BEX PMS vs. Counter:
Which Is Right for You?

The Decision

Choosing between BEX PMS by Booking Experts and Counter hinges on your property type, operational needs, and growth ambitions. Both platforms aim to streamline hotel management, but they diverge significantly in complexity, features, and target users. While BEX PMS claims to offer a comprehensive solution, Counter is tailored specifically for hostels with an emphasis on ease of use and automation. Does your team need a broad, enterprise-grade system or a simple, hostel-focused platform?

BEX PMS has a limited review footprint, with no recent feedback or user ratings, making it difficult to gauge its current capabilities or support quality. Conversely, Counter boasts over 54 reviews, a high user satisfaction score of 4.73/5, and recent positive feedback, making it the more reliable and well-supported choice today. Given the recency and volume of reviews, Counter emerges as the stronger candidate for most hoteliers.

Is BEX PMS or Counter Better for Hotels?

Both BEX PMS and Counter aim to centralize property operations, but they serve different hotel profiles. BEX PMS is marketed as an all-in-one system designed to manage reservations, guest services, housekeeping, and maintenance—potentially suited for larger or multi-property hotels seeking an integrated solution. Counter, by contrast, is explicitly built for hostels, focusing on simplicity, quick onboarding, and automation features that suit small, fast-paced, often budget-conscious properties.

Where BEX PMS lacks recent reviews, making it hard to verify ongoing performance, Counter’s recent feedback highlights its user-friendliness and strong customer support. Counter’s platform has a clear advantage in recent usability and support ratings, making it the safer bet if you're a hostel or small boutique hotel. Does your property need a broad feature set for multiple property types, or is a lean, streamlined system enough?

Edge: Counter

Counter vs BEX PMS: Which Should Your Hotel Choose?

If your hotel operates as a hostel or a small inn, Counter is the better fit due to its focus on hostels, ease of use, and automation. Its intuitive interface, mobile compatibility, and automated features like POS integration and credit card processing help reduce manual work and speed up daily operations. Counter’s recent reviews praise its simplicity and quick onboarding, especially for hostel environments.

If your property needs advanced analytics, comprehensive reporting, and multiple integrations, BEX PMS might seem appealing. However, with no recent reviews or verified customer support data, its ability to deliver on these promises is uncertain. For properties prioritizing immediate usability and ongoing support, Counter clearly stands out.

Edge: Counter

Is BEX PMS or Counter Easier to Use?

Counter scores high on ease of use, with a 4.6/5 rating from over 50 recent reviews. Users highlight its clean, intuitive interface, quick setup, and mobile-friendly design, making staff onboarding straightforward and remote management feasible. Support teams are praised for their responsiveness, with mentions of quick issue resolution and helpful guidance.

In contrast, BEX PMS’s user experience ratings and recent reviews are nonexistent, making it impossible to judge its usability today. Without current customer feedback, BEX PMS’s ease of use remains unverified. Based on available data, Edge: Counter

Which Has Better Features: BEX PMS or Counter?

Counter offers 19 features exclusive to its platform, including channel management, online booking engine, group management, multi-currency, multi-lingual support, and automated night audits. Its features are tailored for hostel operations, emphasizing automation, scalability, and integration with POS systems and online platforms.

BEX PMS does not list any specific features or integrations, and its limited review data precludes detailed comparison. With Counter’s extensive feature set and recent positive user feedback, it provides more tangible tools for daily management.

Edge: Counter

Which Has Better Customer Support: BEX PMS or Counter?

Counter’s reviews consistently praise its support team for responsiveness, professionalism, and helpfulness, with a 4.96/5 support rating. Users mention quick turnaround times, proactive communication, and ongoing improvements driven by customer feedback. Support personnel like Evelyn and Max are specifically commended.

BEX PMS, on the other hand, has no recent reviews or detailed support ratings, leaving its service quality uncertain. Without verified feedback, Counter’s support clearly holds an advantage.

Edge: Counter

Which Has More Integrations: BEX PMS or Counter?

Counter integrates with seven verified partners, including Stripe, Goki, Cloudbeds, and SiteMinder, offering a broad array of functionalities like online payments, channel management, and access control. These integrations help streamline operations across platforms, essential for modern hostel and small hotel management.

BEX PMS’s partner list is unverified or nonexistent, limiting its appeal in a highly connected environment. Considering Counter’s verified integrations and active ecosystem, it provides a more flexible and scalable setup.

Edge: Counter

Which Do Hoteliers Rate Higher: BEX PMS or Counter?

Counter’s user ratings are recent, with an overall score of 4.73/5 based on 54 reviews, and a likelihood to recommend of 91%. Hostel owners especially praise its ease of use, automation, and support. Segment-specific ratings highlight high satisfaction among hostel operators, with an average of 4.75/5.

Since BEX PMS has no recent reviews or ratings, it’s impossible to assess current user satisfaction. Given the recent, high ratings for Counter, it is clearly the preferred choice among hoteliers today.

Edge: Counter

How Much Do BEX PMS and Counter Cost?

Both products do not list explicit pricing models or costs publicly. This suggests they are tailored solutions, possibly requiring direct negotiation or custom quotes. For your decision-making, consider that Counter’s free, no-setup-fee model for basic hostel management is often appealing to small operators.

Since BEX PMS’s pricing is unclear, and Counter’s is transparent enough to be considered accessible for small properties, the latter’s cost structure is likely more favorable for budget-conscious hostels.

What Type of Hotel Should Use BEX PMS?

• Hotels that operate multiple properties and need a centralized system for reservations, housekeeping, and maintenance.
• Teams that require detailed analytics, extensive reporting, and integrations with various booking channels.
• Larger hotels or boutique properties with complex operational workflows.
• Businesses seeking a broad, scalable property management system with advanced features.

Not ideal if:

• Your property is a small hostel or inn needing simple, fast onboarding.
• You prefer a mobile-friendly, easy-to-learn interface.
• You want quick support and ongoing updates without complex setup.

What Type of Hotel Should Use Counter?

• Hostels and budget accommodations seeking a straightforward, easy-to-use PMS.
• Small properties that prioritize automation, quick onboarding, and remote management.
• Operations that benefit from automated night audits, POS integrations, and multi-platform booking management.
• Hostel operators looking for a platform that reduces manual tasks and enhances guest service.

Not ideal if:

• You manage a large, multi-property hotel with complex operational needs.
• You need detailed analytics or extensive revenue management tools.
• Your property operates in a region with limited support or integrations in Counter.

The Bottom Line for Hotels

Counter is the clear choice for hostel owners and small boutique hotels seeking an easy, affordable, and well-supported management system. Its recent reviews and high satisfaction ratings demonstrate its effectiveness in simplifying operations and boosting guest experiences.

BEX PMS may suit larger hotels with complex needs, but its lack of recent feedback makes its current performance uncertain. Unless your property requires a vast feature set and multi-property management, Counter is the safer, more proven option today.

For properties prioritizing simplicity, automation, and ongoing support, choosing Counter guarantees a more reliable, user-friendly experience. Meanwhile, if your hotel demands a multi-faceted, enterprise-grade system, further investigation into BEX PMS’s current capabilities is recommended.