The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 22 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Cendyn shines in ease of use and customer support , with exclusive features like Email Newsletters and Event Based Automations.
Giggle.tips shines .
Side-by-side ratings based on 22 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 22 | 0 |
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) | #16 1 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #15 7 reviews | — |
| Large (75-199 rooms) ▾ | #6 6 reviews | — |
| X-Large (200+ rooms) ▾ | #4 6 reviews | — |
By Property Type
| Segment |
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| Boutique ▾ | #10 11 reviews | — |
| Luxury ▾ | #9 15 reviews | — |
| Branded / Chain ▾ | #10 9 reviews | — |
| Extended Stay | #19 1 reviews | — |
By Region
| Segment |
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| North America ▾ | #3 11 reviews | — |
| Europe ▾ | #14 9 reviews | — |
| Asia Pacific | #16 0 reviews | — |
Choosing between Cendyn CRM and Giggle.tips hinges on your specific hotel needs. Both products aim to improve guest engagement and streamline marketing, but they do so with varying depth and scope. Cendyn offers a comprehensive, industry-focused CRM with extensive features and integrations, while Giggle.tips provides a simpler, less proven alternative. Given the critical importance of support, recent reviews, and features, Cendyn is the more reliable choice for hotels aiming to maximize direct bookings.
Cendyn CRM outperforms Giggle.tips in reviews, recent user feedback, and feature depth. Its 22 reviews in the last six months, with an impressive 94% likelihood to recommend, make it the more credible and tested option. Giggle.tips has no recent reviews or verified integrations, indicating a less established presence in the market. For hoteliers serious about growth and reliable support, Cendyn is the better fit.
Both products aim to unify guest data and enable targeted marketing, but Cendyn provides a broad suite of 27 unique features tailored specifically for hospitality. Giggle.tips, in contrast, offers no features or integrations, making it more of a placeholder than a full-service CRM. Cendyn’s long-standing presence (founded in 1996) and extensive customer base lend it credibility, while Giggle.tips remains relatively untested.
Your team will find Cendyn’s 116 verified integrations, including PMS and booking engines, a crucial advantage. Giggle.tips, with zero verified integrations, limits automation and data insights. Are you prepared to operate without advanced features or recent reviews? If not, Cendyn clearly leads.
If your hotel needs a mature, feature-rich CRM that consolidates guest data, automates campaigns, and offers extensive integrations, go with Cendyn. It suits larger or upscale hotels focused on personalization, automation, and long-term loyalty.
If, however, your hotel is early in digital marketing and prefers a simple, no-frills tool without recent support or features, Giggle.tips might seem appealing. But be aware that its lack of verified integrations and reviews in recent months significantly reduces confidence in its efficacy.
In short, Cendyn best serves hotels seeking proven results, while Giggle.tips targets those with minimal automation needs — a riskier choice for growth-focused properties.
Cendyn’s UI scores a 4.18/5 based on recent reviews, with users citing its ease of use, segmentation, and onboarding process. Its onboarding rating of 4.56/5 indicates a smooth setup, and its support team is rated 4.5/5, reinforcing user confidence.
Giggle.tips has no available review data, so its user experience remains unverified. The lack of user feedback or support ratings makes it impossible to assess its ease of adoption.
Edge: Cendyn.
Cendyn offers 27 unique features, including personalized communication, A/B testing, email newsletters, event-based automations, GDPR compliance, guest profiles, and extensive segmentation options like geographic and channel-based segmentation. It also provides a centralized data warehouse and over 200 integrations.
Giggle.tips provides no features or integrations, significantly limiting its functionality. Its absence of advanced tools makes it unsuitable for hotels seeking a comprehensive CRM solution.
Edge: Cendyn.
Cendyn’s support is rated 4.5/5, with recent reviews highlighting its responsiveness and dedicated team, including comments like “Great Support” and praise for support staff like Ray Schum. Its onboarding process is also highly rated at 4.56/5, indicating a smooth transition.
Giggle.tips has no publicly available review data on support or onboarding, making it impossible to gauge the quality of assistance. This lack of feedback raises concerns about post-sale support.
Edge: Cendyn.
Cendyn boasts 116 verified partners, including major PMS and booking engine providers such as Priority Software, Visual Matrix PMS, and HotelTime. Its open API also allows for custom integrations.
Giggle.tips has zero verified integrations, severely limiting its ability to connect with existing hotel systems. This gap could hinder automation and data-driven marketing efforts.
Edge: Cendyn.
Cendyn’s recent reviews, 22 in total, show a high satisfaction level, with a 94% likelihood to recommend. Hotels across segments, especially luxury and resorts, rate it favorably for ease of use, support, and feature richness.
Giggle.tips has no recent reviews or ratings, leaving its reputation unverified. The lack of feedback suggests it isn’t yet widely adopted or trusted by the hotel industry.
Edge: Cendyn.
Cendyn charges a base price of $900 per month, with no freemium, trial, or per-room fees, indicating a predictable investment. Pricing specifics for Giggle.tips are not available, which suggests it may have a different or less transparent model.
Without clear pricing, Cendyn’s costs are transparent and aligned with its enterprise features. The absence of pricing details for Giggle.tips complicates the comparison for budget-conscious hotels.
Not ideal if your hotel is very small, with minimal marketing needs or limited budget, as the cost may be prohibitive.
Not ideal if your hotel requires extensive features, integrations, or proven support. Larger or growth-oriented hotels should look elsewhere.
Cendyn offers a mature, feature-rich CRM that consolidates guest data, automates marketing, and integrates with hundreds of systems. Its recent reviews and high support scores demonstrate a reliable, industry-trusted platform.
Giggle.tips appears untested and lacks recent reviews or integrations, making it a risky choice for hotels seeking dependable marketing automation and guest relationship management. Its absence of features and support ratings suggest it’s better suited for very small or experimental hotels.
In summary, if your hotel aims for growth, automation, and a proven track record, Cendyn is the clear pick. For hotels or teams with minimal marketing needs and a tight budget, Giggle.tips might be worth exploring, but with caution.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | — |
According to HTR's product database, Cendyn CRM and Giggle.tips share 0 features. Here are the key differences — features one has that the other lacks.
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| A/B Testing | ||
| Database Health Monitoring | ||
| Email Newsletters | ||
| Event Based Automations | ||
| Personalized one-to-communication | ||
| Template Editor |
Showing top differences. 15 more features differ between these products.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Cendyn CRM and Giggle.tips share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Cendyn CRM offers 116 verified integration partners, while Giggle.tips offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Cendyn CRM leads in ease of use at 4.2/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Cendyn CRM: No. Giggle.tips: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Cendyn has an HT Score of 0 and Giggle.tips has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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