The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Broadly.com shines .
Shiji Group shines in ease of use and customer support — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 0 | 42 |
After analyzing 42 verified reviews, Broadly.com users most value its , while Shiji Group users highlight user interface and usability, reporting and dashboard, aggregating feedback. Click any theme to see what reviewers say.
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User Interface and Usability
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Reporting and Dashboard
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Aggregating Feedback
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Integration with Third-Party Software
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Customer Support
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Price vs. Value
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #19 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 16 reviews |
| Large (75-199 rooms) ▾ | — | #6 10 reviews |
| X-Large (200+ rooms) ▾ | — | #7 8 reviews |
By Property Type
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| Boutique ▾ | — | #7 13 reviews |
| Luxury ▾ | — | #7 18 reviews |
| Branded / Chain ▾ | — | #7 12 reviews |
| Extended Stay | — | #13 2 reviews |
By Region
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| North America | — | #9 2 reviews |
| Europe ▾ | — | #12 15 reviews |
| Asia Pacific ▾ | — | #5 6 reviews |
| Middle East ▾ | — | #3 9 reviews |
Choosing between Broadly.com and Shiji Reviewpro Reputation hinges on your hotel’s specific needs for online reputation management. Broadly.com aims to streamline review collection and improve your search visibility using AI-generated summaries, but it lacks actual review management features and has no recent reviews. Shiji Reviewpro Reputation offers a comprehensive platform with real-time feedback, extensive integrations, and thousands of reviews, making it a more reliable choice for active reputation management. Which solution aligns better with your hotel’s operational goals?
Broadly.com was designed primarily as a review aggregation and online reputation proof platform, emphasizing the collection of guest feedback to boost search engine rankings. It offers no current reviews, a low score of 0/5 on overall ratings, and no recent user feedback, making its effectiveness uncertain. Conversely, Shiji Reviewpro Reputation has 40 recent reviews, a much higher overall rating of 3.83/5, and an active user base. It aggregates feedback from over 140 review sites, enabling hoteliers to monitor, respond, and act on guest sentiment in real time.
While Broadly.com focuses on generating AI summaries and showcasing positive reviews, it doesn’t support direct review responses, sentiment analysis, or operational insights. Shiji Reviewpro Reputation, on the other hand, offers AI-powered review responses, sentiment analysis, and benchmarking, making it suitable for hotels that want detailed, actionable reputation insights. Do you want a tool that simply presents reviews or a platform that helps you manage and improve your reputation actively?
If your hotel needs a straightforward online reputation display and search ranking boost, Broadly.com might seem appealing. However, with no recent reviews or active management features, its value is limited. If your hotel requires a holistic reputation management solution—monitoring feedback across channels, responding in real time, analyzing sentiment, and benchmarking against competitors—Shiji Reviewpro Reputation is the clear choice.
Shiji Reviewpro Reputation’s 40 recent reviews and 3.83/5 overall rating reflect a more engaged user base and ongoing product development. It supports a broad array of features like guest feedback aggregation, AI review responses, sentiment analysis, and extensive integrations, making it more suitable for hotels seeking operational insights and reputation growth. Which approach aligns with your hotel’s priorities: passive review collection or active reputation management?
Broadly.com, with a rating of 0/5 for ease of use, appears to lack recent user feedback and reviews, making its user experience hard to evaluate. Its platform is reportedly limited in features, focusing on review summaries rather than management, which may mean minimal training is required but offers little control. Conversely, Shiji Reviewpro Reputation boasts a high usability score of 4.15/5, with many reviews highlighting its intuitive dashboard, straightforward onboarding, and ease of navigating complex feedback data.
Users praise Reviewpro’s customer support and onboarding process, noting quick responses and clear guidance, although some mention delays in response times. Given the recent positive reviews and higher ratings, Edge: Shiji Reviewpro Reputation.
Broadly.com offers no unique features beyond review aggregation and AI summaries, which limits its capabilities for proactive reputation management. In contrast, Shiji Reviewpro Reputation provides 43 distinct features, including mobile accessibility, guest history, photo sharing, Facebook Messenger and WhatsApp integration, automated replies, sentiment analysis, in-stay surveys, case management, multi-property management, and competitive benchmarking.
These features allow hotels to automate guest interactions, analyze feedback deeply, and benchmark against competitors—tools essential for active reputation improvement. Therefore, Edge: Shiji Reviewpro Reputation.
Broadly.com’s support history is unavailable, with no recent reviews to evaluate. Its lack of reviews suggests either minimal support or no adoption. Shiji Reviewpro Reputation, with a 3.69/5 support rating based on existing reviews, receives mixed feedback. Some users commend its responsive support team, while others report delays and inaccuracies in semantic analysis.
Given the more recent reviews and larger user base, it’s clear that Shiji Reviewpro Reputation’s support system is more established and responsive, though not perfect. Edge: Shiji Reviewpro Reputation.
Broadly.com currently has no verified integrations, severely limiting its ability to fit within existing hotel tech stacks. Shiji Reviewpro Reputation offers 64 verified integrations, including third-party partners like Bookboost, SiteMinder, Revinate, and IDeaS, along with popular OTAs like Booking.com and TripAdvisor.
This extensive list allows hotels to centralize feedback, automate responses, and synchronize reputation management with revenue systems. Edge: Shiji Reviewpro Reputation.
Broadly.com has no reviews or ratings, making it impossible to gauge user satisfaction. Shiji Reviewpro Reputation’s 40 reviews and an 81% likelihood to recommend indicate a generally positive reception, especially among boutique and resort hotels. The most recent reviews highlight its usefulness for benchmarking, feedback aggregation, and operational insights, contributing to higher satisfaction among mid-sized and larger hotels.
Given the active engagement and recent reviews, the clear choice for user-rated performance is Shiji Reviewpro Reputation. Edge: Shiji Reviewpro Reputation.
Broadly.com does not publicly list prices or offer trials, suggesting a custom quote or a limited free tier. In contrast, Shiji Reviewpro Reputation charges a base fee of $900 per month, with no free trial available. Its pricing reflects its feature richness and extensive integrations, positioning it as a more significant investment but one aligned with larger or multi-property hotels seeking comprehensive reputation tools.
Your decision may depend on budget constraints versus the need for detailed feedback management. Which investment aligns with your hotel’s reputation strategy?
Hotels that primarily need to showcase online reviews to attract new guests or improve search engine rankings may find Broadly.com suitable. Teams that want a simple, AI-generated review summary tool without complex management features could benefit from its streamlined approach. Not ideal if your hotel requires active review responses, sentiment analysis, or operational insights.
It might work best for small boutique hotels or properties in early reputation-building phases. Not ideal if you need ongoing reputation management, detailed analytics, or multi-channel feedback aggregation.
Hotels that want a full-service reputation management platform should consider Shiji Reviewpro Reputation. It’s well-suited for larger properties, resorts, or hotel groups that need extensive integrations, multi-property oversight, and in-depth feedback analysis. Teams that prioritize real-time sentiment analysis, benchmarking, and guest engagement tools will find this platform invaluable.
Not ideal if your hotel operates on a very tight budget or only needs basic review collection without operational insights. Smaller properties or independent hotels with limited staffing might find its complexity overwhelming.
The core difference lies in scope: Broadly.com is a review aggregation tool with AI summaries, while Shiji Reviewpro Reputation offers an all-encompassing reputation management system. Broadly.com’s lack of recent reviews and features make it unsuitable for active reputation control. Shiji Reviewpro Reputation’s 40 reviews, extensive features, and high user ratings make it the stronger, more dependable option.
For hotels seeking to actively monitor, respond, benchmark, and improve guest satisfaction, Shiji Reviewpro Reputation is the clear choice. If your hotel’s focus is simply showcasing positive reviews online with minimal management, Broadly.com might suffice—though its limited current data reduces confidence in its efficacy. When reputation matters for your bottom line, choose the platform with proven recent engagement: Shiji Reviewpro Reputation.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $900/mo |
According to HTR's product database, Broadly and Shiji Reviewpro Reputation share 0 features. Here are the key differences — features one has that the other lacks.
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| Facebook Messenger Integration | ||
| Guest History | ||
| Mobile Friendly | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 31 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
What hoteliers love
The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires min... The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires minimal configuration, making it accessible for various team members.
Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable... Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable insights and facilitate the tracking of key performance indicators (KPIs), which aids in better decision-making.
Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain... Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain an up-to-date understanding of their online reputation and facilitates effective operations management. The tool's integration and synchronization capabilities enhance its utility.
Where hoteliers push back
ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted... ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted rudeness and lack of timely support as significant issues.
Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay criti... Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay critical review management actions.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Broadly and Shiji Reviewpro Reputation share many core Reputation Management features, but each has unique capabilities. Broadly offers 0 verified integration partners, while Shiji Reviewpro Reputation offers 64. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Shiji Reviewpro Reputation leads in ease of use at 4.2/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Broadly: No. Shiji Reviewpro Reputation: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Broadly.com has an HT Score of 0 and Shiji Group has 32. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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