Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Sojern Guest Marketing Suite
4.8 (22 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nadia, Olga, Christian + 15 more experts recommend Sojern
Read Recommendations
Sojern Guest Marketing Suite
Unranked in Hotel CRM & Email Marketing
Hotel CRM and Email Marketing
95% recommended by 230 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 227 others
Create Free Account
Join 1.5M+ hoteliers making data-driven decisions
OR
Already have an account?
Log in
By proceeding you agree to our Terms of Service and Privacy Policy
What you'll get
Full rankings
Access complete rankings based on verified reviews from real hoteliers to make informed decisions.
AI summaries and insights
Get AI-powered summaries of reviews and key differences to save hours of research time.
Price quote comparisons
Collect personalized quotes from multiple vendors and compare them side-by-side in a single click.
Free tech stack audit
Analyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Guest Marketing Suite is a comprehensive guest engagement platform designed specifically for the hospitality industry. It enables hotels and vacation rentals to interact with their guests effectively through email, SMS, and chat at various stages of their journey: pre-stay, mid-stay, and post-stay. The platform facilitates the creation of meaningful guest relationships by delivering consistent and relevant communications. This helps drive direct bookings, increase ancillary revenue, and build long-term loyalty. By integrating seamlessly into your current operations, the suite enhances your marketing efforts, ensuring a personalized experience for your guests.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"Guest Marketing Suite allows you to easily and efficiently engage your guests pre-stay, mid-stay, and post-stay through email, SMS, and chat capabilities. Create genuine guest relationships through consistent and relevant communications to help you drive direct bookings, increase ancillary revenue, and build long-term loyalty."
FAQs
Capabilities
Engage Guests In All Stages Of Their Stay
Engage Guests In All Stages Of Their Stay
Efficiently engage your guests pre-stay, mid-stay, and post-stay through email, SMS, and chat
Drive Direct Bookings and Loyalty
Drive Direct Bookings and Loyalty
Regular communication before, during, and after each stay builds a genuine connection — boosting loyalty and direct bookings over time
Leverage Automation
Leverage Automation
Automation that updates segments and sends guest communications based upon a clear set of rules for “set it and forget it” functionality
Drive Direct Bookings
Drive Direct Bookings
By communicating regularly with your guests before, during, and after their stay with you, you are building a genuine connection with them to increase their loyalty with you and help drive direct bookings in the future.
Unified Guest Profile and Segmentation
Unified Guest Profile and Segmentation
Data management for unified guest profile creation, data cleansing, list generation, and guest segmentation
Campaign Insights at Your fingertips
Campaign Insights at Your fingertips
Track campaign performance with analytics on open rates, click-through rates, and revenue impact to optimize your strategy and drive results
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Sojern Reviews Summary
Ease of Use
4.6/5
Customer Support
4.7/5
ROI
4.6/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Guest Marketing Suite is the #11 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #349 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Sojern Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Sojern Case Studies
Sojern doesn’t have any case studies available
References
"“Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves.”"
Nicole Williams
VP Sales and Marketing @
Daryon Hotels International - Hotel Management Company
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
More Products by Sojern
Hotelier Rating
Looking for specific info?
10
Wider reach and stronger visibility — but clearer reporting would help
Front Desk from 75-99 room Bed & Breakfast & Inn in Kill Devil Hills (United States)
Verified
2 days ago
Our experience with Sojern has been positive. Their marketing solutions have helped our hotel reach a wider audience, increase brand visibility, and attract potential guests through various digital channels. Their team has been supportive and easy to work with. We are pleased with the partnership and its contribution to our marketing efforts.
United States
United States
Front Desk
Mid-Sized Hotel
10
More direct bookings, but reporting needs work
Manager from 75-99 room Motel in Manteo (United States)
Verified
2 days ago
We have been working with Sojern to strengthen our online presence and increase direct bookings through digital marketing. Their targeted campaigns have helped us reach more potential guests and improve our visibility. Overall, we are happy with their service and consider them a valuable marketing partner for our hotel.
United States
United States
Manager
Mid-Sized Hotel
10
More direct bookings and visibility — reporting could be clearer
Front Desk Supervisor from 25-49 room Bed & Breakfast & Inn in Nags Head (United States)
Verified
2 days ago
We have been working with Sojern to increase our direct bookings through targeted digital marketing. Their campaigns have helped improve our online visibility and reach potential guests. We would appreciate more detailed reporting on campaign performance and actual booking conversions. Overall, Sojern has been a valuable marketing partner,...
United States
United States
Front Desk Supervisor
Small Hotel
10
Easy reporting and billing — needs clearer reservation notes
GM from 200 to 499 room Bed & Breakfast & Inn in Williamsburg (United States)
Verified
3 days ago
Reports and billing - thanks for making it easy to complete these tasks and get them paid - the timing allowing us to reconcile and then verify is awesome - thank you.
United States
United States
GM
Large Hotel
9
Direct bookings support with room for clearer reporting
GM from 75-99 room Bed & Breakfast & Inn in Ramara (Canada)
Verified
3 days ago
We have had a positive experience working with Sojern to support our digital marketing efforts and drive direct bookings. Their digital channels provide valuable opportunities to increase our online visibility and reach potential guests. We appreciate their team's support and ongoing efforts to help us improve our digital presence and booki...
Canada
Canada
GM
Mid-Sized Hotel
9
Good service and good price — more promotion is needed in Portugal
Director from 75-99 room City Center Hotel in Chaves (Portugal)
Verified
3 days ago
Nothing to comment regarding Sojern's great service. Good, growing, easy to use, it is practical, good service and good the price.
Portugal
Portugal
Director
Mid-Sized Hotel
10
Easy setup and accurate ROI, with room for more production
Cluster Director of Sales from 200 to 499 room Limited Service & Budget Hotel in Glasgow (United Kingdom)
Verified
3 days ago
I like how easy the full process has been. From the initial conversation, to the setup and how we only pay commission on actual converted bookings. Giving us an accurate ROI.
United Kingdom
United Kingdom
Cluster Director of Sales
Large Hotel
7
Online marketing and SEO that drives business — but slow to show results
Director of Marketing from 200 to 499 room Resort in Balaclava (Mauritius)
Verified
3 days ago
The system is doing our online marketing , SEO as we do not have internal expertise, driving business for us
Mauritius
Mauritius
Director of Marketing
Large Hotel
10
More direct bookings, with reporting and conversion still needing work
General manager from 25-49 room Boutique in Brooklyn (United States)
Verified
3 days ago
We have been working with Sojern to increase our direct bookings through digital marketing and online advertising channels. Overall, our experience has been positive. Sojern has helped improve our online visibility, reach potential guests, and generate more opportunities for direct reservations, reducing our dependency on third-party bookin...
United States
United States
General manager
Small Hotel
9
Supports direct bookings across channels — reporting could be more intuitive
from 200 to 499 room Bed & Breakfast & Inn in Seattle (United States)
Verified
2 months ago
Sojern has been helpful in supporting our direct booking strategy and giving us another way to reach travelers across different digital channels. I especially appreciate the ability to target relevant audiences and keep our campaigns focused on driving direct business. The team has also been responsive and helpful whenever we’ve needed supp...
United States
United States
Large Hotel
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Showing all answers to: "What does this product or service do well?"
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Venuelytics is an advanced suite of solutions focused on enhancing guest experience and driving higher revenue at properties all around the world.
What makes Venuelytics set apart from the pack is its innovative technology than is proven and with strong facts that support the value it bring. Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform.
Question:
What differentiates this product or service from the competition?
Answer:
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Venuelytics offers a modern product that is fully integrated and that provides a great return in the investment. The team at Venuelytics is always looking at different way to continuously improve their product. Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform and should be on any hoteliers short list when selecting new digital experience solutions.
+ 0
recommend
Recommended by
Nadia Petropoulou
Director, Partnerships
@
Cloudbeds
Fabricio Titiro
Director of Partnerships
@
Oracle Hospitality
Nadia Petropoulou
Director, Partnerships
@
Cloudbeds
Fabricio Titiro
Director of Partnerships
@
Oracle Hospitality
Are you a consultant or vendor that recommends Sojern?
Leave a recommendation
News
Sojern
4 months ago
World Cup, Wanderlust and a Wait-and-See World: What's Shaping Global Summer Travel in 2026
Sojern
8 months ago
Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption
Sojern
9 months ago
Sojern, Red Roof Expand Relationship with AI Concierge Rollout
Sojern
1 year ago
Sojern and HotelKey Launch Market Leading Real-Time Guest Feedback Integration During HITEC 2025
Sojern
1 year ago
Sojern Introduces Fully Managed Email Campaigns—Hoteliers Pay for Performance
Sojern
1 year ago
Sojern Unveils its 2025 State of Destination Marketing Report
Sojern
2 years ago
Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships
Sojern
2 years ago
Sojern Now Available on Oracle Cloud Marketplace
Sojern
2 years ago
The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel
Sojern
2 years ago
Sojern Expands its Guest Experience Solutions to Europe
Sojern
2 years ago
Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern
3 years ago
Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry
Sojern
3 years ago
Sojern Announces Platform Enhancements to AI-Powered Audiences
Sojern
4 years ago
HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing
Sojern
4 years ago
Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability
Sojern
4 years ago
Managing Customer Expectations for Hotels and Attractions
Sojern
4 years ago
The Complete Guide to Hotel Metasearch
Sojern
4 years ago
Grupo Posadas Selects VenueLytics to Power their AI Digital Concierge Project
Sojern
5 years ago
Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
Sojern
5 years ago
6 Digital Advertising Trends to Accelerate Travels COVID-19 Recovery
Sojern Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
Cloudbeds
91% recommended by 1994 hotels |
Property Management Systems
|
|
Mews
92% recommended by 1071 hotels |
Property Management Systems
|
|
Asksuite
98% recommended by 799 hotels |
Hotel Chatbots
|
|
Profitroom
94% recommended by 561 hotels |
Booking Engine
|
|
ThinkReservations
97% recommended by 547 hotels |
Property Management Systems
|
|
HOTELTIME
93% recommended by 352 hotels |
Property Management Systems
|
|
Net Affinity / Smarthotel
93% recommended by 292 hotels |
Booking Engine
|
|
Stayntouch
94% recommended by 285 hotels |
Property Management Systems
|
|
WebRezPro
93% recommended by 249 hotels |
Property Management Systems
|
|
Paraty Tech
96% recommended by 201 hotels |
Booking Engine
|
Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Still gathering info?
Schedule a free 30-minute product demo consultation
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
This email may be incorrect
Our check detected that this address may have been entered incorrectly. Please confirm or correct it before we continue:
This looks like it may contain a typo.
Did you mean ?
Get Your Free AI Analyst Report
Custom recommendations tailored to your property
Trusted by
