The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 34 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Booking Ninjas shines .
Shiji Group shines in ease of use and customer support , with exclusive features like Guest profiles and Tablet/Kiosk Check-in.
Side-by-side ratings based on 34 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,200/mo |
| Verified Reviews | 0 | 34 |
After analyzing 34 verified reviews, Booking Ninjas users most value its , while Shiji Group users highlight ease of use, support team, implementation. Click any theme to see what reviewers say.
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Ease of Use
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Support Team
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Implementation
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Training Materials
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Reporting and Analytics
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System Speed
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #53 2 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #31 17 reviews |
| Large (75-199 rooms) ▾ | — | #11 13 reviews |
| X-Large (200+ rooms) | — | #22 2 reviews |
By Property Type
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| Boutique ▾ | — | #33 17 reviews |
| Luxury ▾ | — | #24 25 reviews |
| Branded / Chain ▾ | — | #22 19 reviews |
| Extended Stay | — | #45 2 reviews |
By Region
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| North America | — | #33 4 reviews |
| Europe ▾ | — | #30 8 reviews |
| Asia Pacific ▾ | — | #14 5 reviews |
| Middle East ▾ | — | #5 14 reviews |
Choosing the right property management system (PMS) is critical for your hotel’s efficiency, guest satisfaction, and revenue. Booking Ninjas and Shiji Daylight PMS both aim to streamline operations but serve different hotel segments and operational needs. Booking Ninjas, with zero reviews and an unestablished market presence, offers limited data on performance. In contrast, Shiji Daylight PMS boasts over 32 recent reviews, solid ratings, and a proven track record across global markets. So, which platform truly meets your hotel’s needs?
Booking Ninjas is marketed as a cloud-based PMS tailored for rental managers, homeowners, and mid-size property companies, emphasizing customization and scalability for vacation rentals and serviced apartments. Its core problem is managing diverse property types and scaling operations efficiently for small to mid-sized portfolios.
Shiji Daylight PMS, however, targets hotels of all sizes—from independent boutiques to large chains—focusing on operational centralization, guest data management, and automation. It addresses the need for consistency and personalized guest experiences across multiple properties.
The key divergence lies in their focus: Booking Ninjas caters more to vacation rentals and property managers, while Shiji Daylight PMS specializes in hotel operations with a broader feature set. Do these differences influence your hotel’s operational priorities and guest service goals?
If your hotel needs a flexible, customizable PMS designed specifically for vacation rentals, property management, or corporate leasing, Booking Ninjas might seem appealing. Its experience in these niches suggests potential for tailored workflows, especially if your portfolio includes diverse property types.
However, Shiji Daylight PMS’s strength lies in its extensive feature set, ease of use, and robust support, making it ideal for hotels that want a comprehensive, scalable solution. With over 32 recent reviews and high ratings, its proven track record in improving operational speed and guest satisfaction makes it a clear leader for hotel brands seeking a future-proof system.
For large hotel groups or independent properties aiming for integrated guest profiles, automation, and seamless multi-property management, Shiji is the more compelling choice. The question is: does your hotel prioritize customization or operational consistency?
Shiji Daylight PMS stands out with a recent average ease-of-use rating of 4.63/5, supported by detailed training materials, intuitive interfaces, and positive user feedback. Reviews highlight its straightforward onboarding process and minimal learning curve, making staff adoption smoother.
Booking Ninjas, with zero reviews and no recent data, offers no insights into usability or onboarding experiences. Its lack of user feedback leaves uncertainty around staff training and daily operation efficiency.
Edge: Shiji Daylight PMS.
Shiji Daylight PMS boasts over 98 features, including guest profiles, multi-lingual support, online check-in/out, integrated CRS, guest messaging, automated reminders, mobile apps, and advanced revenue management. Its feature richness supports comprehensive hotel operations and personalized guest experiences.
Booking Ninjas offers no documented features or integrations, making its capabilities impossible to compare. Given the extensive feature set of Shiji, it clearly holds the advantage for hotels seeking a full-featured PMS.
Edge: Shiji Daylight PMS.
Shiji Daylight PMS receives a high support rating of 4.53/5, with reviews praising its support team’s professionalism and helpfulness. Customers mention smooth onboarding and helpful assistance during implementation, contributing to overall satisfaction.
Booking Ninjas, with no reviews or recent data, provides no evidence of support quality. This lack of feedback makes it difficult to assess its customer service standards.
Edge: Shiji Daylight PMS.
Shiji Daylight PMS integrates with 64 verified partners, including well-known systems like SiteMinder, Revinate, Amadeus, Duetto, and IDeaS, supporting hotel operations across revenue management, distribution, and guest experience tools.
Booking Ninjas has no verified integrations listed, limiting its potential for seamless connectivity with other hospitality systems. For hotels needing extensive system integrations, Shiji’s open API and partner network are significant advantages.
Edge: Shiji Daylight PMS.
There are no ratings or reviews for Booking Ninjas, making it impossible to gauge hotel satisfaction. Conversely, Shiji Daylight PMS has a 74.69/100 score based on recent reviews, with a 90% likelihood to recommend, especially among luxury and branded hotels.
Large hotel brands and independent hotels have expressed satisfaction with Shiji’s user-friendliness, detailed reporting, and operational support. The recent review activity suggests a more trusted, proven solution.
Edge: Shiji Daylight PMS.
Booking Ninjas does not list pricing, which suggests a custom quote or undisclosed pricing structure. Its absence of a trial or transparent costs makes budgeting difficult.
Shiji Daylight PMS is priced at $1,200 per month, with no free tier or trial available. This predictable pricing model aligns with enterprise-level hospitality systems that offer extensive features and support.
In terms of value, Shiji’s pricing reflects its broad capabilities and integrations, making it a cost-effective choice for hotels seeking a comprehensive PMS.
Not ideal if:
Not ideal if:
Shiji Daylight PMS is a well-established, enterprise-grade system with extensive features, integrations, and positive recent reviews. Its recent performance in boosting operational efficiency and guest satisfaction makes it the safer choice for most hotels.
Booking Ninjas, with no recent reviews or proven market presence, remains an untested option that might suit niche property managers but lacks the credibility and support backbone of Shiji.
Choose Shiji if you want a flexible, comprehensive PMS with proven results. Opt for Booking Ninjas only if your hotel operates in vacation rentals or corporate leasing and you prioritize customization over proven support.
In summary, for most hotels, especially those seeking stability, extensive features, and support, Shiji Daylight PMS stands out as the better choice—more recent reviews, higher ratings, and proven success make it the clearer winner.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,200/mo |
According to HTR's product database, Booking Ninjas and Shiji Daylight PMS share 0 features. Here are the key differences — features one has that the other lacks.
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| Centralized user & role management | ||
| Guest profiles | ||
| Multi-lingual | ||
| Online Check-in | ||
| Tablet/Kiosk Check-in | ||
| Task Management |
Showing top differences. 86 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"We reduced check-in time by over 80%, from up to eight minutes to just about one minute with the new system."
What hoteliers love
Users frequently praise Shiji PMS for its user-friendly interface, which simplifies daily operations and reduces the learning curve for new users. Thi... Users frequently praise Shiji PMS for its user-friendly interface, which simplifies daily operations and reduces the learning curve for new users. This ease of use is highlighted in reviews citing accessible training materials, intuitive design, and efficient task performance.
The supportive and responsive nature of the Shiji PMS support team is consistently mentioned positively. Users appreciate the professionalism and help... The supportive and responsive nature of the Shiji PMS support team is consistently mentioned positively. Users appreciate the professionalism and helpfulness of the support personnel, which greatly aids in smoother operations.
The implementation process of Shiji PMS is noted as smooth and efficient by several reviewers, who appreciate the knowledgeable and proactive implemen... The implementation process of Shiji PMS is noted as smooth and efficient by several reviewers, who appreciate the knowledgeable and proactive implementation team. However, a few users suggest that reducing the implementation timeline could further improve the experience.
Where hoteliers push back
While the detailed reporting features of Shiji PMS are largely appreciated, several users demand more advanced and faster reporting tools. Specific re... While the detailed reporting features of Shiji PMS are largely appreciated, several users demand more advanced and faster reporting tools. Specific requests include enhanced summary reports, detailed billing, and faster report generation processes.
Performance issues related to system speed and consistency are common concerns among users, with several noting slow response times during peak operat... Performance issues related to system speed and consistency are common concerns among users, with several noting slow response times during peak operations. Users urge improvements in system speed to enhance overall efficiency.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Ninjas and Shiji Daylight PMS share many core Property Management Systems features, but each has unique capabilities. Booking Ninjas offers 0 verified integration partners, while Shiji Daylight PMS offers 64. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Shiji Daylight PMS leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Ninjas: No. Shiji Daylight PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Booking Ninjas has an HT Score of 0 and Shiji Group has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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