The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BedBricks shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, BedBricks users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | BedBricks |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
| Segment | BedBricks |
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
| Segment | BedBricks |
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing between BedBricks and Counter ultimately hinges on your hotel’s specific needs. BedBricks promises an all-in-one property management platform with a focus on automation and data insights but currently lacks recent reviews or verified support. Counter, on the other hand, is a well-reviewed, widely adopted PMS tailored for hostels and budget accommodations, with a strong track record and active user feedback. Both aim to streamline operations, but their approaches and maturity differ significantly.
Your decision should consider your property type, operational complexity, and preferred features. Are you seeking a comprehensive system with AI-driven insights or a straightforward, easy-to-use platform optimized for hostels? Let’s compare both to help you decide.
BedBricks positions itself as a robust, AI-enhanced PMS designed to centralize reservations, housekeeping, billing, and guest communication within a single system. Its main challenge is the lack of recent reviews and a low overall rating of 0/5, which raises questions about its current reliability and user satisfaction. Counter, with a 4.73/5 rating based on 54 reviews and recent feedback, offers a more tested solution, especially for hostels and budget hotels.
Counter's user feedback is predominantly positive, citing ease of use, support responsiveness, and useful integrations. BedBricks, however, has no recent reviews to substantiate claims of efficacy or support. Given the strong recent user satisfaction and active development, Counter is clearly the more credible choice today. Are you willing to risk an untested platform with no recent feedback, or do you prefer a proven, supported system?
If your hotel needs a straightforward property management system with strong onboarding and ease of use, Counter is the clear winner. It boasts a 4.6/5 ease rating, 4.96/5 support rating, and extensive features tailored for hostels, such as POS integration, online support, and automated night audits—perfect for budget accommodations or hostels with high turnover.
Conversely, if your hotel requires a centralized, AI-driven solution capable of deep insights and automation across multiple operational areas, BedBricks could be appealing. However, without recent reviews or verified support data, its reliability remains uncertain. For most hotels, especially those in the hostel segment, Counter’s proven track record and active community make it the safer, more effective option.
Counter scores a 4.6/5 for ease of use and 4.96/5 for customer support, with reviewers praising its intuitive interface and quick onboarding process. Users note that the platform is simple to learn, and staff can quickly adapt, even with minimal training. Support responsiveness is frequently highlighted, with mentions of quick replies from dedicated team members like Evelyn and Max.
BedBricks, however, has no recent reviews or ratings, making it impossible to assess its usability or support quality today. Its lack of feedback suggests it may not be as mature or user-friendly as Counter. Given the current data, Edge: Counter.
Counter offers 19 features exclusive to its platform, including a channel manager, booking engine, payment processing, calendar view, guest CRM, multi-currency/multi-lingual support, group functionality, and automated night audits. These features are widely appreciated, especially for high-volume hostels needing integrated management tools.
BedBricks lists no unique features or integrations, which limits its ability to match Counter’s capabilities. The absence of verified integrations and the no-recent-review status make it less attractive for hotels needing specific operational tools. Edge: Counter.
Counter scores near perfect support ratings at 4.96/5, with users praising its quick, helpful responses and active support team. Testimonials mention staff like Evelyn and Max going above and beyond, which is vital for resolving daily issues swiftly.
BedBricks, lacking recent reviews or support ratings, cannot be confidently recommended for responsive service. Its current support reputation is unknown, and the absence of verified customer feedback diminishes trust. Edge: Counter.
Counter has 7 verified integrations, including Stripe, Cloudbeds, SiteMinder, and Goki, providing flexibility for various operational needs like payment processing and access management. Shared integrations are currently absent, but Counter’s partner network supports a wide range of platforms.
BedBricks offers no verified integrations or partnerships, suggesting a less mature platform with limited connectivity options. For a hotel that relies on multiple platforms, Counter’s existing integrations give it a significant advantage. Edge: Counter.
Counter’s reviews, with a 4.73/5 rating from 54 reviews, are recent and predominantly positive, especially from hostels (average 4.75/5). Hoteliers consistently praise its user-friendliness, support, and automation features.
BedBricks, with a 0/5 rating and no recent reviews, cannot be rated convincingly. Its lack of feedback indicates it is not currently trusted or widely adopted. For now, Counter is the clearly favored choice among hoteliers. Edge: Counter.
Pricing details for BedBricks are unavailable, suggesting it may not be ready for immediate deployment or may require direct contact for quotes. Counter’s pricing is also not publicly listed, but given its active customer base and features, it likely follows a subscription model tailored for hostels and budget hotels.
Without clear pricing, your decision should focus on value and support rather than cost alone. Counter’s proven features and support justify its higher visibility and credibility in the market.
Not ideal if:
Not ideal if:
The core difference lies in maturity and proven user satisfaction. Counter is a fully operational, well-reviewed PMS with a broad feature set, active support, and verified integrations, making it suitable for most hostels and budget hotels.
Choose BedBricks only if your property can pilot a new, AI-enhanced platform without recent user feedback and if you prioritize automation over proven reliability. For most hoteliers, especially those seeking stability and support, Counter emerges as the smarter choice.
If your hotel needs a flexible, easy-to-use PMS with a track record, go with Counter for peace of mind and operational efficiency. If you’re an experimental operator with a tech team ready to test new AI-driven solutions, BedBricks might be worth exploring—but with caution.
According to HTR's product database, BedBricks and Counter share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | BedBricks |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. BedBricks and Counter share many core Property Management Systems features, but each has unique capabilities. BedBricks offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BedBricks: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BedBricks has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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