editing tools intuitive, enabling hotels to keep content fresh and relevant with minimal training.
Edge: Porter.
SHR Group offers 10 shared features, plus four exclusive ones like ADA compliance, booking engine, website personalization, and a drag-and-drop page builder—filling gaps that Porter doesn’t cover. Its features support a highly customizable, functional, and accessible website that integrates marketing tools and advanced analytics.
Porter provides five unique features such as storefront/voucher functionality, review and conversion widgets, and a blog post composer—adding value for hotels seeking a marketing-oriented site. Its core advantage is promoting direct reservations with attractive templates and SEO tools.
Edge: SHR Group.
SHR Group’s support scores 4.85/5, with clients praising its responsiveness, proactive client management, and detailed reporting. Users describe the support team as knowledgeable and invested in their success, though some note a somewhat complex onboarding process.
Porter’s customer support is rated 5/5, with reviews emphasizing quick, friendly, and effective communication. Clients appreciate the personalized attention and ease of getting help, even if the platform’s scope is less extensive.
Edge: Porter.
SHR Group boasts 81 verified partners, including major players like SiteMinder, Mews, Revinate, and Profitroom, offering extensive connectivity for your hotel’s systems and marketing tools. Its broad integration network ensures a seamless back-end experience.
Porter has only 7 verified partners, with key integrations like Bookboost and RoomRaccoon. While suitable for hotels requiring basic connectivity, it’s less comprehensive for those with complex systems.
Edge: SHR Group.
SHR Group’s reviews are substantial and recent, with a 4.87/5 rating from 169 hotels, including many boutique and city center properties. Hoteliers praise its ROI, marketing tools, and ongoing support, with specific mentions of increased revenue and direct bookings.
Porter, with only 10 reviews and no recent feedback, does not have enough data to establish a clear rating. The limited reviews and lack of updates make SHR Group the more trusted choice among hoteliers.
Edge: SHR Group.
SHR Group’s pricing starts at $900 per month, with no implementation or setup fees, offering a clear value proposition for hotels seeking comprehensive services. Its pricing model is straightforward, reflecting its extensive feature set.
Porter does not publicly disclose pricing details, making it difficult to compare costs directly. Its focus on templates and basic functionalities suggests a potentially lower price point but also fewer advanced features.
In essence, SHR Group stands out as a comprehensive, highly-rated platform with a proven track record of boosting revenue and integrating with many partners. Its extensive feature set and recent reviews support its suitability for hotels seeking a tailored, performance-driven website.
Porter offers a simpler, visually appealing solution focused on promoting direct reservations with minimal fuss. It’s suitable for hotels that want a quick upgrade and are less concerned with advanced marketing tools or integration complexity.
For hotels aiming for measurable growth, extensive support, and flexible customization, SHR Group is the clear choice. If ease of use and quick deployment are your priority, Porter could meet your needs—though its limited review data suggests less proven performance at this stage.
According to HTR's product database, SHR Website Design and Porter - Premium Hotel Websites share 10 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Blog Post Composer | ||
| Booking Engine | ||
| Conversion Widgets | ||
| Drag and Drop Page Builder | ||
| Review Widgets | ||
| Storefront/Voucher Functionality | ||
| Website Personalization | ||
| Whitelabel Capability |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Porter - Premium Hotel Websites share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Porter - Premium Hotel Websites offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Porter - Premium Hotel Websites leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Porter - Premium Hotel Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Porter has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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