Net Affinity (Website Builder)

4.7 (149 REVIEWS)

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HT Score  
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Julianna, Ciara, Fiona + 34 more experts recommend Net Affinity

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Net Affinity (Website Builder)

4.7 (149 REVIEWS)

Ranked 4 (out of 37) in Website Design

Flexible, responsive, user-friendly

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More than 50% of Net Affinity’s reviews come from Ireland.

Ratings Summary

4.7
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Net Affinity (Website Builder) is the #4 most trending product in the Website Design category (out of 37) and the #158 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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92 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Net Affinity (Website Builder)
Founded in 2000 | Headquarters in Dublin | 52 employees
Your website is one of the first chances you have to make an impression on your guests. Decades of experience in this industry means we know what makes a hotel website work. You’ll never have to worry about your website’s performance because we’ve spent over two decades perfecting our website builder to be everything you need it to be. We’ve ensured the back end is just as straightforward as the front end. It’s a win-win for both your guests and your team!

View website

Capabilities

profile-empty-state.svg

Net Affinity doesn’t have any benefits or use cases available

Features

Design & Content Management

4/5 features

Conversion

4/5 features

Internationalization

4/5 features

Analytics

4/5 features

SEO & Traffic

4/5 features

Pricing

Pricing Available By Request

Net Affinity has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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3

Success Stories

16

References

21

Featured Customers

Popularity by Segment

Size

4 | X-Small (1-9 room)

21 | Small (10-24 room)

97 | Medium (25-74 room)

121 | Large (75-199 room)

21 | X-Large (200+ room)

Country

264 | Ireland

34 | United Kingdom

7 | United States of America

3 | Slovenia

3 | Philippines

3 | United Arab Emirates

2 | Germany

2 | Indonesia

2 | Portugal

1 | Singapore

1 | Oman

1 | Spain

1 | Switzerland

1 | Estonia

1 | Netherlands

Type

113 | Luxury Hotels

78 | Boutiques

61 | Resorts

43 | City Center Hotels

30 | Branded Hotels

19 | Bed & Breakfast & Inns

19 | RV Parks & Campgrounds

10 | Extended Stay & Serviced Apartments

10 | Limited Service & Budget Hotels

7 | Airport/Conference Hotels

4 | Vacation Rentals & Villas

2 | Hostels

1 | Motels

Region

309 | Europe

7 | North America

6 | Asia Pacific

4 | Middle East

Category

304 | Booking Engine

163 | Digital Marketing Agencies

149 | Website Design

More Products by Net Affinity

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Hotelier Rating

Excellent
273
Very Good
37
Average
15
Poor
4
Terrible
1

Property Size

  • X-Small (4)
  • Small (21)
  • Medium (97)
  • Large (121)
  • X-Large (21)

Country

  • Ireland
    Ireland
    (264)
  • United Kingdom
    United Kingdom
    (34)
  • United States of America
    United States of America
    (7)
  • Slovenia
    Slovenia
    (3)
  • Philippines
    Philippines
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Germany
    Germany
    (2)
  • Indonesia
    Indonesia
    (2)
  • Portugal
    Portugal
    (2)
  • Singapore
    Singapore
    (1)
  • Oman
    Oman
    (1)
  • Spain
    Spain
    (1)
  • Switzerland
    Switzerland
    (1)
  • Estonia
    Estonia
    (1)
  • Netherlands
    Netherlands
    (1)

Region

  • North America
    North America
    (7)
  • Europe
    Europe
    (309)
  • Asia Pacific
    Asia Pacific
    (6)
  • Middle East
    Middle East
    (4)
10

Exceptional full service digital marketing for hotels

Managing Director from 100 to 199 room Luxury Hotel in Killiney (Ireland)

Verified
2 days ago
Reasonable commission for great and ever improving e commerce platform. Brilliant marketing management for multiple campaigns with great cpa. High level customer service.
Country Ireland
Managing Director
Large Hotel
10

Overall very happy!

Sales & Marketing Manager from 50-74 room Boutique in Monaghan (Ireland)

Verified
4 days ago
That frequent virtual meetings are had with our rep. She offers valuable advise and guidance. The ease of use of both the booking engine and web designer.
Country Ireland
Sales & Marketing Manager
Medium Hotel
10

Great Partners

Revenue Director from 500+ room Branded Hotel in Killarney (Ireland)

Verified
5 days ago
The team at Net Affinity are always available to assist with any requests we have. The new booking engine they have launched is a good product.
Country Ireland
Revenue Director
X-Large Hotel
10

Beast Customer Service! Fantstick New booking engine

Sales Executive from 25-49 room Boutique in Kells (Ireland)

Verified
5 days ago
My favorite part of working with Netaffinity is their customer service. Always coming back to me with explanations and solutions. Very professional approach and nothing is too much trouble. The new booking engine is amazing, and we are very happy with the change. The migration was easy and stress-free, we were guided every step of the way....
Country Ireland
Sales Executive
Medium Hotel
10

Professional and Relaible

Sales and Marketing Consultant from 100 to 199 room Airport/Conference Hotel in Dublin (Ireland)

Verified
6 days ago
Innovative and up to current trends solutions, good customer service, even when hiccups happen they are resolved swiftly. Good improvement suggestions regarding performance, too.
Country Ireland
Sales and Marketing Consultant
Large Hotel
Gemma from Net Affinity replied
Thank you for your 5 star review. We are delighted to hear your feedback on our innovation and how we propose solutions for our clients. I will pass on your feedback to the relevant teams and we look forward to improving on your recommendations. Kind Regards, Gemma Hynes
10

In-depth knowledgable & helpful staff with easy to use products

GM from 50-74 room City Center Hotel in (Ireland)

Verified
6 days ago
From the ease of use administration of the booking engine to the in-depth reports and data analysis provided in an instant the booking engine improvements have been a very welcome addition this year.Any time there is any technical issue it is resolved speedily and thoroughly. Marketing and sales advice always is relevant to this hotel and o...
Country Ireland
GM
Medium Hotel
Gemma from Net Affinity replied
Thank you for your kind and in depth feedback on our products and services. We are delighted to hear of your experience with the new booking engine and we look forward to sharing the many more features we have planned over the coming months. I have passed your feedback onto our teams who will be more than happy to read. We look forward to many more years working together. Kind Regards, Gemma Hynes Client Services Director
9

Great personal experience.

Business Manager from 500+ room in Galway (Ireland)

Verified
7 days ago
I really love dealing with our main contact Deirdre, she easily and swiftly answers any questions or queries we have and has gone out of her to learn about our business and how it works!
Country Ireland
Business Manager
X-Large Hotel
Gemma from Net Affinity replied
Thank you for leaving us a review. We appreciate all feedback. I have shared your feedback with Deirdre who was very pleased to read same. We look forward to bringing you over to the new booking engine very soon as your migration date approaches. Kind Regards, Gemma Hynes Client Services Director
7

Great Communication and Constant Improvements

Digital Marketing Manager from 200 to 499 room Bed & Breakfast & Inn in (Ireland)

Verified
7 days ago
I am new working with NetAffinity and have been amazed by their level of communication with us as well as the constant webinars. It is evident they are always improving and ading new features.
Country Ireland
Digital Marketing Manager
X-Large Hotel
Gemma from Net Affinity replied
Thank you for your review. We strive to keep our clients informed on product / company updates as much as possible so it's lovely to hear you find our webinars and content a benefit. Thank you for your feedback on what we can improve on and I will share this with the teams. We look forward to many more years working together. Kind Regards, Gemma Hynes Client Services Director
10

Excellent

Revenue Manager from 100 to 199 room City Center Hotel in Dublin (Ireland)

Verified
7 days ago
We have been working with Netaffinity for quite some time now and they have always been more than helpful. Over the years, they helped us improve not just our website but also our conversion and overall performance through thoughtful advice from Julie - our Account Manager and also Aoife our Digital Marketing Manger. We are currently in the...
Country Ireland
Revenue Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for your kind review, in particular your feedback for Julie and Aoife who were delighted to hear this. We look forward to having you over to our new booking engine very soon and hope you enjoy using the new system! Kind Regards, Gemma Client Services Director
10

Excellent service from a team of industry leading professionals

Rooms Division Manager from 75-99 room Airport/Conference Hotel in (Ireland)

Verified
7 days ago
We have worked with Net Affinity for well over a decade and as the technology has advanced over the years, so has the product and the service the team provides. They are always very responsive and adapt quickly to industry trends. The booking engine is easy to use, our conversion rate is consistently high and digital marketing campaigns are...
Country Ireland
Rooms Division Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for your 5 star review and detailed feedback! We are delighted to hear your feedback of our new booking engine and the team. We love working with you on a day to day basis and the team appreciate all your feedback. There are new features coming within the platform in the coming months so hopefully you will enjoy these also. Kind Regards, Gemma Hynes Client Services Director
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  • 15

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

I highly recommend Net Affinity's booking engine for properties seeking an intuitive and user-friendly self-serve booking experience to drive direct bookings. By continually investing in improving their technology and specializing in website design, booking engines and digital marketing strategies tailored specifically for hotels, Net Affinity empowers properties to effectively compete with OTAs. With excellent integration capabilities and proven high conversion rates, their booking engine notably converts lookers into bookers. Combined with a passionate and dedicated team of experts, Net Affinity provides an outstanding, customized product offering to enhance a hotel's online presence and booking capabilities.

Question:

What differentiates this product or service from the competition?

Answer:

What truly sets Net Affinity's booking engine and website solutions apart is their mobile-first design philosophy and deep hotel industry expertise that have fueled the development an intuitive, user-friendly booking platform with proven high conversion rates. Their specialization in the hotel sector combined with their skilled, responsive team enables them to provide an unmatched customized digital presence to drive direct bookings. With seamless PMS integrations, a stellar reputation for uptime, and a constant focus on evolving with consumer booking trends, Net Affinity offers hotels a competitive edge in acquiring and retaining guests via optimized online experiences outperforming industry benchmarks.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I advise setting up an introductory consultation so Net Affinity can fully grasp your property's specific needs and challenges in order to tailor the right solution. Their immense hospitality experience enables customizing booking engines and websites to speak to your guests. Daily system utilization builds fluency, so rely on their very responsive support team; they undoubtedly have a fix for any query. Keep your customer top of mind to transform digital touchpoints into an intuitive booking journey that makes going direct completely frictionless for your guests. An optimized booking experience drives the conversions and direct relationships every hotelier seeks.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 34 recommend
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Support

Verified Support

Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Help Center

Product Updates

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Response Time

Less than a day

Recommended

94%

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