Ratings Snapshot

Certificate of Excellence

Read 140 reviews

#5 Popularity index

HT SCORE

96 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #5 out of 36 in Website Design

Ease of Use

4.6/5

ROI

4.5/5

Implementation

4.6/5

Customer Support

4.8/5

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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Net Affinity (Website Builder) Overview

Your website is one of the first chances you have to make an impression on your guests. Decades of experience in this industry means we know what makes a hotel website work. You’ll never have to worry about your website’s performance because we’ve spent over two decades perfecting our website builder to be everything you need it to be. We’ve ensured the back end is just as straightforward ...

About Net Affinity View website

Founded in 2000 | Headquarters in Dublin | 42 employees

Net Affinity are award winning hotel technology experts. Our booking engine and services will facilitate everything your guest wants from the booking experience...

Other Products by Net Affinity

1/3

Integrates with

Booking Engine
Digital Marketing Agencies
Channel Managers

Browse integrations (70 verified)

What customers love about Net Affinity (Website Builder)

94% recommend

Revenue Manager

We are using the Net Affinity Website builder as well as the booking engine. Both work very smoothly and especially they website builder is easy to navigate. Great support throughout the set-up process and there is alwa...

Manager

The Different Themes you have available to use and change at any given time, is very useful to us. Very easy to use this feature.

Reevenue Manager

Easy-to-use for both potential guests and hotel management staff! Net Affinity gives our guests the confidence that they are getting the best rate!

Front Office Manager

Always on hand to support and guide. Easy to follow step by step instruction. All Training & support given with video sessions.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exceptional when it comes to their customise...

by Fiona Gillen (The Hotels Network) on December 13, 2022

See more answers (7)

Showing all answers to: "What does this product or service do well?"

Filip Kühnel Commercial Director @ HotelTime Solutions

November 29, 2022, Filip has seen a demo of the

Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.

Allan Nelson CEO @ For-Sight

November 17, 2022, Allan heard from clients about the

Modern tech, great team with lots of relevant experience! We have a lot of mutual clients and all reports are positive! Always great to have technlogy backed up by a solid expert service from their team.

Dani Rees PMS Sales - Ireland @ Hoist Group Ireland

November 15, 2022, Dani heard from clients about the

NetAffinity has an excellent suite of products and services. The booking engine has an intuitive front end which gives a great booking experience, and the powerful targeted marketing engine ensures that guests keep coming back. Importantly, this is all tied in...

David Byrne Sales Director @ AskSuite

December 07, 2021, David heard from clients about the

The Net Affinity suite of products provide a vital service to Hoteliers. These services are what the guest or potential guest sees and uses first when engaging with a Hotel. It is vital to have these products working efficiently and effectively.

Benjamin Devisme VP Sales @ Quicktext

November 21, 2021, Benjamin heard from clients about the

NetAffinity is an excellent Direct reservation service for hotels. It's a 1 stop shop for Digital Agency, Metasearch services and reservation tools. This 360 vision enables them to have a global vision of their hotel customer strategy and provide accurate advi...

Pelle Schopenhouer Partnership Coordinator @ Revinate

November 22, 2021, Pelle has seen a demo of the

Net Affinity has consistently shown that they put their customers on No. 1. Their web design has been designed to ensure that every user has a smooth experience, very user-friendly. The tool enables hotels to easily design beautiful, modern websites.

Pelle Schopenhouer Partnership Coordinator @ Revinate

November 22, 2021, Pelle has seen a demo of the

Net Affinity has consistently shown that they put their customers on No. 1. Their web design has been designed to ensure that every user has a smooth experience, very user-friendly. The tool enables hotels to easily design beautiful, modern websites.

Question:

What differentiates this product or service from the competition?

Answer:

One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I have also always been impressed by the Net...

by Fiona Gillen (The Hotels Network) on December 13, 2022

See more answers (7)

Showing all answers to: "What differentiates this product or service from the competition?"

Filip Kühnel Commercial Director @ HotelTime Solutions

November 29, 2022, Filip has seen a demo of the

The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.

Allan Nelson CEO @ For-Sight

November 17, 2022, Allan heard from clients about the

Sector specialism and customer success reputation in their core markets. Any company that has worked in a market for as long they have will always build up a great level of experience. Combination of tech & agency solutions works well in current industry.

Dani Rees PMS Sales - Ireland @ Hoist Group Ireland

November 15, 2022, Dani heard from clients about the

NetAffinity develop their products based on industry demand, which ensures that they adapt with hotels to meet the latest market challenges. A direct relationship to support is invaluable for assistance with any changes or issues and ensures that any requests ...

David Byrne Sales Director @ AskSuite

December 07, 2021, David heard from clients about the

Their customers websites firstly are clear, easy to navigate and showcase the Hotels full potential to welcome you to at least enquire about a reservation. The Booking engine is easy to use and clear in its packages

Benjamin Devisme VP Sales @ Quicktext

November 21, 2021, Benjamin heard from clients about the

NetAffinity is a One-stop shop for Metasearch, Website and Bookinng Engine. This enables them to deliver a much more integrated and complete service to hoteliers while helping them compress costs. On top of delivering an excellent technology net Affinity also...

Pelle Schopenhouer Partnership Coordinator @ Revinate

November 22, 2021, Pelle has seen a demo of the

Wonderful customer support, easily reached through different online mediums. Great integrations with other booking engines. Easy to build web pages that focus on online conversion and direct bookings.

Pelle Schopenhouer Partnership Coordinator @ Revinate

November 22, 2021, Pelle has seen a demo of the

Wonderful customer support, easily reached through different online mediums. Great integrations with other booking engines. Easy to build web pages that focus on online conversion and direct bookings.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.

by Fiona Gillen (The Hotels Network) on December 13, 2022

See more answers (7)

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

Filip Kühnel Commercial Director @ HotelTime Solutions

November 29, 2022, Filip has seen a demo of the

Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.

Allan Nelson CEO @ For-Sight

November 17, 2022, Allan heard from clients about the

The technology needs to work well for you but with so many moving parts and revenue opportunities, there needs to be a great team in behnid it. Netaffinity have both of those qualities and years of experience to lean on.

Dani Rees PMS Sales - Ireland @ Hoist Group Ireland

November 15, 2022, Dani heard from clients about the

Net Affinity is more than just a Booking Engine, their suite of products works in conjunction with their industry expertise. Take the time to familarize yourself with the their fantastic team of experts to ensure that you get the most out of the partnership wi...

David Byrne Sales Director @ AskSuite

December 07, 2021, David heard from clients about the

My Advice would be to see a demo to fully understand the benefits and of course to meet the Sales person. Net Affinity have great staff who are willing to travel to meet the potential client in person or online.

Benjamin Devisme VP Sales @ Quicktext

November 21, 2021, Benjamin heard from clients about the

Nat Affinity is not only about technology, they have a great support service. Make sure you use this resource as much as you need. Hotel digital assets need constant optimization. Reach out to Net Affinity on a regular basis. Do not expect them to guess your c...

Pelle Schopenhouer Partnership Coordinator @ Revinate

November 22, 2021, Pelle has seen a demo of the

Be open to this product en make sure that you keep up-to-date with all the new features that are constantly added. Great price/quality level and a free trial is provided if you would like to test the product. You will be able to create wonderful web pages with...

Pelle Schopenhouer Partnership Coordinator @ Revinate

November 22, 2021, Pelle has seen a demo of the

Be open to this product en make sure that you keep up-to-date with all the new features that are constantly added. Great price/quality level and a free trial is provided if you would like to test the product. You will be able to create wonderful web pages with...

+ 5 recommend

Recommended by

Fiona Gillen VP Marketing @ The Hotels Network

Filip Kühnel Commercial Director @ HotelTime Solutions

Allan Nelson CEO @ For-Sight

Dani Rees PMS Sales - Ireland @ Hoist Group Ireland

David Byrne Sales Director @ AskSuite

Show More (3)

Are you a consultant or vendor that recommends Net Affinity? Leave a recommendation

Features

View all (8)

Design & Content Management

4/5 features

Drag and Drop Page Builder
Hotel Website Templates

Purpose built templates that save time and lower abandonment rates and ensures high conversions
Whitelabel Capability
Fully Customizable Themes
Blog Post Composer
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Conversion

4/5 features

Google AMP Markup
Storefront/Voucher Functionality

Set up a voucher store directly onto their website—it's all in the same place, so no need for another piece of tech.
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Review Widgets
Booking Engine
Popups & Alerts

Create pop-ups and alerts to promote special offers, capture email addresses and boost conversion.
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Internationalization

4/5 features

Multi-lingual

Analytics

4/5 features

Google Analytics Connection

It connects to Google Analytics profile to track performance of the website in real time

SEO & Traffic

4/5 features

Social Media Integrations

Integrates with social media sites
Google AMP Markup
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Multi-lingual
SEO Plugins
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.

Clients & references

We worked closely with the Net Affinity team this year to change our website design and add features that we hadn’t activated properly before. They offered continued support and training all the way...

Denise Flynn Director of Sales Barberstown Castle at the Castlehill House