The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 41 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BookOnlineNow shines .
HotelRunner shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Automated reporting.
Side-by-side ratings based on 41 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 41 |
After analyzing 41 verified reviews, BookOnlineNow users most value its , while HotelRunner users highlight customer support, ease of use, channel management. Click any theme to see what reviewers say.
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Customer Support
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Ease of Use
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Channel Management
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Integration with OTAs
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Booking Engine
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Reporting Features
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | BookOnlineNow |
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| Small (10-24 rooms) ▾ | — | #19 16 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #30 9 reviews |
| Large (75-199 rooms) | — | #36 0 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
| Segment | BookOnlineNow |
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| Boutique ▾ | — | #19 22 reviews |
| Luxury ▾ | — | #27 10 reviews |
| Branded / Chain | — | #31 3 reviews |
| Extended Stay | — | #35 1 reviews |
By Region
| Segment | BookOnlineNow |
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| North America | — | #25 1 reviews |
| Europe ▾ | — | #25 12 reviews |
| Asia Pacific | — | #19 3 reviews |
| Middle East ▾ | — | #2 17 reviews |
Choosing the right booking engine is crucial for your hotel's online efficiency and revenue growth. Both BookOnlineNow and HotelRunner aim to streamline reservations, but they diverge significantly in features, support, and market presence. With HotelRunner boasting a more extensive feature set and a higher review count, it offers a more proven solution for most hoteliers. But how do they truly compare across key criteria?
Both products address the core problem of increasing direct bookings and managing reservations efficiently. BookOnlineNow claims to simplify online reservations with a straightforward interface, but it has zero reviews and a low HTR score, indicating limited validation. In contrast, HotelRunner has a high 74.28 HTR score, 40 recent reviews, and a 4.5/5 overall rating, signaling strong user satisfaction.
HotelRunner's recent reviews highlight its ability to handle complex operations, manage multiple channels, and boost occupancy—yet some users mention issues with connectivity speed and reporting. BookOnlineNow, lacking recent feedback, leaves questions about usability and customer support. Are you willing to base your decision on unverified claims or proven performance?
If your hotel primarily needs a straightforward booking engine with basic functionality, and you're comfortable with limited support and features, BookOnlineNow might seem appealing. But given its lack of recent reviews and zero verified integrations, it’s hard to justify over HotelRunner.
For hotels seeking a comprehensive platform with extensive integrations, advanced features, and proven customer satisfaction, HotelRunner is the clear choice. Its broad feature set, including multi-currency, multi-lingual, and channel management, makes it ideal for mid-sized and larger properties. If you need a reliable, feature-rich system that’s been tested by a global user base, HotelRunner is the way to go.
User experience is a critical factor, especially if your team needs quick onboarding and minimal training. HotelRunner scores 4.73/5 for ease of use, with many users praising its intuitive interface, straightforward setup, and responsive support—reviews mention onboarding support and quick problem resolution. Conversely, BookOnlineNow has no recent reviews, so its usability remains unverified, which poses a risk.
Based on available data, you can confidently expect HotelRunner to be easier for your staff to adopt and operate effectively. Edge: HotelRunner.
HotelRunner outpaces BookOnlineNow by a wide margin, offering 40 unique features, including mobile responsiveness, multi-currency support, automated reporting, pre- and post-stay emails, booking abandonment recovery, and more. Its feature diversity caters to hotels that want to customize their offerings and streamline operation workflows.
BookOnlineNow offers no exclusive features or integrations, which limits its ability to serve complex or growing property needs. If your hotel requires advanced tools for marketing, automation, and multi-channel management, HotelRunner has the clear advantage. Edge: HotelRunner.
Support quality heavily influences long-term satisfaction. HotelRunner’s support ratings are 4.8/5, with reviews emphasizing prompt responses, helpful training, and responsive communication via WhatsApp. Users appreciate support that resolves issues quickly and helps with onboarding.
BookOnlineNow has no recent reviews, making it impossible to assess support quality. Its absence of feedback suggests it may not meet the same customer service standards. For reliable assistance, HotelRunner’s high support scores give it a decisive edge. Edge: HotelRunner.
HotelRunner connects to 17 verified partners, including major OTAs like Expedia, Agoda, and Airbnb, plus property management systems such as protel and Oracle Hospitality. These integrations facilitate smoother operations and wider distribution.
BookOnlineNow offers no verified integrations, which could hinder your ability to manage multiple channels effectively. Without robust integrations, your team might face manual updates and increased risk of double bookings. For comprehensive channel management, HotelRunner’s network is far superior. Edge: HotelRunner.
HotelRunner’s recent reviews reflect high satisfaction, with a 4.44/5 rating from 38 reviews and a 9.33/10 NPS score. Many hotels, especially boutique properties and B&Bs, praise its ease of use, customization, and support, highlighting a strong reputation among small to medium-sized hotels.
BookOnlineNow’s lack of recent reviews and ratings makes it impossible to gauge hotel sentiment. The absence of feedback is a poor indicator of current performance. Based on available data, HotelRunner’s ratings clearly favor it for user satisfaction. Edge: HotelRunner.
BookOnlineNow does not publicly disclose pricing, which often indicates a custom quote or limited entry-level options. This lack of transparency complicates budgeting and comparison.
HotelRunner charges a straightforward monthly fee of $100, with no implementation fees or trial options. Its transparent pricing makes it easier for hotels to evaluate ROI and plan expenses. If predictable costs are important, HotelRunner’s transparent pricing provides peace of mind.
Not ideal if you want advanced features, automation, or multi-channel management, as BookOnlineNow offers no such tools.
Not ideal if your property is very small and only needs a basic online reservation option without additional features.
HotelRunner stands out as the superior choice for most properties, especially those looking for a well-rounded, feature-rich platform backed by recent, positive reviews. Its extensive integrations, automation tools, and high support ratings make it a reliable partner for growth.
BookOnlineNow may appeal to properties with very simple needs or tight budgets, but its lack of recent feedback, features, and integrations limits its appeal. You risk choosing a product that hasn’t been validated by current users.
In summary, if you want a booking engine with proven usability, robust features, and excellent support, HotelRunner is the clear recommendation. It’s suitable for a broad range of hotels aiming to improve online reservations and operational efficiency.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| BookOnlineNow |
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| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature | BookOnlineNow |
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Merchandising & Packages
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| Room substitutions | ||
| Multi-room bookings | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Special offers & discounts | ||
| Customizable add-ons | ||
| Meal plans | ||
| Website Integration | ||
| Social Media Integration/Bookings | ||
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Upselling & Cross Selling
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| Multi-room bookings | ||
| Room substitutions | ||
| Gift Vouchers | ||
| Booking abandonment recapture | ||
| Customizable add-ons | ||
| Special offers & discounts | ||
| Meal plans | ||
| Alternative accommodation recommendations (when no availability) | ||
| Loyalty program integration | ||
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Conversion
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| Mobile optimized/responsive | ||
| Special offers & discounts | ||
| Urgency messaging | ||
| Booking abandonment recapture | ||
| Multi-room bookings | ||
| Room substitutions | ||
| A/B testing & optimization | ||
| Price comparison widget | ||
| Multi-lingual | ||
| Conversion rate reports | ||
| Facebook conversion tracking | ||
| Customizable exit intent modals | ||
| Form autofill | ||
| Flexible dates | ||
| Rate plan comparisons | ||
| Google Hotel Ads Bookings | ||
| Tripadvisor Bookings | ||
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Payments
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| Multi-currency | ||
| Apple Pay | ||
| Google Pay | ||
| Paypal | ||
| PCI Compliance | ||
| PayU | ||
| Stripe | ||
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Transactional Emails
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| Booking abandonment recapture | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Confirmation emails | ||
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Group Bookings
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| Wedding & corporate booking modules | ||
| Availability block | ||
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Reporting & Analytics
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| Automated reporting | ||
| Conversion rate reports | ||
| Referral Reporting | ||
| Google Analytics tracking | ||
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Tax & Compliance
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| PCI Compliance | ||
| ADA Compliant | ||
| Tariffs | ||
| Multi-currency | ||
| GDPR compliant |
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Engine and Booking Engine by HotelRunner share many core Booking Engine features, but each has unique capabilities. Booking Engine offers 0 verified integration partners, while Booking Engine by HotelRunner offers 19. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine: No. Booking Engine by HotelRunner: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BookOnlineNow has an HT Score of 0 and HotelRunner has 73. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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