The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 267 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.8/5) , with exclusive features like Booking Engine and Customizable Attractions Maps.
eRevMax shines , with exclusive features like Mobile optimized/responsive and Automated reporting.
Side-by-side ratings based on 267 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 5 |
After analyzing 267 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while eRevMax users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | #29 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #22 3 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #15 1 reviews |
| X-Large (200+ rooms) | #14 1 reviews | #13 1 reviews |
By Property Type
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| Boutique ▾ | #4 115 reviews | #23 2 reviews |
| Luxury ▾ | #2 163 reviews | #18 2 reviews |
| Branded / Chain ▾ | #2 84 reviews | #19 2 reviews |
| Extended Stay ▾ | #4 16 reviews | #15 1 reviews |
By Region
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| North America ▾ | #11 8 reviews | #21 0 reviews |
| Europe ▾ | #2 244 reviews | #25 0 reviews |
| Asia Pacific ▾ | #6 5 reviews | #14 0 reviews |
| Middle East | — | #2 4 reviews |
Choosing between SHR Website Design by SHR Group and RateTiger Website Design by eRevMax depends on your hotel’s priorities—whether you value extensive features and proven customer satisfaction or a more streamlined, cost-effective web solution. Both products aim to improve your online presence, but they approach it differently. SHR Group offers a highly-rated, comprehensive platform with extensive integration and customization, while eRevMax focuses on responsive design and seamless distribution. Which aligns better with your hotel’s goals?
Both platforms focus on elevating your hotel's online booking potential, but SHR Group’s offering is backed by a higher volume of recent reviews and a stronger overall rating. SHR’s 169 reviews with a 4.87/5 rating and a 96% likelihood to recommend indicate a well-established, trusted solution. Conversely, eRevMax’s limited four reviews and a 0/5 overall rating suggest a less proven track record. Are you comfortable with a newer, less-reviewed platform, or do you prefer a solution with proven satisfaction?
SHR Group’s platform emphasizes a customized, guest-centric website, with features like SEO plugins, popups & alerts, and fully customizable themes, all designed to boost engagement. eRevMax, by contrast, offers responsive design, content management, and search engine optimization but lacks the depth of customization options and user testimonials. Does your hotel need extensive control and proven success, or is a straightforward responsive website enough?
Finally, SHR’s extensive review base and recent feedback show ongoing customer satisfaction, while eRevMax’s reviews are outdated or lacking. When considering risk, do you want a platform with a solid reputation or one with limited, less recent endorsements?
Edge: SHR Group
If your hotel needs a custom-built, highly adaptable website with integrated marketing tools and a proven track record, SHR Group is your choice. Its features like SEO plugins, drag-and-drop builders, and fully customizable themes cater well to hotels seeking a distinctive online presence. On the other hand, if your priority is a simple, mobile-optimized site that syncs effortlessly with your PMS or channel manager, RateTiger provides a straightforward, cost-effective solution.
For hotels with a focus on maximizing direct bookings, SHR’s in-depth integrations and extensive features make it the better match. Conversely, for properties that want a quick, responsive website with minimal fuss, RateTiger’s streamlined approach serves them better.
In short, choose SHR if you value extensive customization and a trusted reputation. Opt for RateTiger if your hotel seeks a basic, responsive website optimized for distribution.
Edge: SHR Group
SHR Group’s platform boasts a user rating of 4.69/5 for ease of use, based on detailed reviews praising its user-friendly interface and intuitive management tools. Many hoteliers highlight its straightforward onboarding process and effective support, despite some mention of a learning curve for advanced features.
eRevMax is rated at 4.25/5 for usability, with reviews indicating its design is responsive and easy to handle, particularly for those familiar with digital tools. Users praise its quick setup and smooth content management but note that some features could be more intuitive.
Edge: SHR Group
SHR Group provides 7 exclusive features, including a booking engine, customizable attractions maps, website personalization, popups & alerts, drag-and-drop page builder, fully customizable themes, and SEO plugins. These tools focus on creating a tailored, guest-friendly website designed to boost conversions.
eRevMax offers a broader suite of 28 features, such as mobile responsiveness, A/B testing, pooled inventory, automated reporting, various email campaigns, multi-currency, multi-lingual support, loyalty integrations, and social media bookings. These features facilitate distribution, marketing, and customer engagement at a high level.
Given the feature count, eRevMax’s platform caters to hotels seeking comprehensive, all-in-one solutions. SHR’s focus on customization and user experience makes it suitable for hotels that prioritize unique branding and targeted engagement.
Edge: eRevMax
SHR Group’s customer support scores an impressive 4.85/5, with reviews emphasizing prompt, knowledgeable, and proactive assistance. Clients frequently mention dedicated account managers, especially praising the responsiveness and personalized guidance that help optimize their online presence.
eRevMax’s support rating is 4.25/5, with reviews citing helpful support but noting occasional delays or limitations in technical assistance. The reviews suggest that while support is generally good, it may not be as consistently attentive or personalized as SHR’s.
Edge: SHR Group
SHR Group integrates with 81 verified partners, including major brands like Visual Matrix PMS, TrustYou, and The Hotels Network, offering extensive compatibility. Its integrations cover PMS, channel managers, review platforms, and marketing tools, making it a versatile choice.
eRevMax supports 70 verified partners, including prominent names like Kwentra, GuestCentric, and ROIBACK. While slightly fewer, its integrations also span PMS, channel management, and marketing, but with potentially less flexibility.
Based on the number and diversity of partners, SHR’s platform offers broader connectivity, reducing integration hurdles for complex hotel ecosystems.
Edge: SHR Group
HOTELIERS rate SHR Group significantly higher, with an overall score of 4.87/5 based on 169 reviews, and a 96% likelihood to recommend. Hotels across segments, especially city center and resort properties, praise its easy use, support, and measurable ROI.
eRevMax’s limited reviews and a 0/5 overall rating suggest it lacks the same level of user satisfaction and proven performance. The few reviews mention ease of dealing with the platform but not the same enthusiasm or consistency in support and results.
Given the volume and recency of reviews, SHR is clearly the more trusted choice.
Edge: SHR Group
SHR Group prices its platform at $900 per month, with no additional implementation or trial fees. Its pricing reflects its comprehensive feature set, customization options, and extensive integrations.
eRevMax does not publicly disclose exact pricing, indicating it may vary or require custom quotes. This lack of transparency can make budgeting more challenging but suggests a potentially flexible or premium pricing model.
For clarity and a known investment, SHR’s transparent pricing provides better value for hotels seeking predictable costs.
Shr Group’s Website Design is a well-established, highly-rated platform offering extensive customization, integrations, and dedicated support, making it suitable for hotels aiming for a distinctive and effective online presence. Its 169 recent reviews and 4.87/5 score underline its stability and customer satisfaction, especially for properties seeking to maximize direct bookings and brand differentiation.
In contrast, RateTiger’s platform provides a responsive, easy-to-manage website with a focus on distribution and operational efficiency. Its limited reviews and lack of recent feedback suggest it’s less proven, but for smaller hotels or those prioritizing straightforward website functionality, it might suffice.
For most hotels that value proven success, customer satisfaction, and extensive features, SHR Website Design offers a more reliable, scalable, and supported solution. Opt for RateTiger if your needs are minimal, budget-conscious, or centered on distribution rather than branding.
Edge: SHR Group
According to HTR's product database, SHR Website Design and RateTiger Website Design (by eRevMax) share 7 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Automated reporting | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Drag and Drop Page Builder | ||
| Fully Customizable Themes | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Popups & Alerts | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Website Personalization |
Showing top differences. 23 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and RateTiger Website Design (by eRevMax) share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while RateTiger Website Design (by eRevMax) offers 70. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. RateTiger Website Design (by eRevMax): No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and eRevMax has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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