Bookassist vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing between Bookassist by Bookassist and Roiback’s Booking Engine depends on your hotel’s specific needs and priorities. Both platforms aim to increase direct bookings, but they approach this goal differently, with distinct strengths and weaknesses. Your team should evaluate whether the focus is on comprehensive marketing integration, advanced analytics, or operational simplicity.

Bookassist offers a more established presence and a higher volume of recent reviews, signaling a more tested and trusted solution. Does your hotel require a platform with proven, recent customer feedback and a broader feature set?

Is Bookassist or Roiback Better for Hotels?

Bookassist and Roiback both focus on enhancing direct bookings, but their core strengths diverge. Bookassist emphasizes a full suite of digital marketing services, booking technology, and analytics, aiming to build your hotel’s online brand. Roiback centers on delivering a highly flexible booking engine with strong integration capabilities and detailed reporting tools.

While Bookassist’s overall rating (4.89/5 from 324 reviews) and recent reviews highlight its popularity, Roiback’s score (based on fewer reviews, but with recent feedback from 5 hotels) indicates a smaller but active user base. Do you prioritize a platform with a longer track record and larger review pool or one that offers more recent feedback and rapid innovation?

Bookassist vs Roiback: Which Should Your Hotel Choose?

If your hotel needs a comprehensive solution that combines a booking engine with digital marketing, web design, and distribution strategies, Bookassist is the clear choice. Its extensive feature set (total of 34 shared features plus 6 unique ones) and high customer satisfaction make it well-suited for independent hotels and smaller chains seeking to grow their direct channel.

Conversely, if your hotel requires a highly customizable, tech-savvy booking engine integrated with native channel management and advanced analytics, Roiback is preferable. Its offering of 27 verified partners and specialization in seamless integrations appeals to hotels aiming for operational efficiency and data-driven decision-making.

Is Bookassist or Roiback Easier to Use?

Bookassist scores slightly higher on ease of use (4.63/5 from reviews) compared to Roiback (4.49/5). Users praise Bookassist's intuitive booking process and straightforward extranet, making staff onboarding faster. The platform’s mobile version is specifically highlighted as clear, fast, and user-friendly, contributing to higher conversion rates.

Roiback’s interface is also highly regarded, especially for its flexibility and support for internationalization. However, some users note that technical glitches or interface navigability could be improved, particularly for complex promotions.

Edge: Bookassist.

Which Has Better Features: Bookassist or Roiback?

Bookassist stands out with 6 features exclusive to it, including gift vouchers, prepaid experiences, automated reporting, wedding modules, pooled inventory, and A/B testing. These features enable hotels to run targeted campaigns and optimize their marketing efforts.

Roiback offers 2 unique features: customizable exit intent modals and form autofill, which can help improve conversion and user experience. However, with 34 shared features, both platforms provide a solid core, but Bookassist’s additional capabilities may give you more strategic options.

Edge: Bookassist.

Which Has Better Customer Support: Bookassist or Roiback?

Both platforms maintain high support ratings, with Bookassist rated 4.85/5 and Roiback at 4.72/5. Reviewers highlight Bookassist’s quick, professional, and attentive support team, often mentioning their proactive approach.

Roiback’s customer service is similarly praised, particularly for its dedicated account managers and personalized consulting. However, recent reviews of Bookassist suggest a slightly higher level of responsiveness and expertise, especially during onboarding and troubleshooting.

Edge: Bookassist.

Which Has More Integrations: Bookassist or Roiback?

Bookassist integrates with 74 verified partners, nearly three times the 27 verified partners of Roiback. Shared integrations include major players like Cendyn, Triptease, and Lighthouse, supporting marketing and distribution.

Bookassist’s wider integration network offers more options for connecting with channel managers, PMS systems, and marketing tools, providing flexibility for diverse hotel tech stacks. Roiback’s integrations are robust but less extensive, which might limit options for some hotels.

Edge: Bookassist.

Which Do Hoteliers Rate Higher: Bookassist or Roiback?

Based on review counts and recent feedback, hoteliers rate Bookassist significantly higher overall. Its 324 reviews, with a 4.89/5 score, reflect broad satisfaction across hotel types, especially independent and city-center properties.

Roiback has fewer reviews (43) and a lower overall rating, but positive comments focus on its flexibility and analytics. For recent reviews, Bookassist’s larger volume and higher ratings make it the more reliable choice for most hotels.

Edge: Bookassist.

How Much Do Bookassist and Roiback Cost?

Bookassist does not publicly disclose its pricing, implying a tailored quote based on hotel needs, likely making it more expensive but also more customizable. Roiback’s starting price is $500/month, with no free trial, offering a clear, fixed-cost model.

If predictable budgeting is important, Roiback provides transparency; but for hotels willing to invest in tailored solutions and potentially higher costs, Bookassist may offer more value through its broader capabilities.

What Type of Hotel Should Use Bookassist?

• Hotels that want to build their online brand and drive direct bookings.
• Independent or small chain hotels seeking a full digital marketing and booking platform.
• Hotels needing multilingual support and integrations with metasearch channels.
• Properties aiming for detailed analytics and marketing automation.
• Teams that value customizable packages and special offers.
• Not ideal if your hotel prioritizes low-cost, plug-and-play solutions or minimal setup.

What Type of Hotel Should Use Roiback?

• Hotels looking for a flexible, easy-to-integrate booking engine.
• Properties that value detailed reporting and data-driven decision-making.
• Hotels with complex promotional campaigns or multi-channel distribution needs.
• Hotels that require multi-language support for international guests.
• Teams that want a platform with native channel manager integrations.
• Not ideal if you need extensive marketing support or prefer a platform with a large established support network.

Bookassist vs Roiback: The Bottom Line for Hotels

The core difference lies in scope: Bookassist is a broad digital suite combining booking technology with marketing support, while Roiback is a dedicated, customizable booking engine with strong integrations and analytics.

If your hotel needs a comprehensive, all-in-one platform with proven customer satisfaction and extensive features, Bookassist is the better choice. Its more recent reviews and higher overall rating support this.

If your priority is a flexible, tech-savvy booking engine that integrates seamlessly with existing systems and offers detailed analytics, Roiback provides a compelling alternative, especially for hotels with advanced operational needs.

In conclusion, for most hotels seeking a trusted, well-reviewed platform with broad functionalities, Bookassist stands out as the more dependable option. However, if your hotel values customization and deep integration, Roiback remains a powerful contender.