Cendyn CRM vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Both Cendyn CRM and Sojern Guest Marketing Suite aim to boost your hotel's direct bookings and guest loyalty through targeted communication and data management. While Cendyn offers a comprehensive, multi-touchpoint CRM focused on personalization and automation, Sojern emphasizes engaging guests via email, SMS, and chat at every stage of their journey. Your choice hinges on whether you prioritize deep data unification or a more straightforward guest engagement platform.

Cendyn’s solutions are designed for hotels seeking extensive customization, integrations, and a holistic view of guest data. Sojern is more suitable if your team values ease of use, quick reconciliation, and effective messaging across multiple channels. But which platform aligns better with your specific needs?

Is Cendyn CRM or Sojern Guest Marketing Suite Better for Hotels?

Cendyn CRM and Sojern Guest Marketing Suite both target guest engagement but diverge significantly in their approach. Cendyn is built around unifying guest data from every touchpoint into a single profile, enabling personalized communication and automation at scale. Sojern, on the other hand, centers on creating meaningful guest relationships through email, SMS, and chat, emphasizing ease of use and quick reconciliation.

Cendyn boasts a higher number of features—16 unique capabilities—compared to Sojern’s zero, including segmentation, loyalty tools, and open API access. Both products have recent reviews, but Sojern has garnered more recent feedback, making its data more current. Your decision depends on whether you want an all-in-one CRM with advanced segmentation or a streamlined platform focused on guest messaging.

Cendyn vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a robust CRM that consolidates guest data across multiple channels, go with Cendyn. It’s ideal for large or luxury hotels aiming to leverage AI insights, automate complex campaigns, and integrate with over 100 verified partners. Plus, its extensive segmentation options and centralized multi-hotel solution suit multi-property brands.

If your hotel prioritizes ease of use, quick setup, and effective email and SMS marketing, Sojern is the better choice. It’s more cost-effective with a lower starting price, and recent reviews highlight its user-friendly interface and strong customer support. Smaller hotels or those new to sophisticated CRM systems should lean toward Sojern.

Is Cendyn or Sojern Easier to Use?

Cendyn enjoys a solid ease-of-use rating of 4.18/5, with many users citing its segmentation capabilities and integration with PMS and CRS. However, some reviews mention that frequent updates can hinder workflow, and the interface could be more intuitive for building campaigns. Its onboarding process is rated highly at 4.56/5.

Sojern excels with a 4.75/5 ease-of-use rating, and users frequently praise its straightforward reconciliation process and intuitive email marketing tools. Its support team is also highly rated at 4.92/5, with recent reviews emphasizing the platform's simplicity after initial setup. Edge: Sojern.

Which Has Better Features: Cendyn or Sojern?

Cendyn offers 16 features exclusive to its platform, including personalized one-to-one communication, A/B testing, email newsletters, event automations, template editing, and advanced segmentation options like loyalty, geographic, and channel-based segmentation. Its open API and multi-hotel management further add value.

Sojern provides a streamlined set of core features focused on guest messaging via email, SMS, and chat, but lacks the extensive segmentation and automation tools offered by Cendyn. It does, however, excel in reconciliation, billing, and ease of engagement. Edge: Cendyn.

Which Has Better Customer Support: Cendyn or Sojern?

Cendyn’s customer support receives a 4.5/5 rating, with reviews mentioning its helpful support team and responsive service. One user highlights Ray Schum and his team as always being on top of issues, although some note that the platform could improve in speed and intuitiveness.

Sojern’s support is rated even higher at 4.92/5, with recent reviews praising its responsiveness and ongoing assistance. Multiple users mention their appreciation for the personalized help and proactive communication, making support a clear advantage for Sojern. Edge: Sojern.

Which Has More Integrations: Cendyn or Sojern?

Cendyn integrates with over 116 verified partners, including popular PMS and booking engines like Visual Matrix, HotelTime, and Stayntouch. Its open API allows for extensive customization and third-party connection, making it suitable for complex hotel ecosystems.

Sojern offers 33 verified integrations, sharing many with Cendyn such as Visual Matrix and HotelTime, but it has fewer total partners. Its focus remains on core marketing and reservation tools, with less emphasis on broad system integration. Edge: Cendyn.

Which Do Hoteliers Rate Higher: Cendyn or Sojern?

Cendyn’s user reviews are limited—only 22 in total with just 1 recent review—making it hard to gauge current satisfaction. The few available reviews praise the platform’s segmentation and automation but mention workflow limitations.

Sojern, with only 12 reviews, has not received recent feedback, but its existing reviews highlight ease of reconciliation, billing accuracy, and strong customer support. Its high NPS score of 10/10 and 100% likelihood to recommend suggest high satisfaction. Edge: Sojern.

How Much Do Cendyn and Sojern Cost?

Cendyn’s platform starts at $900 per month, with no free tier or trial, reflecting its enterprise-grade features. In contrast, Sojern’s pricing begins at $400 per month, also without a trial, making it more accessible for smaller hotels or those with budget constraints.

The clear cost difference favors Sojern, especially for hotels seeking a budget-friendly, straightforward guest messaging solution without extensive customization. Cendyn’s higher price is justified for larger properties needing comprehensive data unification and automation.

What Type of Hotel Should Use Cendyn?

• Hotels that seek a unified view of guest data from multiple touchpoints.
• Teams that want deep segmentation, automation, and AI-driven insights.
• Large or luxury hotels with complex operational needs.
• Multi-property brands managing several hotels under one platform.
• Hotels aiming to maximize direct revenue through personalized campaigns.

Not ideal if you prefer a simple, easy-to-set-up solution or have limited staff capacity for managing complex systems.

What Type of Hotel Should Use Sojern?

• Hotels that prioritize ease of use and fast onboarding.
• Teams that want to send targeted emails, SMS, and chats without extensive customization.
• Smaller hotels or properties new to sophisticated CRM platforms.
• Hotels seeking a cost-effective solution with high customer support ratings.
• Properties that want to streamline guest engagement at each stage of the guest journey.

Not ideal if you need advanced segmentation, integrations, or AI-powered analytics.

Cendyn vs Sojern: The Bottom Line for Hotels

Cendyn CRM is a robust, feature-rich platform designed for large, data-driven hotels that require deep guest insights, automation, and extensive integrations. Its ability to unify guest profiles from every touchpoint makes it ideal for brands focusing on personalized, long-term guest relationships.

Sojern Guest Marketing Suite offers a simple, easy-to-use platform perfect for hotels prioritizing straightforward email, SMS, and chat engagement. Its high support ratings and lower price point make it an attractive choice for smaller or mid-sized properties seeking quick wins in guest communication.

If your hotel values detailed segmentation, automation, and a broad network of integrations, Cendyn is the clear choice. Conversely, if you want a user-friendly, budget-conscious platform with excellent support, Sojern fits the bill.

This comparison aims to give you clarity on which platform aligns best with your hotel’s operational needs and strategic goals. Both options have their strengths, but your decision should hinge on your property size, technical needs, and budget.