The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 137 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bay Lakes Information Systems shines .
freetobook shines in ease of use and customer support , with exclusive features like Transactional Emails (booking, folios, etc) and Payment Requests.
Side-by-side ratings based on 137 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 137 |
After analyzing 137 verified reviews, Bay Lakes Information Systems users most value its , while freetobook users highlight ease of use, pricing/value for money, guest experience enhancements. Click any theme to see what reviewers say.
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Ease of Use
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Pricing/Value for Money
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Guest Experience Enhancements
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Channel Management
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Customization
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Self-Catering Focus
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Handling of Single vs. Double Occupancy Rates
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #28 26 reviews |
| Mid-Size (25-74 rooms) | — | #53 2 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
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| Boutique ▾ | — | #23 24 reviews |
| Luxury ▾ | — | #26 20 reviews |
| Branded / Chain ▾ | — | #31 6 reviews |
| Extended Stay ▾ | — | #26 5 reviews |
By Region
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| North America ▾ | — | #28 6 reviews |
| Europe ▾ | — | #8 94 reviews |
| Asia Pacific | — | #22 2 reviews |
| Middle East | — | #14 2 reviews |
Choosing the right property management system (PMS) is crucial for your hotel’s operational efficiency, guest satisfaction, and revenue growth. You’re evaluating Bay Lakes Information Systems and freetobook—both aim to serve different types of hoteliers with distinct feature sets and market approaches. While Bay Lakes offers a long-standing, industry-built solution, freetobook provides a modern, feature-rich platform with recent positive reviews. Which one aligns better with your hotel’s needs?
Both products aim to streamline reservations, improve guest communication, and manage daily operations, but they diverge significantly in usability, features, and market presence. Your choice hinges on whether you prioritize ease and breadth of features or industry-specific depth. What will be the decisive factor for your hotel?
Bay Lakes Information Systems presents a traditional, industry-focused PMS that has been serving hospitality businesses since 1984, emphasizing integrated property management, point of sale, room tax filing, and payment processing. Its core strength lies in its tailored approach for property managers, especially those seeking detailed operational control.
In contrast, freetobook is a newer, cloud-based platform designed for independent hotels and B&Bs, offering a broad suite of features like channel management, booking engine, guest messaging, and revenue tools. With 129 reviews, largely recent, and a 99% likelihood to recommend, freetobook’s reputation is built on ease of use, support, and a rich feature set.
Bay Lakes’ overall rating is 0/5, and no recent reviews exist to gauge current customer sentiment, which weakens its credibility. Meanwhile, freetobook’s high score of 87.22 and recent reviews affirm its strong standing among hoteliers. Would you prefer a historically rooted system or one with a fresh reputation backed by active user feedback?
If your hotel requires a deeply integrated, industry-specific PMS with a focus on operational control, Bay Lakes might seem appealing. However, its 0/5 ratings and lack of recent reviews suggest it might not deliver the user experience or up-to-date support you need today.
If your hotel prioritizes ease of use, rapid onboarding, and comprehensive features like channel management, booking engine, guest messaging, and revenue reporting, go with freetobook. Its 129 reviews—27 in the last six months—and 4.91/5 ratings in support, onboarding, and value demonstrate its current relevance and effectiveness for small to medium-sized properties.
For hoteliers seeking a modern, supported platform with proven customer satisfaction, freetobook clearly stands out. Its feature set addresses the core needs of today’s independent hotels and B&Bs, making it the safer, more adaptable choice.
Bay Lakes’ usability is unclear, with no recent reviews or ratings available to assess its interface or onboarding process. Its long-standing industry presence suggests familiarity for some, but it may lack the modern UX design expected today.
Freetobook, on the other hand, boasts a 4.91/5 rating for ease of use, with reviews praising its simple, user-friendly interface. New staff can learn it quickly, and property owners find navigation intuitive, reducing administrative overhead. Its onboarding process is rated 4.9/5, further emphasizing its focus on quick adoption.
Edge: freetobook.
Bay Lakes offers no publicly available list of features, which limits comparison. Its focus appears to be on core property management, payment processing, and tax filing, but without recent or detailed disclosures, features may be outdated or limited.
Freetobook provides 38 distinct features, including channel management, booking engine, guest messaging, online check-in, integrated payment processing, revenue management, and more. Notably, it offers automation, guest apps, and real-time reporting—features that help small properties operate efficiently and enhance guest satisfaction.
Edge: freetobook.
Bay Lakes’ support ratings are nonexistent, and the absence of recent reviews raises doubts about its current support quality. Historical reputation suggests industry familiarity, but without recent feedback, reliability is uncertain.
Freetobook receives a 4.91/5 rating for customer support, with reviews highlighting “fantastic customer support and knowledgeable team,” and “response times are impressive.” Users report that support helps maximize system benefits, indicating a proactive, responsive support structure.
Edge: freetobook.
Bay Lakes offers no verified integrations, which could limit its adaptability and connection with third-party services. This lack suggests a more closed or legacy system, less suited for dynamic hotel environments.
Freetobook supports 4 verified integrations, including RoomPriceGenie, Pitchup.com, Stripe, and Sweeply. These integrations facilitate revenue management, online booking, payment processing, and channel distribution—key functions for growing independent hotels.
Edge: freetobook.
Bay Lakes has no recent reviews, so its user satisfaction remains unquantified. Conversely, freetobook’s 129 reviews—27 in the last six months—show a predominantly positive reception with a 9.9/5 NPS score and 99% likelihood to recommend.
Hotels like B&Bs and small properties rate freetobook highly for ease of use and support, citing “fantastic value for money” and “simple management,” while its recent reviews reinforce consistent satisfaction. Without recent data, Bay Lakes’ rating is purely speculative.
Edge: freetobook.
Bay Lakes does not disclose pricing publicly, and its implementation costs are unknown. Its long history suggests it may be tailored, potentially with higher costs or complex negotiations.
Freetobook charges a straightforward $200 monthly fee, with no setup or implementation fees. Its transparent pricing and feature-rich platform make it accessible for small to medium properties seeking value.
Edge: freetobook.
Not ideal if:
Not ideal if:
Bay Lakes Information Systems offers a historical, operationally focused PMS with deep industry roots. However, its lack of recent reviews, support ratings, and features suggests it may no longer be competitive for modern hotel management.
Freetobook is a current, highly-rated platform with a broad feature set, active user feedback, and proven support. Its versatility and ease of use make it the better choice for small to medium independent properties.
If your hotel values a proven, modern system with strong support and extensive features, freetobook is the clear winner. Its recent reviews and high satisfaction scores demonstrate its ability to meet the demands of today’s hospitality market.
Conversely, if your operation requires a legacy system tailored to complex, large-scale management, and you have the resources for bespoke support, Bay Lakes might suit your needs—though evidence suggests it’s an outdated option for most hoteliers today.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $200/mo |
According to HTR's product database, Bay Lakes Information Systems and freetobook share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated Space Optimization | ||
| Booking Engine | ||
| Centralized Messaging | ||
| Channel Manager | ||
| Payment Requests | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 26 more features differ between these products.
What hoteliers love
The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity... The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity allows property owners and managers to easily navigate the system, reducing the time required for administrative tasks and thereby increasing focus on improving guest services.
Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparis... Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparison to other systems, which is particularly attractive to small accommodation businesses looking to maintain professional operations without significant outlays.
Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmation... Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmations and tailored options. Users note these additions positively impact guest satisfaction and help in delivering a more professional service.
Where hoteliers push back
Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoice... Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoices and booking summaries. Enhanced options would allow users to better tailor the system to specific operational needs, improving overall satisfaction.
The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expans... The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expansion in this area. Addressing this could make Freetobook more attractive to a wider variety of accommodation providers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bay Lakes Information Systems and freetobook share many core Property Management Systems features, but each has unique capabilities. Bay Lakes Information Systems offers 0 verified integration partners, while freetobook offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. freetobook leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bay Lakes Information Systems: No. freetobook: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bay Lakes Information Systems has an HT Score of 0 and freetobook has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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