The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BIT SmartSoft Ltd shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, BIT SmartSoft Ltd users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing the right property management system (PMS) for your hotel significantly impacts daily operations, guest satisfaction, and revenue. Both BIT SmartSoft and Counter aim to streamline your workflow, but their approaches and strengths differ markedly. BIT SmartSoft, with its minimal recent reviews and a zero-star rating, appears less relevant for current hotel operations. Counter, on the other hand, has amassed over 50 reviews in the last six months, showcasing a robust, user-validated platform. This makes Counter the more reliable choice for hoteliers today.
Given the data, Counter's large user base and recent positive feedback suggest it is the better option for most hotels. But understanding their differences in features, support, and usability can help you decide if it truly aligns with your hotel's needs.
Both products serve as property management systems, but they approach hotel operations differently. BIT SmartSoft claims to automate property management tasks across multiple property types, but with no recent reviews or ratings, it’s difficult to confirm if it currently meets hotelier expectations. Counter, however, is specifically tailored for hostels and small hotels, with over 50 recent reviews praising its ease of use, support, and feature set.
Counter’s high overall rating of 4.73/5 and NPS score of 9.02/10 reflect ongoing satisfaction among hoteliers. Conversely, BIT SmartSoft's zero ratings and absence of recent feedback suggest it lacks current user validation, raising questions about its relevance in today’s hotel tech landscape. Are you willing to risk an untested system, or do you prefer a platform with proven user satisfaction?
If your hotel needs a straightforward, easy-to-use PMS with a strong focus on hostels or small properties, Counter is the clear choice. Its 54 recent reviews and high ratings demonstrate that staff can quickly learn and adopt its features, especially with support from Evelyn and Max, praised for responsiveness.
If, however, your hotel operates across multiple regions with complex property management needs, BIT SmartSoft’s focus on automating lease and tenant management for property managers might seem attractive. But with no recent reviews and a 0/5 rating, it’s unlikely to provide the current functionality or support you need.
In summary, for hostels and small hotels seeking user-friendly, well-supported software, Counter wins. If you need a comprehensive property and lease management platform for large-scale property portfolios, consider further validation of BIT SmartSoft’s current capabilities.
Counter’s user interface consistently receives a 4.6/5 rating, with reviews emphasizing its simplicity, intuitiveness, and quick onboarding. Hoteliers report that staff find it easy to learn, and support from Evelyn and Max ensures smooth adoption, even for new users.
In contrast, BIT SmartSoft’s usability is unverified—no recent reviews or ratings exist, making it impossible to determine its current UI quality. The lack of recent feedback raises concerns about whether its interface has kept pace with modern hotel tech standards.
Edge: Counter.
Counter offers 19 features, including a channel manager, booking engine, online support, automated night audit, POS integration, guest profiles, multi-currency, and more. These functionalities directly address typical hostel and small hotel operational needs, helping streamline reservations, payments, and guest management.
BIT SmartSoft, on the other hand, claims to be comprehensive but shows no unique features or modules available publicly. Its website lists no additional functionalities beyond general property management, and no features are exclusive to it.
Edge: Counter.
Counter’s customer support is highly rated at 4.96/5, with reviews highlighting quick, helpful responses from Evelyn and Max. Hoteliers often mention that their support team is responsive, professional, and proactive, which is critical for resolving issues swiftly.
BIT SmartSoft’s support ratings are unavailable, and with no recent reviews, it’s uncertain if their support maintains high standards. The absence of current feedback makes Counter the safer bet for reliable help when needed.
Edge: Counter.
Counter boasts seven verified integrations, including Stripe, WuBook, Goki, and Channel Manager partners like SiteMinder and Cloudbeds. These integrations enable seamless payments, channel management, and access control, making it a versatile hub for hotel operations.
BIT SmartSoft's single verified integration—Hotellab—limits its connectivity and flexibility. Without broader support for popular platforms, it may hinder your ability to consolidate systems effectively.
Edge: Counter.
Counter's recent reviews reflect a 4.75/5 rating among hostel operators, with many praising its ease of use and automation. Its consistent positive feedback underscores strong user satisfaction.
BIT SmartSoft has no recent reviews or ratings, indicating little to no current user engagement or validation. Therefore, Counter is clearly the more trusted and highly rated option by hoteliers today.
Edge: Counter.
Both products list no publicly available pricing or free trials, indicating custom quotes or negotiations are likely required. Given the absence of transparent pricing, your decision may depend on personalized quotes and your willingness to invest in what appears to be a more established platform.
Not ideal if:
Not ideal if:
Counter and BIT SmartSoft serve different segments and needs. Counter’s 19 features, recent high ratings, and wide integrations make it the practical choice for most small to medium hotels and hostels. Its high support ranking and recent reviews demonstrate ongoing satisfaction, making it a reassuring platform.
BIT SmartSoft offers a comprehensive property management solution tailored to large property portfolios and property managers. However, with no recent reviews or clear feature set, its current relevance is questionable. Unless your operation is specifically aligned with its strengths, Counter remains the more dependable, user-validated option.
In conclusion, for most hoteliers seeking a modern, well-supported, and feature-rich PMS, Counter stands out as the better choice today. BIT SmartSoft may still appeal to large-scale property managers with specialized needs, but its current lack of recent feedback diminishes confidence in its suitability.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, BIT SmartSoft and Counter share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. BIT SmartSoft and Counter share many core Property Management Systems features, but each has unique capabilities. BIT SmartSoft offers 1 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BIT SmartSoft: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BIT SmartSoft Ltd has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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