The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 82 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
book on google shines .
SmartHOTEL shines in ease of use and customer support , with exclusive features like PMS connectivity and Multi-Currency Support.
Side-by-side ratings based on 82 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 82 |
After analyzing 82 verified reviews, book on google users most value its , while SmartHOTEL users highlight quick and effective support, user-friendly interface, automated booking and digital management. Click any theme to see what reviewers say.
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Quick and Effective Support
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User-Friendly Interface
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Automated Booking and Digital Management
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Room Rate Adjustments and Restrictions
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Update and Design Improvements
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Technical Issues and Overbookings
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | book on google |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #14 24 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 29 reviews |
| Large (75-199 rooms) ▾ | — | #11 7 reviews |
| X-Large (200+ rooms) ▾ | — | #8 5 reviews |
By Property Type
| Segment | book on google |
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| Boutique ▾ | — | #12 32 reviews |
| Luxury ▾ | — | #16 18 reviews |
| Branded / Chain ▾ | — | #10 21 reviews |
| Extended Stay ▾ | — | #15 5 reviews |
By Region
| Segment | book on google |
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| North America | — | #14 3 reviews |
| Europe ▾ | — | #8 73 reviews |
| Asia Pacific | — | #15 4 reviews |
Choosing the right channel management software is crucial for your hotel's operational efficiency and revenue optimization. Both "book on google" and SmartHOTEL aim to streamline distribution, but they serve very different market segments and offer contrasting features and support levels. While "book on google" has virtually no recent reviews or user feedback, SmartHOTEL’s robust review base and recent positive ratings clearly indicate its strengths. Which product truly aligns with your hotel’s needs?
"book on google" is a newly introduced product with no reviews, ratings, or recent user feedback, making it difficult to assess its real-world performance. Conversely, SmartHOTEL boasts over 62 reviews in the past six months, with an overall rating of 4.63 and a high NPS score of 8.84, signaling recent customer satisfaction. The absence of reviews for "book on google" raises questions about its market presence, stability, and user experience, especially compared to the proven reliability of SmartHOTEL.
Both products aim to connect hotels with OTAs and GDS channels, but SmartHOTEL’s extensive integration network and proven track record suggest it is more equipped for the complexities of modern hotel distribution. Are you confident in adopting a product that has no verified partnerships or performance data? SmartHOTEL’s extensive presence across 22 countries and partnerships with well-known systems make it the safer choice.
If your hotel needs a reliable, well-supported channel manager with comprehensive features and proven user adoption, SmartHOTEL is the clear choice. Its user base includes hotels of all segments—luxury, boutique, city center, resorts—with an average rating of 4.62/5, indicating strong satisfaction among similar properties. For smaller or independent hotels prioritizing ease and reliability, SmartHOTEL’s high support ratings (4.83/5) and recent reviews show it’s well-suited.
"book on google" offers no current reviews or detailed segment targeting, making it impossible to recommend for any hotel profile. If your hotel is a small independent or a boutique property, SmartHOTEL provides the features, support, and proven experience needed to grow your distribution efficiently.
SmartHOTEL receives a high 4.43/5 ease of use rating, with users praising its intuitive interface, straightforward onboarding, and well-designed system. Recent reviews highlight how easily staff can manage rates, open or close rooms, and perform bulk updates, all essential for daily operations. Its onboarding process is rated 4.47/5, indicating a smooth setup.
"book on google" lacks any user reviews, making it impossible to gauge its user interface or onboarding experience. Given the importance of quick adaptation, support, and a user-friendly interface, SmartHOTEL’s high ratings make it the more reliable option.
Edge: SmartHOTEL.
SmartHOTEL offers 12 unique features that are absent in "book on google," including PMS connectivity, multi-currency support, inventory management, 2-way real-time integrations, and analytics dashboards. These features enable more granular control over your distribution, pricing, and operational data—crucial for larger or multi-property hotels.
"book on google" provides no detailed features list or unique capabilities, suggesting it may be a basic or emerging platform without advanced functionalities. For hotels seeking comprehensive control and automation, SmartHOTEL’s feature set clearly surpasses a product with no available feature data.
Edge: SmartHOTEL.
SmartHOTEL’s customer support is rated at 4.83/5, with reviews emphasizing fast, knowledgeable responses and proactive assistance. Customers highlight that support staff, including Fiona Cooper, go above and beyond to resolve issues and facilitate smooth operations, even for complex needs.
In contrast, "book on google" has no recent reviews or support ratings, which raises concerns about its responsiveness and reliability. Support quality is vital for avoiding operational disruptions, making SmartHOTEL the safer, more dependable choice here.
Edge: SmartHOTEL.
SmartHOTEL offers 38 verified partners, including well-known OTAs and PMS integrations like Kwentra, Paxxio, RevControl, and Sirvoy. Its extensive network ensures your hotel can connect to multiple channels easily, reducing manual work and errors.
"book on google" has no listed or verified partners, suggesting limited or nonexistent integrations at this stage. For dynamic and flexible distribution management, SmartHOTEL’s broad integration network outperforms a product with no verified partners.
Edge: SmartHOTEL.
SmartHOTEL’s recent reviews reflect high satisfaction across various hotel segments, with an overall rating of 4.62/5 and a very positive user sentiment about automation, support, and ease of use. Hoteliers from boutique, city center, and resort properties praise its reliability and support.
"book on google" has no reviews, making it impossible to gauge user satisfaction. The absence of recent feedback suggests it’s either new or untested, whereas SmartHOTEL’s proven track record offers confidence.
Edge: SmartHOTEL.
"book on google" does not list any pricing details, possibly indicating an early-stage or free trial model. Without clear pricing, assessing value or ROI becomes challenging.
SmartHOTEL charges a $300 monthly base fee, with no additional implementation or subscription costs. Its transparent pricing model and positive reviews on value for money (4.3/5) demonstrate that it offers predictable, scalable costs aligned with its feature set.
Not ideal if:
Not ideal if:
"book on google" appears to be an untested, early-stage platform with no recent reviews, partnerships, or detailed feature set. Its lack of data and user feedback make it a risky choice for hotels seeking reliable, full-featured distribution.
SmartHOTEL, with over 62 recent reviews, high ratings, and a comprehensive feature list, offers a proven solution for hotels aiming to automate distribution, reduce errors, and grow revenue. Its extensive integrations, support, and regional presence make it suitable for a wide range of properties.
If your hotel needs a dependable, well-supported channel manager with proven performance, opt for SmartHOTEL. It’s the clear choice for hotels that prioritize operational stability, automation, and revenue growth.
Choose "book on google" only if you are testing a new platform or operating on a very limited, experimental basis without dependence on robust support or integrations. For most hotels, however, SmartHOTEL is the safer, more effective investment.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| book on google |
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| Starting Price | — | From $300/mo |
According to HTR's product database, book on google and SmartHOTEL (Channel Manager) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | book on google |
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| 2-way real time integrations | ||
| Centralized user & role management | ||
| Inventory Management | ||
| Multi-Currency Support | ||
| PMS connectivity | ||
| Unlimited Channels (no additional cost) |
What hoteliers love
The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues... The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues and the knowledgeable and friendly support staff.
A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application rece... A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application receive high marks for being straightforward and accessible, which simplifies the booking and management process.
The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and err... The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and errors, streamlining the workflow and enhancing operational efficiency.
Where hoteliers push back
A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high... A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high functionality, offering a better user experience.
Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operat... Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operations and require prompt resolution to maintain service quality.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. book on google and SmartHOTEL (Channel Manager) share many core Channel Managers features, but each has unique capabilities. book on google offers 0 verified integration partners, while SmartHOTEL (Channel Manager) offers 38. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SmartHOTEL (Channel Manager) leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
book on google: No. SmartHOTEL (Channel Manager): No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. book on google has an HT Score of 0 and SmartHOTEL has 18. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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