Ayenda vs. Counter:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) is crucial for your hotel’s operational efficiency and guest satisfaction. Both Ayenda by Ayenda and Counter aim to serve this purpose, but they diverge significantly in maturity, features, and market presence. Ayenda remains largely unreviewed and untested by your industry peers, while Counter boasts over 50 recent reviews, high ratings, and a proven track record among hostels and small hotels. Does your property need a full-suite PMS or a streamlined hostel-specific platform?

While Ayenda’s lack of user reviews and recent data makes it hard to assess its real-world performance, Counter’s extensive feedback confirms its strengths. Should you prioritize a product validated by peer experiences or explore an untested platform? The decision hinges on your hotel’s size, complexity, and need for proven support.

Is Ayenda or Counter Better for Hotels?

Ayenda aims to provide a comprehensive property management solution, covering reservations, housekeeping, and inventory management, yet it has no reviews or user ratings to confirm its effectiveness. Counter, by contrast, is designed explicitly for hostels and small properties, with 54 recent reviews and a 4.73/5 overall rating, highlighting its user satisfaction.

Counter’s reviews praise its ease of use, quick onboarding, and responsive support, especially for hostel operators managing high turnover and multiple channels. On the other hand, Ayenda’s lack of review data makes it impossible to gauge its actual performance or user trust. Would you prefer a platform with proven user satisfaction or an untested solution?

Edge: Counter.

Counter vs Ayenda: Which Should Your Hotel Choose?

If your hotel needs a scalable, feature-rich PMS with integrations like channel management, payments, and automated night audits, Counter is your best choice. Its wide feature set—19 unique functionalities, including a booking engine, revenue reports, and guest CRM—makes it suitable for hostels and boutique hotels seeking growth.

If your property is smaller or operates primarily within a niche market that doesn’t require extensive integrations, Ayenda might seem appealing. However, without reviews or proven support, it’s risky. Counter’s proven track record and recent positive feedback make it the safer, more reliable choice for most hotels.

Edge: Counter.

Is Ayenda or Counter Easier to Use?

Counter’s user interface scores a 4.6/5 based on recent reviews, with users describing it as intuitive, mobile-friendly, and quick to learn. Hoteliers highlight its straightforward calendar view, simple booking management, and helpful onboarding process, making staff adoption smooth.

Ayenda, on the other hand, has no reviews or ratings to assess usability. Its lack of user feedback leaves its ease of use unverified, raising questions about staff training and onboarding. Without concrete data, Counter’s well-documented usability advantages clearly stand out.

Edge: Counter.

Which Has Better Features: Ayenda or Counter?

Counter offers 19 unique features, including channel management, online support, payment processing, guest CRM, multi-currency, and group bookings—features that are critical for small to mid-sized properties. In comparison, Ayenda provides no verified features or additional functionalities, leaving its offerings uncertain.

Counter’s features enable your team to automate tasks, manage multiple revenue streams, and improve operational oversight. The absence of comparable features in Ayenda means you’d be relying on unverified capabilities or potentially limited tools.

Edge: Counter.

Which Has Better Customer Support: Ayenda or Counter?

Counter’s recent reviews consistently praise its support team, rating it at 4.96/5, with users mentioning quick, helpful responses from staff like Evelyn and Max. This responsiveness is crucial when resolving operational issues swiftly, especially for small teams.

Ayenda has no recent reviews or ratings, making it impossible to assess its support quality. The lack of peer feedback on Ayenda’s customer service suggests a significant risk for hotels that depend on reliable support.

Edge: Counter.

Which Has More Integrations: Ayenda or Counter?

Counter integrates with 7 verified partners, including Stripe, Cloudbeds, SiteMinder, and Goki, offering features like online payments, channel management, and access control. These integrations enable your property to connect seamlessly with key platforms, streamlining operations.

Ayenda, with zero verified integrations, offers no confirmed partnerships or third-party support, limiting its capacity to connect with essential tools. For a hotel seeking flexibility and connectivity, Counter’s ecosystem provides a clear advantage.

Edge: Counter.

Which Do Hoteliers Rate Higher: Ayenda or Counter?

Counter’s reviews reflect a high level of satisfaction, with an overall rating of 4.73/5 from 54 recent reviews, mostly from hostel and small property operators. Users appreciate its simplicity, support, and feature set, with some calling it the “best option for hostels.”

Ayenda has no reviews or recent feedback, making it impossible to gauge industry perception or user satisfaction. Given the extensive recent reviews for Counter, it’s evident that hoteliers trust and value this platform.

Edge: Counter.

How Much Do Ayenda and Counter Cost?

Both Ayenda and Counter do not publicly disclose their pricing models. They are listed as no-trial, no-implementation fee services, indicating potential custom quotes based on your property’s size and needs.

Without transparent pricing data, your best move is to request quotes from both vendors. However, Counter’s features and proven support suggest it offers measurable value for its likely investment.

What Type of Hotel Should Use Ayenda?

• Hotels that need a basic, no-frills PMS without integrations or advanced features.
• Small properties or boutique hotels operating in niche markets with minimal operational complexity.
• Teams that prefer a simple, straightforward management tool without extensive training.
• Hotels with very limited budgets or seeking a free, no-cost solution.

Not ideal if:

• Your property requires integrations with channel managers, payment gateways, or revenue tools.
• You need robust reporting, automation, or guest management features.
• You operate across multiple regions with multi-lingual or multi-currency needs.
• You value peer-reviewed support and proven user satisfaction.

What Type of Hotel Should Use Counter?

• Hostels, B&Bs, and small hotels that prioritize ease of use and quick onboarding.
• Properties needing integrations with payment systems like Stripe and channel managers.
• Teams looking for automated nightly audits, POS integration, and guest CRM.
• Hotels that want mobile management, remote access, and cloud-based operations.
• Small to mid-sized properties seeking a proven, reviewed platform with ongoing support.

Not ideal if:

• You operate large hotels or chains requiring complex revenue management and extensive automation.
• Your property depends on advanced reporting, group bookings, or multi-property management.
• You prefer a free or open-source PMS without premium integrations.
• You need regional channel support or a platform with global reach.

The Bottom Line for Hotels

In essence, the core difference between Ayenda and Counter is the level of validation and feature maturity. Ayenda remains an unreviewed, untested platform, while Counter boasts a proven record supported by dozens of recent reviews and extensive functionality tailored for hostels and small hotels.

If your hotel needs a reliable, feature-rich system with proven support, Counter clearly emerges as the better choice. Its high user ratings, broad integrations, and active customer support make it the safer investment for your property’s success.

Choose Counter if you want a platform with proven results, comprehensive features, and strong industry trust. Opt for Ayenda only if your hotel operates on a very basic level and you’re prepared to risk unverified support and functionality.

In conclusion, for most hotels seeking a dependable, well-supported PMS, Counter provides the certainty and capabilities your team needs to operate smoothly and grow.