The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 59 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BookingWhizz shines when it comes to upsell revenue , with exclusive features like A/B Testing and Template Importing.
Reguest shines when it comes to customer service excellence .
Side-by-side ratings based on 59 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 30 | 29 |
After analyzing 59 verified reviews, BookingWhizz users most value its upsell revenue, whatsapp automation, e-mail marketing, while Reguest users highlight customer service excellence, personalized guest communication, guest satisfaction improvement. Click any theme to see what reviewers say.
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Upsell Revenue
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Customer Service Excellence
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WhatsApp Automation
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Personalized Guest Communication
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E-mail Marketing
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Guest Satisfaction Improvement
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Integration and Customization
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Ease of Use and Adoption
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Reporting
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Complex Settings Interface
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Mobile App Development
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Integration Capabilities
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #12 6 reviews | #8 13 reviews |
| Mid-Size (25-74 rooms) ▾ | #16 12 reviews | #14 12 reviews |
| Large (75-199 rooms) ▾ | #8 11 reviews | — |
| X-Large (200+ rooms) | #27 0 reviews | — |
By Property Type
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| Boutique ▾ | #17 8 reviews | #13 13 reviews |
| Luxury ▾ | #11 17 reviews | #17 7 reviews |
| Branded / Chain ▾ | #9 27 reviews | #22 4 reviews |
| Extended Stay ▾ | #7 5 reviews | #5 7 reviews |
By Region
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| North America | #26 0 reviews | — |
| Europe ▾ | #17 4 reviews | #11 25 reviews |
| Middle East ▾ | #1 26 reviews | — |
Choosing a hotel CRM and email marketing platform requires assessing how each product addresses your hotel’s specific needs. BookingWhizz CRM & Loyalty aims to boost revenue through innovative guest communication and upselling tools, while ReGuest emphasizes personalized engagement and AI-driven automation. Both promise to enhance guest experience and streamline operations, but their strengths and focus areas differ significantly.
Your decision hinges on whether you prioritize more recent reviews and broader feature sets or a platform with deeper AI integration and proven customer satisfaction. Which aligns better with your hotel’s strategic goals?
Both BookingWhizz and ReGuest target similar hotel segments, focusing on improving guest engagement and increasing revenue. BookingWhizz boasts a comprehensive CRM with added modules like loyalty, chatbots, and booking engine, all integrated into one platform. ReGuest emphasizes AI-powered automation and personalized communication, claiming to be the most advanced hotel CRM on the market.
BookingWhizz has a higher review count (29 vs 27) and more recent reviews (last 6 months), giving it a slight edge in current user feedback. Its reputation for innovative features and seamless integrations makes it a compelling choice for hotels seeking a broad toolkit.
However, ReGuest's AI capabilities and emphasis on personalized guest communication resonate strongly with hotels aiming for tailored guest experiences. Its focus on automation and data-driven marketing makes it suitable for hoteliers looking to leverage AI for operational efficiency.
The core question: Do you need a more feature-rich, versatile platform with recent proven performance (BookingWhizz), or a specialized, AI-driven solution prioritized by guest personalization (ReGuest)?
If your hotel aims to enhance upselling, integrate multiple communication channels, and benefit from a unified platform, BookingWhizz is the better fit. It offers an extensive feature set, including A/B testing, template importing, and direct integrations with systems like Trip Advisor, making it ideal for mid-sized to large hotels seeking an all-in-one solution.
Conversely, if your hotel’s primary focus is on hyper-personalized guest engagement, automation, and increasing direct bookings through AI-driven communication, ReGuest is the better option. Its intuitive CRM, AI-powered automation, and segmentation tools are designed for hotels prioritizing guest satisfaction and streamlined marketing.
For hotels seeking a more comprehensive solution with recent reviews and a higher overall rating, BookingWhizz’s broader feature set and larger review base give it a decisive advantage. However, if AI and guest personalization are your top priorities, ReGuest’s specialized approach may serve you better.
BookingWhizz scores slightly higher in ease of use with a 4.97/5 rating, compared to ReGuest’s 4.81/5. Across reviews, users praise BookingWhizz's intuitive interface and straightforward onboarding process, with many highlighting how quickly their teams adapted. The platform’s design facilitates easy management of guest data, campaigns, and integrations.
ReGuest also receives high marks for user-friendliness, with review quotes emphasizing its simple, clean interface and fast adoption. However, some users mention that its settings can sometimes feel complex, especially for smaller hotels unfamiliar with AI tools.
Edge: BookingWhizz.
BookingWhizz offers 28 features, including four unique ones like A/B testing, template importing, CCPA compliance, and TripAdvisor connectivity—features not available in ReGuest. Its CRM, loyalty, chatbots, booking engine, and extensive communication modules provide a comprehensive toolkit designed for diverse hotel needs.
ReGuest, while praised for its AI-driven automation and segmentation, currently offers 24 shared features but lacks some of BookingWhizz's advanced tools like A/B testing or direct social media integrations. Its focus on intelligent communication is powerful, but the feature count favors BookingWhizz.
Edge: BookingWhizz.
Both products enjoy high praise for customer support, with a perfect 4.93/5 rating. BookingWhizz’s reviews highlight its responsive, efficient team that quickly resolves queries, with comments like “Their support team is very effective and always willing to listen.” Similarly, ReGuest’s support is described as helpful and patient, with many users noting quick, knowledgeable responses.
Given the identical support ratings and consistent positive feedback, support quality appears equal. However, BookingWhizz’s larger team and recent reviews suggest a more responsive experience at scale.
Edge: BookingWhizz.
ReGuest offers 20 verified integrations, including major platforms like Mews, Seekda, and Vertical Booking, and covers a broad range of third-party systems, especially in Europe. BookingWhizz has only 2 verified partners, Simplotel and its own platform, indicating a more limited integration ecosystem.
If seamless connectivity with a wide array of hotel management and booking systems is a priority, ReGuest’s extensive partner network makes it the clear choice. BookingWhizz’s integrations are more specialized, suited for hotels already aligned with its ecosystem.
Edge: ReGuest.
BookingWhizz’s reviews are more recent, with 15 reviews in the last six months, and have a slightly higher likelihood to recommend (96% vs 97%). Its overall rating reflects consistent positive feedback from a diverse range of hotels, especially in the luxury and branded hotel segments.
ReGuest’s user ratings are also very positive, with a focus on personalized communication and automation. However, its slightly lower review count and less recent feedback make BookingWhizz’s reputation more current and reliable.
Edge: BookingWhizz.
BookingWhizz charges a base price of $400 monthly, with no trial or freemium options listed. Its pricing structure is straightforward, with no implementation fees, making it easier for hotels to plan budgets.
ReGuest’s pricing is not publicly listed, and no trial information is available. This lack of transparency suggests a customized quote process, which can be a barrier for smaller hotels or those seeking clear upfront costs.
Edge: BookingWhizz.
Not ideal if you prefer a lightweight solution or have a tight budget, as BookingWhizz’s comprehensive suite comes at a higher cost.
Not ideal if you need a platform with extensive booking engine features or broad third-party integrations.
BookingWhizz offers a comprehensive, feature-rich platform backed by a larger, more recent review base. Its strengths lie in its integration capacity, innovative communication tools, and overall versatility, making it suitable for hotels seeking an all-in-one solution that can grow with their needs.
ReGuest excels in AI-powered automation, personalized communication, and integrations, ideal for hotels aiming to leverage cutting-edge technology to enhance guest experience and operational efficiency.
If your priority is a proven, well-rated platform with recent reviews and a broad feature set, BookingWhizz is the safer, more reliable choice. However, if AI-driven guest engagement and extensive system integrations are your primary focuses, ReGuest is worth considering.
In conclusion, for most hotels, BookingWhizz’s recent performance, higher review count, and extensive features give it a slight edge. But your choice should align with your specific operational priorities and technological strategy.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | — |
According to HTR's product database, BookingWhizz CRM and Loyalty and ReGuest Hotel CRM share 24 features. Here are the key differences — features one has that the other lacks.
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| A/B Testing | ||
| CCPA Compliant | ||
| Template Importing | ||
| Trip Advisor Connectivity Partner |
What hoteliers love
Users frequently mention BookingWhizz CRM's impact on increasing upsell revenue, facilitated by dynamic room upgrades and the promotion of ancillary s... Users frequently mention BookingWhizz CRM's impact on increasing upsell revenue, facilitated by dynamic room upgrades and the promotion of ancillary services, largely driven by automated communication channels. Many reviewers claim significant increases in revenue since implementing the platform.
BookingWhizz's WhatsApp automation stands out as a key feature, allowing hotels to engage guests effortlessly and increase upsell revenue. Many review... BookingWhizz's WhatsApp automation stands out as a key feature, allowing hotels to engage guests effortlessly and increase upsell revenue. Many reviews specifically highlight the ease and effectiveness of promoting services and room upgrades via this channel, resulting in substantial revenue growth.
The e-mail marketing module is praised for its user-friendly drag-and-drop editor, ability to create responsive templates, and insightful analytics. H... The e-mail marketing module is praised for its user-friendly drag-and-drop editor, ability to create responsive templates, and insightful analytics. Hotels appreciate the platform’s capability to personalize and schedule targeted email campaigns, enhancing customer engagement.
Where hoteliers push back
Some users suggest that reports could be more detailed and robust. Enhancements in this area can help identify further opportunities for upselling and... Some users suggest that reports could be more detailed and robust. Enhancements in this area can help identify further opportunities for upselling and market targeting more effectively.
A recurring suggestion is the development of a dedicated mobile app for easier on-the-go access to manage CRM and email marketing activities. This add... A recurring suggestion is the development of a dedicated mobile app for easier on-the-go access to manage CRM and email marketing activities. This addition could further improve the overall usability of the platform.
Ranks higher for
Unique capabilities
What hoteliers love
RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeabl... RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeable, contributing positively to the overall user experience with the product.
Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates... Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates crafting specific messages addressing individual guest preferences, thus upgrading guest experiences significantly.
The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organize... The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organized operational workflows. The tool's influence in boosting guest experience is affirmed.
Where hoteliers push back
There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informa... There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informational text management. Users suggest enhancements to simplify navigation and tedious settings adjustments.
Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive... Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive data visualization and improved operational efficiency.
Ranks higher for
It depends on your requirements. BookingWhizz CRM and Loyalty and ReGuest Hotel CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. BookingWhizz CRM and Loyalty offers 2 verified integration partners, while ReGuest Hotel CRM offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. BookingWhizz CRM and Loyalty leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BookingWhizz CRM and Loyalty: No. ReGuest Hotel CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BookingWhizz has an HT Score of 18 and Reguest has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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