The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 34 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Breezeway shines in task management & scheduling — especially for branded chain properties (5.0/5), with exclusive features like Customizable per room checklists and Cleaning checklists.
Side-by-side ratings based on 34 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 30 | 4 |
After analyzing 34 verified reviews, Breezeway users most value its task management & scheduling, guest communication, integration & flexibility, while Properly users highlight . Click any theme to see what reviewers say.
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Properly
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Task Management & Scheduling
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Guest Communication
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Integration & Flexibility
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Customer Support & Responsiveness
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Mobile App Enhancements
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Setup & Implementation Challenges
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Cost Tracking & Automation
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How each product ranks among Cleaning & Operations vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Properly
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| Small (10-24 rooms) ▾ | #2 5 reviews | #3 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 20 reviews | #2 1 reviews |
| Large (75-199 rooms) ▾ | #1 5 reviews | #2 0 reviews |
| X-Large (200+ rooms) | #1 0 reviews | — |
By Property Type
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Properly
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| Boutique ▾ | #2 8 reviews | #3 2 reviews |
| Luxury ▾ | #1 5 reviews | #3 1 reviews |
| Branded / Chain ▾ | #1 8 reviews | #2 1 reviews |
| Extended Stay | #2 1 reviews | — |
By Region
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Properly
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| North America ▾ | #1 30 reviews | #3 3 reviews |
Breezeway and Properly both serve the critical need of managing cleaning and operational workflows in hospitality properties, but they diverge sharply in scope and depth. Breezeway targets a broad range of properties including vacation rentals, resorts, and hotels, with a platform that extends beyond cleaning to include maintenance scheduling, compliance tracking, and guest communication. Properly focuses more narrowly on visual checklists for housekeepers and cleaners, emphasizing quality control and team scaling via its marketplace.
Both platforms solve the challenge of operational consistency and quality control in housekeeping and maintenance teams, but Breezeway suits hotels and resorts requiring multi-department coordination and detailed task automation. Properly fits smaller properties or boutique hotels prioritizing visual standards and simple scheduling within their cleaning teams.
If your property is a medium to large vacation rental, resort, or hotel in North America, Breezeway is the better fit. This is supported by 93% of its user base being vacation rentals & villas and 18 resort reviews averaging 4.9/5, indicating robust adoption in these segments. Its 15 verified integrations, including PMS systems like WebRezPro and Cloudbeds, further demonstrate its suitability for complex operations.
If you operate a smaller boutique hotel or a limited service property that values straightforward checklists and cleaner quality assurance over multi-layered operations, Properly is a compelling choice despite limited review data (4 reviews total). Properly’s 50% boutique hotel user base and features like interactive visual checklists and a cleaner marketplace cater well to properties that rely on lean teams and need clarity in cleaning standards.
Data for Properly's fit in larger branded hotels or resorts is thin, limiting confidence for those segments. Breezeway’s broader review count (30 total) and presence across various hotel types provide stronger evidence for diverse hotel needs.
Both Breezeway and Properly receive comparable ease of use ratings, with Breezeway at 4.7/5 and Properly slightly higher at 4.8/5. Onboarding ratings are close as well: Breezeway scores 4.6/5 compared to Properly’s 4.4/5. Reviewers of Breezeway highlight the intuitive task scheduling and app usability, with some noting the initial setup phase requires time investment. Properly users emphasize the app’s user friendliness, especially for house cleaners, and minimal requirements for scheduling jobs.
Both products achieve high user adoption at the staff level, with Breezeway praised for its mobile app preferred 100 times over paperwork by field staff, and Properly recognized for simplifying cleaner communication and reducing guessing. The lack of recent reviews means these ratings reflect stable user experiences but may not capture recent changes.
Edge: Even.
Breezeway offers nine hotel-relevant features absent from Properly, including customizable per room cleaning checklists, step-by-step cleaning instructions, compliance tracking, remote inspection services, and multi-lingual support. These features transform operational workflows by enabling detailed task customization, regulatory compliance verification, and remote quality assurance—critical for hotels managing multiple properties or regulatory environments.
Properly’s feature set centers on interactive visual checklists and photo capture for quality control, but shares no unique features with Breezeway. This narrower focus streamlines cleaner instructions and real-time feedback but does not encompass broader operational needs like maintenance scheduling, guest communication, or integration with PMS platforms.
This difference means Breezeway changes work for operations managers and maintenance teams, while Properly primarily impacts housekeeping workflow and cleaner accountability.
Edge: Breezeway.
Customer support ratings are close: Properly scores a perfect 5/5, Breezeway 4.5/5, with onboarding ratings similarly close (Breezeway 4.6/5, Properly 4.4/5). Breezeway users commend the responsive support team and the company’s attentiveness to user feedback, which has resulted in software improvements tailored to operational needs. Properly reviewers highlight the positive impact support has had on their business operations but provide fewer comments overall.
The higher rating for Properly is based on only 4 reviews, which limits the reliability of this edge. Both products appear to offer solid support experiences, especially given the critical nature of cleaning and operational uptime.
Edge: Even.
Breezeway offers 15 verified integrations, including major PMS providers such as WebRezPro, Cloudbeds, Guesty, and SiteMinder, plus hardware integrations like dormakaba. These integrations enable automatic task creation from reservation data, streamlined communication across systems, and efficient coordination between departments.
Properly has no verified integrations listed, which restricts its ability to automate or sync with other hotel systems. This lack limits its utility for hotels requiring seamless workflow integration with PMS or channel managers.
Hotels using multiple platforms or requiring centralized operational data will benefit significantly from Breezeway’s ecosystem.
Edge: Breezeway.
Both products have an overall 5/5 rating on Hotel Tech Report, but Breezeway’s 30 reviews provide a broader evidence base than Properly’s 4. Neither has reviews in the last six months, so current ratings may not reflect recent updates.
Segment ratings favor Breezeway strongly in vacation rentals (4.9/5 across 28 reviews), resorts (4.9/5 across 18), and boutique hotels (4.9/5 across 8). Properly’s boutique hotel segment has only 2 reviews, too small to draw firm conclusions, but rates 5/5. Other segments for Properly have one review each, insufficient for segment-specific recommendations.
Given the volume and segment spread, Breezeway’s ratings carry more weight for hotels beyond small boutique properties.
Edge: Even.
Neither Breezeway nor Properly publish pricing publicly. Both have no freemium or trial options and do not charge monthly flat or per-room fees. There are no disclosed implementation fees for either.
This lack of transparent pricing means buyers must contact vendors directly for quotes and may face variable pricing depending on property size, features, and service levels.
Not ideal if:
Not ideal if:
Breezeway and Properly both address cleaning and operations challenges but target different operational scopes. Breezeway delivers a comprehensive platform for property operations, integrating task automation, compliance tracking, maintenance scheduling, and guest communication, primarily in vacation rentals and resorts. Properly concentrates on improving cleaning quality and efficiency through interactive checklists and a cleaner marketplace, fitting smaller boutique hotels and simple operations.
Choose Breezeway if your hotel requires multi-system integration, detailed operational workflows, and comprehensive reporting. Its 15 verified integrations and feature-rich platform support complex property management and compliance. Choose Properly if your focus is on elevating housekeeping standards with visual checklists, scaling cleaning teams effortlessly, and you prefer a straightforward, user-friendly tool for cleaning staff communication.
Breezeway’s broader review base, significant integration ecosystem, and advanced features make it the superior choice for properties with operational complexity. Properly’s simplicity and niche focus suit smaller properties seeking to improve cleaning consistency without broader operational demands.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Properly
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Other
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| Cleaning checklists | ||
| Customizable per room checklists | ||
| Compliance tracking | ||
| Step-by-step cleaning instructions | ||
| Remote inspection services | ||
| Multi-lingual | ||
| Android compatible | ||
| iOS Compatible | ||
| Knowledge Library | ||
| Airbnb Integration | ||
| VRBO Integration | ||
| Booking.com Integration |
What hoteliers love
Users greatly appreciate Breezeway's task management and scheduling capabilities. They highlight how the system makes operations smoother with feature... Users greatly appreciate Breezeway's task management and scheduling capabilities. They highlight how the system makes operations smoother with features like auto-scheduling, customized task templates, and real-time tracking. These features ensure tasks are completed efficiently, saving time and reducing manual errors.
The guest communication tools within Breezeway, particularly the SMS text feature, are highly favored by users. These tools enable timely and effectiv... The guest communication tools within Breezeway, particularly the SMS text feature, are highly favored by users. These tools enable timely and effective communication with guests, which significantly enhances guest satisfaction. Users also appreciate features like auto-responses and customizable text templates.
Many users benefit from Breezeway's integration with other systems like Airbnb and property management systems. Its flexibility to adapt to different... Many users benefit from Breezeway's integration with other systems like Airbnb and property management systems. Its flexibility to adapt to different business models and requirements is also highlighted, making it a versatile tool for various operational needs.
Where hoteliers push back
Feedback for the mobile app includes suggestions for additional features and improvements in the user interface. Users recommend adding functionalitie... Feedback for the mobile app includes suggestions for additional features and improvements in the user interface. Users recommend adding functionalities that are available on the desktop version to the mobile app to increase the overall usability for field staff.
While Breezeway is praised for its features, some users mention challenges during the initial setup and implementation phase. They advise allocating e... While Breezeway is praised for its features, some users mention challenges during the initial setup and implementation phase. They advise allocating enough resources and time for this process to ensure a smooth transition and full deployment of the software's capabilities.
Ranks higher for
Unique capabilities
It depends on your requirements. Breezeway and Properly share many core Cleaning & Operations features, but each has unique capabilities. Breezeway offers 15 verified integration partners, while Properly offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Properly leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Breezeway: No. Properly: No. Neither product currently offers a free tier. Most Cleaning & Operations vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Breezeway has an HT Score of 100 and Properly has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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