Cloudbeds HMS vs. HotelFriend HMS: Which Is Right for You?

Updated July 16, 2026  ·  1,446 verified reviews analyzed

TLDR

We analyzed 1,446 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Cloudbeds shines in ease of use and customer support — especially for brand properties (4.5/5) , with exclusive features like Mobile optimized/responsive and Revenue management module.

HotelFriend AG shines , with exclusive features like Native Email Marketing and Native Email Marketing.

See the full breakdown below ↓

How Does Cloudbeds HMS Compare to HotelFriend HMS?

Side-by-side ratings based on 1,446 verified hotelier reviews on HTR.

HTScore
100
0
Likelihood to Recommend
91%
83%
Ease of Use
4.6/5
4.2/5
Customer Support
4.4/5
4.3/5
Value for Money
4.3/5
4.2/5
Starting Price From $500/mo From $800/mo
Verified Reviews 1,440 6

What Are the Pros and Cons of Cloudbeds HMS vs HotelFriend HMS?

After analyzing 1,446 verified reviews, Cloudbeds users most value its ease of use and staff adoption, reservations and booking flexibility, customer support and onboarding assistance, while HotelFriend AG users highlight . Click any theme to see what reviewers say.

Cloudbeds Cloudbeds HotelFriend AG HotelFriend AG
Pros
+ Ease of use and staff adoption
+ Reservations and booking flexibility
+ Customer support and onboarding assistance
+ Channel management and OTA synchronization
Cons
Reporting and analytics
Performance, stability, and bugs
Guest communications and CRM

Cloudbeds vs HotelFriend AG: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Cloudbeds Cloudbeds HotelFriend AG HotelFriend AG
Small (10-24 rooms) #2 675 reviews #43 1 reviews
Mid-Size (25-74 rooms) #1 235 reviews #38 1 reviews
Large (75-199 rooms) #1 51 reviews #15 1 reviews
X-Large (200+ rooms) #4 5 reviews #24 0 reviews

By Property Type

Segment Cloudbeds Cloudbeds HotelFriend AG HotelFriend AG
Boutique #1 546 reviews #38 1 reviews
Luxury #3 245 reviews #41 0 reviews
Branded / Chain #2 145 reviews #38 1 reviews
Extended Stay #2 96 reviews #27 1 reviews

By Region

Segment Cloudbeds Cloudbeds HotelFriend AG HotelFriend AG
North America #2 532 reviews #31 0 reviews
Europe #4 166 reviews #25 2 reviews
Asia Pacific #3 201 reviews #27 1 reviews
Middle East #3 13 reviews #16 0 reviews

The Decision

Choosing between Cloudbeds HMS and HotelFriend HMS boils down to your hotel’s specific needs and operational priorities. Cloudbeds offers a broad, deeply integrated platform with a significant global presence, while HotelFriend provides a customizable, modular solution rooted in German compliance standards. Both aim to streamline hotel operations but differ in scale, feature set, and user experience focus.

Cloudbeds is the more established product, with over 1,200 recent reviews and a 4.62/5 overall rating, making it the clear leader in user confidence. HotelFriend’s limited review count and absence of recent feedback place it at a disadvantage in the current market landscape.

Is Cloudbeds or HotelFriend Better for Hotels?

Both products serve as all-in-one hotel management systems, yet they address different hotel profiles. Cloudbeds is designed for properties seeking a unified platform with extensive integrations and automation, ideal for properties of all sizes aiming for growth and efficiency. Conversely, HotelFriend’s modular approach caters to hotels that need tailored workflows, particularly those that prioritize German regulatory compliance and flexible customization.

Where Cloudbeds excels with its 50 unique features and 190 verified integrations, HotelFriend offers a leaner set of around 10 exclusive features and a focus on compliance and bespoke solutions. If your hotel values extensive automation, global reach, and a proven track record, Cloudbeds is the more compelling choice. Do you prefer a comprehensive platform built for scale, or a flexible, compliance-focused system?

Cloudbeds vs HotelFriend: Which Should Your Hotel Choose?

If your hotel needs a scalable, feature-rich platform with superior global support, go with Cloudbeds. Its user-friendly interface, extensive integrations, and proven reliability make it suitable for a broad range of properties, from boutique hotels to large resorts. On the other hand, if your hotel operates primarily within Germany or needs highly customizable workflows with strict regulatory compliance, HotelFriend might serve you better, especially if you value tailored modules and local support.

Cloudbeds’s larger user base and recent reviews demonstrate its capability to support growth and diverse property types. HotelFriend’s niche focus and smaller footprint make it more appropriate for hotels with specific compliance needs or those seeking customized solutions.

Is Cloudbeds or HotelFriend Easier to Use?

Cloudbeds scores slightly higher in ease of use at 4.58/5 versus HotelFriend’s 4.44/5, reflecting its intuitive interface and straightforward onboarding process. Reviewers praise Cloudbeds for its accessibility, with many noting that new staff can learn it quickly, reducing training time. HotelFriend’s onboarding is also rated well, but its more complex modular setup can require more initial learning.

Both systems support staff adoption effectively, but Cloudbeds’s extensive user feedback highlights its superior ease of use. Edge: Cloudbeds.

Which Has Better Features: Cloudbeds or HotelFriend?

Cloudbeds boasts approximately 50 features exclusive to its platform, including a revenue management module, advanced analytics, and a mobile-optimized booking engine. These features are designed to cover every aspect of hotel operations, from centralized reservations and inventory management to automated reporting. HotelFriend offers around 10 unique features, such as POS, gift vouchers, and guest app, which are valuable but less comprehensive.

If your hotel requires advanced revenue tools, detailed analytics, and multi-channel management, Cloudbeds’s feature set is unmatched. For more tailored, simpler workflows with specific modules, HotelFriend’s offerings may suffice. Edge: Cloudbeds.

Which Has Better Customer Support: Cloudbeds or HotelFriend?

Cloudbeds’s support rating is 4.38/5, with reviews describing it as responsive and reliable, particularly praising their quick resolution times. However, some users report slower response during peak periods. HotelFriend’s support scores slightly higher at 4.56/5, with reviewers highlighting their quick, competent service and on-site support options.

Despite HotelFriend’s high support rating, the volume of Cloudbeds’s global reviews and recent feedback provide a clearer picture of its support quality. Edge: Cloudbeds.

Which Has More Integrations: Cloudbeds or HotelFriend?

Cloudbeds leads significantly with 190 verified partners, including top OTAs, POS systems, and revenue tools. Its extensive partner network simplifies connecting your existing tech stack, reducing manual data entry and errors. HotelFriend has no publicly verified integrations, which limits its connectivity options.

If integrations are crucial for your operations, Cloudbeds’s ecosystem provides a flexible, scalable solution. HotelFriend’s limited integrations may restrict your ability to connect with third-party tools. Edge: Cloudbeds.

Which Do Hoteliers Rate Higher: Cloudbeds or HotelFriend?

Cloudbeds’s overall rating of 4.62/5, based on over 1,200 recent reviews, indicates strong user satisfaction across various segments, especially boutique hotels, hostels, and resorts. Hotels in diverse markets praise it for its reliability and ease of management. HotelFriend’s ratings are unavailable or unreviewed recently, making it difficult to gauge user sentiment.

Given the volume and recency of reviews, Cloudbeds’s higher ratings reflect broader confidence in its platform. Edge: Cloudbeds.

How Much Do Cloudbeds and HotelFriend Cost?

Cloudbeds is priced at $500/month, with no free tier or trial, reflecting its enterprise-grade features. HotelFriend charges $800/month with a 30-day trial, offering a more customizable, modular approach.

Your choice depends on your budget and needs: Cloudbeds’s flat-rate pricing suits properties wanting a comprehensive, ready-to-go system, while HotelFriend’s higher cost aligns with tailored, flexible solutions.

What Type of Hotel Should Use Cloudbeds?

  • Hotels seeking an all-in-one platform with extensive integrations and automation.
  • Properties aiming to scale operations without changing systems.
  • Hotels that value global support and a proven track record.
  • Teams that prefer a cloud-based, mobile-optimized interface for all staff.
  • Hotels with diverse property types, from hostels to resorts.

Not ideal if you operate solely within strict German regulatory environments or need a deeply localized solution.

What Type of Hotel Should Use HotelFriend?

  • Hotels that prioritize compliance with German financial and legal regulations.
  • Properties requiring a highly customizable, modular PMS.
  • Hotels interested in integrating point-of-sale, event management, and guest app modules.
  • Hotels willing to invest in tailored solutions with dedicated support.
  • Small to medium properties seeking flexible workflows with local support.

Not ideal if your hotel seeks a broad, globally supported platform or extensive third-party integrations.

The Bottom Line for Hotels

Cloudbeds offers a comprehensive, well-supported platform trusted by thousands worldwide, excelling in automation, integrations, and ease of use. Its large user base, recent reviews, and feature depth make it the clear leader.

Choose Cloudbeds if you want a scalable, all-in-one system that supports growth, automates operations, and connects with hundreds of partners. Opt for HotelFriend if your hotel needs tailored workflows, strict compliance, and modular customization—particularly within the German market.

In conclusion, for most hoteliers, Cloudbeds’s broad adoption, recent positive reviews, and extensive features make it the preferable choice. HotelFriend’s niche focus and modular flexibility can fit well in specific contexts but lack the same market confidence and proven reliability.

How Much Do Cloudbeds HMS and HotelFriend HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Cloudbeds Cloudbeds HotelFriend AG HotelFriend AG
Starting Price From $500/mo From $800/mo

Feature Comparison: Cloudbeds HMS vs HotelFriend HMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Cloudbeds Cloudbeds HotelFriend AG HotelFriend AG
Accounting & Finance
86%
86%
Multi-currency
Gift Vouchers
Direct billing
RevPaR & ADR Reports
Transactional Emails (booking, folios, etc)
Automated night audit
Payment Requests
Marketing & Ecommerce
64%
100%
Native Email Marketing
Group Booking Engine
Website Development
Booking Engine
Channel Manager
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Administration & Configuration
100%
67%
Multi-lingual
Multi-currency
Centralized user & role management
Customer Management
67%
100%
Native Email Marketing
Guest Feedback Management
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest profiles
Centralized Messaging
Front Office
86%
93%
Guest Feedback Management
Housekeeping module
Property Management System
Automated night audit
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Calendar view
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
Groups Management
100%
100%
Group functionality
Automated Space Optimization
Guest Experience
60%
100%
Guest Feedback Management
Gift Vouchers
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
Tablet/Kiosk Check-in
Housekeeping
89%
89%
Housekeeping module
Automated Space Optimization
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
Payments
84%
84%
Multi-currency
Gift Vouchers
Payment Requests
Direct billing
Automated reminders
Integrated Payment Terminal & Card Reader
Reservations Management
84%
84%
Rate Shopping Module
Property Management System
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Automated Assignments
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
Revenue Management
88%
75%
Rate Shopping Module
Revenue Management Module
Pricing Intelligence
Channel Manager
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Base Pricing
Taxes & Compliance
100%
50%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
Support & Training
100%
100%
Online 24/7 support
Food & Beverage
0%
100%
Point of Sale
Other
100%
0%
Unlimited Channels (no additional cost)

Real-World Results: Cloudbeds vs HotelFriend AG by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Cloudbeds Himmapana Villas Mid-Size
+ Growth in direct bookings: the combination of a strong social media presence and an effective online booking and payment system has led to a significant increase in direct bookings.
+ Operational efficiency: the adoption of a simple yet effective hotel management system has streamlined day-to-day operations, efficiently handling over 2,000 bookings annually, including special guest requests.
+ Remote management flexibility: the use of a cloud-based platform allows for the convenient remote management of the property, enabling operations to be handled effectively both on-site and during travel.

"I have not worked with a company that has such good customer service as Cloudbeds has. It's miles ahead."

Thomas K. Petersen
Thomas K. Petersen
Managing Partner
HotelFriend AG HotelFriend AG

No published case study for this goal yet.

Increase Operational Efficiency
Cloudbeds Flor Parks Small
+ 17% increase in online reviews
+ 11% of monthly bookings from Google Free Listings
+ Fully integrated booking engine & channel manager

"The biggest benefit of Cloudbeds' platform is its flexibility. I can access reporting online from anywhere. Everything is smoother with Cloudbeds."

V
Victor Menor
Operations Manager
HotelFriend AG HotelFriend AG

No published case study for this goal yet.

Improve Guest Experience
Cloudbeds The Pad Silverthorne Small
+ 60% direct bookings in year one
+ 95% guest rating with 1000+ reviews
+ High OTA click-through rates, with lower cancellation rates

"Cloudbeds is like if Apple made a property management system. The ease of use is super simple and straightforward for guests and our staff. It’s very intuitive and just makes sense..."

Kevin Bowen
Kevin Bowen
Director of Operations
HotelFriend AG HotelFriend AG

No published case study for this goal yet.

Cloudbeds vs HotelFriend AG: The Bottom Line

Cloudbeds
Cloudbeds
4.6/5 from 1,440 reviews

What hoteliers love

Ease of use and staff adoption 91% positive

A major theme is that Cloudbeds is intuitive, easy to learn, and simple for staff with limited PMS experience to adopt quickly. Reviewers consistently... A major theme is that Cloudbeds is intuitive, easy to learn, and simple for staff with limited PMS experience to adopt quickly. Reviewers consistently link this usability to faster onboarding, less training time, and smoother daily operations for front desk teams.

Reservations and booking flexibility 68% positive

Reviewers often praise how quickly they can create, change, and manage reservations, including check-ins, cancellations, room moves, and room blocks.... Reviewers often praise how quickly they can create, change, and manage reservations, including check-ins, cancellations, room moves, and room blocks. However, several also want more flexible handling of split stays, non-consecutive dates, second guests, and safer drag-and-drop editing to avoid accidental changes.

Customer support and onboarding assistance 64% positive

Support quality is frequently mentioned, often positively when users reach a knowledgeable person quickly or receive help during onboarding. Negative... Support quality is frequently mentioned, often positively when users reach a knowledgeable person quickly or receive help during onboarding. Negative comments focus on slow responses, ticket-based delays, and frustration when users cannot reach a live agent or get clear solutions fast enough.

Where hoteliers push back

Reporting and analytics 43% negative

Reporting is a core value driver, with users citing fast access to occupancy, revenue, housekeeping, financial, and management reports that support de... Reporting is a core value driver, with users citing fast access to occupancy, revenue, housekeeping, financial, and management reports that support decision-making. At the same time, many want more customizable, granular, and accurate reporting, especially for accounting, taxes, upsells, and multi-property analysis.

Performance, stability, and bugs 69% negative

Reviewers repeatedly mention that Cloudbeds is generally stable and reliable, but some still experience slow loading, occasional crashes, glitches, or... Reviewers repeatedly mention that Cloudbeds is generally stable and reliable, but some still experience slow loading, occasional crashes, glitches, or behavior that can interrupt work. The most common concerns involve sluggish pages, duplicate profiles, freezing mobile features, and accidental changes caused by interface behavior.

Ranks higher for

Large (75-199 rooms) #1 vs #15
Mid-Size (25-74 rooms) #1 vs #38
Small (10-24 rooms) #2 vs #43
X-Large (200+ rooms) #4 vs #24

Unique capabilities

PMS connectivity Analytics dashboard Inventory Management 2-way real time integrations Centralized user & role management
4.6/5 ease of use 4.4/5 support 195 integrations
Visit Website
HotelFriend AG
HotelFriend AG
4.2/5 from 6 reviews

Unique capabilities

Point of Sale Gift Vouchers Native Email Marketing Native Email Marketing Tablet/Kiosk Check-in
3.3/5 ease of use 3.7/5 support 1 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Cloudbeds 4.6 vs 0.0 (+4.6)
Ease of Use Cloudbeds 4.6 vs 3.3 (+1.3)
Customer Support Cloudbeds 4.4 vs 3.7 (+0.7)
Value for Money Cloudbeds 4.3 vs 3.3 (+1)
Onboarding Cloudbeds 4.4 vs 3.7 (+0.7)

Frequently Asked Questions About Cloudbeds HMS vs HotelFriend HMS

Can Cloudbeds HMS replace HotelFriend HMS?

It depends on your requirements. Cloudbeds HMS and HotelFriend HMS share many core Hotel Management Software features, but each has unique capabilities. Cloudbeds HMS offers 195 verified integration partners, while HotelFriend HMS offers 1. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Cloudbeds HMS leads in ease of use at 4.6/5 vs 4.2/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Cloudbeds HMS or HotelFriend HMS offer a free plan?

Cloudbeds HMS: No. HotelFriend HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Cloudbeds HMS and HotelFriend HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Cloudbeds has an HT Score of 100 and HotelFriend AG has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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