The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 36 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Conversana shines in ROI , with exclusive features like Email to Chatbot Automation.
RUNNR.ai shines when it comes to automation of guest inquiries , with exclusive features like Digital Check-in.
Side-by-side ratings based on 36 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $300/mo | From $400/mo |
| Verified Reviews | 2 | 34 |
After analyzing 36 verified reviews, Conversana users most value its , while RUNNR.ai users highlight automation of guest inquiries, improvement in guest satisfaction, multichannel communication. Click any theme to see what reviewers say.
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Automation of Guest Inquiries
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Improvement in Guest Satisfaction
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Multichannel Communication
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Cost Efficiency
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Integration with PMS/CRM
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Potential Technology Improvements
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Flexibility and Customization
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #15 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #25 2 reviews | #14 17 reviews |
| Large (75-199 rooms) | — | #21 2 reviews |
| X-Large (200+ rooms) | — | #13 3 reviews |
By Property Type
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| Boutique ▾ | #33 0 reviews | #14 15 reviews |
| Luxury ▾ | — | #13 12 reviews |
| Branded / Chain ▾ | #28 1 reviews | #19 7 reviews |
| Extended Stay | #23 1 reviews | #15 2 reviews |
By Region
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| North America | — | #27 0 reviews |
| Europe ▾ | — | #7 29 reviews |
Choosing between Conversana Guest and RUNNR.ai hinges on your hotel’s specific communication needs and operational priorities. Both platforms aim to improve guest engagement through messaging, but they diverge in their core capabilities, user experience, and market focus. Conversana focuses on social media integrations with AI-driven chatbots, while RUNNR.ai emphasizes automation through WhatsApp and SMS, with extensive platform integrations. Which solution will align better with your hotel’s workflows?
Conversana offers an all-in-one messaging hub optimized for social channels and AI chatbots, while RUNNR.ai specializes in automating guest inquiries across multiple booking platforms. The decision ultimately depends on your target guest segments, existing technology stack, and desired automation depth.
Conversana and RUNNR.ai both address guest messaging, but their strengths differ. Conversana excels at social media engagement, providing a unified platform for Facebook Messenger, Instagram, WhatsApp, and more, with AI chatbots that automate responses and bookings. Conversely, RUNNR.ai provides a robust communication system centered on WhatsApp and SMS, automating 95% of inquiries and integrating deeply with booking channels like Booking.com and Expedia.
Conversana’s recent reviews reveal a highly positive sentiment, with a 5/5 customer support rating and a 10/5 NPS score, compared to RUNNR.ai’s 4.81/5 support rating and 9.68/5 NPS. Notably, RUNNR.ai’s larger review volume (31 reviews vs. 2 for Conversana) and more recent feedback provide a more reliable reflection of ongoing performance. Given the limited reviews for Conversana and the more recent, extensive feedback for RUNNR.ai, the latter’s market presence is stronger and better validated.
If your hotel needs to automate guest inquiries on WhatsApp and SMS, particularly across multiple booking platforms, RUNNR.ai is the clear choice. Its automation of 95% of inquiries reduces operational costs while providing instant, personalized responses, which is especially advantageous for busy properties seeking efficiency and guest satisfaction.
If your team prioritizes social media engagement and multi-channel messaging, and you’re looking for an AI chatbot with marketing capabilities, Conversana is more suitable. Its integration with platforms like Facebook Messenger and Instagram, combined with features like booking recovery campaigns and email automation, caters to hotels aiming to boost direct bookings and social media presence.
For properties focused primarily on messaging automation across social channels, RUNNR.ai’s deep integrations and proven automation capabilities make it the better fit. Conversely, for hotels wanting to centralize guest communication from social media and incorporate marketing tools, Conversana’s platform is more aligned.
Conversana scores a perfect 5/5 for ease of use, with highly praised onboarding, intuitive UI, and positive staff adoption stories. Reviewers report that the platform allows operators to manage all channels from a single interface effortlessly, making it accessible for teams of all technical levels.
RUNNR.ai closely follows, with a 4.84/5 rating, and reviews highlight its straightforward setup and user-friendly interface. Many users find it simple to automate guest inquiries via WhatsApp and SMS, though some note that additional integrations could improve workflows.
Edge: Conversana Guest.
Conversana offers 8 unique features, including Facebook Messenger integration, booking recovery campaigns, email to chatbot automation, and an upsell marketplace. Its capabilities are tailored toward social media engagement, marketing automation, and customer profiling.
RUNNR.ai provides 13 exclusive features, such as tasks & checklists, charge to folio, sentiment analysis, ticketing, and predictive analytics. It emphasizes operational automation and integration with PMS and booking platforms, enabling comprehensive guest service automation.
With a total of 37 shared features, RUNNR.ai’s broader feature set and advanced AI tools give it an edge for hotels seeking deep operational automation. However, if social media engagement and marketing automation are your priorities, Conversana’s specialized features may serve you better.
Edge: RUNNR.ai.
Conversana’s customer support is highly rated at 5/5, with reviewers noting quick responses and effective issue resolution. One user emphasized the team’s responsiveness, stating, “All issues were addressed immediately, making onboarding smooth and stress-free.”
RUNNR.ai’s support follows closely at 4.81/5, with users appreciating prompt assistance and ongoing guidance. Review quotes include comments on “excellent support and onboarding,” with some users suggesting more extensive training could enhance their experience.
Given the more recent reviews and higher overall rating, Conversana’s support appears slightly more reliable and responsive.
Edge: Conversana Guest.
Due to the limited number of reviews, Conversana has only 2 reviews with a perfect score, but these are outdated and lack recent feedback. RUNNR.ai, with 31 reviews and multiple recent ratings, maintains a strong average, especially among city center hotels and boutique properties.
RUNNR.ai’s larger review volume and recent positive feedback suggest it holds higher overall approval among hoteliers, especially in segments like city hotels, where automation and integrations are valued. The recent reviews indicate a high level of satisfaction with automation, support, and overall value.
Edge: RUNNR.ai.
Conversana charges a flat $300 monthly fee with no free tier, trial, or additional charges, making it straightforward but potentially costly for smaller hotels. RUNNR.ai costs $400 per month, with no free or trial options, positioning it as a slightly more expensive investment.
Neither platform offers tiered pricing or per-room charges, so your decision may depend on your budget and desired features. Considering overall value, RUNNR.ai’s more extensive features and integrations may justify the higher cost for larger or tech-forward hotels.
Conversana is best suited for properties that want to enhance engagement on social channels and utilize AI-powered marketing tools.
RUNNR.ai is ideal for tech-savvy hotels prioritizing operational automation and seamless platform integrations.
The core difference lies in their primary focus: Conversana emphasizes social media engagement and marketing automation, while RUNNR.ai centers on operational automation through messaging on WhatsApp and SMS. Depending on your hotel’s priorities—social marketing versus operational efficiency—your choice will vary.
If your hotel needs to boost social media engagement, generate bookings through campaigns, or improve customer profiling, Conversana offers specific features like an upsell marketplace and email automation. For hotels aiming to automate guest inquiries, reduce costs, and integrate deeply with booking platforms, RUNNR.ai provides a proven solution with extensive automation and integrations.
Choosing RUNNR.ai makes sense if your focus is operational automation and high-volume inquiry management. Conversely, select Conversana if you want to enhance social media presence and marketing-driven guest engagement. Either way, your decision should align with your strategic guest communication goals and existing technology infrastructure.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $400/mo |
According to HTR's product database, Conversana Guest and RUNNR.ai share 37 features. Here are the key differences — features one has that the other lacks.
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| Booking Recovery Campaigns | ||
| Charge to Folio | ||
| Custom Goal Setting | ||
| Desktop App (non-web based) | ||
| Email to Chatbot Automation | ||
| Facebook Messenger Integration | ||
| Live Translations | ||
| Purchase Links | ||
| Sentiment Analysis | ||
| Tasks & Checklists | ||
| TripAdvisor Review Partner | ||
| Upsell Marketplace |
Showing top differences. 9 more features differ between these products.
Unique capabilities
What hoteliers love
RUNNR.ai automates the majority of guest inquiries, significantly reducing the workload on reception staff. The system provides instant, human-like re... RUNNR.ai automates the majority of guest inquiries, significantly reducing the workload on reception staff. The system provides instant, human-like responses, often without guests realizing they are interacting with AI, thereby enhancing both efficiency and guest experiences.
RUNNR.ai significantly improves guest satisfaction by enabling more efficient communication, allowing guests to receive quick responses and personal a... RUNNR.ai significantly improves guest satisfaction by enabling more efficient communication, allowing guests to receive quick responses and personal attention, which boosts their overall experience.
While RUNNR.ai supports WhatsApp and online platforms, suggestions include diversifying communication channels to include options like SMS, broadening... While RUNNR.ai supports WhatsApp and online platforms, suggestions include diversifying communication channels to include options like SMS, broadening reach especially in regions where WhatsApp is less common.
Where hoteliers push back
Users desire more seamless integration with Property Management Systems. While some progress has been made, expanding integration options would free u... Users desire more seamless integration with Property Management Systems. While some progress has been made, expanding integration options would free up additional staff time and improve system usability.
Users suggest enhancements such as Gmail integration, as well as more robust connectivity and communication options to further leverage the system's p... Users suggest enhancements such as Gmail integration, as well as more robust connectivity and communication options to further leverage the system's potential.
Ranks higher for
Unique capabilities
It depends on your requirements. Conversana Guest and RUNNR.ai share many core Guest Messaging Software features, but each has unique capabilities. Conversana Guest offers 1 verified integration partners, while RUNNR.ai offers 18. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Conversana Guest leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Conversana Guest: No. RUNNR.ai: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Conversana has an HT Score of 0 and RUNNR.ai has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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