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Loop Messaging (by Benbria)
4.4 (7 REVIEWS)
HT Score
0 out of 100
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Loop Messaging (by Benbria)
Unranked in Guest Messaging Software
Omni-Channel Guest Messaging and Requests
89% recommended by 7 hotels
What is Benbria?
Founded in 2007 | Headquarters in Ottawa (Canada) | 23 employees
Benbria Loop Inbox is a comprehensive customer communication management system designed for multi-location businesses. It enables interaction with customers across various platforms such as Email, SMS, Web, WhatsApp, Facebook, Instagram, and Twitter. Conversations are efficiently routed to the appropriate team member based on location, ensuring prompt responses and resolutions.
The platform incorporates advanced features like sentiment analysis, escalations, bot-to-human handoffs, and AI-driven conversation summaries and recommendations. Benbria Loop Inbox ensures standardized communication practices, streamlines response workflows, and enhances overall customer engagement, making it a highly valuable tool for managing diverse customer interactions in real-time.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Benbria products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Benbria Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Benbria Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Benbria
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Benbria's Provided Description:
"Loop Messaging® is used to communicate with guest on their preferred channel of choice pre-stay, in-stay and post-stay and is purpose-built for multi-brands and multi-properties. Loop Messaging supports traditional, digital and social channels including Email, SMS, Web, WhatsApp, Facebook, Instagram and Twitter. The inbox allows conversations to be routed to the correct staff for immediate response, recovery and resolution including outbound messaging capabilities with advanced segmentation and targeting. The inbox includes automations as well as a rich set of conversation activities including sentiment analysis, escalations, bot-to-human handoffs, internal notes and more. The inbox allows brands to establish and enforce standards and provide visibility into follow-up and recovery by property. Benbria recently launched a new AI-Assisted Writing capabilities. This innovative feature will take the guesswork out of communicating with your customers and guests and leverage technology to ensure you are being effective when you are writing. It also provides conversation summaries to better understand the problem, resolution and overall customer sentiment based on the exchange. This new tool will help you to simplify writing and improve guest communication."
FAQs
Loop Messaging (by Benbria) Alternatives
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Capabilities
Benbria doesn’t have any benefits or use cases available
Features
Unified Inbox
4/5 features
Multi-Channel
4/5 features
Automation
4/5 features
Upselling & Ancillaries
4/5 features
Task & Request Management
4/5 features
Surveys & Feedback
4/5 features
Reporting & Analytics
4/5 features
Compliance & Privacy
4/5 features
Digital Registration & Check-in
4/5 features
Pre-Stay
4/5 features
In-Stay & Post Stay
4/5 features
Back-Office
4/5 features
Artificial Intelligence
4/5 features
Benbria Reviews Summary
Ease of Use
4.4/5
Customer Support
4.1/5
ROI
4.2/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, Loop Messaging (by Benbria) is the #55 most trending product in the Guest Messaging Software category (out of 76) and the #1238 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreBenbria’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Benbria Pricing
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Hotelier Rating
Looking for specific info?
9
Overall Good App
from 100 to 199 room Luxury Hotel in Castries (Caribbean)
Verified
3 years ago
The fact that all responsible persons receive notifications and can be set in a way that comments can be tagged. The service is instant.The service can be confined to your geographical location.
Caribbean
Caribbean
Large Hotel
10
A Must-Have Tool in any Guest Engagement Toolkit.
IT Project Manager from 200 to 499 room Branded Hotel in Montego Bay (Caribbean)
Verified
4 years ago
Loop is a very user-friendly Guest-Engagement Tool from both the standpoint of the Guest as well as the Manager. It provides a very easy-to-use, intuitive and reliable way for guests to communicate instantly with resort personnel. It especially caters to guests who prefer the convenience of digital interaction and service whilst they enjoy...
Caribbean
Caribbean
IT Project Manager
X-Large Hotel
10
Guest Experience
Guest Services Manager from Hostel in Ottawa (Canada)
Verified
4 years ago
- Solving issues challenges real time
- building Guest relations as we can chat with Guests while still at the hotel
Canada
Canada
Guest Services Manager
9
Benbria
VP Sales and Marketing from 200 to 499 room Resort in Ottawa (Canada)
Verified
4 years ago
Brookstreet Hotel and the Marshes Golf Club have utilized Benbria Loop for the past few years. Loop has allowed our guests to communicate quickly and effectively with members of our team. Our meeting and event guests love the technology as we can be quick to respond to requests from multiple meeting rooms, and customers revieve an inst...
Canada
Canada
VP Sales and Marketing
X-Large Hotel
4
Issues with support.
Director of Guest Services from 200 to 499 room Branded Hotel in Coeur d'Alene (United States of America)
Verified
4 years ago
Convenient way to reach your guests, and interact on a personalized level. Easy to build templates, and easy to navigate the software.
United States of America
United States of America
Director of Guest Services
X-Large Hotel
10
Connecting us with our guests
Vice President of Operations from 200 to 499 room Bed & Breakfast & Inn in Caerleon (United Kingdom)
Verified
4 years ago
Excellent customer service with a dedicated and professional team who have worked in close collaboration with us over the past 6 months to develop a revised location structure within Loop, in addition to a fully functional Chabot.
These enhancements have allowed us to better communicate with our guests throughout their journey and link...
United Kingdom
United Kingdom
Vice President of Operations
X-Large Hotel
10
Great Resource Before, Even Better Now
Front Office Manager from 500+ room Branded Hotel in San Francisco (United States of America)
Verified
4 years ago
Prior to the Pandemic, Loop was a key tool in helping us communicate with our guests about their needs while on the run to conferences or meetings. Post Pandemic it has become invaluable as many guests prefer communicating using their own electronic devices.
United States of America
United States of America
Front Office Manager
X-Large Hotel
- 1
It looks like Benbria is not recommended by any hotels
Check out the top 10 most recommended Benbria alternativesExpert Q&A and Partner Recommendations
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Question:
What does this product or service do well?
Answer:
Benbria Loop proved to be a successful tool for guest communication and engagement in all the properties we collaborate. Their approach towards reaching and engaging guests is simple yet very effective. The product is also straightforward to integrate and work with, making them a great partner.
Showing all answers to: "What does this product or service do well?"
Benbria Loop proved to be a successful tool for guest communication and engagement in all the properties we collaborate. Their approach towards reaching and engaging guests is simple yet very effective. The product is also straightforward to integrate and work with, making them a great partner.
Benbria is great, this integration helps our customers by using a variety of channels of engagement. Their product enables brands to capture feedback and insights related to customer experience including loyalty, satisfaction and effort, engage with customers to convert and recover and motivate frontline employees to improve operations, reduce customer churn and increase loyalty
Loop is a great package for independent hotels, it offers omnichannel message management, which aggregates all messages into one place so you don't have to hop between multiple different messaging platforms. This in itself is a huge time saver.
It offers real time surveys and feedback, ordering and chat, the ability to send prearrival SMS, Whatsapp or email and it is a ticketing platform on it's own allowing you to track delivery times and efficiency. It also integrates with the leading larger ticket systems like hotsos if you have that already and puts a guest facing messaging channel on the front of that.
Question:
What differentiates this product or service from the competition?
Answer:
The way they engage a hotel guest and the data they collect, analyze, and provide to hotels is excellent. The combination of high guest engagement and their analytics makes them stand out from the rest.
Showing all answers to: "What differentiates this product or service from the competition?"
The way they engage a hotel guest and the data they collect, analyze, and provide to hotels is excellent. The combination of high guest engagement and their analytics makes them stand out from the rest.
Benbria is a leader in customer experience and engagement solutions, helping the world’s most customer-centric brands deliver an experience that goes above and beyond their competitor. We don't have anything specific to add that differentiates them.
Loop is a mature business, it's been around for 10 years and it works across the sector in restaurants, hotels and cruises. The mix of feedback/ordering/messaging and ticketing means it is a cost effective solution with an excellent reporting dashboard tracking NPS and using language processing to identify and report trends.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
The product itself is good and I would recommend hotels to try it out. It is important to check if it integrates with your PMS as well as your Housekeeping and Staff Collaboration software (if in place) with the intention to automate data exchange between systems and optimize service delivery. If successful the product will result in many questions, service orders, and feedback from guests, which might be an operational challenge if there is no system in place to automate and optimize processes and communication.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
The product itself is good and I would recommend hotels to try it out. It is important to check if it integrates with your PMS as well as your Housekeeping and Staff Collaboration software (if in place) with the intention to automate data exchange between systems and optimize service delivery. If successful the product will result in many questions, service orders, and feedback from guests, which might be an operational challenge if there is no system in place to automate and optimize processes and communication.
Tripleseat highly recommends Benbria if you're looking for customer experience engagement solutions. Their platform is easy to use, they have a great support team, and we have truly enjoyed our integration with their platform that only helps our customers.
Loop from Benbria has many facets so it's worth taking the time to fully implement it across guest requests, orders, feedback and chatbot. It also means a change in reception as staff anywhere can see whats happening and jump in to help.
Recommended by
Luka Berger
CEO
@
Flexkeeping
Jenna Gabriel
[email protected]
@
Tripleseat Software
Julie Grieve
Founder & CEO
@
Criton
Luka Berger
CEO
@
Flexkeeping
Jenna Gabriel
[email protected]
@
Tripleseat Software
Julie Grieve
Founder & CEO
@
Criton
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Support
Unverified
Benbria has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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2025
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ROI
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