Attract more guests with a stunning website. Save money on web development fees, and choose from a range of easy to use templates to showcase your unique brand
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Net Affinity (Website Builder)
4.7 (156 REVIEWS)
HT Score
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Net Affinity (Website Builder)
Ranked 5 (out of 46) in Website Design
Flexible, responsive, user-friendly
94% recommended by 225 hotels
More than 50% of Net Affinity’s reviews come from Ireland.
Bell - AI powered product analyst
I analyzed all of Net Affinity’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like the Net Affinity platform for its ability to increase direct bookings, optimize digital marketing strategies, and improve conversion rates. Key features such as an easy-to-use booking engine, customizable CMS, and in-depth reporting tools are noted for boosting online visibility and revenue. Frequent mention is made of the dedicated and knowledgeable account managers, who offer tailored advice and timely support. However, certain reviews point out limitations in user-friendliness of some components and suggest areas for improvement, including the CMS interface and greater self-service capabilities for guests.
What Types of Hotels Net Affinity is Popular For
Size
5 | X-Small (1-9 room)
41 | Small (10-24 room)
113 | Medium (25-74 room)
147 | Large (75-199 room)
19 | X-Large (200+ room)
Country
257 | Ireland
37 | United Kingdom
7 | United States of America
4 | United Arab Emirates
3 | Switzerland
3 | Slovenia
3 | India
2 | Germany
2 | Philippines
2 | France
2 | Spain
2 | Portugal
1 | New Zealand
1 | Belize
1 | Singapore
1 | Oman
1 | Mexico
1 | Malaysia
1 | Australia
1 | Estonia
1 | Israel
Type
154 | Luxury Hotels
128 | Bed & Breakfast & Inns
127 | Boutiques
92 | Branded Hotels
85 | Resorts
84 | Airport/Conference Hotels
82 | Limited Service & Budget Hotels
80 | City Center Hotels
27 | Extended Stay & Serviced Apartments
20 | RV Parks & Campgrounds
5 | Vacation Rentals & Villas
3 | Hostels
1 | Motels
Region
309 | Europe
8 | North America
7 | Asia Pacific
6 | Middle East
2 | Oceania
1 | Central America
Category
312 | Booking Engine
170 | Digital Marketing Agencies
156 | Website Design
Didn’t find what you were looking for?
What is Net Affinity?
Founded in 2000 | Headquarters in Dublin | 52 employees
Net Affinity (Website Builder) is a comprehensive website development platform specifically designed for hoteliers. This tool excels in boosting direct bookings, optimizing digital marketing strategies, and enhancing conversion rates. Its key features include a user-friendly booking engine, a customizable content management system (CMS), and in-depth reporting tools. These elements work together to improve a hotel's online visibility and revenue generation. Additionally, hoteliers benefit from dedicated and knowledgeable account managers who provide tailored advice and timely support, making the platform a valuable asset for seamless business operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Net Affinity products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Net Affinity Reviews Analyzed: 154
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Net Affinity Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Net Affinity
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Net Affinity's Provided Description:
"Your website is one of the first chances you have to make an impression on your guests. Decades of experience in this industry means we know what makes a hotel website work. You’ll never have to worry about your website’s performance because we’ve spent over two decades perfecting our website builder to be everything you need it to be. We’ve ensured the back end is just as straightforward as the front end. It’s a win-win for both your guests and your team!"
FAQs
Net Affinity (Website Builder) Alternatives
Not sure if Net Affinity is right for your hotel? Here are similar Website Design vendors that could be a good fit for your hotel:
Capabilities
Bespoke Website Builder
Bespoke Website Builder
Let your hotels personality shine through Bespoke Hotel Websites by Net Affinity
Features
Design & Content Management
4/5 features
Conversion
4/5 features
Internationalization
4/5 features
Analytics
4/5 features
SEO & Traffic
4/5 features
Security & Compliance
4/5 features
Upselling
4/5 features
Other
1/1 features
Net Affinity Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Net Affinity (Website Builder) is the #14 most trending product in the Website Design category (out of 46) and the #617 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreNet Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Net Affinity Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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Compare Net Affinity to Top Alternatives
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Hotelier Rating
Looking for specific info?
10
Couldn't ask for more
Managing Director from 100 to 199 room Airport/Conference Hotel in Little Horwood (United Kingdom)
Verified
7 months ago
The team is accessible and responsive. From the outset and now well into our second year working with Net Affinity.
United Kingdom
United Kingdom
Managing Director
Large Hotel
10
Great Product & Excellent Service
Manager from 100 to 199 room Branded Hotel in Mullingar (Ireland)
Verified
7 months ago
Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends.
Ireland
Ireland
Manager
Large Hotel
10
Excellent Product & Service
Revenue Director from 100 to 199 room Boutique in Killarney (Ireland)
Verified
7 months ago
The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion.
Ireland
Ireland
Revenue Director
Large Hotel
10
Best product and service for Hospitality!
Sales Executive from 25-49 room Bed & Breakfast & Inn in Kells (Ireland)
Verified
9 months ago
Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear guidelines.
Ireland
Ireland
Sales Executive
Medium Hotel
10
Review from Barberstown Castle
Front Office & Revenue Manager from 25-49 room Bed & Breakfast & Inn in Straffan (Ireland)
Verified
16 months ago
Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great for advising on what may or not work for each season. Any queries are responded to in a very timely manner. Client services are also extremely...
Ireland
Ireland
Front Office & Revenue Manager
Medium Hotel
9
Net Affinity provides a fantastic solution for Digital Marketing, Website & Booking Engine requirements
Director of Sales & Marketing from 100 to 199 room City Center Hotel in Tralee (Ireland)
Verified
17 months ago
Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns in time to prepare offers/marketing & budget requirements.
Ireland
Ireland
Director of Sales & Marketing
Large Hotel
10
Net Affinity - a brilliant partnership to enhance our website and offering, helping us drive conversion and direct bookings.
Director of Sales and Marketing from 100 to 199 room Branded Hotel in Killenard (Ireland)
Verified
17 months ago
They have helped us to optimise our website, streamline processes and look at new and innovative ways, such as splitting our main hotel and apartments on the booking site, to drive more interest in these room types
Ireland
Ireland
Director of Sales and Marketing
Large Hotel
10
User friendly
Reservations Manager from 75-99 room City Center Hotel in Carlow (Ireland)
Verified
17 months ago
I find Netaffinity booking engine and website user friendly. We can make almost all the changes on our website ourselves. The booking engine is easy to use and loading availability and rates is straight forward and easy to check at a glance
Ireland
Ireland
Reservations Manager
Large Hotel
10
Absolutely Fantastic
Front Office & Reservations Manager from 75-99 room Bed & Breakfast & Inn in Glanmire (Ireland)
Verified
17 months ago
Booking Engine is very user friendly with unlimited options to Create and Enhance Offers, Packages etc.
Detailed Reports Generated each day, great for planning ahead or doing year to date comparisons.
Terrific Client Support
Ireland
Ireland
Front Office & Reservations Manager
Large Hotel
9
Net-affinity for all your needs
Reception Manager from 25-49 room Bed & Breakfast & Inn in Tralee (Ireland)
Verified
17 months ago
I like the fact that there is someone on hand at all times. If the person you are speaking too cant help, they will put you on to someone who can help. Keep up the great work :)
Ireland
Ireland
Reception Manager
Medium Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
Showing all answers to: "What does this product or service do well?"
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exceptional when it comes to their customised marketing strategies, which they develop in close collaboration with their clients.
NetAffinity has an excellent suite of products and services. The booking engine has an intuitive front end which gives a great booking experience, and the powerful targeted marketing engine ensures that guests keep coming back. Importantly, this is all tied in with a seamless PMS integration that offers both rate & availability updates.
NetAffinity is an excellent Direct reservation service for hotels. It's a 1 stop shop for Digital Agency, Metasearch services and reservation tools. This 360 vision enables them to have a global vision of their hotel customer strategy and provide accurate advice on optimizations instead of just taking care of their small part as it is often the case when you have multiple providers.
Net Affinity has consistently shown that they put their customers on No. 1. Their web design has been designed to ensure that every user has a smooth experience, very user-friendly. The tool enables hotels to easily design beautiful, modern websites.
Question:
What differentiates this product or service from the competition?
Answer:
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
Showing all answers to: "What differentiates this product or service from the competition?"
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I have also always been impressed by the Net Affinity team who are highly professional, knowledgable, stable and a pleasure to work with.
NetAffinity develop their products based on industry demand, which ensures that they adapt with hotels to meet the latest market challenges. A direct relationship to support is invaluable for assistance with any changes or issues and ensures that any requests are dealt with effectively and efficiently.
NetAffinity is a One-stop shop for Metasearch, Website and Bookinng Engine. This enables them to deliver a much more integrated and complete service to hoteliers while helping them compress costs. On top of delivering an excellent technology net Affinity also invests heavily on service to make sure that hotels receive the advice and support they need to make the most out of NA technology.
Wonderful customer support, easily reached through different online mediums. Great integrations with other booking engines. Easy to build web pages that focus on online conversion and direct bookings.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.
Net Affinity is more than just a Booking Engine, their suite of products works in conjunction with their industry expertise. Take the time to familarize yourself with the their fantastic team of experts to ensure that you get the most out of the partnership with them.
Nat Affinity is not only about technology, they have a great support service. Make sure you use this resource as much as you need. Hotel digital assets need constant optimization. Reach out to Net Affinity on a regular basis. Do not expect them to guess your challenges for you.
Be open to this product en make sure that you keep up-to-date with all the new features that are constantly added. Great price/quality level and a free trial is provided if you would like to test the product. You will be able to create wonderful web pages without any necessary webmaster experience!
Recommended by
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Benjamin Devisme
VP Sales
@
Quicktext
Pelle Schopenhouer
Partnership Coordinator
@
Revinate
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Benjamin Devisme
VP Sales
@
Quicktext
Pelle Schopenhouer
Partnership Coordinator
@
Revinate
Annika Ylem
Co-founder
@
GuestJoy
David Byrne
Sales Director
@
AskSuite
Allan Nelson
CEO
@
For-Sight
Julianna Hochsmann
Business Development Executive - UK
@
HotelTime Solutions
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Support
Verified Support
Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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