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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Sojern Guest Marketing Suite
5.0 (12 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nadia, Olga, Christian + 15 more experts recommend Sojern
Read Recommendations
Sojern Guest Marketing Suite
Unranked in Hotel CRM & Email Marketing
Hotel CRM and Email Marketing
95% recommended by 191 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 188 others
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What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Guest Marketing Suite is a comprehensive guest engagement platform designed specifically for the hospitality industry. It enables hotels and vacation rentals to interact with their guests effectively through email, SMS, and chat at various stages of their journey: pre-stay, mid-stay, and post-stay. The platform facilitates the creation of meaningful guest relationships by delivering consistent and relevant communications. This helps drive direct bookings, increase ancillary revenue, and build long-term loyalty. By integrating seamlessly into your current operations, the suite enhances your marketing efforts, ensuring a personalized experience for your guests.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"Guest Marketing Suite allows you to easily and efficiently engage your guests pre-stay, mid-stay, and post-stay through email, SMS, and chat capabilities. Create genuine guest relationships through consistent and relevant communications to help you drive direct bookings, increase ancillary revenue, and build long-term loyalty."
FAQs
Capabilities
Engage Guests In All Stages Of Their Stay
Engage Guests In All Stages Of Their Stay
Guest Marketing Suite allows you to easily and efficiently engage your guests pre-stay, mid-stay, and post-stay through email, SMS, and chat capabilities.
Build Long-Term Guest Loyalty
Build Long-Term Guest Loyalty
Create genuine guest relationships through consistent and relevant communications.
Increase Ancillary Revenue
Increase Ancillary Revenue
Promotional templates to quickly up-sell or cross-sell ancillary products
Drive Direct Bookings
Drive Direct Bookings
By communicating regularly with your guests before, during, and after their stay with you, you are building a genuine connection with them to increase their loyalty with you and help drive direct bookings in the future.
"Set It And Forget It" Functionality
"Set It And Forget It" Functionality
Automation that updates segments and sends guest communications based upon a clear set of rules for “set it and forget it” functionality
Unified Guest Profile and Segmentation
Unified Guest Profile and Segmentation
Data management for unified guest profile creation, list generation, and guest segmentation
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Sojern Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.9/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Guest Marketing Suite is the #8 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #352 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Sojern Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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Sojern Case Studies
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References
"“Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves.”"
Nicole Williams
VP Sales and Marketing @
Daryon Hotels International - Hotel Management Company
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
More Products by Sojern
Hotelier Rating
Looking for specific info?
10
The perfect marketing partner for independent hotels
FD from 50-74 room Bed & Breakfast & Inn in Cadiz (Spain)
Verified
7 months ago
We're very happy with our marketing partner agreement with Sojern. As a small, independent hotel, it's difficult to compete with the budgets of large chains or the marketing investments of powerful OTAs like Booking.com or Expedia. They manage your budget as experts in travel and accommodation marketing, using AI and big data to gather rele...
Spain
Spain
FD
Mid-Sized Hotel
10
From OTA Dependence to Direct Wins with Sojern
VP Sales & Marketing from 500+ room in (United States)
Verified
9 months ago
Working with Sojern has changed how we run digital across our portfolio in practical, everyday ways. The biggest win is clarity: one portal, one set of numbers tied to booked revenue, and pay-on-stay economics that reconcile cleanly at month-end. I can scan performance by property, spot soft weekday gaps, and shift budget in minutes, not ho...
United States
United States
VP Sales & Marketing
X-Large Hotel
10
The presentation of the bookings on this platform is absolutely great and simple to view.
Backend Ofiice from 50-74 room Bed & Breakfast & Inn in Bloomington (United States)
Verified
9 months ago
The quick reconciliation of the bookings/reservations made via this vendor. The invoice updates and the emails information is really simple and eye catching.
United States
United States
Backend Ofiice
Mid-Sized Hotel
10
Feedback
Area Manager of Growth from 500+ room Branded Hotel in Inglewood (United States)
Verified
9 months ago
Sometimes our General Manager mention they need to reconcile but in Sojern doesn’t appear. It is a good platform for us to get reservations and hoping to gain more in the future.
I like it that the platform has the feature to blast emails to all our customers on a monthly basis. Unfortunately, I wasn’t able to see how are the visuals are a...
United States
United States
Area Manager of Growth
X-Large Hotel
10
Always is good to work with people like you.
Executive Reservations from 100 to 199 room Boutique in Aguascalientes (Mexico)
Verified
9 months ago
I've worked with Sojern around one year, maybe more but directly with reservations around one year and I need to say that at first was very difficult to conciliate but now I really enjoy to conciliate every month, I wish I have more reservations with you, I really appreciate the message in your web that says if I need help to conciliate, it...
Mexico
Mexico
Executive Reservations
Large Hotel
10
Top experience in our hotel chain
Reservation Manager from 200 to 499 room Luxury Hotel in Riva del Garda (Italy)
Verified
9 months ago
I have had an excellent experience with Sojern over the years, with excellent sales results and visibility. I recommend it to all hotels.
I didn't know about Sojern. It's an excellent company that helps you cut out OTAs because it costs much less and the customer's email address stays with you, whereas if you book through OTAs, the customer...
Italy
Italy
Reservation Manager
Large Hotel
10
Effortless Guest Marketing & Messaging: A Game Changer!
FD from 50-74 room Bed & Breakfast & Inn in Seaside (United States)
Verified
2 years ago
Our experience with this hotel marketing and guest messaging software has been overwhelmingly positive.
Connectivity: The seamless integration with our Property Management System (PMS) ensures smooth and efficient operations, eliminating the need for manual data entry and reducing the chance for errors. This connectivity allows us to manage...
United States
United States
FD
Mid-Sized Hotel
10
A Data-Driven Solution with Strong Support
Revenue Manager from 25-49 room Bed & Breakfast & Inn in Coxsackie (United States)
Verified
2 years ago
Sojern’s platform has proven to be a game-changer for our hotel’s digital marketing strategy. The data-driven approach to targeting prospective guests has not only improved our online visibility but also increased our direct bookings significantly. What stands out the most is their team’s proactive support. They don’t just offer a product;...
United States
United States
Revenue Manager
Small Hotel
10
Boosting Visibility and Bookings for our Hotels
Marketing Manager from 50-74 room Boutique in Lima (Peru)
Verified
2 years ago
What I like most is their ability to offer highly personalized and data-driven marketing solutions. Their technology allows us to effectively segment audiences, ensuring that our ads reach travelers at the right time. Plus, it makes it easy to track campaign performance, which helps us adjust our strategies in real time.
Peru
Peru
Marketing Manager
Mid-Sized Hotel
10
Sojern the GOAT
Supervisor from 50-74 room Bed & Breakfast & Inn in Mammoth Lakes (United States)
Verified
2 years ago
Sojern's platform has significantly helped us reach and engage our ideal travel audience, leading to higher conversion rates. The platform stands out due to its advanced targeting capabilities, allowing us to pinpoint potential customers with remarkable precision. This has not only improved the efficiency of our marketing campaigns but also...
United States
United States
Supervisor
Mid-Sized Hotel
- 1
- 2
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Showing all answers to: "What does this product or service do well?"
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Venuelytics is an advanced suite of solutions focused on enhancing guest experience and driving higher revenue at properties all around the world.
What makes Venuelytics set apart from the pack is its innovative technology than is proven and with strong facts that support the value it bring. Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform.
Question:
What differentiates this product or service from the competition?
Answer:
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Venuelytics offers a modern product that is fully integrated and that provides a great return in the investment. The team at Venuelytics is always looking at different way to continuously improve their product. Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Venuelytics is fully integrated with the Oracle Hospitality Portfolio via the Oracle Hospitality Integrations Platform and should be on any hoteliers short list when selecting new digital experience solutions.
Recommended by
Nadia Petropoulou
Director, Partnerships
@
Cloudbeds
Fabricio Titiro
Director of Partnerships
@
Oracle Hospitality
Nadia Petropoulou
Director, Partnerships
@
Cloudbeds
Fabricio Titiro
Director of Partnerships
@
Oracle Hospitality
Are you a consultant or vendor that recommends Sojern?
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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