The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 263 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.
Tambourine shines in onboarding .
Side-by-side ratings based on 263 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 1 |
After analyzing 263 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Tambourine users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #29 1 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #24 0 reviews |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
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| Boutique ▾ | #4 115 reviews | — |
| Luxury ▾ | #2 163 reviews | #31 1 reviews |
| Branded / Chain ▾ | #2 84 reviews | — |
| Extended Stay ▾ | #4 16 reviews | — |
By Region
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| North America ▾ | #11 8 reviews | #28 1 reviews |
| Europe ▾ | #2 244 reviews | — |
| Asia Pacific ▾ | #6 5 reviews | — |
Choosing between SHR Website Design by SHR Group and Symphony CMS by Tambourine hinges on your hotel’s specific needs and priorities. Both address hotel website development, but SHR’s platform is built with a focus on comprehensive, user-centric design and integrated marketing tools, while Symphony CMS offers a flexible, developer-oriented content management system. Your decision depends on whether you prioritize ease of use, integrated features, and proven results or customization and control for your development team.
SHR Group’s platform has a significant edge in overall customer feedback, recent reviews, and market presence, making it the more reliable choice for most hoteliers. Do you want a proven, all-in-one solution with extensive support and a track record of success?
SHR Website Design by SHR Group is the clear leader in this comparison. It boasts a high rating of 4.87/5 from 169 reviews, a strong NPS score of 9.54/5, and a dedicated customer base across multiple regions. Tambourine’s Symphony CMS has no recent reviews and a rating of zero, indicating minimal market traction.
For hotels seeking a ready-to-go, robust website solution backed by extensive proven results, SHR Group delivers. If your team has in-house development resources and requires granular customization, Symphony CMS might appeal, but its lack of recent user feedback makes it a less dependable choice at this moment.
SHR Group’s platform is designed with the hotelier in mind, emphasizing ease of use, strategic design, and a suite of marketing tools that drive bookings. It offers a high-rated, intuitive interface, with an onboarding process rated 4.66/5 from numerous reviews, and customer support rated 4.85/5. Its users praise the software for its impact on revenue, ease of implementation, and ongoing support.
In contrast, Tambourine’s Symphony CMS is a flexible, developer-centric system that offers extensive customization through XML and XSLT templating. However, with no recent reviews and a lower overall score, it indicates less current market validation and a steeper learning curve for hotel teams.
Do you want a solution with proven results and ongoing support, or are you comfortable with a platform that offers maximum customization but limited recent feedback?
If your hotel needs a proven, high-performing website platform with integrated marketing tools, go with SHR Group. Its focus on customer-centric design, proven ROI, and a large base of satisfied users across various segments make it the safer and more effective choice.
If your team has strong technical resources and desires a customizable CMS to build from scratch, Symphony CMS could work, but beware of the lack of recent reviews and limited market presence. Its flexibility is a double-edged sword, requiring more effort and expertise to implement successfully.
For most hotels aiming to improve direct bookings, visibility, and operational efficiency without heavy development overhead, SHR Group is the definitive choice.
SHR Group’s platform scores 4.69/5 for ease of use, with many reviews highlighting how intuitive and straightforward the onboarding process is, rated 4.66/5. Clients report that their teams find it easy to adopt and operate, with minimal training needed. Customer support is also highly responsive, further simplifying the user experience.
Tambourine’s Symphony CMS, rated at 3/5 for ease of use, caters more to developers and requires familiarity with XML/XSLT templating. Its flexibility means a steeper learning curve for hotel staff without technical backgrounds.
Edge: SHR Group.
SHR Group offers 14 unique features tailored for hotels, including ADA compliance, security protocols, Google Analytics integration, mobile responsiveness, customizable attractions maps, website personalization, popups, multi-lingual support, drag-and-drop page builder, templates, themes, social media integrations, and SEO plugins. These features directly impact usability, marketing, and compliance.
Symphony CMS provides extensive customization options through its XML/XSLT architecture, but it lacks out-of-the-box hotel-centric features. Its strength lies in flexibility for developers rather than specific hotel marketing tools.
Edge: SHR Group.
SHR Group’s customer support is highly rated at 4.85/5, with reviews emphasizing prompt, knowledgeable, and proactive assistance. Clients praise the dedicated account management team for their ongoing support, strategic advice, and quick response times.
Tambourine has a support rating of 1/5, with reviews criticizing the support team for being unresponsive and unhelpful after onboarding. The lack of recent positive feedback indicates a significant support gap.
Edge: SHR Group.
SHR Group boasts 81 verified partners, including Criton, Priority Software, MSI Solutions, and several PMS integrations, ensuring your website can connect with most hotel operations. These integrations streamline management and marketing efforts.
Tambourine has no listed integrations, limiting its utility unless your hotel’s systems are highly custom or developed in-house. This restricts operational efficiency and scalability.
Edge: SHR Group.
With 169 recent reviews, SHR Group’s platform has an overall rating of 4.87/5, with a 96% likelihood to recommend. Hotels across segments—from boutique to city center—value its impact on revenue and ease of use.
Tambourine has no recent reviews and a rating of zero, providing no current data to support hotel satisfaction.
Edge: SHR Group.
SHR Group charges a base price of $900 per month, with no trial, freemium, or implementation fees. Its pricing reflects its comprehensive feature set and market presence.
Tambourine’s pricing is not publicly available, which makes budgeting and comparison difficult. Its lack of transparency and reviews imply uncertainty about overall value.
Not ideal if your hotel has highly specific, custom development needs or operates in a niche market that requires tailored CMS architecture.
Not ideal if you want a plug-and-play hotel website with marketing integrations, support, and proven results.
The core difference is that SHR Group offers a ready-to-use, hotel-focused website platform backed by extensive reviews, proven ROI, and a broad regional presence. Symphony CMS provides a flexible, developer-oriented content management system suited for custom projects but with limited current hotel-specific validation.
If you want a solution that’s tried-and-true, with high ratings, integrated marketing tools, and ongoing support, SHR Group is your best choice. It has the edge in customer satisfaction, feature set, and market presence, making it the smarter investment for most hotels.
Choose SHR Group if you prefer reliable, high-impact solutions optimized for hospitality. Opt for Symphony CMS only if your team can fully leverage its customization potential and has the technical resources to manage it.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | — |
According to HTR's product database, SHR Website Design and Symphony CMS share 0 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Mobile Optimized/Responsive | ||
| Security Protocals (SSL/HTTPS) |
Showing top differences. 2 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Symphony CMS share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Symphony CMS offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 3.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Symphony CMS: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Tambourine has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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