The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 87 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BOOKONLINE NOW shines in customer support .
roommaster shines in ease of use and onboarding — especially for brand properties (5.0/5) , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 87 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 4 | 83 |
After analyzing 87 verified reviews, BOOKONLINE NOW users most value its , while roommaster users highlight user-friendly design, secure automated transactions, ai chatbox for web booking. Click any theme to see what reviewers say.
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User-friendly Design
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Secure Automated Transactions
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AI Chatbox for Web Booking
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Processing Fees
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #42 1 reviews | #16 29 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 33 reviews |
| Large (75-199 rooms) ▾ | — | #21 6 reviews |
| X-Large (200+ rooms) | — | #26 1 reviews |
By Property Type
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| Boutique ▾ | #38 2 reviews | #16 33 reviews |
| Luxury ▾ | — | #34 8 reviews |
| Branded / Chain ▾ | — | #20 14 reviews |
| Extended Stay ▾ | — | #22 4 reviews |
By Region
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| North America ▾ | — | #4 61 reviews |
| Europe | #45 2 reviews | #32 3 reviews |
| Middle East | — | #24 0 reviews |
When choosing a booking engine for your hotel, you need a solution that not only fits your operational needs but also drives direct bookings and enhances guest experience. Both BOOKONLINE NOW and roommaster aim to solve these challenges, but they diverge sharply in user feedback, feature sets, and market presence. Understanding how they compare across support, ease of use, features, and cost is key before you decide which fits your property best.
While BOOKONLINE NOW has a lower review count and less recent feedback, roommaster boasts more reviews and recent positive ratings. Given the recency and volume of reviews, roommaster's reputation is more reliable. Are you ready to see which product emerges as the better fit for your hotel?
BOOKONLINE NOW is an online booking engine that promises to increase direct reservations and reduce OTA commissions, focusing heavily on simplicity and website integration. However, it has only four reviews, with a 0/5 overall rating, and recent reviews are nonexistent, raising concerns about ongoing support and feature updates.
By contrast, roommaster offers 70 reviews with a 4.31/5 overall rating, and 16 new reviews in the last six months, providing a clearer picture of current performance. It is highly rated for its ease of use and support, with extensive features that cater to a wide range of hotel types, from boutique to resorts.
The choice hinges on reliability: do you want a product with a long track record and recent feedback? Or are you willing to take the risk with a less-reviewed platform? Given the review volume and recency, roommaster is the safer and more validated choice.
If your hotel primarily seeks to boost direct bookings, especially with a focus on online presence, BOOKONLINE NOW might seem attractive. Its integration with Google and trivago, combined with a mobile-friendly interface, could help you reduce OTA reliance quickly.
However, for more comprehensive control over features, support, and integrations, roommaster is better suited. It offers 32 unique features, including multi-currency, loyalty integration, and advanced reporting, ideal for hotels aiming for a sophisticated direct booking platform.
Hotels with a small, inn-focused operation looking for quick, straightforward bookings should lean toward BOOKONLINE NOW. Larger hotels or those with complex needs, such as multiple properties or a focus on stability and ongoing support, will benefit from roommaster’s extensive feature set.
Ease of use is well-rated for roommaster, with a 4.43/5 score and numerous reviews praising its straightforward interface, quick learning curve, and supportive onboarding. Reviewers mention that staff adoption is smooth and that even beginners find it simple to navigate.
In comparison, BOOKONLINE NOW scores 3.5/5 and has only four reviews, with one critic noting its backend is "terrible" despite a nice front end. Its limited usefulness and poor backend support suggest it may require more effort to integrate into daily operations.
Edge: roommaster.
roommaster's platform offers 32 distinct features, including mobile responsiveness, multi-lingual support, real-time rate synchronization, loyalty programs, and advanced reporting tools. It also provides upsell modules, gift vouchers, and integration with social media and Google Analytics.
BOOKONLINE NOW, on the other hand, offers no unique features beyond basic booking functions. Its limited feature set severely constrains customization and scalability, which could hinder growth or adaptation as your hotel evolves.
Edge: roommaster.
Support quality is critical for ongoing success, and roommaster’s reviews emphasize quick, helpful support and an easy-to-use back office. Customers praise their responsive team and straightforward troubleshooting, with the support score at 4.16/5.
Although BOOKONLINE NOW has a higher customer support rating at 4.5/5, the lack of recent reviews and only four total reviews make this less reliable. The limited feedback suggests support quality may be inconsistent or untested recently.
Edge: roommaster.
roommaster excels with 56 verified integrations, including well-known systems such as Sage, GuestCentric, and Volo, plus a rich set of partner solutions. These integrations support PMS, channel managers, CRM, and other operational tools.
BOOKONLINE NOW offers no verified integrations, limiting its compatibility and flexibility. For hotels relying on multiple systems, roommaster provides vital connectivity to streamline operations.
Edge: roommaster.
Review data favor roommaster, with a 4.31/5 overall rating from 70 reviews, many highlighting its easy operation and comprehensive support. Recent reviews are positive, noting its ability to enhance direct bookings without complicating workflows.
Conversely, BOOKONLINE NOW’s single review is negative, citing poor backend performance despite front-end appeal. Its review volume and recency are insufficient to build confidence.
Edge: roommaster.
BOOKONLINE NOW does not list any pricing, indicating it might operate on a custom quote or lacks a transparent pricing model. This opacity makes budgeting difficult.
roommaster charges a flat $500 monthly fee, with no additional implementation or monthly per-room charges. This predictable pricing simplifies budgeting and planning, especially for larger properties.
Not ideal if:
Not ideal if:
The core difference is that roommaster offers a complete, feature-rich platform with proven support and integrations, whereas BOOKONLINE NOW appears limited and unsupported based on available reviews. For hotels seeking reliability, scalability, and ongoing support, roommaster stands out as the clear choice.
Choose BOOKONLINE NOW if your goal is a quick, straightforward booking process without complex needs and if you want to minimize upfront costs. Be aware that limited reviews and features might restrict growth or advanced functionality.
Opt for roommaster if your hotel aims for a comprehensive direct booking system with integrations, detailed reporting, and a proven support team. Its extensive feature set and recent positive reviews make it the preferred choice for most medium to large hotels.
In conclusion:
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, BOOKONLINE NOW and roommaster booking engine share 0 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Tariffs | ||
| Urgency messaging | ||
| Wedding & corporate booking modules |
Showing top differences. 20 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
Ranks higher for
What hoteliers love
The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout... The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout enhances overall user experience, contributing to increased adoption and satisfaction among users.
Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on th... Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on third-party booking platforms, thereby increasing direct revenue streams.
There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest e... There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest experience by providing instant, intelligent interactions during the booking process.
Where hoteliers push back
While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the n... While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the need for cost reduction to enhance the engine's value proposition.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. BOOKONLINE NOW and roommaster booking engine share many core Booking Engine features, but each has unique capabilities. BOOKONLINE NOW offers 0 verified integration partners, while roommaster booking engine offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. roommaster booking engine leads in ease of use at 4.4/5 vs 3.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BOOKONLINE NOW: No. roommaster booking engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BOOKONLINE NOW has an HT Score of 0 and roommaster has 81. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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