Multi-Channel CRM by Bookboost vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between Bookboost's Multi-Channel CRM and Sojern's Guest Marketing Suite hinges on your hotel’s specific needs. Both aim to improve guest communication and boost revenue but approach it differently. Bookboost excels in delivering a comprehensive, multi-channel guest engagement platform tailored for hospitality, while Sojern emphasizes simplified email, SMS, and chat interactions for building guest loyalty. Which product aligns best with your operational priorities?

Will you prioritize a robust, data-rich CRM with extensive automation or a straightforward, easy-to-use marketing suite focused on guest relationships? Let’s explore how they compare across crucial facets.

Is Bookboost or Sojern Better for Hotels?

Both platforms target guest communication but differ significantly in scope and focus. Bookboost offers a multi-channel CRM designed specifically for hotels, emphasizing automation, segmentation, and integrations, proven by its 118 reviews and recent positive feedback. Sojern, with only 12 reviews and no recent feedback, is less active despite its focus on email, SMS, and chat.

While Bookboost’s reviews highlight its robust features and hotel-centric design, Sojern’s reviews emphasize ease of reconciliation and billing accuracy. Given the higher review count and recent ratings, Bookboost provides more reliable, current insights into hotel-specific functionality.

Bookboost vs Sojern: Which Should Your Hotel Choose?

If your hotel needs an all-in-one guest communication platform with extensive automation, segmentation, and integrations, go with Bookboost. It supports a wide range of features like email newsletters, personalization, geolocation segmentation, and API access, suitable for mid- to large-sized hotels aiming for tailored guest journeys.

If your primary goal is straightforward email and SMS outreach with minimal automation, especially for smaller or budget-conscious properties, Sojern fits better. Its focus on simplicity and billing accuracy appeals to hotels seeking basic but reliable communication tools without the complexity of a full CRM.

Is Bookboost or Sojern Easier to Use?

Bookboost’s interface scores 4.66/5, with users praising its intuitive, visual journey builder and centralized communication management. However, some reviews note initial setup complexity due to its extensive features, and more guidance could improve onboarding.

Sojern’s ease of use is slightly higher at 4.75/5, with reviews indicating straightforward reconciliation and billing processes. Hotel staff find Sojern easier to navigate for basic reservation tracking and email outreach, especially for smaller teams.

Edge: Sojern.

Which Has Better Features: Bookboost or Sojern?

Bookboost boasts 16 exclusive features, including email newsletters, template editing, personal messaging, automation, and segmentation tools like geographic and room-type targeting. Its open API and A/B testing capabilities are particularly advantageous for advanced marketing strategies.

Sojern offers only one unique feature: PCI compliance, which is vital for secure payment processing but less relevant for guest communication. With 10 shared features, Bookboost’s broader, more customizable feature set makes it the clear leader.

Edge: Bookboost.

Which Has Better Customer Support: Bookboost or Sojern?

Bookboost’s 4.76/5 support rating reflects its dedicated, knowledgeable team, with positive reviews citing smooth onboarding and helpful technical support. Some users suggest more training resources would be beneficial.

Sojern outperforms slightly on support, with a 4.92/5 rating, and reviews note its responsive, helpful customer service, especially around reconciliation processes. Both are strong, but Sojern’s recent support feedback indicates a slightly more attentive support experience.

Edge: Sojern.

Which Has More Integrations: Bookboost or Sojern?

Bookboost integrates with 35 verified partners, including major PMS, channel managers, and analytics platforms like HotelTime, Mews, and SiteMinder. Its extensive API and unique integrations support complex, multi-system setups.

Sojern supports 33 verified partners, with shared integrations like Oracle Hospitality and The Hotels Network. While slightly fewer, its partner list covers most common hotel tech needs. However, Bookboost’s broader integration ecosystem offers more flexibility.

Edge: Bookboost.

Which Do Hoteliers Rate Higher: Bookboost or Sojern?

Bookboost has a higher overall rating (5/5) based on 118 reviews, with a recent surge of 33 reviews in the last six months. Hoteliers across segments—especially independent, branded, and boutique hotels—praise its CRM, automation, and guest journey features.

Sojern has only 12 reviews, with no recent feedback, and scores are less indicative of current performance. Given the higher review volume and fresh data, Bookboost emerges as the more trusted solution among hoteliers.

Edge: Bookboost.

How Much Do Bookboost and Sojern Cost?

Bookboost charges a flat $600 monthly fee with no free tier or trial info available. It does not specify a per-room fee or implementation costs, indicating a straightforward subscription.

Sojern costs $400 monthly, also without a trial or setup fees. Its lower base price might appeal to smaller hotels, but the higher overall value and feature set of Bookboost justify its slightly higher cost.

What Type of Hotel Should Use Bookboost?

• Hotels that need a comprehensive, multi-channel guest CRM with automation and segmentation.
• Teams seeking deep integration with PMS and third-party partners.
• Properties aiming to personalize guest journeys across multiple touchpoints.
• Hotels prioritizing data-driven insights and guest data centralization.
• Hotels that want to automate marketing workflows and improve operational efficiency.

Not ideal if you’re a small property needing only basic email outreach or have limited IT resources—your team might find the platform overwhelming initially.

What Type of Hotel Should Use Sojern?

• Hotels looking for an easy-to-use marketing tool focused on email and SMS campaigns.
• Small to mid-sized properties that don’t require extensive automation or integrations.
• Hotels prioritizing billing accuracy and reconciliation over complex guest journey management.
• Properties that prefer straightforward, flexible communication tools without a steep learning curve.
• Hotels with limited marketing staff who need a reliable, minimal setup system.

Not ideal if you require sophisticated segmentation, automation, or integration capabilities beyond basic communication.

The Bottom Line for Hotels

Bookboost stands out as a full-featured, hotel-focused CRM that enables personalized, multi-channel guest engagement at scale. Its broad feature set, integrations, and recent reviews make it a highly reliable choice for hotels seeking advanced marketing automation.

If your hotel values comprehensive automation, segmentation, and integration with existing systems, Bookboost’s higher review count and recent positive feedback make it the clear winner. Its ability to support complex campaigns and personalized journeys provides a significant advantage.

Conversely, Sojern offers a simpler, more streamlined solution geared toward smaller hotels or properties seeking an easy-to-use email and SMS marketing tool. Its strong support ratings and straightforward reconciliation process make it suitable for teams prioritizing ease of use over extensive customization.

In summary, opt for Bookboost if you want a scalable, multi-channel CRM with deep features and integrations. Choose Sojern if you prefer a quick, easy, and reliable email/SMS marketing platform, especially suitable for smaller properties or basic outreach needs.