Net Affinity (Website Builder)

4.7 (154 REVIEWS)

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HT Score  
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Steve, Filip, Fiona + 34 more experts recommend Net Affinity

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Ranked 4 (out of 40) in Website Design

Flexible, responsive, user-friendly

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Ratings Summary

4.7
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

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Achievements

Trending Product

This vendor's trending score is rising, Net Affinity (Website Builder) is the #4 most trending product in the Website Design category (out of 40) and the #93 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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92 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Net Affinity (Website Builder)
Founded in 2000 | Headquarters in Dublin | 52 employees
Your website is one of the first chances you have to make an impression on your guests. Decades of experience in this industry means we know what makes a hotel website work. You’ll never have to worry about your website’s performance because we’ve spent over two decades perfecting our website builder to be everything you need it to be. We’ve ensured the back end is just as straightforward as the front end. It’s a win-win for both your guests and your team!

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Capabilities

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Net Affinity doesn’t have any benefits or use cases available

Features

Design & Content Management

4/5 features

Conversion

4/5 features

Internationalization

4/5 features

Analytics

4/5 features

SEO & Traffic

4/5 features

Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Net Affinity Average Net Affinity

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3

Success Stories

16

References

21

Featured Customers

Popularity by Segment

Size

4 | X-Small (1-9 room)

21 | Small (10-24 room)

97 | Medium (25-74 room)

126 | Large (75-199 room)

22 | X-Large (200+ room)

Country

271 | Ireland

34 | United Kingdom

7 | United States of America

3 | Slovenia

3 | Philippines

3 | United Arab Emirates

2 | Germany

2 | Indonesia

2 | Portugal

1 | Singapore

1 | Oman

1 | Spain

1 | Switzerland

1 | Estonia

1 | Netherlands

Type

120 | Luxury Hotels

78 | Boutiques

63 | Resorts

44 | City Center Hotels

31 | Branded Hotels

20 | RV Parks & Campgrounds

19 | Bed & Breakfast & Inns

10 | Extended Stay & Serviced Apartments

10 | Limited Service & Budget Hotels

7 | Airport/Conference Hotels

4 | Vacation Rentals & Villas

3 | Hostels

1 | Motels

Region

316 | Europe

7 | North America

6 | Asia Pacific

4 | Middle East

Category

309 | Booking Engine

167 | Digital Marketing Agencies

154 | Website Design

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Hotelier Rating

Excellent
281
Very Good
36
Average
15
Poor
4
Terrible
1

Property Size

  • X-Small (4)
  • Small (21)
  • Medium (97)
  • Large (126)
  • X-Large (22)

Country

  • Ireland
    Ireland
    (271)
  • United Kingdom
    United Kingdom
    (34)
  • United States of America
    United States of America
    (7)
  • Slovenia
    Slovenia
    (3)
  • Philippines
    Philippines
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Germany
    Germany
    (2)
  • Indonesia
    Indonesia
    (2)
  • Portugal
    Portugal
    (2)
  • Singapore
    Singapore
    (1)
  • Oman
    Oman
    (1)
  • Spain
    Spain
    (1)
  • Switzerland
    Switzerland
    (1)
  • Estonia
    Estonia
    (1)
  • Netherlands
    Netherlands
    (1)

Region

  • North America
    North America
    (7)
  • Europe
    Europe
    (316)
  • Asia Pacific
    Asia Pacific
    (6)
  • Middle East
    Middle East
    (4)

Hoteliers say

NEW AI Review summary

Hoteliers like the Net Affinity platform for its ability to increase direct bookings, optimize digital marketing strategies, and improve conversion rates. Key features such as an easy-to-use booking engine, customizable CMS, and in-depth reporting tools are noted for boosting online visibility and revenue. Frequent mention is made of the dedicated and knowledgeable account managers, who offer tailored advice and timely support. However, certain reviews point out limitations in user-friendliness of some components and suggest areas for improvement, including the CMS interface and greater self-service capabilities for guests.

AI-generated from the text of customer reviews

Customer_support
Booking_engine_ease_of_use
Website_builder
Digital_marketing
Personalized_advice
Online_meetings_and_support
Reporting_and_analytics
Cms_interface
Issues_with_cms
Guest_self_service
10

Review from Barberstown Castle

Front Office & Revenue Manager from 50-74 room Boutique in Straffan (Ireland)

Verified
5 months ago
Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great for advising on what may or not work for each season. Any queries are responded to in a very timely manner. Client services are also extremely...
Country Ireland
Front Office & Revenue Manager
Medium Hotel
Charlene from Net Affinity replied
Thank you for your lovely review. It was especially nice to hear your comments about Deirdre! We are in the process of migrating all our clients to the new booking engine. All Net Affinity properties will be using the new platform by the end of 2024. We are looking forward to hearing your feedback on it once you begin the migration process! Kind regards, Charlene McGovern, Client Experience Manager
9

Net Affinity provides a fantastic solution for Digital Marketing, Website & Booking Engine requirements

Director of Sales & Marketing from 100 to 199 room City Center Hotel in Tralee (Ireland)

Verified
6 months ago
Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns in time to prepare offers/marketing & budget requirements.
Country Ireland
Director of Sales & Marketing
Large Hotel
Charlene from Net Affinity replied
Thank you for your lovely review. It's wonderful to hear that our team have had such a positive impact on your business. I will pass your kind words onto Julie. Kind regards, Charlene McGovern, Client Experience Manager
10

Net Affinity - a brilliant partnership to enhance our website and offering, helping us drive conversion and direct bookings.

Director of Sales and Marketing from 100 to 199 room Luxury Hotel in Portarlington (Ireland)

Verified
6 months ago
They have helped us to optimise our website, streamline processes and look at new and innovative ways, such as splitting our main hotel and apartments on the booking site, to drive more interest in these room types
Country Ireland
Director of Sales and Marketing
Large Hotel
10

User friendly

Reservations Manager from 75-99 room in Carlow (Ireland)

Verified
6 months ago
I find Netaffinity booking engine and website user friendly. We can make almost all the changes on our website ourselves. The booking engine is easy to use and loading availability and rates is straight forward and easy to check at a glance
Country Ireland
Reservations Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for your feedback on our product. It is lovely to hear you find the booking engine easy to use and our website interface user friendly. Kind Regards, Gemma Hynes Client Services Director
10

Absolutely Fantastic

Front Office & Reservations Manager from 75-99 room in Glanmire (Ireland)

Verified
6 months ago
Booking Engine is very user friendly with unlimited options to Create and Enhance Offers, Packages etc. Detailed Reports Generated each day, great for planning ahead or doing year to date comparisons. Terrific Client Support
Country Ireland
Front Office & Reservations Manager
Large Hotel
Charlene from Net Affinity replied
Thank you for your glowing review of our booking engine and team. Marion and everyone at Net Affinity will be delighted to hear your kind words. Should you have any suggestions for improvements in the future please feel free to reach out to us directly. It is only through valued client feedback such as yours that we can continue to innovate and enhance our products and services.
9

Net-affinity for all your needs

Reception Manager from 25-49 room City Center Hotel in Tralee (Ireland)

Verified
6 months ago
I like the fact that there is someone on hand at all times. If the person you are speaking too cant help, they will put you on to someone who can help. Keep up the great work :)
Country Ireland
Reception Manager
Medium Hotel
Gemma from Net Affinity replied
Thank you for submitting your feedback. Customer Service is something we pride ourselves on here at Net Affinity so I am delighted to hear that you find we are available at all times when you need us. Kind Regards, Gemma Hynes Client Services Director
10

Net affinity

Revenue Manager from 100 to 199 room Luxury Hotel in Sligo (Ireland)

Verified
6 months ago
I have been working with Net affinity for over 6 years now. The team at Net affinity in particular, Maeve, Marion & Suzie have always been more than helpful. Over the years, they helped us improve not just our website but also our conversion and overall performance.
Country Ireland
Revenue Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for your 5 star review! It is really lovely to hear such lovely feedback for the team here at Net Affinity and I have passed your feedback onto Maeve, Marion and Suzie in particular. We look forward to working with you for many more years to come. Kind Regards, Gemma Hynes Client Services Director
10

Exceptional Service and

Digital Marketing & Content Strategist from 100 to 199 room Luxury Hotel in Killiney (Ireland)

Verified
6 months ago
1. Their expertise in technology and digital marketing strategy has significantly boosted our business.2. The team's dedication is exceptional, providing unwavering support throughout the entire process.3. Their tailored solutions perfectly align with our hotel's needs, ensuring optimal results for overall branding, acquisition, prospecting...
Country Ireland
Digital Marketing & Content Strategist
Large Hotel
10

Fantastic, helpful, knowledgable team

Group Marketing Manager from 100 to 199 room Luxury Hotel in Dublin (Ireland)

Verified
6 months ago
Christiane, Suzie and Marion are very knowledgeable about what will drive conversion and revenue. Great expert help in relation to booking engine, marketing and website.
Country Ireland
Group Marketing Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for submitting your review. I have passed on your feedback to Marion, Suzie and Christiane who were delighted to hear this and look forward to working with you for many more years to continue to drive conversion and revenue. Kind Regards, Gemma Hynes Client Services Director
10

Exceptional full service digital marketing for hotels

Managing Director from 100 to 199 room Luxury Hotel in Killiney (Ireland)

Verified
6 months ago
Reasonable commission for great and ever improving e commerce platform. Brilliant marketing management for multiple campaigns with great cpa. High level customer service.
Country Ireland
Managing Director
Large Hotel
Gemma from Net Affinity replied
Thank you for your 5 star review. I am delighted to hear the feedback on our customer service and marketing management which I have passed onto both teams. Kind Regards, Gemma Hynes Client Services Director
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