Roiback | Booking Engine vs. Simplotel Booking Engine:
Which Is Right for You?

The Decision

When selecting a booking engine, your hotel aims to increase direct bookings, streamline operations, and provide a guest-friendly experience. Both Roiback and Simplotel address these needs, but they diverge in their approach, features, and market presence. Roiback boasts a more extensive global footprint and a larger base of recent reviews, indicating a mature, well-supported platform, whereas Simplotel offers a highly rated, easy-to-use solution favored by hotels seeking deep customization and analytics.

Given the significant difference in review volume and recency, Roiback’s more current and numerous reviews strengthen its position. But which platform truly aligns with your hotel’s specific requirements? Let’s explore.

Is Roiback or Simplotel Better for Hotels?

Roiback and Simplotel are both designed to boost direct bookings and reduce OTA dependence. Roiback, with its 43 reviews—only 5 in the last six months—offers a long-established, globally recognized platform with a broad feature set, including integrations with multiple channel managers and extensive analytics. Simplotel, with 297 reviews—14 recent—commands a higher overall rating of 4.75/5, indicating a more favorable user experience.

Roiback’s platform is praised for its comprehensive reporting and personalized support, while Simplotel’s strengths lie in its intuitive design and robust marketing tools. The key question: which solution will deliver the best value for your hotel’s current needs?

Roiback vs Simplotel: Which Should Your Hotel Choose?

If your hotel needs a well-established booking engine with extensive integrations, advanced analytics, and a global presence, Roiback is the better choice. It’s especially suitable if you prioritize detailed reporting, multi-language support, and a proven track record with larger hotel chains.

Conversely, if your hotel values a user-friendly interface, customizable website templates, and detailed marketing features like abandoned cart recovery and SEO integration, Simplotel fits those needs. It’s ideal for hotels seeking a flexible, visually appealing booking platform with a focus on conversions and brand consistency.

In summary, choose Roiback for scalability and analytics; pick Simplotel for ease of use and marketing capabilities. Your decision hinges on whether your hotel prioritizes data-driven tools or simplicity and branding.

Is Roiback or Simplotel Easier to Use?

Roiback’s average ease of use rating is 4.49/5, with reviews noting a slightly steeper learning curve due to its extensive features and integrations. Onboarding is rated 4.34/5, and some users mention the system’s complexity requiring dedicated support for effective training.

Simplotel edges ahead with a 4.65/5 ease-of-use rating, and its reviews emphasize a straightforward, intuitive interface that simplifies management tasks. Support and onboarding are rated slightly higher at 4.58/5, with users praising the platform’s simplicity and friendly team.

Edge: Simplotel.

Which Has Better Features: Roiback or Simplotel?

Roiback’s platform offers 30 shared features plus 6 exclusive capabilities, including price comparison widgets, Tripadvisor bookings, Apple Pay, and Google Pay. These unique features support flexible payment options and competitive pricing strategies, aiding revenue growth.

Simplotel features 30 shared features and 7 exclusive ones like pooled inventory, automated reporting, ADA compliance, and wedding & corporate modules. Its advanced analytics and marketing tools enable targeted campaigns and improved conversion rates.

While both platforms are feature-rich, Roiback provides more options for flexible payment methods and promotions. However, Simplotel’s marketing automation and accessibility features add a strategic edge.

Edge: Roiback.

Which Has Better Customer Support: Roiback or Simplotel?

Roiback’s support team is highly rated at 4.72/5, with reviews highlighting quick response times, dedicated account managers, and personalized advice. Users describe their support as instrumental in achieving revenue growth, especially with complex integrations.

Simplotel’s customer support scores slightly lower at 4.69/5, with praise for prompt responses and friendly service. Some users mention that proactive communication could be improved, but overall, the team is seen as responsive and helpful.

Edge: Roiback.

Which Has More Integrations: Roiback or Simplotel?

Roiback integrates with 27 verified partners, including major channel managers like SiteMinder and RateGain, plus unique integrations like GuestCentric and yieldPlanet. Its extensive partner network ensures seamless connectivity across systems.

Simplotel offers 22 verified integrations, including key players like Cloudbeds, Hotelogix, and Yanolja Cloud. While slightly fewer, its integrations cover essential property management and booking platforms, supporting efficient operations.

Roiback’s broader integration network provides greater flexibility for larger or multi-system hotels. However, Simplotel’s deep integration with popular PMSs makes it highly suitable for hotels prioritizing streamlined operations.

Edge: Roiback.

Which Do Hoteliers Rate Higher: Roiback or Simplotel?

Simplotel’s overall rating of 4.75/5, based on 297 reviews—many from hotels in Europe, Asia, and the Americas—indicates a high level of satisfaction. The majority of recent reviews praise its ease of use, support, and marketing features.

Roiback’s rating of 0/5 overall is notably less favorable, but this appears to be a data discrepancy; the more recent and numerous reviews favor Simplotel. Hoteliers in the independent and resort segments particularly appreciate Simplotel’s intuitive interface and support.

Edge: Simplotel.

How Much Do Roiback and Simplotel Cost?

Both platforms are priced identically at a base of $500 per month, with no mention of additional implementation or setup fees. Neither offers a freemium model or tiered pricing, simplifying budgeting decisions.

The similar pricing indicates that your choice should depend more on features, support, and integration needs than on cost.

What Type of Hotel Should Use Roiback?

• Hotels that need robust analytics and detailed reporting to optimize revenue.
• Properties with complex distribution channels requiring extensive integrations.
• Larger hotels or chains seeking a proven, scalable platform.
• Hotels prioritizing multi-language support for international guests.
• Properties wanting advanced features like Tripadvisor bookings, Apple Pay, or Google Pay.

Not ideal if your hotel prefers a simple, easy-to-manage system with minimal setup.

What Type of Hotel Should Use Simplotel?

• Hotels seeking an easy-to-use booking engine with a focus on conversions.
• Properties that want customizable, branded websites without extensive technical effort.
• Hotels looking for detailed marketing tools like abandoned cart recovery and SEO.
• Small to mid-sized hotels aiming for quick deployment and immediate impact.
• Hotels prioritizing mobile responsiveness and guest engagement.

Not ideal if your hotel requires complex integrations or advanced analytics not covered by Simplotel.

Roiback vs Simplotel: The Bottom Line for Hotels

Roiback offers a comprehensive, well-supported platform with extensive integrations, detailed analytics, and a proven track record for large hotels and chains. Its strength lies in advanced reporting and multi-channel management, making it ideal for properties needing precise revenue control.

Simplotel excels in ease of use, website customization, and marketing features, providing hotels with a visually appealing, conversion-focused platform. Its high ratings and recent reviews reflect strong user satisfaction, especially among independent and resort hotels.

If your hotel values detailed insight and scalability, Roiback is the better fit. But if you prioritize simplicity, branding flexibility, and marketing automation, Simplotel is the clear choice.