Big Fish Internet vs. Net Affinity (Website Builder):
Which Is Right for You?

The Decision

Choosing the right website design platform for your hotel is about more than just aesthetics; it’s about functionality, support, and the ability to grow online. Big Fish Internet and Net Affinity both aim to elevate your digital presence, but they do so with different strengths and focuses. Big Fish Internet offers a more traditional website management solution, while Net Affinity provides an integrated platform with a strong emphasis on bookings and marketing. Which one aligns better with your hotel’s needs?

Both products aim to improve your online visibility and guest engagement, but their approaches differ significantly. Big Fish Internet is less reviewed and doesn’t provide detailed feature sets or recent customer feedback, making it harder to evaluate. Conversely, Net Affinity benefits from over 100 recent reviews, high satisfaction ratings, and numerous features tailored for direct booking growth. Are you ready to dive deeper into their differences?

Is Big Fish Internet or Net Affinity Better for Hotels?

Big Fish Internet is a straightforward website management platform that offers a central hub for website hosting and maintenance. However, it provides no shared features or detailed integrations, limiting its scope to basic site management, which might not be enough for hotels looking to optimize conversions.

Net Affinity, on the other hand, is a feature-rich website builder designed specifically for hoteliers. It offers 16 unique features, including a booking engine, review widgets, and a fully customizable, mobile-optimized website. Its extensive integration options and focus on boosting direct bookings make it a more comprehensive choice for hotels aiming to maximize online revenue.

While Big Fish Internet might appeal to smaller hotels needing a simple site, Net Affinity’s extensive features and recent positive reviews suggest it is better suited for hotels that want to grow online bookings and marketing efforts. Which platform will meet your hotel’s digital ambitions more effectively?

Net Affinity vs Big Fish Internet: Which Should Your Hotel Choose?

If your hotel prioritizes increasing direct bookings, digital marketing, and robust website features, Net Affinity is the clear choice. Its 103 recent reviews with an average rating of 4.84/5 highlight its effectiveness for hotels of all sizes, especially those seeking a scalable, marketing-oriented website.

Conversely, if your hotel needs only a basic online presence without advanced marketing or booking features, Big Fish Internet could suffice. But with no recent reviews or detailed feature set, it’s difficult to recommend it over Net Affinity for hotels looking to compete online.

For hotels in multiple regions or aiming for a comprehensive online strategy, Net Affinity’s global presence and feature set offer a significant advantage. If your hotel’s goal is to maximize digital bookings and visibility, Net Affinity is the more trustworthy choice.

Is Big Fish Internet or Net Affinity Easier to Use?

Big Fish Internet doesn’t have any recent reviews, making it impossible to gauge its ease of use or onboarding experience. Its lack of user feedback suggests it may not be as intuitive or well-supported as newer platforms.

Net Affinity’s user ratings are notably high, with a 4.55/5 ease of use score and an onboarding rating of 4.57/5. Customers praise its straightforward website builder, the helpfulness of account managers, and the quick setup process. Multiple reviews mention newfound confidence in managing their sites and campaigns thanks to the platform’s support.

Edge: Net Affinity.

Which Has Better Features: Big Fish Internet or Net Affinity?

Big Fish Internet offers no distinct features, only serving as a basic website management platform. It lacks integrations, booking tools, or marketing features, limiting its value for hotels seeking growth.

Net Affinity provides 16 features, including a booking engine, multi-lingual options, social media integrations, review widgets, and fully customizable themes. Its comprehensive suite is tailored to increase conversions and improve online visibility, making it a more complete solution.

Given its extensive features and recent positive reviews, Net Affinity’s feature set clearly outpaces Big Fish Internet. Edge: Net Affinity.

Which Has Better Customer Support: Big Fish Internet or Net Affinity?

Big Fish Internet has no recent reviews or detailed customer support ratings, leaving its support quality uncertain.

Net Affinity’s support receives an impressive 4.85/5 rating, with clients frequently praising their prompt, professional, and helpful account managers. Review quotes highlight their “fantastic support,” and clients appreciate the ongoing training and strategic advice provided.

Considering recent reviews and support ratings, Net Affinity’s customer service is significantly better. Edge: Net Affinity.

Which Has More Integrations: Big Fish Internet or Net Affinity?

Big Fish Internet has no verified integrations or partner connections listed, limiting its capacity to connect with other tools or platforms.

Net Affinity boasts 62 verified integrations, including popular partners like Criton, Priority Software, GuestCentric, and Lighthouse. These connections facilitate seamless operations, marketing automation, and enhanced guest experiences.

For hotels seeking an integrated platform, Net Affinity offers far more flexibility and connectivity. Edge: Net Affinity.

Which Do Hoteliers Rate Higher: Big Fish Internet or Net Affinity?

With no recent reviews or ratings for Big Fish Internet, it’s impossible to gauge user satisfaction or hotel segment preferences.

Net Affinity’s recent reviews show a high overall rating of 4.84/5, with particular praise from boutique, city center, and resort hotels. The platform’s recent NPS score of 9.44/10 underscores its high hotel satisfaction levels.

Given the volume and recency of reviews, Net Affinity’s high ratings and positive feedback make it the clearly favored choice among hoteliers. Edge: Net Affinity.

How Much Do Big Fish Internet and Net Affinity Cost?

Big Fish Internet does not publicly disclose pricing details, which suggests a custom quote approach or a more opaque pricing model.

Net Affinity charges a base price of $200 per month, with no additional implementation or monthly per-room fees. Its transparent pricing makes it easier for hotels to budget and plan for online growth.

Considering value for money and transparency, Net Affinity provides a clear, predictable cost structure. Edge: Net Affinity.

What Type of Hotel Should Use Big Fish Internet?

• Hotels that need simple website hosting without advanced features.
• Small properties with minimal online marketing ambitions.
• Hotels with limited technical support and looking for a straightforward site solution.
• Hotels that prioritize basic online presence over booking or marketing integrations.
• Hotels in regions where Net Affinity’s global reach isn’t essential.

Not ideal if your hotel seeks to grow online bookings or requires integrated marketing tools, as Big Fish offers limited capabilities in these areas.

What Type of Hotel Should Use Net Affinity?

• Hotels aiming to maximize direct bookings and digital marketing efforts.
• Properties looking for a customizable, mobile-optimized website.
• Hotels that want a robust booking engine and review widgets.
• Hotels in need of multi-lingual support and integrated social media.
• Hotels planning to expand regionally or globally, benefiting from Net Affinity’s wider reach.

Not ideal if your hotel’s digital presence is purely local or if you require a very simple website without marketing features.

Net Affinity vs Big Fish Internet: The Bottom Line for Hotels

The core difference is that Net Affinity offers a comprehensive, feature-rich platform designed specifically for hoteliers wanting growth and visibility, while Big Fish Internet provides basic website management without added marketing or booking features. This makes Net Affinity the better choice for hotels looking to increase their online revenue and marketing effectiveness.

Choose Big Fish Internet if your hotel needs only a simple website without plans for digital expansion. However, if your goal is to attract more direct bookings and leverage advanced marketing tools, Net Affinity consistently outperforms with higher reviews, broader features, and better support.

For hotels seeking a scalable, integrated platform with proven results, Net Affinity is the clear winner. Its recent reviews and high ratings confirm that it’s aligned with modern hotel marketing and booking needs.