The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 31 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BookOnlineNow shines .
Simple Booking shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 31 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 31 |
After analyzing 31 verified reviews, BookOnlineNow users most value its , while Simple Booking users highlight user-friendly interface, customer support, increased booking conversions. Click any theme to see what reviewers say.
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User-friendly Interface
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Customer Support
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Increased Booking Conversions
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Flexibility and Customization
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| Cons | |
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Advanced Functionalities
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Cost-related Issues
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | BookOnlineNow |
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| Small (10-24 rooms) ▾ | — | #31 6 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #21 19 reviews |
| Large (75-199 rooms) | — | #24 4 reviews |
| X-Large (200+ rooms) | — | #27 1 reviews |
By Property Type
| Segment | BookOnlineNow |
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| Boutique ▾ | — | #28 13 reviews |
| Luxury ▾ | — | #26 12 reviews |
| Branded / Chain ▾ | — | #26 7 reviews |
| Extended Stay | — | #27 3 reviews |
By Region
| Segment | BookOnlineNow |
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| Europe ▾ | — | #11 25 reviews |
| Asia Pacific | — | #22 2 reviews |
| Middle East | — | #12 4 reviews |
You’re evaluating two booking solutions: BookOnlineNow’s Booking Engine and Simple Booking’s Reservations System. Both aim to streamline and enhance your hotel’s online reservations, but their approaches and strengths differ significantly. BookOnlineNow’s product suffers from an almost nonexistent review presence and a poor score, indicating a lack of recent user feedback or active support. Conversely, Simple Booking benefits from a robust review base, recent positive feedback, and high ratings, making it the more reliable choice for your hotel today.
Your decision hinges on whether you prioritize a platform with proven user satisfaction and ongoing support or a less-reviewed, less-rated product. Which one aligns better with your operational needs and growth ambitions?
BookOnlineNow’s booking engine is virtually unreviewed, with no recent ratings, making it impossible to gauge its current usability or support quality. In contrast, Simple Booking has 29 reviews, with recent feedback in the last six months, and an impressive NPS score of 9.38/10, reflecting high user satisfaction. The former’s lack of reviews suggests it’s either inactive, poorly supported, or not widely adopted, whereas Simple Booking’s active review base indicates ongoing user engagement and confidence.
Given these data points, Simple Booking clearly demonstrates more recent user endorsement and support. Would you rather operate a solution that’s actively validated by users or one with no recent feedback?
BookOnlineNow scores 0/5 in ease of use, with reviews citing difficulty in reaching support and limited back-office functionality, suggesting a poor user experience. Conversely, Simple Booking boasts a 4.79/5 rating, with reviews praising its intuitive interface, quick onboarding, and user-friendly management tools. Recent reviews highlight that staff and guests find Simple Booking straightforward, which translates into higher adoption and fewer support issues.
Edge: Simple Booking.
Simple Booking offers a comprehensive suite with 44 features, including mobile optimization, dynamic pricing, automated emails, multi-currency, social media integration, and loyalty modules—many of which are absent from BookOnlineNow. Meanwhile, BookOnlineNow has no listed features, which raises questions about its capabilities and innovation.
Simple Booking’s extensive feature set supports diverse operational needs, from marketing to multi-channel management. Edge: Simple Booking.
Both products have low support ratings, but Simple Booking’s recent reviews praise its responsiveness and helpfulness, with a 4.76/5 support score. Users note that support remains attentive and proactive, essential for smooth operations.
In contrast, BookOnlineNow’s reviews express difficulty reaching support and cumbersome assistance processes, indicating declining or inadequate support. Edge: Simple Booking.
Simple Booking integrates with over 56 verified partners, including major PMS and distribution channels, and offers native integration with metasearch engines like Trivago and TripAdvisor. BookOnlineNow reports no verified partners, suggesting limited or no integration capabilities.
This wide array of integrations enables seamless channel management and better visibility. Edge: Simple Booking.
With no recent reviews or ratings, BookOnlineNow remains untested by current users. Simple Booking, however, has recent, positive feedback across various hotel segments, especially city center hotels and resorts, with a high likelihood to recommend score of 97%.
Given recent reviews and high ratings, Simple Booking is clearly appreciated by hotels of different types, while BookOnlineNow’s lack of recent feedback makes it impossible to assess current user satisfaction. Edge: Simple Booking.
BookOnlineNow does not disclose pricing details or offer a trial, making cost evaluation impossible. Simple Booking charges $200 per month, with no free tier or trial, which is transparent but may be high for smaller hotels.
Cost-wise, Simple Booking provides clear pricing, but the value depends on the features and support you need.
Hotels that prefer a minimal, possibly legacy booking engine with no recent updates might consider BookOnlineNow, especially if they are comfortable with limited support. It might suit small, offline, or very traditional properties that don’t rely heavily on integrated online systems.
Not ideal if you seek active support, extensive features, or modern integrations.
Teams that prioritize a flexible, feature-rich reservation platform that supports dynamic pricing, marketing, and multi-channel distribution should choose Simple Booking. It’s suitable for hotels aiming to increase direct bookings and improve operational efficiency across multiple platforms.
Not ideal if your hotel operates with very limited budgets, or if you need a simple, basic booking tool without advanced features.
BookOnlineNow’s offering appears inactive or unsupported, with no recent reviews or visible features. It’s unsuitable if you want a reliable, well-supported booking engine with proven user satisfaction.
Simple Booking, with its extensive feature set, active user base, recent high ratings, and broad integrations, is the clear choice for today’s hotels seeking a dependable, scalable reservation system. It supports growth, simplifies management, and receives enthusiastic recommendations from current users.
If your hotel values ongoing support, rich features, and proven satisfaction, opt for Simple Booking. If you’re considering BookOnlineNow, be cautious—without recent user feedback, its current effectiveness remains unverified.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| BookOnlineNow |
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| Starting Price | — | From $200/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature | BookOnlineNow |
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Merchandising & Packages
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| Room substitutions | ||
| Multi-room bookings | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Special offers & discounts | ||
| Customizable add-ons | ||
| Meal plans | ||
| Website Integration | ||
| Social Media Integration/Bookings | ||
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Upselling & Cross Selling
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| Multi-room bookings | ||
| Room substitutions | ||
| Gift Vouchers | ||
| Booking abandonment recapture | ||
| Customizable add-ons | ||
| Special offers & discounts | ||
| Meal plans | ||
| Alternative accommodation recommendations (when no availability) | ||
| Loyalty program integration | ||
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Conversion
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| Mobile optimized/responsive | ||
| Special offers & discounts | ||
| Urgency messaging | ||
| Booking abandonment recapture | ||
| Multi-room bookings | ||
| Room substitutions | ||
| A/B testing & optimization | ||
| Price comparison widget | ||
| Multi-lingual | ||
| Conversion rate reports | ||
| Facebook conversion tracking | ||
| Customizable exit intent modals | ||
| Form autofill | ||
| Flexible dates | ||
| Rate plan comparisons | ||
| Google Hotel Ads Bookings | ||
| Tripadvisor Bookings | ||
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Payments
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| Multi-currency | ||
| Apple Pay | ||
| Google Pay | ||
| Paypal | ||
| PCI Compliance | ||
| PayU | ||
| Stripe | ||
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Transactional Emails
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| Booking abandonment recapture | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Confirmation emails | ||
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Group Bookings
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| Wedding & corporate booking modules | ||
| Availability block | ||
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Reporting & Analytics
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| Automated reporting | ||
| Conversion rate reports | ||
| Referral Reporting | ||
| Google Analytics tracking | ||
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Tax & Compliance
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| PCI Compliance | ||
| ADA Compliant | ||
| Tariffs | ||
| Multi-currency | ||
| GDPR compliant |
What hoteliers love
The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortl... The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortlessly. This ease of use promotes higher conversion rates and a better overall user experience.
While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and diff... While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and difficult to reach lately. Continuous improvement in this area is crucial for maintaining user satisfaction.
Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optim... Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optimized user experience, and persuasive booking options contribute significantly to this improvement.
Where hoteliers push back
Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and mult... Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and multi-language support. These features enhance the booking process, making it more efficient and user-centric.
Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Use... Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Users feel that these charges are not justified and suggest more reasonable pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Engine and Simple Booking (Reservations System) share many core Booking Engine features, but each has unique capabilities. Booking Engine offers 0 verified integration partners, while Simple Booking (Reservations System) offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simple Booking (Reservations System) leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine: No. Simple Booking (Reservations System): No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BookOnlineNow has an HT Score of 0 and Simple Booking has 65. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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