Backyou vs. Event Temple (Sales CRM): Which Is Right for You?

Updated May 15, 2026  ·  347 verified reviews analyzed

TLDR

We analyzed 347 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Backyou.io shines when it comes to ease of use , with exclusive features like Meeting Room Utilization & KPI Reporting and Mobile Sales CRM.

Event Temple shines when it comes to support and training — especially for brand properties (5.0/5) , with exclusive features like PCI Compliant Payments and Contact Management/CRM.

See the full breakdown below ↓

How Does Backyou Compare to Event Temple (Sales CRM)?

Side-by-side ratings based on 347 verified hotelier reviews on HTR.

HTScore
85
100
Likelihood to Recommend
98%
97%
Ease of Use
5.0/5
4.9/5
Customer Support
4.9/5
4.9/5
Value for Money
4.8/5
4.8/5
Starting Price From $300/mo From $400/mo
Verified Reviews 53 294

What Are the Pros and Cons of Backyou vs Event Temple (Sales CRM)?

After analyzing 347 verified reviews, Backyou.io users most value its ease of use, customizable quotes, statistics and reporting, while Event Temple users highlight support and training, customizable reporting and templates, user-friendly interface. Click any theme to see what reviewers say.

Backyou.io Backyou.io Event Temple Event Temple
Pros
+ Ease of Use
+ Support and training
+ Customizable Quotes
+ Customizable reporting and templates
+ Statistics and Reporting
+ User-friendly interface
+ Support Responsiveness
+ Integration with PMS and other systems
Cons
Job Descriptions
Integration challenges with systems
Room block and event management
Task and activity management improvements

Backyou.io vs Event Temple: Rankings by Hotel Segment

How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Backyou.io Backyou.io Event Temple Event Temple
Small (10-24 rooms) #3 8 reviews #1 32 reviews
Mid-Size (25-74 rooms) #5 32 reviews #1 204 reviews
Large (75-199 rooms) #12 0 reviews #3 24 reviews
X-Large (200+ rooms) #6 5 reviews #1 20 reviews

By Property Type

Segment Backyou.io Backyou.io Event Temple Event Temple
Boutique #8 12 reviews #1 143 reviews
Luxury #8 8 reviews #1 84 reviews
Branded / Chain #7 20 reviews #1 131 reviews
Extended Stay #9 0 reviews #1 26 reviews

By Region

Segment Backyou.io Backyou.io Event Temple Event Temple
North America #11 3 reviews #1 175 reviews
Europe #4 38 reviews #1 82 reviews
Asia Pacific #7 2 reviews #2 4 reviews

The Decision

Choosing between Backyou.io and Event Temple for your hotel sales needs hinges on your specific operational challenges and strategic goals. Backyou.io specializes in streamlining group bookings and event management by centralizing requests, proposals, and contracts within a single platform. Event Temple, on the other hand, offers a comprehensive CRM with sales automation tools that facilitate prospecting, client communication, and workflow customization, even for properties without dedicated meeting spaces. Which product aligns better with your hotel’s sales process?

Both platforms aim to boost revenue and operational efficiency, but they approach this from different angles. Backyou.io is more focused on managing complex, multi-property group requests and event coordination, while Event Temple emphasizes sales pipeline management, customizable workflows, and digital documentation. Are you looking for a dedicated event management solution or a versatile sales CRM?

Is Backyou.io or Event Temple Better for Hotels?

Backyou.io and Event Temple serve different core needs within hotel sales. Backyou.io shines if your hotel handles large, complex group bookings—like MICE or corporate events—requiring detailed proposal, contract, and payment tracking within a unified platform. Its features like meeting room occupancy, demand analytics, and a central dashboard cater to hotels with substantial group and event operations.

Event Temple excels for hotels with a high volume of sales prospects, needing tools for prospecting, managing sales pipelines, and automating client communications. Its strengths lie in customizable workflows, digital contracts, and seamless integration with PMS systems, making it ideal for hotels seeking a versatile CRM to boost sales efficiency. Do you prioritize managing event logistics or driving sales pipelines?

Edge: Event Temple

Backyou.io vs Event Temple: Which Should Your Hotel Choose?

If your hotel’s primary challenge is managing large, multi-property group requests and event coordination, Backyou.io is the clearer choice. Its features like meeting room KPIs, demand analysis, and central dashboards streamline complex group management processes, saving your team time and reducing errors.

Conversely, if your hotel needs a flexible sales platform capable of prospecting, nurturing leads, and automating client interactions, Event Temple is better suited. Its strong CRM, customizable workflows, and digital signature capabilities help close deals faster and manage high sales volumes efficiently.

For hotels with a significant focus on group bookings and event logistics, Backyou.io offers dedicated tools. For those prioritizing sales pipeline management and client communication, Event Temple delivers more comprehensive features.

Edge: Event Temple

Is Backyou.io or Event Temple Easier to Use?

Backyou.io receives a slightly higher ease-of-use rating (4.98/5) compared to Event Temple’s 4.86/5, emphasizing its intuitive interface designed for quick onboarding. User feedback highlights its straightforward navigation, especially for managing quotes and proposals, with many noting the simple display of quote information enhances customer interactions.

Event Temple’s interface is also user-friendly, with a focus on customizable workflows and templates. Its onboarding process is praised for responsiveness, but some users mention that its broader feature set requires a brief learning curve.

Edge: Backyou.io

Which Has Better Features: Backyou.io or Event Temple?

Backyou.io offers 10 exclusive features, including meeting room occupancy, lead time analysis, and KPI reporting—tools tailored for complex event coordination and performance tracking. Its features support multi-property management, real-time dashboards, and sales analytics, all designed to optimize group and event handling.

Event Temple provides 8 unique features, such as eSignatures, PCI-compliant payments, customizable proposal templates, and task management. These features enhance sales workflows, client communication, and operational flexibility, especially for properties without dedicated event spaces.

While both platforms share 10 common features, Backyou.io's specialized tools for demand analysis and meeting KPIs give it an edge for hotels with extensive group activity.

Edge: Backyou.io

Which Has Better Customer Support: Backyou.io or Event Temple?

Backyou.io's support is highly rated at 4.94/5, with reviews often describing their team as responsive and attentive to client needs. Testimonials highlight the ease of onboarding and tailored assistance, especially for larger hotel networks.

Event Temple’s support (4.89/5) is similarly praised, with users emphasizing prompt responses and helpful onboarding, particularly during integration phases. Some reviews note that their support team provides quick resolutions, though a few mention occasional delays with troubleshooting.

Edge: Backyou.io

Which Has More Integrations: Backyou.io or Event Temple?

Event Temple offers 17 verified integrations, including popular PMS and channel management systems like Cloudbeds, Stripe, and Duetto, along with numerous hotel-specific solutions. Its broad integration network ensures smoother workflows across departments.

Backyou.io has 8 verified partners, including major PMS systems like Mews and Opera Cloud but fewer total integrations. Its integrations primarily focus on PMS and sales tools, which may limit some automation possibilities.

For hotels seeking extensive third-party connections, Event Temple’s wider integration network provides a significant advantage.

Edge: Event Temple

Which Do Hoteliers Rate Higher: Backyou.io or Event Temple?

Event Temple enjoys a higher overall rating of 4.97/5 based on 233 reviews, with recent feedback emphasizing its ease of use and sales automation capabilities. Hotels of various sizes, including branded and independent properties, consistently praise its user-friendliness and support quality.

Backyou.io’s reviews, though positive, are fewer (47 reviews) and mainly focus on the platform’s efficiency in managing group requests. Its lower review count and recency mean less confidence in its long-term satisfaction ratings.

Therefore, hoteliers rate Event Temple higher overall, especially with recent reviews confirming its value.

Edge: Event Temple

How Much Do Backyou.io and Event Temple Cost?

Backyou.io costs $300 per month with no freemium or trial options, making it a straightforward investment for hotels seeking dedicated event management. Its pricing reflects its specialized feature set for handling complex group and meeting business.

Event Temple’s starting price is $400 per month, also without a trial or freemium version. Its higher cost correlates with its broader CRM functions, customization options, and extensive integrations.

Pricing differences are minimal but reflect the scope of features offered.

What Type of Hotel Should Use Backyou.io?

  • Hotels managing large, multi-property groups, especially those requiring detailed coordination and KPI tracking.
  • MICE hotels needing a central platform for proposals, contracts, and payment automation.
  • Hotels with complex event logistics that want to streamline booking workflows and reduce administrative overhead.
  • Operations teams that benefit from real-time dashboards and demand analysis tools.
  • Hotels that prioritize in-depth reporting and analytics for group sales performance.

Not ideal if your hotel primarily handles small-scale events or has a limited sales pipeline. Also, if your focus is on general sales CRM rather than group management, Backyou.io may be less suitable.

Bullets:

  • Managing multi-property group requests
  • Extensive event logistics
  • KPI-driven performance tracking
  • Automating proposals and payments
  • Centralized meeting room management

Not ideal if:

  • Your hotel handles mostly individual bookings
  • You lack complex event needs
  • You prefer a flexible CRM for prospecting

What Type of Hotel Should Use Event Temple?

  • Hotels with a focus on sales prospecting, lead nurturing, and client communication.
  • Properties without dedicated meeting spaces but that still require CRM capabilities to close group or event deals.
  • Hotels seeking automation for proposals, contracts, and client follow-ups.
  • Those needing integrations with PMS, POS, and payment platforms like Stripe.
  • Hotels that want customizable workflows and templates to speed up sales cycles.

Not ideal if your hotel only manages small, simple bookings without sales pipeline needs. Also, if your operations are heavily event-space centric, other tools might be more appropriate.

Bullets:

  • Sales pipeline management
  • Prospecting and lead nurturing
  • Digital contracts & eSignatures
  • Automated client communication
  • PMS and payment integration

Not ideal if:

  • Your focus is purely operational event management
  • You do not require CRM or sales automation
  • Your booking process is straightforward

The Bottom Line for Hotels

Backyou.io and Event Temple each serve distinct hotel sales needs. Backyou.io excels at managing complex group bookings and multi-property events with dedicated tools for coordination, KPIs, and analytics—ideal for hotels with substantial group and MICE business.

Event Temple provides a versatile CRM platform, perfect for hotels that prioritize prospecting, automation, and flexible workflows across all sales activities. Its extensive integrations and customizable processes make it especially suitable for hotels aiming to accelerate deal closure and improve client interactions.

If your hotel’s priority is handling multi-property group logistics, go with Backyou.io. If your focus is on boosting sales efficiency and client management, Event Temple is the better fit. And given its stronger recent reviews and higher overall rating, Event Temple stands out as the more trusted platform currently.

How Much Do Backyou and Event Temple (Sales CRM) Cost?

Hotel Sales Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Backyou.io Backyou.io Event Temple Event Temple
Starting Price From $300/mo From $400/mo

Which Features Does Backyou Have That Event Temple (Sales CRM) Doesn't (and Vice Versa)?

According to HTR's product database, Backyou and Event Temple (Sales CRM) share 10 features. Here are the key differences — features one has that the other lacks.

Feature Backyou.io Backyou.io Event Temple Event Temple
Customizable BEO, Proposal and Contract Documents
Dashboard
Demand Pace Analysis
Itinerary Printouts
Lead Forms
Lead Time Analysis
Meeting Room Occupancy
Meeting Room Utilization & KPI Reporting
PCI Compliant Payments
Sales Conversion Analytics
Task Management (Tasks & Reminders)
eSignatures

Showing top differences. 6 more features differ between these products.

Real-World Results: Backyou.io vs Event Temple by Business Goal

We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
Backyou.io Backyou.io

No published case study for this goal yet.

Event Temple MOA Berlin Small
+ 99% Seamless Onboarding and Quick Support
+ Mercure Hotel MOA Berlin experienced nearly perfect onboarding and received prompt support, ensuring a smooth transition and minimal disruption to their operations.
+ The hotel saw a 50% increase in the speed of their booking process, thanks to Event Temple's improved user experience, which streamlined operations and enhanced guest interactions.

"Whenever we encounter an issue or require assistance, they're just a click away, ready to provide prompt and effective solutions."

Katja Issig
Katja Issig
Head of Convention & Events at MOA Berli...
Improve Guest Experience
Backyou.io Backyou.io

No published case study for this goal yet.

Event Temple Prestige Hotels Mid-Size
+ 10-15% increase in revenue across the board since implementing Event Temple
+ Simplified processes as staff can customize pre-built templates that are 90% complete
+ Polished brand identity through consistent and professional documents and communications

"The number one thing our team appreciates about Event Temple is the consistency it brings across our entire brand. With 19 different properties utilizing the platform, everyone can..."

Jessica Dowswelll
Jessica Dowswelll
Director of Group Sales

Backyou.io vs Event Temple: The Bottom Line

Backyou.io
Backyou.io
4.9/5 from 53 reviews

What hoteliers love

Ease of Use 100% positive

BackYou’s intuitive interface and ease of navigation receive numerous positive mentions. These aspects contribute significantly to time savings and us... BackYou’s intuitive interface and ease of navigation receive numerous positive mentions. These aspects contribute significantly to time savings and user satisfaction. The software is often described as user-friendly and straightforward.

Customizable Quotes 62% positive

Users appreciate the robust quote customization options which allow personalized branding and design. This feature is noted for enhancing professional... Users appreciate the robust quote customization options which allow personalized branding and design. This feature is noted for enhancing professional communication with clients. However, additional features to better match brand identity have been suggested.

Statistics and Reporting 75% positive

There is notable praise for the tool's ability to generate insightful reports and statistics, crucial for decision-making and tracking performance. A... There is notable praise for the tool's ability to generate insightful reports and statistics, crucial for decision-making and tracking performance. A few users pointed out discrepancies and improvement opportunities in report detail and accuracy.

Where hoteliers push back

Job Descriptions 40% negative

Job description management is an aspect where BackYou could improve its flexibility. Users indicate difficulties and seek more dynamic creation and mo... Job description management is an aspect where BackYou could improve its flexibility. Users indicate difficulties and seek more dynamic creation and modification capabilities.

Ranks higher for

FR #1 vs #4

Unique capabilities

Meeting Room Occupancy Lead Time Analysis Dashboard Meeting Room Utilization & KPI Reporting Sales Conversion Analytics
5.0/5 ease of use 4.9/5 support 8 integrations
Visit Profile
Event Temple
Event Temple
4.9/5 from 294 reviews

What hoteliers love

Support and training 95% positive

Event Temple's dedicated support team is consistently praised for being responsive and solution-oriented. Users benefit from thorough onboarding and o... Event Temple's dedicated support team is consistently praised for being responsive and solution-oriented. Users benefit from thorough onboarding and ongoing support, although some suggest that more hands-on training during setup could improve early user experience, particularly with customizing features to their specific needs.

Customizable reporting and templates 62% positive

Users highlight the value of Event Temple's customizable reporting and document templates, which allow for tailored insights and organized presentatio... Users highlight the value of Event Temple's customizable reporting and document templates, which allow for tailored insights and organized presentations of data. This feature is seen as crucial for adapting the tool to specific business needs, aiding in strategic decision-making. However, some users suggest that more flexibility in report customization and template design could enhance usability.

User-friendly interface 85% positive

The software is widely recognized for its intuitive interface, making it easy for users across experience levels to navigate. This ease of use signifi... The software is widely recognized for its intuitive interface, making it easy for users across experience levels to navigate. This ease of use significantly streamlines hotel sales operations, allowing teams to quickly engage with the platform and optimize their workflow. Users new to event management particularly appreciate this aspect.

Where hoteliers push back

Integration challenges with systems 91% negative

Despite overall positive feedback on integration capabilities, some users have encountered challenges with connectivity, noting that not all systems i... Despite overall positive feedback on integration capabilities, some users have encountered challenges with connectivity, noting that not all systems integrate flawlessly. This can lead to manual workarounds and suggests a need for bolstering integration robustness across different systems.

Room block and event management 40% negative

A major advantage of Event Temple is its ability to handle complex room block and event management. Users appreciate how it consolidates all event inf... A major advantage of Event Temple is its ability to handle complex room block and event management. Users appreciate how it consolidates all event information into one accessible platform, reducing errors and double bookings. The software facilitates visual scheduling and clear visibility across teams, vital for effective event management.

Ranks higher for

Large (75-199 rooms) #3 vs #12
Mid-Size (25-74 rooms) #1 vs #5
Small (10-24 rooms) #1 vs #3
X-Large (200+ rooms) #1 vs #6

Unique capabilities

eSignatures PCI Compliant Payments Customizable BEO, Proposal and Contract Documents Lead Forms Task Management (Tasks & Reminders)
4.9/5 ease of use 4.9/5 support 17 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Event Temple 5.0 vs 0.0 (+5)

Frequently Asked Questions About Backyou vs Event Temple (Sales CRM)

Can Backyou replace Event Temple (Sales CRM)?

It depends on your requirements. Backyou and Event Temple (Sales CRM) share many core Hotel Sales Software features, but each has unique capabilities. Backyou offers 8 verified integration partners, while Event Temple (Sales CRM) offers 17. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Backyou leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Backyou or Event Temple (Sales CRM) offer a free plan?

Backyou: No. Event Temple (Sales CRM): No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Backyou and Event Temple (Sales CRM)?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Backyou.io has an HT Score of 85 and Event Temple has 100. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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