B612 vs. Infor EzRMS:
Which Is Right for You?

The Decision

Choosing between B612 by B612 and Infor EzRMS by Infor comes down to the core problem your hotel needs to solve. Both systems aim to optimize revenue management, but B612 offers a basic, visual content-focused app, while Infor EzRMS provides a comprehensive, data-driven revenue management platform. How do you prioritize simplicity versus depth in your revenue strategies?

B612 is primarily a mobile app designed to improve visual content creation with AI-powered filters and effects. In contrast, Infor EzRMS is a mature, enterprise-level revenue management system offering detailed forecasts, automation, and extensive integrations. Which features align better with your hotel's current needs?

Is B612 or Infor EzRMS Better for Hotels?

B612 is a lightweight, user-friendly app tailored for quick, high-quality visual content generation, making it suitable for marketing teams focused on social media. Infor EzRMS, however, is a robust revenue management platform with advanced forecasting, automated pricing, and multi-property management capabilities, preferred by revenue teams seeking precise control.

If your hotel needs an intuitive tool for marketing visuals, B612’s AI filters and editing features—though not directly related to revenue—are a plus. Conversely, if your goal is to maximize revenue through detailed analytics, demand forecasting, and dynamic pricing, Infor EzRMS is the clear choice due to its proven track record and extensive feature set.

The decision hinges on whether your priority is content creation or revenue optimization. Do you want a tool that enhances your visual marketing or one that actively drives your hotel’s profitability?

Infor EzRMS vs B612: Which Should Your Hotel Choose?

If your hotel requires a comprehensive revenue management solution, go with Infor EzRMS. It’s used by major chains and independent hotels alike, with a 4.46/5 rating from 39 reviews, emphasizing its extensive reporting, automation, and AI-driven forecasts. Its deep integration with property management systems (over 113 verified partners) makes it ideal for hotels seeking operational efficiency.

If your team needs a straightforward, easy-to-implement app to enhance visual content for social media, B612 is better. It’s designed for quick capture and editing, with high user satisfaction for producing engaging images, though it lacks direct revenue management features.

For revenue-critical decision-making, Infor EzRMS is the definitive pick. For marketing content and social media engagement, B612 could complement your existing tools but isn’t a substitute for revenue management.

Is B612 or Infor EzRMS Easier to Use?

B612 scores a perfect 0/5 in ease of use, reflecting the fact that it’s a mobile app focused on simple photo editing. Its onboarding is minimal, and the interface is designed for quick, casual use, ideal for social media content creators.

In contrast, Infor EzRMS boasts a 4.49/5 ease-of-use rating and a well-structured onboarding process rated at 4.27/5. Users find it intuitive for a system of its complexity, with a clear interface that supports detailed revenue analysis and automation workflows.

Edge: Infor EzRMS.

Which Has Better Features: B612 or Infor EzRMS?

B612 offers no revenue management features but excels at AI-powered photo and video editing, filters, and real-time beauty enhancements—features that support marketing content creation.

Infor EzRMS, however, boasts 32 unique features, including dynamic pricing, automated revenue control, client communication portals, group pricing, real-time price optimization, and detailed reporting dashboards. It also supports multi-property management, content management, and open API integrations.

Edge: Infor EzRMS.

Which Has Better Customer Support: B612 or Infor EzRMS?

B612, as a mobile app, does not have publicly available support ratings or dedicated customer service. Its user experience relies primarily on built-in help and minimal onboarding.

Infor EzRMS has a support rating of 4.04/5 and onboarding rated at 4.27/5. Reviews highlight responsive support teams capable of addressing technical issues quickly, though some users note occasional delays during system updates.

Edge: Infor EzRMS.

Which Has More Integrations: B612 or Infor EzRMS?

B612 does not have verified integrations, as it’s primarily a standalone app for content creation.

Infor EzRMS has 113 verified partners, including leading property management systems, channel managers, and other revenue tools like Priority Software, Trevo, and Fairmas. This extensive integration network allows hotels to embed EzRMS into their broader tech stack seamlessly.

Edge: Infor EzRMS.

Which Do Hoteliers Rate Higher: B612 or Infor EzRMS?

Since B612 has no ratings or reviews, it cannot be compared meaningfully in this context.

Infor EzRMS has a 4.46/5 overall rating based on 39 reviews, with high marks from hotels across segments—particularly independent and chain hotels. Hotels in urban and resort settings favor EzRMS for its automation and detailed analytics, with recent reviews emphasizing its utility in managing complex revenue strategies.

Edge: Infor EzRMS.

How Much Do B612 and Infor EzRMS Cost?

Both products do not publicly disclose specific pricing details. They lack trial options, and B612 is a mobile app with no listed subscription fee, while Infor EzRMS is typically sold via enterprise agreements, often customized based on hotel size and needs.

Given the absence of explicit pricing info, expect Infor EzRMS to be a significant investment, especially for larger portfolios, while B612 is likely more accessible for individual or small-team use.

What Type of Hotel Should Use B612?

Hotels that:

• Focus on marketing and social media visuals to boost brand visibility.
• Require quick, user-friendly tools to produce engaging content.
• Have small marketing teams or individual hoteliers with limited technical skills.
• Need to create high-quality photos and videos for campaigns without significant training.

Not ideal if:

• Your hotel needs revenue management or dynamic pricing tools.
• You require automation, detailed analytics, or multi-property management.
• Your team prefers a platform with extensive integrations and support.

Edge: B612.

What Type of Hotel Should Use Infor EzRMS?

Hotels that:

• Operate multiple properties across regions, requiring consolidated revenue control.
• Seek to automate pricing, forecasting, and yield management.
• Want detailed reporting, business insights, and AI-driven recommendations.
• Need to improve profitability through advanced demand forecasting and rate optimization.

Not ideal if:

• Your hotel relies on manual pricing adjustments or simple rate strategies.
• You are a small property with minimal revenue management needs.
• Your team prefers a lightweight, less complex system that doesn’t require extensive training.

Edge: Infor EzRMS.

Infor EzRMS vs B612: The Bottom Line for Hotels

The core difference is that Infor EzRMS is a deep, enterprise-level revenue management tool designed to boost profitability through intelligent automation and analytics. B612, however, is a mobile app aimed at content creation, with no direct revenue management capabilities.

Choose Infor EzRMS if your hotel needs proven, scalable revenue optimization supported by extensive integrations and detailed analytics. It’s ideal for medium to large hotels or chains that seek automation and precise forecasting.

Select B612 if your priority is creating engaging visuals for marketing channels. It’s best suited for small teams, boutique hotels, or independent properties looking to enhance their social media presence without investing in complex revenue solutions.

Our Verdict

Infor EzRMS clearly stands out as the more capable revenue management system, with a 4.46/5 overall rating from 39 recent reviews—the highest of the two. Its extensive features, integrations, and proven track record make it the preferred choice for hotels focused on revenue growth.

B612’s niche as a visual content app is valuable for marketing but lacks the core revenue management functionalities your hotel likely requires for profitability. Unless your primary goal is content creation, Infor EzRMS is the recommended solution to help your hotel optimize revenue and streamline operations.