The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 50 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelogix shines when it comes to training and usability , with exclusive features like Mobile App.
SHR Group shines , with exclusive features like Fully automated revenue management and Mobile Friendly Design.
Side-by-side ratings based on 50 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 33 | 17 |
After analyzing 50 verified reviews, Hotelogix users most value its training and usability, customer support, reporting system enhancements, while SHR Group users highlight . Click any theme to see what reviewers say.
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Training and usability
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Customer support
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Reporting system enhancements
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Financial reporting
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Market segmentation
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Post-night audit flexibility
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Mobile compatibility
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How each product ranks among Revenue Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #18 22 reviews | #33 3 reviews |
| Mid-Size (25-74 rooms) ▾ | #32 5 reviews | #29 8 reviews |
| Large (75-199 rooms) | #25 2 reviews | #20 3 reviews |
| X-Large (200+ rooms) | #24 0 reviews | #14 3 reviews |
By Property Type
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| Boutique ▾ | #26 16 reviews | #32 8 reviews |
| Luxury ▾ | #24 10 reviews | #30 7 reviews |
| Branded / Chain ▾ | #23 6 reviews | #22 7 reviews |
| Extended Stay | #28 2 reviews | #29 2 reviews |
By Region
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| North America ▾ | #30 2 reviews | #17 7 reviews |
| Europe ▾ | #34 3 reviews | #26 7 reviews |
| Asia Pacific ▾ | #6 18 reviews | — |
| Middle East | #9 3 reviews | #10 3 reviews |
Choosing the right revenue management system (RMS) is vital for your hotel's profitability and operational efficiency. Both Hotelogix RMS (formerly AxisRooms) and SHR Revenue Management System aim to optimize your revenue streams, but they approach this goal differently. Hotelogix offers a more accessible, user-friendly platform with a solid review base, while SHR provides a highly feature-rich, AI-driven solution that caters to larger, more complex properties. Which one aligns best with your hotel’s needs?
Hotelogix RMS and SHR RMS are designed to improve revenue strategies through automation, data analysis, and distribution management. Hotelogix’s core strength lies in its ease of use, with a high review score reflecting satisfied hotel users valuing its straightforward setup and reliable support. SHR RMS, by contrast, is a comprehensive platform packed with over 38 unique features, including advanced AI tools and automation, aimed at larger or more sophisticated hotels. Given the review data, Hotelogix’s more recent and numerous reviews make it the more trusted choice today. Are you looking for simplicity or depth?
If your hotel needs a straightforward, easy-to-integrate RMS that provides essential revenue management functions, go with Hotelogix RMS. It's ideal if you prioritize a user-friendly interface, quick onboarding, and reliable support — perfect for small to mid-sized hotels or properties new to revenue management. If your hotel requires a highly automated, feature-rich platform capable of detailed forecasting, group pricing, and AI-driven insights, SHR RMS is the better fit. Larger hotels or chains with complex demands will benefit from SHR’s extensive capabilities.
Hotelogix RMS garners a 4.88/5 rating for ease of use, with many reviews highlighting its intuitive interface and helpful onboarding process. Users appreciate how even non-technical staff find it straightforward, with comments like “the software is user-friendly, even for non-IT staff,” and “training was helpful, and the platform is easy to learn.” SHR RMS also scores highly at 4.87/5, with reviews praising its clarity and ease of navigation but noting a steeper learning curve due to its advanced features. Edge: Hotelogix RMS.
SHR RMS offers an impressive 38 unique features, including AI-based forecasting, automated room pricing, business intelligence dashboards, and scenario analysis. It also provides tools for group pricing, market insights, and multi-property management—features that Hotelogix RMS lacks, which only offers two shared features and one exclusive feature (Mobile App). Hotelogix’s simpler feature set aligns well with smaller properties, but SHR’s extensive tools are invaluable for larger operations needing detailed control. Edge: SHR RMS.
Both products receive high marks for customer support, with SHR RMS slightly edging out Hotelogix RMS — 4.93/5 versus 4.84/5. SHR users frequently mention “quick responses and proactive service,” with one reviewer appreciating the “helpful and positive” support team. Hotelogix users praise the “excellent support and industry know-how,” but reviews tend to focus more on functionality than support specifics. Given the recent positive feedback, SHR’s support team appears to deliver marginally better service. Edge: SHR RMS.
Hotelogix RMS integrates with 25 verified partners, including key players like SiteMinder, RateGain, and Oracle Hospitality. SHR RMS, however, boasts 81 verified integrations, including many shared partners and additional ones like Criton, Priority Software, and Profitroom. This broader range allows SHR users to connect more systems for distribution, booking, and analytics — a significant advantage for complex hotel setups. Edge: SHR RMS.
Hotelogix RMS’s overall rating of 4.13/5 is based on 28 reviews, primarily from boutique, resort, and independent hotels. It’s particularly favored by smaller properties for its simplicity and support. SHR RMS, despite fewer reviews (15), has a perfect 0/5 rating in some segments but is generally praised by mid-to-large hotels for its feature set and AI capabilities. Hotelogix’s recent reviews and higher overall rating make it the more positively rated product currently. Edge: Hotelogix RMS.
Both platforms do not publicly disclose specific pricing models, but they are typically subscription-based, with costs scaling according to property size and feature needs. Hotelogix RMS offers a straightforward monthly fee for its core features, while SHR RMS’s extensive automation and AI capabilities suggest a higher price point, suitable for larger operations. Exact quotes are usually provided after consultation, so your hotel’s specific needs will determine the final cost.
Hotelogix RMS stands out as an accessible, user-friendly platform favored by small to midsize hotels, with a significantly higher review count and recent feedback. Its core strengths are ease of use, reliable support, and essential revenue management features, making it a practical choice for properties that want quick results without complexity.
SHR RMS, meanwhile, offers a comprehensive, AI-enabled platform designed for larger, more complex hotels or chains. Its extensive features, integrations, and automation capabilities make it ideal for hotels looking to scale or optimize every aspect of revenue management.
If your hotel needs a straightforward, reliable RMS with positive recent reviews, Hotelogix RMS is the clear choice. However, if your operation demands a feature-rich, highly automated system with deep data insights, SHR RMS is the better fit. Either way, consider your hotel’s size, complexity, and future growth plans before making your decision.
According to HTR's product database, Hotelogix RMS (formerly AxisRooms) and SHR Revenue Management System (RMS) share 2 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Fully automated revenue management | ||
| Group pricing & evaluation | ||
| Guided workflows | ||
| Mobile App | ||
| Open Pricing | ||
| Price sensitivity modeling |
Showing top differences. 27 more features differ between these products.
What hoteliers love
The usability and ease of learning Hotelogix systems are generally appreciated, with positive mentions about the training provided. Users find the sof... The usability and ease of learning Hotelogix systems are generally appreciated, with positive mentions about the training provided. Users find the software to be user-friendly, even for those without an IT background.
The hands-on customer support offered by Hotelogix is consistently praised. Reviewers mentioned the proactive approach of support agents, quick issue... The hands-on customer support offered by Hotelogix is consistently praised. Reviewers mentioned the proactive approach of support agents, quick issue resolution, and helpful training sessions which contribute to a positive user experience.
While the reporting system is generally praised, some users suggest further enhancements and more consolidated reporting options. These improvements c... While the reporting system is generally praised, some users suggest further enhancements and more consolidated reporting options. These improvements could add value especially for comprehensive multi-property management.
Where hoteliers push back
There is feedback suggesting that Hotelogix should improve its market segmentation capabilities. Users would benefit from clearer distinctions between... There is feedback suggesting that Hotelogix should improve its market segmentation capabilities. Users would benefit from clearer distinctions between different market segments, such as travel agents and corporate clients, to better manage and analyze data.
Several users have pointed out the need for greater flexibility after performing night audits, such as the ability to add or delete items that were en... Several users have pointed out the need for greater flexibility after performing night audits, such as the ability to add or delete items that were entered by mistake. This improvement would help in reducing errors and enhancing operational efficiency.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hotelogix RMS (formerly AxisRooms) and SHR Revenue Management System (RMS) share many core Revenue Management Systems features, but each has unique capabilities. Hotelogix RMS (formerly AxisRooms) offers 25 verified integration partners, while SHR Revenue Management System (RMS) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hotelogix RMS (formerly AxisRooms) leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotelogix RMS (formerly AxisRooms): No. SHR Revenue Management System (RMS): No. Neither product currently offers a free tier. Most Revenue Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelogix has an HT Score of 72 and SHR Group has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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