BOCS GROUP OF COMPANIES vs. Counter:
Which Is Right for You?

The Decision

When evaluating property management systems (PMS) for your hotel, the key considerations often revolve around usability, feature set, customer support, and regional coverage. BOCS GROUP OF COMPANIES and Counter are two offerings that aim to streamline your operations, but they differ significantly in maturity, scope, and user reception. Your choice hinges on whether you prioritize a more established platform with extensive review backing or an innovative, specialized system favored by hostels and small properties.

Both products seek to simplify hotel management, but only one is actively supported by a large user base and recent positive reviews. Which one will better meet your specific needs?

Is BOCS GROUP OF COMPANIES or Counter Better for Hotels?

BOCS GROUP OF COMPANIES presents itself as a comprehensive property management system designed for real estate firms, with features tailored to rental and tenant management. Its AI-driven insights and rental-focused tools suggest a broader scope beyond traditional hotel operations, which might be excessive for your hotel’s needs.

Counter, on the other hand, is specifically built for hostels and small properties, emphasizing ease of use, quick onboarding, and operational automation. It is a newer platform with 54 reviews, all recent, and an average rating of 4.73/5, indicating strong user satisfaction.

Counter’s focus on hostels and small hotels means it offers features like automated check-in/out, POS integration, and multi-platform bookings that are vital for budget and boutique properties. BOCS, however, has no reviews and appears to be less active in the hotel space, making Counter the more relevant choice for most hoteliers.

Are you looking for a specialized system that caters to your property size and segment, or a broad platform aimed at property portfolios?

Counter vs BOCS GROUP OF COMPANIES: Which Should Your Hotel Choose?

If your hotel is a hostel or small property needing straightforward management with automation and multi-platform integration, Counter is the clear pick. Its user-friendly interface, mobile compatibility, and automation features make daily operations more efficient.

If your hotel requires a robust, enterprise-level system for managing rental properties or complex tenant interactions, BOCS might seem appealing. However, with no recent reviews or clear hotel-specific features, Counter’s proven track record and recent positive feedback make it the better option for most hoteliers.

Counter’s high review count and recent activity lend confidence in its ongoing development and support. BOCS, lacking recent data and reviews, remains an unverified option with limited hotel-specific functionality.

Is BOCS GROUP OF COMPANIES or Counter Easier to Use?

Counter’s UI is consistently rated highly at 4.6/5, with reviews highlighting its simple, clean interface, easy onboarding, and quick staff training. Users also appreciate its mobile-friendly design and intuitive calendar, which streamline daily tasks.

In contrast, BOCS has no usability scores or recent reviews available, making it impossible to assess user experience. Given Counter’s strong, recent user feedback on ease of use, it is undoubtedly the simpler platform to implement and adopt.

Edge: Counter.

Which Has Better Features: BOCS GROUP OF COMPANIES or Counter?

Counter offers 19 features, including a channel manager, booking engine, payment processing, housekeeper modules, group bookings, multi-currency, multi-lingual support, and automated night audits. These features are specifically tailored to improve hotel operations and revenue management.

BOCS provides no features or integrations listed, focusing instead on rental and tenant management, AI insights, and property analysis. For your hotel, Counter’s rich suite of hotel-centric features clearly outperforms the limited scope of BOCS.

Edge: Counter.

Which Has Better Customer Support: BOCS GROUP OF COMPANIES or Counter?

Counter’s support team is praised for its responsiveness, with reviews mentioning “quick” replies and “helpful” staff like Evelyn and Max. Its overall customer support rating of 4.96/5 indicates very high satisfaction among users, especially in North America and Europe.

BOCS, with no recent reviews, provides no data on support quality. The absence of recent feedback makes Counter the more dependable choice for ongoing assistance.

Edge: Counter.

Which Has More Integrations: BOCS GROUP OF COMPANIES or Counter?

Counter integrates with 7 verified partners, including Stripe, Cloudbeds, SiteMinder, and Goki, covering payments, channel management, and access control. These integrations support seamless operations across platforms, crucial for modern hotels.

BOCS reports no verified integrations, which limits its utility in a multi-platform environment. For most hotels, Counter’s integrations are a significant advantage.

Edge: Counter.

Which Do Hoteliers Rate Higher: BOCS GROUP OF COMPANIES or Counter?

Counter’s recent reviews are overwhelmingly positive, with a 4.75/5 rating from 52 users in the hostel segment, and a 4/5 rating from an independent hotel review. Its recent review count and high ratings suggest strong user satisfaction.

BOCS has no reviews, making it impossible to gauge user sentiment or satisfaction. Based on available data, Counter is clearly the higher-rated platform.

Edge: Counter.

How Much Do BOCS GROUP OF COMPANIES and Counter Cost?

Both products do not disclose specific pricing structures, although Counter is described as a free system, which is ideal for small properties or startups. BOCS’ lack of transparency suggests it may involve custom quotes or enterprise pricing, likely suited for larger firms.

For budget-conscious hotels or hostels, Counter’s free model is a compelling advantage, while BOCS’ cost may be justified for extensive property portfolios.

What Type of Hotel Should Use BOCS GROUP OF COMPANIES?

• Hotels that operate as part of a rental or property management portfolio.
• Teams seeking a comprehensive AI-driven management system for tenants and rentals.
• Properties requiring advanced property insights and analysis.
• Larger real estate firms with complex asset management needs.

Not ideal if:

• You need a hotel-specific PMS with booking engine, channel management, and guest features.
• Your property is small, boutique, or a hostel.
• You require quick setup and low-cost solutions.

What Type of Hotel Should Use Counter?

• Hostels and small hotels seeking a simple, affordable PMS.
• Properties prioritizing automation and ease of access from mobile devices.
• Teams that need integrated POS, online booking, and automated night audits.
• Hotels looking for quick onboarding with minimal training.

Not ideal if:

• You operate a large chain needing extensive enterprise features.
• Your hotel requires advanced revenue management or detailed reporting.
• You need a system with deep integration into complex property portfolios.

BOCS GROUP OF COMPANIES vs Counter: The Bottom Line for Hotels

BOCS offers a broad AI-powered platform aimed at rental and real estate markets, with little evidence of recent hotel-specific success. It’s a solid choice for large property managers but lacks recent hotel-focused reviews or features.

Counter, with over 50 recent reviews and a 4.73/5 score, is a well-supported, hotel-specific PMS that excels in ease of use, automation, and integrations. It is particularly ideal for hostels and small hotels seeking a straightforward, reliable solution.

Choose BOCS if your property management extends beyond hotels into rental real estate, and you need an AI-driven platform. For most hoteliers, especially those in the hostel segment or small boutique hotels, Counter is the safer, more proven option that will improve daily operations and guest experiences.