The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BnB Manager shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, BnB Manager users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | BnB Manager |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
| Segment | BnB Manager |
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
| Segment | BnB Manager |
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing the right property management system (PMS) for your hotel hinges on your specific operational needs, property type, and growth ambitions. Both BnB Manager and Counter aim to streamline your daily tasks, but they cater to different hotel segments and feature sets. BnB Manager is positioned as a broad, AI-driven management platform with limited recent reviews, while Counter emerges as a well-rated, feature-rich PMS primarily for hostels with a considerable user base and frequent updates. Which product aligns better with your hotel's goals?
Both products promise to centralize operations and boost efficiency, but their development maturity and user feedback tell a different story. BnB Manager, with zero reviews and no recent feedback, lacks current user validation, making its reliability uncertain. Counter, however, boasts 54 recent reviews and a high overall rating of 4.73/5, confirming its standing in the hostel segment. If your hotel needs a tested, highly supported PMS, Counter is the stronger choice. Do you prioritize proven performance over unverified promises?
If your hotel is a hostel or a small boutique property seeking an intuitive, mobile-friendly system with extensive integrations, go with Counter. Its 19 unique features, including channel management, payment processing, and automation tools, suit fast-paced hostel environments. Conversely, if your hotel requires an AI-powered platform with advanced analytics, guest feedback summaries, and a focus on short-term rentals, BnB Manager might seem appealing. However, the absence of recent reviews and a low score indicate limited validation at this time. For most hoteliers, Counter offers more reliable, scalable tools.
Counter enjoys a high ease-of-use rating of 4.6/5, with reviews praising its simple, mobile-optimized interface and straightforward calendar views. Support and onboarding ratings of 4.96/5 and 4.7/5 further emphasize its user-friendliness. BnB Manager, with a zero/5 ease rating and no recent reviews, provides no current assessment of user experience, raising concerns about its usability and support. Edge: Counter.
Counter offers 19 distinct features, including a channel manager, booking engine, automated night audit, guest CRM, multi-currency, and ancillary revenue tracking—features crucial for hostel and small hotel operations. In contrast, BnB Manager has no unique features listed, suggesting a limited scope or untested capabilities. The feature gap favors Counter, especially for properties needing integrated, automated management tools. Edge: Counter.
Counter’s support ratings are outstanding at 4.96/5, with reviewers commending its quick, helpful responses and professional staff like Evelyn and Max. BnB Manager’s support score is zero, with no recent reviews to confirm its responsiveness. Given the importance of support in daily operations, Counter’s proven reputation makes it the safer bet. Edge: Counter.
Counter integrates with seven verified partners, including Stripe, SiteMinder, Cloudbeds, and Goki, offering broad connectivity for payments, channel management, and access control. BnB Manager, with no verified integrations, limits your options and flexibility. For hotels that depend on multiple platforms, Counter’s integrations are a key advantage. Edge: Counter.
Counter’s recent reviews consistently rate it highly across segments, with a 4.75/5 score from hostel operators and a 91% likelihood to recommend. BnB Manager has no reviews or ratings, so its user satisfaction remains unverified. For hoteliers seeking validated user experiences, Counter’s ratings make it the clear choice. Edge: Counter.
Both products do not specify pricing models, indicating that they may require direct inquiries or custom quotes. As such, budget considerations will depend on negotiations and property size, but Counter’s free-to-try approach and transparent features offer an advantage for small hostels seeking affordability.
Counter stands out as the more validated, feature-rich, and user-rated PMS, especially suited for hostels and small hotels. Its 54 recent reviews, high satisfaction scores, and broad integrations make it a dependable choice for daily operations. BnB Manager, with no recent feedback and no demonstrated capabilities, remains unproven and risky for most hoteliers.
If your priority is a system that has been tested and praised by a large user base, go with Counter. Its extensive feature set and proven support make it the safer, more reliable option.
However, if your hotel is a short-term rental business seeking AI-driven insights and automation, and you are comfortable with an unverified system, BnB Manager could be considered—though this is a gamble without recent validation.
In summary, for most hotels, especially those in the hostel segment or small boutique properties, Counter offers a more assured path to operational efficiency and guest satisfaction.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| BnB Manager |
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According to HTR's product database, BnB Manager and Counter share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | BnB Manager |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. BnB Manager and Counter share many core Property Management Systems features, but each has unique capabilities. BnB Manager offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BnB Manager: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BnB Manager has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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