bookNG (powered by HSDS) vs. SiteMinder Booking Engine:
Which Is Right for You?

The Decision

Choosing between bookNG by HSDS and SiteMinder’s Booking Engine hinges on your hotel’s specific needs for online distribution and booking management. Both platforms aim to boost direct bookings, but their capabilities and market reach differ significantly. Your decision should be based on your hotel’s size, tech maturity, and growth ambitions.

While bookNG offers deep customization and integration within the HSDS ecosystem, SiteMinder’s Booking Engine boasts extensive global reach, proven scalability, and a larger user base. Do you prioritize customization and niche features or wide adoption and proven scalability?

Is bookNG or SiteMinder Better for Hotels?

Both product offerings seek to improve your hotel’s reservation process, but they approach the challenge differently. bookNG emphasizes adaptability, seamless PMS and channel manager integration, and responsive design, making it suitable for hotels needing tailored booking solutions. Conversely, SiteMinder’s Booking Engine is designed for scalability, with a powerful distribution network, real-time OTA updates, and a high conversion rate.

Recent reviews heavily favor SiteMinder, with over 1,200 reviews and a 4.48/5 overall rating, compared to no reviews for bookNG. This volume of feedback indicates a more tested and trusted solution, especially for hotels seeking proven results.

SiteMinder vs bookNG: Which Should Your Hotel Choose?

If your hotel requires extensive distribution, global reach, and a mature platform that integrates with a broad ecosystem of PMS and OTA partners, SiteMinder is the clear choice. Its extensive feature set—including performance reporting, rate intelligence, and multi-channel management—serves large or expanding properties well.

On the other hand, if your hotel needs a highly customizable, easy-to-adapt booking engine that offers built-in responsive design and direct CRS integration, and you value bespoke solutions over broad scalability, bookNG may be more suitable. Smaller hotels or those with specific tech needs will benefit from its tailored approach.

Is bookNG or SiteMinder Easier to Use?

SiteMinder’s user interface scores 4.6/5 on ease of use, with recent reviews praising its intuitive design, quick setup, and straightforward workflow. Support and onboarding are also highly rated at 4.43/5, with users citing easy integration and minimal training.

In contrast, bookNG has no publicly available ratings, and user feedback indicates a lack of user-friendly reviews or recent feedback, suggesting less confidence in its ease of adoption. Given SiteMinder’s established reputation, edge: SiteMinder.

Which Has Better Features: bookNG or SiteMinder?

SiteMinder offers 23 features, including advanced reporting, rate management, multi-lingual support, API access, and PMS connectivity—features that are absent in bookNG's single unique feature, responsive design. It also provides unlimited channels without extra costs, making it highly flexible for multi-property or multi-channel strategies.

bookNG’s standout is its customization and built-in responsive design, but it lacks the breadth of features like rate comparison, analytics dashboards, or yield management tools. Edge: SiteMinder.

Which Has Better Customer Support: bookNG or SiteMinder?

SiteMinder’s support ratings of 4.43/5 are backed by positive reviews, with users citing quick, reliable assistance and a strong support team. Many appreciate their 24/7 multilingual service, which helps resolve issues swiftly and keeps operations running smoothly.

There are no available recent reviews or ratings for bookNG, but its lack of customer feedback and absence from larger review platforms suggest less proven support infrastructure. Edge: SiteMinder.

Which Has More Integrations: bookNG or SiteMinder?

SiteMinder boasts 245 verified partners, with 10 shared integrations with HSDS, including major PMS and OTA platforms like Oracle Hospitality and Mews. Its extensive partner ecosystem facilitates seamless connections across a variety of hotel management and distribution systems.

In comparison, HSDS offers only 17 verified partners, with specialized integrations mainly within the hospitality software sphere. For hotels prioritizing connectivity across multiple systems and regions, edge: SiteMinder.

Which Do Hoteliers Rate Higher: bookNG or SiteMinder?

Since no recent reviews exist for bookNG, we rely on SiteMinder’s extensive and recent feedback from over 1,200 hotels. Its average rating of 4.48/5 is supported by a 9.08/5 NPS score, with users praising its ease, reliability, and scalability across property types.

SiteMinder’s strength in user ratings, especially among boutique, city center, and resort hotels, makes it the more trusted option. Edge: SiteMinder.

How Much Do bookNG and SiteMinder Cost?

SiteMinder charges a $500 monthly base fee, with no additional setup or per-booking costs, making its pricing transparent. The cost for bookNG is not publicly available, which can complicate budgeting and ROI analysis.

Given the clarity of SiteMinder’s pricing, it offers better transparency and predictable expenses for your hotel’s technology budget.

What Type of Hotel Should Use bookNG?

• Hotels that need a highly customizable booking engine tailored to specific workflows or branding.
• Properties seeking deep integrations with PMS and channel management for streamlined operations.
• Hotels that prioritize responsive design to enhance mobile booking experiences.
• Teams wanting control over unique features, including custom workflows and layouts.

Not ideal if:

• You need extensive distribution and global OTA reach.
• You prefer a platform with a large ecosystem of integrations.
• You require out-of-the-box scalability across multiple regions.

What Type of Hotel Should Use SiteMinder?

• Hotels looking for a proven, scalable distribution platform with extensive OTA connections.
• Properties that want a reliable, easy-to-use booking engine with high conversion rates.
• Multi-property brands needing centralized management and real-time inventory updates.
• Hotels aiming to expand internationally, benefiting from SiteMinder’s broad regional presence.

Not ideal if:

• Your property is very small or niche, and you don’t need extensive distribution.
• You seek a highly customizable booking engine with bespoke features.
• Your focus is primarily on local or regional markets without growth ambitions.

SiteMinder & Edgar Suites: The Perfect Alliance Between High-End Hospitality and Technological Innovation

SiteMinder’s platform is a comprehensive solution for hotels aiming to maximize distribution, streamline operations, and boost direct bookings. Its key advantage is its extensive global reach—over 245 partners and 96 countries—making it ideal for hotels with growth plans or multiple properties.

In contrast, bookNG’s strength lies in its deep integration within the HSDS ecosystem and customization. It appeals more to hotels with specific workflows or smaller, tech-savvy teams seeking tailored solutions.

If your hotel prioritizes proven scalability, extensive connectivity, and a large user base, SiteMinder is the clear choice. It consistently receives higher recent reviews, making it the safer, more validated investment.

For hotels needing bespoke functionalities, tight PMS integration, and a flexible booking engine, bookNG remains a solid option, but it lacks the broad adoption and support infrastructure of SiteMinder.

In conclusion, choose SiteMinder if your hotel values reliability, scalability, and extensive distribution. Opt for bookNG if you require a customizable, integrated booking engine embedded within a specific software ecosystem.