Loop Messaging (by Benbria) vs. Medallia Zingle:
Which Is Right for You?

The Decision

Choosing the right guest messaging platform is critical for elevating guest satisfaction, streamlining operations, and boosting revenue. Both Loop Messaging by Benbria and Medallia Zingle aim to improve communication with your guests but differ significantly in scale, features, and user feedback. Your decision hinges on which product aligns best with your hotel’s size, complexity, and specific needs.

Loop Messaging offers a robust, multi-channel communication tool with a focus on automation and sentiment analysis. Zingle emphasizes real-time messaging, ease of use, and integration with property management systems. Do you prioritize comprehensive features or quick, contactless communication?

Is Loop Messaging or Zingle Better for Hotels?

Loop Messaging by Benbria and Zingle are both designed to connect hotels with their guests across multiple channels, but they approach this goal differently. Loop is built for multi-property brands, offering a wide range of automation, sentiment analysis, and customizable workflows, making it suitable for larger, multi-branded hotel groups. Zingle, on the other hand, is celebrated for its straightforward interface, quick deployment, and strong focus on real-time two-way messaging, which appeals to properties seeking rapid guest engagement.

Loop boasts 21 exclusive features, including sentiment and behavioral analysis, ticketing, and automated workflows, providing a deep toolkit for managing guest interactions. Zingle offers 6 unique features like guest history, API access, and Facebook Messenger integration, favoring ease of use over extensive customization. While Loop is more comprehensive, Zingle’s simplicity and recent reviews make it more appealing for properties that prioritize ease and speed.

Both platforms are well-rated, with Zingle holding a higher overall rating (4.68/5 vs. 4.33/5 for Benbria), supported by a larger volume of recent reviews, confirming its momentum. Loop’s reviews are limited and none have emerged in the last six months, which weakens its current data strength. Does your hotel need a broad, feature-rich system or a lean, quick-to-deploy solution?

Loop Messaging vs Zingle: Which Should Your Hotel Choose?

If your hotel is part of a larger chain or manages multiple properties with complex workflows, Loop Messaging is likely the better fit. Its extensive automation, sentiment analysis, and custom routing are ideal for brands needing standardized, scalable communication. Conversely, if your property is smaller, or you value simplicity and fast implementation, Zingle’s intuitive interface and strong guest engagement features make it a superior choice.

For hotels aiming for personalized, automated communication with a high level of customization, Loop’s 21 exclusive features—including AI-assisted writing and unified inbox—stand out. For properties prioritizing immediate guest interaction, mass messaging, and straightforward integration, Zingle’s six unique features, including guest history and API access, deliver quicker wins with less complexity.

In summary, choose Loop if you need a sophisticated, multi-layered communication system for multiple locations; opt for Zingle if your focus is on contactless, real-time messaging with minimal setup. Which approach aligns with your operational priorities?

Is Loop Messaging or Zingle Easier to Use?

Both platforms are rated highly for usability, but Zingle surpasses Loop slightly in recent reviews with a 4.73/5 ease of use score compared to Loop’s 4.36/5. Zingle’s user interface is praised for its simplicity, making onboarding faster and staff adoption easier, with many users mentioning how intuitive it feels for front-line staff.

Loop’s onboarding rating is solid at 4.33/5, but some reviews point out that its extensive features can require more training and setup time, especially for smaller teams. Support for both platforms is generally strong, but Zingle’s customer support is noted as “legendary” in reviews, with near-instant responses, which can reduce onboarding friction.

Edge: Zingle.

Which Has Better Features: Loop Messaging or Zingle?

Loop offers 21 features exclusive to its platform, including sentiment analysis, automated workflows, ticketing, and custom routing, designed for complex, multi-property management. It also includes AI-assisted writing, task management, and personalized interface options, making it a comprehensive tool for large operations.

Zingle provides 6 exclusive features, such as guest history, Facebook Messenger integration, and an open API, favoring streamlined, targeted functionality. While its feature set is smaller, it covers essential guest messaging needs effectively, especially for properties that want quick deployment and ease of use.

Edge: Loop Messaging.

Which Has Better Customer Support: Loop Messaging or Zingle?

Customer support ratings favor Zingle, with a 4.58/5 score, compared to Loop’s 4.07/5. Based on reviews, Zingle’s support team is described as “legendary,” offering quick, responsive assistance that enhances onboarding and daily use.

Loop’s support has been criticized for inconsistency, with some users citing delays and issues with support responsiveness. Given the importance of support for troubleshooting and training, Zingle’s reputation for excellent customer service makes it the safer choice for hotels needing reliable, ongoing assistance.

Edge: Zingle.

Which Has More Integrations: Loop Messaging or Zingle?

Zingle integrates with 16 verified partners, including major PMS and system providers like Opera, HotSOS, and SiteMinder, offering broader connectivity. It also supports custom API integration, which enhances flexibility for diverse property tech stacks.

Loop supports 10 verified partners, including Amadeus, Oracle Hospitality, and RoomKey PMS, but fewer integrations limit its reach. If your hotel relies heavily on third-party systems, Zingle’s greater integration options are advantageous.

Edge: Zingle.

Which Do Hoteliers Rate Higher: Loop Messaging or Zingle?

Zingle enjoys a higher overall review score (4.68/5) compared to Loop’s 4.33/5, reflecting more recent positive feedback. Hoteliers in both chain and independent segments rate Zingle higher, especially in ease of use and satisfaction with customer support.

Review counts reinforce this trend—Zingle has 107 recent reviews, while Loop has only 7, with no recent feedback—making Zingle’s ratings more reliable and current. For a proven, well-rated solution, Zingle holds the edge.

Edge: Zingle.

How Much Do Loop Messaging and Zingle Cost?

Both products do not publicly disclose specific pricing, emphasizing custom quotes based on hotel size and needs. Typically, these platforms are priced on a per-room or flat monthly basis, but without clear figures, the decision hinges on your budget and internal valuation.

Since detailed pricing isn't available, consider the potential return on investment—both products aim to boost guest satisfaction and operational efficiency, justifying their costs.

What Type of Hotel Should Use Loop Messaging?

• Hotels that manage multiple properties and require centralized control over guest communications.
• Teams that value automation, sentiment analysis, and comprehensive workflows.
• Resorts and large brands needing custom routing and escalations.
• Hotels with in-house technical teams capable of managing complex integrations.
• Properties that prioritize detailed analytics and AI-driven conversation summaries.

Not ideal if:

• You operate a small property with limited staff.
• Your team prefers quick, straightforward messaging tools.
• You lack the resources for extensive setup and training.

What Type of Hotel Should Use Zingle?

• Hotels seeking rapid deployment with minimal training.
• Properties focusing on contactless, real-time guest engagement.
• Hotels with limited technical support who need a user-friendly interface.
• Independent hotels and boutique resorts that want straightforward integration with PMS systems.
• Teams that value excellent customer service and quick issue resolution.

Not ideal if:

• You require advanced automation and sentiment analysis.
• Your property needs extensive customization and tailored workflows.
• You manage multiple properties with complex, layered communications.

The Bottom Line for Hotels

Loop Messaging by Benbria and Zingle are both capable guest communication tools, but they serve different needs. Loop’s extensive features are suited for large, multi-property brands seeking automation and detailed analytics, whereas Zingle’s ease of use and recent reviews make it ideal for properties prioritizing quick implementation and contactless engagement.

If your hotel is part of a large chain with complex workflows, Loop provides a scalable, feature-rich environment that can handle your needs. For smaller or independent properties aiming for simple, effective guest messaging, Zingle’s streamlined approach is more appropriate.

Choose Loop if you need a comprehensive, customizable platform to manage multiple locations and sophisticated workflows. Opt for Zingle if you want a highly-rated, easy-to-deploy solution that enhances guest satisfaction through real-time, contactless messaging.

In conclusion, the stronger choice depends on your hotel’s size, complexity, and operational priorities. If recent reviews and the volume of feedback matter most, Zingle’s current momentum makes it the clear leader—offering proven, high-quality guest engagement today.