Easily build a hotel website that drives more direct booking
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Hotel Website by Net Affinity / Smarthotel
4.7 (159 REVIEWS)
HT Score
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Hotel Website by Net Affinity / Smarthotel
Ranked 5 (out of 52) in Website Design
Flexible, responsive, user-friendly
93% recommended by 292 hotels
More than 50% of Net Affinity / Smarthotel’s reviews come from Ireland.
Bell - AI powered product analyst
I analyzed all of Net Affinity / Smarthotel’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like the Net Affinity platform for its ability to increase direct bookings, optimize digital marketing strategies, and improve conversion rates. Key features such as an easy-to-use booking engine, customizable CMS, and in-depth reporting tools are noted for boosting online visibility and revenue. Frequent mention is made of the dedicated and knowledgeable account managers, who offer tailored advice and timely support. However, certain reviews point out limitations in user-friendliness of some components and suggest areas for improvement, including the CMS interface and greater self-service capabilities for guests.
Partners say
Industry experts recommend Net Affinity for hotels needing a mobile-first, conversion-focused website and booking stack. Reviewers say its custom hotel websites, intuitive booking engine, and PMS-connected direct-booking flow help reduce OTA dependence, while its sector expertise and proactive team make it a strong fit for properties seeking a tailored digital presence.
Filip, Fiona, Dani and 6 others
Read their recommendationsWhat Types of Hotels Net Affinity / Smarthotel is Popular For
Size
10 | X-Small (1-9 room)
132 | Small (10-49 room)
100 | Mid-Sized (50-99 room)
146 | Large (100-499 room)
10 | X-Large (500+ room)
Country
263 | Ireland
41 | United Kingdom
33 | Netherlands
11 | Germany
8 | United States
8 | Switzerland
5 | India
4 | United Arab Emirates
3 | Slovenia
3 | Belgium
3 | Sweden
3 | Denmark
3 | France
3 | Spain
2 | Finland
2 | Austria
2 | Italy
2 | Portugal
2 | Mexico
2 | Philippines
1 | Australia
1 | Estonia
1 | Malaysia
1 | Poland
1 | Vietnam
1 | Oman
1 | Singapore
1 | Belize
1 | New Zealand
1 | Greece
1 | Serbia
1 | Norway
1 | Taiwan
1 | Israel
Type
181 | Luxury Hotels
178 | Boutique Hotels
159 | Bed & Breakfast & Inns
128 | Branded Hotels
123 | City Center Hotels
122 | Airport/Conference Hotels
112 | Limited Service & Budget Hotels
100 | Resorts
32 | Extended Stay & Serviced Apartments
22 | RV Parks & Campgrounds
12 | Hostels
12 | Vacation Rentals & Villas
1 | Motels
Region
387 | Europe
11 | Asia Pacific
10 | North America
6 | Middle East
2 | Oceania
1 | Central America
Category
315 | Booking Engine
172 | Digital Marketing Agencies
159 | Website Design
82 | Channel Managers
Didn’t find what you were looking for?
What is Net Affinity / Smarthotel?
Founded in 2000 | Headquarters in Dublin | 99 employees
Hotel Website by Net Affinity / Smarthotel is a hotel website builder and booking engine platform designed to help hotels drive more direct bookings online. It combines a customizable website CMS with an easy-to-use booking engine, digital marketing support, and reporting tools so teams can improve conversion rates, increase visibility, and better manage their online sales. The platform fits into day-to-day hotel operations by giving staff a straightforward way to update content, track performance, and support guests with a smooth booking experience.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Net Affinity / Smarthotel products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Net Affinity / Smarthotel Reviews Analyzed: 154
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Net Affinity / Smarthotel Expert Recommendations Analyzed: 9
Read expert recommendationsDescription provided by Net Affinity / Smarthotel
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Net Affinity / Smarthotel's Provided Description:
"Your website is one of the first chances you have to make an impression on your guests. Decades of experience in this industry means we know what makes a hotel website work. You’ll never have to worry about your website’s performance because we’ve spent over two decades perfecting our website builder to be everything you need it to be. We’ve ensured the back end is just as straightforward as the front end. It’s a win-win for both your guests and your team!"
FAQs
Hotel Website by Net Affinity / Smarthotel Alternatives
Not sure if Net Affinity / Smarthotel is right for your hotel? Here are similar Website Design vendors that could be a good fit for your hotel:
Capabilities
Bespoke Website Builder
Bespoke Website Builder
Let your hotels personality shine through Bespoke Hotel Websites by Net Affinity
Features
Design & Content Management
4/5 features
Conversion
4/5 features
Internationalization
4/5 features
Analytics
4/5 features
SEO & Traffic
4/5 features
Security & Compliance
4/5 features
Upselling
4/5 features
Other
1/1 features
Q4 '26 Website Design Survey Insights
Is Net Affinity / Smarthotel a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#2
of 15
Small
91%
(115)
SiteMinder is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers cite its "clear, real-time access into local competition pricing," which enables them to adjust rates effectively and optimize room revenue, minimizing double bookings across platforms.
#2
of 15
Mid-sized
92%
(130)
SiteMinder is the top alternative to Net Affinity / Smarthotel among mid-sized hotels on HotelTechReport. Hoteliers appreciate SiteMinder's channel manager for its ability to provide "real-time updates" on room rates and availability across all connected OTAs, which helps prevent overbookings and simplifies reservation management.
#1
of 8
Large
88%
(42)
SiteMinder is the top alternative to Net Affinity / Smarthotel among large hotels on HotelTechReport. Hoteliers highlight that SiteMinder's channel manager effectively allows for real-time updates across multiple platforms, minimizing booking issues and ensuring accurate rate management, which is essential for maintaining trust with customers.
Small
91%
(115)
#2
of 15
SiteMinder is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers cite its "clear, real-time access into local competition pricing," which enables them to adjust rates effectively and optimize room revenue, minimizing double bookings across platforms.
Mid-sized
92%
(130)
#2
of 15
SiteMinder is the top alternative to Net Affinity / Smarthotel among mid-sized hotels on HotelTechReport. Hoteliers appreciate SiteMinder's channel manager for its ability to provide "real-time updates" on room rates and availability across all connected OTAs, which helps prevent overbookings and simplifies reservation management.
Large
88%
(42)
#1
of 8
SiteMinder is the top alternative to Net Affinity / Smarthotel among large hotels on HotelTechReport. Hoteliers highlight that SiteMinder's channel manager effectively allows for real-time updates across multiple platforms, minimizing booking issues and ensuring accurate rate management, which is essential for maintaining trust with customers.
Rank
Hotel type
Popular alternatives
#3
of 15
Luxury Hotels
91%
(106)
SiteMinder is the top alternative to Net Affinity / Smarthotel among luxury hotels on HotelTechReport. Hoteliers highlight that SiteMinder’s channel manager keeps OTA listings synchronized in real time, which helps reduce overbookings and ensures smooth daily operations.
#4
of 5
RV Parks & Campgrounds
94%
(14)
Profitroom is the top alternative to Net Affinity / Smarthotel among RV parks and campgrounds on HotelTechReport. Hoteliers highlight Profitroom's ability to provide "wide possibilities" for managing bookings and promotions, making it easier to create visually appealing offers that attract guests.
#1
of 7
Extended Stay & Serviced Apartments
90%
(47)
SiteMinder is the top alternative to Net Affinity / Smarthotel among extended-stay serviced apartments on HotelTechReport. Hoteliers highlight SiteMinder's channel manager for its reliable, real-time updates and the ability to manage multiple OTAs efficiently, which helps avoid double bookings.
Luxury Hotels
91%
(106)
#3
of 15
SiteMinder is the top alternative to Net Affinity / Smarthotel among luxury hotels on HotelTechReport. Hoteliers highlight that SiteMinder’s channel manager keeps OTA listings synchronized in real time, which helps reduce overbookings and ensures smooth daily operations.
RV Parks & Campgrounds
94%
(14)
#4
of 5
Profitroom is the top alternative to Net Affinity / Smarthotel among RV parks and campgrounds on HotelTechReport. Hoteliers highlight Profitroom's ability to provide "wide possibilities" for managing bookings and promotions, making it easier to create visually appealing offers that attract guests.
Extended Stay & Serviced Apartments
90%
(47)
#1
of 7
SiteMinder is the top alternative to Net Affinity / Smarthotel among extended-stay serviced apartments on HotelTechReport. Hoteliers highlight SiteMinder's channel manager for its reliable, real-time updates and the ability to manage multiple OTAs efficiently, which helps avoid double bookings.
Rank
Region
Popular alternatives
#1
of 14
Europe
95%
(241)
Profitroom is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers highlight Profitroom's ability to "automate individual processes" and create tailored offers that lead to increased direct bookings and revenue. This emphasis on customization and operational support is particularly beneficial for properties looking to enhance their guest experience.
Europe
95%
(241)
#1
of 14
Profitroom is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers highlight Profitroom's ability to "automate individual processes" and create tailored offers that lead to increased direct bookings and revenue. This emphasis on customization and operational support is particularly beneficial for properties looking to enhance their guest experience.
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Net Affinity / Smarthotel Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Hotel Website by Net Affinity / Smarthotel is the #4 most trending product in the Website Design category (out of 52) and the #195 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreNet Affinity / Smarthotel has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Net Affinity / Smarthotel Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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Compare Net Affinity / Smarthotel to Top Alternatives
Bring your hotel brand to life and boost direct bookings
The hospitality industry offers many marketing channels, each requiring creativity to connect with your guests. Whether you need assistance with your campaigns or a full-service approach from strategy to execution, we are here to help.
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Hotelier Rating
Looking for specific info?
10
Excellent Product & Service
Revenue Director from 200 to 499 room Boutique in Killarney (Ireland)
Verified
12 days ago
The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion.
Ireland
Ireland
Revenue Director
Large Hotel
10
Best product and service for Hospitality!
Sales Executive from 25-49 room Bed & Breakfast & Inn in Kells (Ireland)
Verified
12 days ago
Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear guidelines.
Ireland
Ireland
Sales Executive
Small Hotel
10
Easy to use with helpful rep — but cancellations are clunky
Sales & Marketing Manager from 200 to 499 room Boutique in Paris (France)
Verified
13 days ago
That frequent virtual meetings are had with our rep. She offers valuable advise and guidance. The ease of use of both the booking engine and web designer.
France
France
Sales & Marketing Manager
Large Hotel
10
User-friendly and efficient, but speed could improve
Front Office Manager from 200 to 499 room Branded Hotel in Killenard (Ireland)
Verified
13 days ago
I like that the system is user-friendly, efficient and easy to navigate, making it simple to manage bookings, process vouchers and assist guests.
Ireland
Ireland
Front Office Manager
Large Hotel
10
In-depth knowledgable & helpful staff with easy to use products
GM from 50-74 room Bed & Breakfast & Inn in Dublin (Ireland)
Verified
13 days ago
From the ease of use administration of the booking engine to the in-depth reports and data analysis provided in an instant the booking engine improvements have been a very welcome addition this year.Any time there is any technical issue it is resolved speedily and thoroughly. Marketing and sales advice always is relevant to this hotel and o...
Ireland
Ireland
GM
Mid-Sized Hotel
10
Great customer support
Marketing from 100 to 199 room Luxury Hotel in Killarney (Ireland)
Verified
13 days ago
We love working with Net Affinity, they provide excellent customer support. Under their guidance, our website performs really well, conversion is strong and our guests have a great user experience. Net Affinity also take care of our Digital Marketing, PPC, SEO which continues to be successful, leveraging sales with low cost per acquisition.
Ireland
Ireland
Marketing
Large Hotel
10
Excellent Customer Service
Reservations Manager from 100 to 199 room Bed & Breakfast & Inn in Kilkea (Ireland)
Verified
13 days ago
Netaffinity Staff are a pleasure to deal, no request is too big. Always help with any queries or questions I may have.
Ireland
Ireland
Reservations Manager
Large Hotel
10
Fabulous Service with Exceptional People!
Sales & Marketing Manager from 75-99 room Boutique in Ballincollig (Ireland)
Verified
13 days ago
The assistance and training provided by Net Affinity is excellent. The back end is easy to navigate once you know your way around.
Ireland
Ireland
Sales & Marketing Manager
Mid-Sized Hotel
10
Professional, wonderfully individual, years of experience
Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Clonakilty (Ireland)
Verified
13 days ago
Experts that have experienced the hotel industry first hand from a sales & operational perspective which I feel gave them the edge when designing our website and implementing sales campaign. We are a unique property which means we sometimes require unique solutions and I found them always willing and helpful in developing these.
Ireland
Ireland
Sales & Marketing Manager
Mid-Sized Hotel
10
Ellyn and Maja are a credit to the company
Duty Manager from 25-49 room City Center Hotel in Tralee (Ireland)
Verified
13 days ago
-no problem is too big or small when it comes to editing our website
-its a pleasure to deal with the staff, who are always prompt with a response and you can hear the smile down the phone,
Ireland
Ireland
Duty Manager
Small Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
Showing all answers to: "What does this product or service do well?"
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exceptional when it comes to their customised marketing strategies, which they develop in close collaboration with their clients.
NetAffinity has an excellent suite of products and services. The booking engine has an intuitive front end which gives a great booking experience, and the powerful targeted marketing engine ensures that guests keep coming back. Importantly, this is all tied in with a seamless PMS integration that offers both rate & availability updates.
I highly recommend Net Affinity's booking engine for properties seeking an intuitive and user-friendly self-serve booking experience to drive direct bookings. By continually investing in improving their technology and specializing in website design, booking engines and digital marketing strategies tailored specifically for hotels, Net Affinity empowers properties to effectively compete with OTAs. With excellent integration capabilities and proven high conversion rates, their booking engine notably converts lookers into bookers. Combined with a passionate and dedicated team of experts, Net Affinity provides an outstanding, customized product offering to enhance a hotel's online presence and booking capabilities.
Modern tech, great team with lots of relevant experience! We have a lot of mutual clients and all reports are positive! Always great to have technlogy backed up by a solid expert service from their team.
Question:
What differentiates this product or service from the competition?
Answer:
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
Showing all answers to: "What differentiates this product or service from the competition?"
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I have also always been impressed by the Net Affinity team who are highly professional, knowledgable, stable and a pleasure to work with.
NetAffinity develop their products based on industry demand, which ensures that they adapt with hotels to meet the latest market challenges. A direct relationship to support is invaluable for assistance with any changes or issues and ensures that any requests are dealt with effectively and efficiently.
What truly sets Net Affinity's booking engine and website solutions apart is their mobile-first design philosophy and deep hotel industry expertise that have fueled the development an intuitive, user-friendly booking platform with proven high conversion rates. Their specialization in the hotel sector combined with their skilled, responsive team enables them to provide an unmatched customized digital presence to drive direct bookings. With seamless PMS integrations, a stellar reputation for uptime, and a constant focus on evolving with consumer booking trends, Net Affinity offers hotels a competitive edge in acquiring and retaining guests via optimized online experiences outperforming industry benchmarks.
Sector specialism and customer success reputation in their core markets. Any company that has worked in a market for as long they have will always build up a great level of experience. Combination of tech & agency solutions works well in current industry.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.
Net Affinity is more than just a Booking Engine, their suite of products works in conjunction with their industry expertise. Take the time to familarize yourself with the their fantastic team of experts to ensure that you get the most out of the partnership with them.
I advise setting up an introductory consultation so Net Affinity can fully grasp your property's specific needs and challenges in order to tailor the right solution. Their immense hospitality experience enables customizing booking engines and websites to speak to your guests. Daily system utilization builds fluency, so rely on their very responsive support team; they undoubtedly have a fix for any query. Keep your customer top of mind to transform digital touchpoints into an intuitive booking journey that makes going direct completely frictionless for your guests. An optimized booking experience drives the conversions and direct relationships every hotelier seeks.
The technology needs to work well for you but with so many moving parts and revenue opportunities, there needs to be a great team in behnid it. Netaffinity have both of those qualities and years of experience to lean on.
+ 6
recommend
Recommended by
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Julianna Hochsmann
Business Development Executive - UK
@
HotelTime Solutions
Allan Nelson
CEO
@
For-Sight
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Julianna Hochsmann
Business Development Executive - UK
@
HotelTime Solutions
Allan Nelson
CEO
@
For-Sight
David Byrne
Sales Director
@
AskSuite
Annika Ylem
Co-founder
@
GuestJoy
Pelle Schopenhouer
Partnership Coordinator
@
Revinate
Benjamin Devisme
VP Sales
@
Quicktext
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Support
Verified Support
Net Affinity / Smarthotel has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Verified
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