SmartHOTEL Channel Manager by Net Affinity

4.4 (82 REVIEWS)

HTR Score icon
HT Score  
25 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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SmartHOTEL Channel Manager by Net Affinity

Ranked 20 (out of 149) in Channel Managers

Increase your hotel revenue, online bookings and avoid overbookings with real-time, automated 2-way online distribution.

Net Affinity is popular in Netherlands with 32 hoteliers leaving an average rating of 87%.

Bell avatar Bell - AI powered product analyst

I analyzed all of Net Affinity’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like the efficiency and flexibility that SmartHotels' tools provide. The product excels in offering a fully automated digital booking system, extensive integration capabilities, and quick resolutions for custom feature requests without added costs. The system is user-friendly and highly secure, making it easier for hoteliers to manage availability, rates, and reservations, which improves operational efficiency and customer experience, thereby increasing revenue and reducing costs.

What Types of Hotels Net Affinity is Popular For

Size

10 | X-Small (1-9 room)

134 | Small (10-49 room)

98 | Mid-Sized (50-99 room)

142 | Large (100-499 room)

10 | X-Large (500+ room)

Country

260 | Ireland

41 | United Kingdom

33 | Netherlands

11 | Germany

8 | United States

8 | Switzerland

5 | India

4 | United Arab Emirates

3 | Slovenia

3 | Belgium

3 | Sweden

3 | Denmark

3 | France

3 | Spain

2 | Finland

2 | Austria

2 | Italy

2 | Portugal

2 | Mexico

2 | Philippines

1 | Australia

1 | Estonia

1 | Malaysia

1 | Poland

1 | Vietnam

1 | Oman

1 | Singapore

1 | Belize

1 | New Zealand

1 | Greece

1 | Serbia

1 | Norway

1 | Taiwan

1 | Israel

Type

179 | Luxury Hotels

173 | Boutique Hotels

157 | Bed & Breakfast & Inns

122 | Branded Hotels

119 | Airport/Conference Hotels

117 | City Center Hotels

109 | Limited Service & Budget Hotels

100 | Resorts

32 | Extended Stay & Serviced Apartments

21 | RV Parks & Campgrounds

12 | Vacation Rentals & Villas

8 | Hostels

1 | Motels

Region

384 | Europe

11 | Asia Pacific

10 | North America

6 | Middle East

2 | Oceania

1 | Central America

Category

312 | Booking Engine

170 | Digital Marketing Agencies

156 | Website Design

82 | Channel Managers

What is Net Affinity?

Founded in 2000 | Headquarters in Dublin | 52 employees
SmartHOTEL (Channel Manager) is a powerful channel management system designed to enhance the efficiency and flexibility of hotel operations. By seamlessly connecting your Property Management System (PMS) to numerous Online Travel Agencies (OTAs) and Global Distribution Systems (GDS), it ensures that your rates and availability are automatically updated and synchronized in real-time. This robust platform eliminates the risk of overbookings and minimizes the need for manual updates. Its user-friendly interface and secure operations streamline management of bookings, rates, and availability. This enhances both operational efficiency and customer experience, ultimately driving higher revenue and reducing operational costs.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Net Affinity products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Net Affinity

FAQs

SmartHOTEL Channel Manager by Net Affinity Alternatives

Not sure if Net Affinity is right for your hotel? Here are similar Channel Managers vendors that could be a good fit for your hotel:

Features

Rate Management

4/5 features

Room Type Mapping

4/5 features

Automation & Syncing

4/5 features

Administration & Settings

4/5 features

Analytics & Reporting

4/5 features

Q2 '26 Channel Managers Survey Insights

Is Net Affinity a good fit for your hotel?

Small
93% (853)
#1 of 30

SiteMinder is the top alternative to SmartHOTEL among small hotels on HotelTechReport. Reviewers point to its channel manager keeping rates and availability in sync across multiple OTAs, which cuts overbookings and reduces manual updates.

Mid-sized
93% (1,161)
#1 of 26

SiteMinder is the top alternative to SmartHOTEL among mid-sized hotels on HotelTechReport. Reviewers point to quick updates across connected OTAs, with fewer overbookings and less manual rate and availability work for the team.

Large
93% (375)
#1 of 15

SiteMinder is the top alternative to SmartHOTEL among large hotels on HotelTechReport. Reviewers point to real-time rate and inventory updates across OTAs, which helps prevent overbookings when teams are changing prices and availability day to day.

Luxury Hotels
93% (940)
#1 of 27

SiteMinder is the top alternative to SmartHOTEL among luxury hotels on HotelTechReport. Reviewers point to fast distribution and update, plus live chat with human agents when rate sync or channel mapping needs fixing.

Vacation Rentals & Villas
93% (189)
#1 of 16

SiteMinder is the top alternative to SmartHOTEL among vacation rentals and villas on HotelTechReport. Reviewers point to its real-time rate and inventory updates across OTAs, with bulk updates that let them change many dates or room types at once.

Extended Stay & Serviced Apartments
93% (363)
#1 of 15

SiteMinder is the top alternative to SmartHOTEL among extended-stay serviced apartments on HotelTechReport. Hoteliers point to quick help from support and clean real-time updates, plus the “channel plus” setup that adds 28 new platforms with a simple setup.

Europe
91% (636)
#1 of 25

SiteMinder is the top alternative to SmartHOTEL among Europe on HotelTechReport. Reviewers point to its fast support and the ability to push rates, availability, and booking data across channels in real time, which matters when a property needs changes reflected quickly and overbookings kept in check.

Full 2026 Channel Managers Survey Findings

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Net Affinity Reviews Summary

4.4
Very Good
Ease of Use
4.5/5
Customer Support
4.8/5
ROI
4.3/5
Implementation
4.5/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, SmartHOTEL Channel Manager by Net Affinity is the #23 most trending product in the Channel Managers category (out of 149) and the #648 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
25 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Net Affinity Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Net Affinity Average Net Affinity

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Net Affinity Reviews

Hotelier Rating

Excellent
55
Very Good
21
Average
4
Poor
1
Terrible
1

Property Size

  • X-Small (5)
  • Small (24)
  • Mid-Sized (16)
  • Large (21)
  • X-Large (4)

Country

  • Netherlands
    Netherlands
    (32)
  • Germany
    Germany
    (9)
  • Switzerland
    Switzerland
    (5)
  • United Kingdom
    United Kingdom
    (4)
  • Ireland
    Ireland
    (3)
  • Belgium
    Belgium
    (3)
  • Denmark
    Denmark
    (3)
  • Sweden
    Sweden
    (3)
  • Italy
    Italy
    (2)
  • India
    India
    (2)
  • Finland
    Finland
    (2)
  • Austria
    Austria
    (2)
  • Spain
    Spain
    (1)
  • Vietnam
    Vietnam
    (1)
  • Greece
    Greece
    (1)
  • Poland
    Poland
    (1)
  • France
    France
    (1)
  • Mexico
    Mexico
    (1)
  • Serbia
    Serbia
    (1)
  • United States
    United States
    (1)
  • Norway
    Norway
    (1)
  • Taiwan
    Taiwan
    (1)

Region

  • North America
    North America
    (2)
  • Europe
    Europe
    (74)
  • Asia Pacific
    Asia Pacific
    (4)
10

Tip top support

Revenue Manager from 25-49 room Bed & Breakfast & Inn in Fengyuan (Taiwan)

Verified
3 years ago
Always on the end of the phone, and super helpful and friendly . We have had so many random questions and queries over the 10 years we have worked with SmartHotels and they have all been answered quickly and efficiently. Great team and highly recommended.
Country Taiwan
Revenue Manager
Small Hotel
8

positive Company

Reception from 100 to 199 room Boutique in Winterberg (Germany)

Verified
5 years ago
very helpfull staff, always there for you. good suggestions and very easy to use they also made a special feature for us, without extra costs
Country Germany
Reception
Large Hotel
10

Functions perfectly

Manager from 10 to 24 room City Center Hotel in Ghent (Belgium)

Verified
5 years ago
Fully automated system. Everything is done by email. The Channel Manager makes the bookings completely digital. A very handy tool.
Country Belgium
Manager
Small Hotel
9

Simple and accurate

Service from 25-49 room Bed & Breakfast & Inn in Willingen (Germany)

Verified
5 years ago
- Good overview of all reservations - Automatic room avaiability - Simple structure of rooms and prices - Lots of travel agents can ue system
Country Germany
Service
Small Hotel
8

Experience with Smarthotel

Owner from 5 to 9 room Bed & Breakfast & Inn in Roermond (Netherlands)

Verified
5 years ago
Very clear, very well-arranged, the online availability can be seen immediately, we now have no transfers, accessible everywhere, easy to add texts and comments. Speed could be a little better sometimes.
Country Netherlands
Owner
X-Small Hotel
10

User-friendly channel manager with a great support department.

Manager Sales & Marketing from 75-99 room Airport/Conference Hotel in Den Dolder (Netherlands)

Verified
5 years ago
• clear and easy to use. • good link with our reservation and revenue system for optimal returns. • good service from support.
Country Netherlands
Manager Sales & Marketing
Mid-Sized Hotel
10

Easy to work with

Front office manager from 25-49 room Branded Hotel in Amsterdam (Netherlands)

Verified
5 years ago
A great overview of the week/month. Easy to adjust the price and availabilities as well as the min/max stay. Good support team.
Country Netherlands
Front office manager
Small Hotel
9

Service

Hoofd Receptie from 75-99 room Airport/Conference Hotel in Den Dolder (Netherlands)

Verified
5 years ago
Very nice service. You will be helped quickly and always come up with a solution. They also give good tips for optimization.
Country Netherlands
Hoofd Receptie
Mid-Sized Hotel
10

The channel manager is fast and efficient

eigenaar from 10 to 24 room in Slenaken (Netherlands)

Verified
5 years ago
the user-friendly concept works easily and the overview can be seen at a glance. It is well secured and the support is an excellently executed help.
Country Netherlands
eigenaar
Small Hotel
8

Easy product to work with

Hotel owner from 10 to 24 room in Witteveen (Netherlands)

Verified
5 years ago
The most what i like about the channel manager is that is safes you a lot of time as you can connect with various booking agents.
Country Netherlands
Hotel owner
Small Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 9

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Smarthotel has great integration with our PMS system and works very fast. Integration and channel set up processes are not complicated and easy to learn. Reservation deliveries from OTA's and PMS updates(inventory,rate etc) are always processed quickly.

Question:

What differentiates this product or service from the competition?

Answer:

We have business partnership with Smarthotel for more than 5 years and their support team is always ready to answer when you need help. User interface is not complicated at all. Has great integration with PMS.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

If you are looking for a system with simple UI and easily reachable customer service you may definitely go with Smarthotel. If you have worries about complicated systems, you may be sure that Smarthotel is not one of them.

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Edwin Leenheer Director of Operations @ RevControl
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Are you a consultant or vendor that recommends Net Affinity? Leave a recommendation

Net Affinity Integrations

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Support

Verified Support

Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

93%

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