The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ButikSoft shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, ButikSoft users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
| ButikSoft |
|
|---|---|
| Pros | |
|
+
User interface and usability
▾
|
|
|
+
Customer support
▾
|
|
|
+
Automated features
▾
|
|
|
+
Platform integration
▾
|
|
| Cons | |
|
−
Bug issues
▾
|
|
|
−
Reporting and revenue management
▾
|
|
|
−
Pricing
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | ButikSoft |
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
| Segment | ButikSoft |
|
|---|---|---|
| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
| Segment | ButikSoft |
|
|---|---|---|
| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing the right property management system (PMS) can define how smoothly your hotel or hostel operates daily. Both ButikSoft PMS and Counter aim to streamline your operations, but they cater to different hotel types and feature sets. While ButikSoft is designed to serve a broad hotel audience, Counter focuses specifically on hostels with an emphasis on ease of use and affordability.
Your decision hinges on the specific needs of your property—are you seeking a feature-rich system with global reach, or an intuitive platform tailored for hostels? Which product aligns better with your operational priorities?
Both ButikSoft and Counter position themselves as solutions to simplify property management, but they diverge significantly in scope and current market presence. ButikSoft, with no recent reviews and a score of 0/5, appears to lack recent user feedback, making its practical usability uncertain. Counter, with 54 reviews and a 4.73/5 rating, demonstrates strong, recent validation from actual users.
Counter’s higher scores in ease of use, support, and overall ratings reflect a product actively tested and improved by its users. ButikSoft’s absence of recent reviews suggests it may not be an immediate contender for your hotel’s operational needs. Do you prefer a system with proven, current user satisfaction or one with limited recent feedback?
If your hotel requires a robust, multi-feature PMS capable of handling complex revenue management, channel distribution, and integrations, Counter is the clear choice. Its extensive feature set—including channel management, booking engine, POS, and guest CRM—caters to properties with higher operational complexity.
Conversely, if your hotel is small, boutique, or operating with a minimal budget, and you’re seeking a straightforward, easy-to-use system, Counter’s user-friendly interface and quick onboarding make it more suitable. ButikSoft’s lack of recent reviews and features limits its attractiveness for hotels looking for a reliable, modern PMS.
Counter’s user interface has received a 4.6/5 rating, with multiple reviews emphasizing its intuitive design and ease of onboarding. Users mention that the platform is straightforward, with a clean layout, making staff training quick and staff adoption smooth.
ButikSoft, with no available recent reviews or ratings, lacks current user feedback on usability. Given the detailed praise for Counter’s interface and support, it’s safe to say Counter provides an easier experience. Edge: Counter.
Counter offers 19 features, including channel management, payment processing, booking engine, group functionality, and integrations with platforms like Stripe and SiteMinder. These features are tailored for comprehensive property management, especially for properties needing multi-channel distribution and revenue tracking.
ButikSoft offers no additional features or modules beyond its core PMS functions, which limits its functionality. Its lack of advanced features makes it less suitable for hotels seeking operational automation or expanded capabilities. Edge: Counter.
Counter’s customer support is highly rated at 4.96/5, with reviews praising its responsiveness and helpfulness. Users frequently highlight the quick help from team members like Evelyn and Max, especially in resolving bugs and technical issues.
ButikSoft provides no recent support ratings or reviews, making it difficult to assess its support quality. Given Counter’s demonstrated responsiveness and high satisfaction ratings, it clearly has the edge in support. Edge: Counter.
Counter connects with 7 verified partners, including major platforms like Stripe, SiteMinder, and Cloudbeds, offering extensive integration options. This allows your hotel to streamline bookings, payments, and channel distribution across multiple platforms.
ButikSoft offers no verified integrations, limiting its ability to connect with external systems and tools. For hotels that depend on multi-platform distribution and automation, Counter’s integrations are a significant advantage. Edge: Counter.
Counter’s overall rating of 4.73/5 is backed by 54 recent reviews, predominantly from hostel operators, but also from boutique and city-center hotels. Its high ratings reflect consistent, positive user experiences across segments.
ButikSoft has no available recent reviews or ratings, making it impossible to gauge current user satisfaction. Based on recent feedback, Counter is clearly the preferred choice among hoteliers. Edge: Counter.
Both products do not disclose specific pricing details upfront, indicating likely custom quotes based on property size and needs. However, Counter’s free tier and no setup fees suggest affordability, especially for hostels and small properties.
ButikSoft’s absence of pricing information and no-trial policy make it hard to compare value. Given Counter’s transparent approach and free options, it offers better perceived value for budget-conscious properties. Edge: Counter.
Counter offers a comprehensive, feature-rich PMS tailored for hostels and small hotels, with recent positive reviews, strong support, and extensive integrations. Its user-friendly interface and active user base make it a dependable choice for properties looking to streamline operations and expand their reach.
ButikSoft, with no recent reviews or detailed features, appears ill-suited for properties needing reliable, modern management tools. Its lack of recent validation and limited feature set suggest it’s not a competitive option for active or growing hotels.
If your hotel needs a proven, versatile PMS with current user satisfaction, Counter is the clear choice. It’s best suited for properties that seek automation, automation, integrations, and ongoing support.
Choose ButikSoft only if your property operates with very basic needs, and you are willing to accept limited features and unverified recent support.
Note: This article is based solely on available data and recent reviews. For the most current pricing and feature details, contact the vendors directly.
According to HTR's product database, ButikSoft PMS and Counter share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | ButikSoft |
|
|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ButikSoft PMS and Counter share many core Property Management Systems features, but each has unique capabilities. ButikSoft PMS offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ButikSoft PMS: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ButikSoft has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor