The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 144 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookboost shines in ease of use and customer support , with exclusive features like Email Newsletters and Event Based Automations.
Giggle.tips shines .
Side-by-side ratings based on 144 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 144 | 0 |
After analyzing 144 verified reviews, Bookboost users most value its intuitive and clear interface, streamlined guest communication, centralized communication management, while Giggle.tips users highlight . Click any theme to see what reviewers say.
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Intuitive and Clear Interface
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Streamlined Guest Communication
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Centralized Communication Management
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Personalization Capabilities
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Unified User Interface
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Search Functionality
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Reporting and Analytics
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #4 28 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #5 71 reviews | — |
| Large (75-199 rooms) ▾ | #5 14 reviews | — |
| X-Large (200+ rooms) ▾ | #1 24 reviews | — |
By Property Type
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| Boutique ▾ | #5 78 reviews | — |
| Luxury ▾ | #5 62 reviews | — |
| Branded / Chain ▾ | #4 53 reviews | — |
| Extended Stay ▾ | #2 19 reviews | — |
By Region
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| North America | #24 1 reviews | — |
| Europe ▾ | #4 124 reviews | — |
| Asia Pacific ▾ | #4 12 reviews | — |
Choosing between Bookboost's Multi-Channel CRM and Giggle.tips for your hotel CRM and email marketing hinges on your specific needs. Bookboost offers a comprehensive, well-rated platform designed explicitly for hospitality, while Giggle.tips appears to lack recent reviews, features, and market presence. Both aim to improve guest communications, but their capabilities and scope differ significantly.
Given the current data, which product will serve your hotel’s growth and operational needs more effectively? Keep reading to understand their strengths and weaknesses.
Bookboost is a dedicated hotel CRM and marketing platform with a 98.8 score on the HotelTechReport (HTR) scale, supported by 118 reviews—including 33 recent ones. This extensive feedback indicates strong, recent confidence from users, highlighting its ease of use, support, and feature set. Conversely, Giggle.tips has no recent reviews or ratings, making it hard to assess its current performance or suitability.
Both products aim to enhance guest communication, but Bookboost's proven track record and positive reviews suggest it’s the more reliable choice for hotels looking for a mature, feature-rich solution. Does Giggle.tips truly meet your needs without recent validation?
If your hotel needs a multi-channel CRM that consolidates email, SMS, WhatsApp, and automation specifically for hospitality, go with Bookboost. Its deep feature set (26 unique features, including segmentation, automation, and a guest feedback module) and broad integrations make it ideal for mid-to-large hotels that prioritize personalized, data-driven marketing.
If your hotel is a small operation or just exploring digital guest engagement without requiring advanced features, Giggle.tips might seem attractive. However, the lack of reviews, features, or proven integrations suggests it’s less suited for hotels aiming for scalable, sophisticated guest communication. For most hotels seeking reliability and growth, Bookboost remains the clear choice.
Bookboost’s user ratings reflect a 4.66/5 for ease of use, with reviews praising its intuitive interface and smooth onboarding process. Users mention that the platform simplifies complex tasks like segmentation and automation, making staff adoption straightforward. Reviewers highlight its user-friendly design as a key strength, despite some noting initial setup complexity.
Giggle.tips has no available reviews or ratings, making it impossible to judge its usability or onboarding experience. The absence of feedback suggests it lacks the validation that comes with proven user adoption.
Edge: Bookboost.
Bookboost boasts 26 features tailored to hospitality, including email newsletters, campaign templates, guest profiles, segmentation options (geographic, market, lead time, room type), automation, GDPR/CCPA compliance, and a guest feedback module. These features enable hotels to craft targeted, automated campaigns and analyze guest data effectively.
Giggle.tips offers no detailed features or differentiators, making it impossible to compare feature depth or utility. Its lack of a feature set in the available data suggests it falls short against Bookboost’s comprehensive offering.
Edge: Bookboost.
Bookboost maintains a high support rating of 4.76/5, with reviews highlighting knowledgeable, responsive support and smooth onboarding. Customers appreciate their quick reactions and helpful guidance, which eases the learning curve.
Giggle.tips has no reviews or support ratings available, so its customer service quality remains unknown. Hotels prioritizing reliable support should favor Bookboost’s well-documented, positive support experience.
Edge: Bookboost.
Bookboost connects with 35 verified partners, including major PMS and marketing platforms like RoomRaccoon, hotelkit, Sirvoy, and The Hotels Network. This extensive integration ecosystem allows for seamless data flow and enhanced personalization.
Giggle.tips has no verified integrations listed, limiting its ability to connect with other software. For hotels needing a flexible, integrated marketing solution, Bookboost’s numerous integrations are a significant advantage.
Edge: Bookboost.
Bookboost benefits from a strong review presence, with 118 reviews and a 5/5 overall rating. Its recent reviews are particularly positive, citing effectiveness, ease of use, and support. Hotels across various segments, especially branded and boutique hotels, rate it highly.
Giggle.tips has no reviews or ratings, so there's no data to determine user satisfaction. It’s clear that hotels already using Bookboost highly value its performance, reliability, and support.
Edge: Bookboost.
Bookboost’s pricing starts at $600 per month, with no freemium or trial options available. The platform’s comprehensive features justify its price point for hotels seeking a robust CRM solution.
Giggle.tips does not disclose pricing details, making comparison difficult. Without transparent pricing or trial options, hotels might hesitate to invest without evaluating the platform’s capabilities firsthand.
Not ideal if your hotel is very small or just starting with digital marketing and lacks the resources for a comprehensive platform.
Not ideal if your hotel seeks a proven, feature-rich platform with recent reviews or plans to scale marketing automation significantly.
Bookboost distinguishes itself as a mature, feature-rich hotel CRM, built specifically for hospitality needs and backed by strong reviews. Its extensive integrations, automation, and segmentation support elevate guest engagement and operational efficiency.
If your hotel values reliability, proven support, and a comprehensive feature set, choose Bookboost. It’s particularly suitable for mid-sized or larger hotels aiming to leverage data-driven guest marketing and automation.
Giggle.tips, while lacking recent validation, might appeal to very small hotels or those testing basic email marketing solutions. However, without reviews or a clear feature set, it’s risky for hotels seeking scalable, proven tools.
In conclusion, for most hotels aiming for consistent growth and guest satisfaction, Bookboost’s proven track record makes it the superior choice. Its recent reviews and broad feature set ensure your team can confidently invest in a platform that adapts to your evolving needs.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
According to HTR's product database, Multi-Channel CRM by Bookboost and Giggle.tips share 0 features. Here are the key differences — features one has that the other lacks.
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| Campaign Templates | ||
| Email Newsletters | ||
| Event Based Automations | ||
| Guest profiles | ||
| Personalized one-to-communication | ||
| Template Editor |
Showing top differences. 14 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Bookboost saves us a lot of time. It’s easy to use, easy to schedule and you can make email templates. So you can automate different workflows that in other ways you would spend mo..."
No published case study for this goal yet.
"As hoteliers, we need to save that guest's attention for something that counts and matters to them. We are happy with the higher conversion compared to what we had, and we still wa..."
No published case study for this goal yet.
What hoteliers love
The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without gett... The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without getting lost in complicated menus, thereby enhancing the user experience.
Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and email... Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and emails. This feature greatly aids in increasing operational efficiency and improving guest satisfaction.
With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hot... With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hotel operations and personalized guest experiences.
Where hoteliers push back
The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving ov... The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving overall efficiency.
The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to l... The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to locate specific data. Improvements in this area are necessary for better data retrieval.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Multi-Channel CRM by Bookboost and Giggle.tips share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Multi-Channel CRM by Bookboost offers 35 verified integration partners, while Giggle.tips offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Multi-Channel CRM by Bookboost leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Multi-Channel CRM by Bookboost: No. Giggle.tips: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookboost has an HT Score of 99 and Giggle.tips has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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