The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
FairCloud shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while FairCloud users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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FairCloud |
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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FairCloud |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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FairCloud |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and FairCloud PMS hinges on what your hotel needs most. Counter excels with its focus on hostels, offering a rich set of features and a substantial user base, whereas FairCloud remains largely unreviewed and untested. Both aim to streamline property management, but only one has a proven track record.
Counter targets hostel operators and small accommodations with an emphasis on ease of use and automation, while FairCloud appears to be a broader, less proven platform. Does your hotel prioritize a well-supported, feature-rich system with recent reviews? Or are you willing to explore an unfamiliar solution with limited feedback?
Counter stands out as a well-established PMS, primarily used by hostels and small accommodations, with a 4.73/5 overall rating based on 54 recent reviews. Its ease of use (4.6/5) and customer support (4.96/5) are highly praised, with hoteliers emphasizing its intuitive interface and responsiveness. Conversely, FairCloud’s rating is nonexistent, with no reviews in the last six months, making it impossible to gauge its performance or user satisfaction.
While Counter offers 19 unique features—including channel management, booking engine, POS integration, and automated night audits—FairCloud’s features remain undisclosed, and it has no verified integrations or regional presence. Given the recent and numerous reviews, Counter’s credibility far exceeds that of FairCloud.
Do you want a system with proven functionality and support? Or are you comfortable trialing an untested platform with no recent feedback?
If your hotel is a hostel or small accommodation seeking a straightforward, feature-packed property management system, go with Counter. Its extensive feature set, including channel management, online support, a booking engine, and multi-currency options, is ideal for properties that need automation and ease of daily operations. You will benefit from its high user ratings and a large, recent review base.
If your hotel requires a broad, possibly AI-driven property management system with a focus on automation and guest insights, FairCloud could be considered—though it currently lacks review data or proven track record. It might suit larger or more technologically adventurous properties, but without verified features or reviews, risk is high.
In summary, for reliability and proven performance, Counter is your clear choice. FairCloud remains unverified and less reliable based on current data.
Counter’s UI is highly rated at 4.6/5, with users calling it "easy to learn" and "intuitive." Its onboarding process is praised for being smooth, and staff adoption is generally quick, thanks to its straightforward design and mobile-friendly interface. Notably, users mention that it’s suitable for non-technical staff, reducing training time.
FairCloud offers no publicly available ratings or reviews on ease of use, support, or onboarding processes. Its lack of feedback makes it impossible to assess how intuitive or user-friendly it might be. Given the comprehensive reviews for Counter, it is clearly the easier platform to adopt.
Edge: Counter.
Counter boasts 19 distinct features exclusive to its platform, including a channel manager, payment processing, booking engine, automated night audit, guest CRM, multi-lingual support, and ancillary revenue tracking. These features are tailored to hostels and small hotels, allowing comprehensive management from reservations to housekeeping.
FairCloud offers no detailed feature list or verified functionalities, making it impossible to compare directly. Without concrete features or user feedback, it’s reasonable to see Counter as offering a broader, proven set of tools.
Edge: Counter.
Counter’s customer support scores 4.96/5, with reviews emphasizing its quick, helpful, and friendly responses. Users frequently mention specific team members like Evelyn and Max for their professionalism, though some note support can slow during non-business hours.
FairCloud has no reviews or ratings regarding customer support, onboarding, or responsiveness. This absence makes it impossible to determine if their support quality matches Counter’s high standards.
Edge: Counter.
Counter integrates with seven verified partners, including Stripe, SiteMinder, Cloudbeds, and Goki, facilitating seamless payments and channel management. These integrations extend your property’s connectivity with online booking platforms and payment gateways.
FairCloud currently has no verified integrations listed, limiting its compatibility with popular tools and systems. For properties that rely on integrations to streamline operations, Counter offers a clear advantage.
Edge: Counter.
Counter garners a 4.73/5 overall rating from 54 reviews, mostly recent, with a 91% likelihood to recommend. Its primary users—hostels—rate it highly for ease of use, support, and automation, especially in the last six months.
FairCloud’s ratings are nonexistent; no recent reviews or feedback exist to assess property satisfaction. Without recent evaluations, Counter’s reputation clearly outweighs FairCloud’s.
Edge: Counter.
Counter does not publicly disclose pricing but is noted for offering a freemium or free solution targeting small hostels, with additional paid features potentially available. Its affordable focus makes it accessible for budget-conscious properties.
FairCloud’s pricing details are unavailable, which suggests it either lacks transparency or is still in development. Without clear costs, Counter’s value appears more transparent and predictable.
Not ideal if:
Counter is best suited for small, operationally focused properties that want proven features and support.
Not ideal if:
Given the lack of reviews and features, FairCloud is better suited for properties willing to take risks with newer, unproven platforms.
Counter is a mature, well-rated property management system, especially suited for hostels and small hotels. Its extensive feature set, high user ratings, and recent positive feedback position it as a reliable choice for operational efficiency.
FairCloud, while promising, currently lacks the reviews, features, and regional presence to support a confident decision. Its unknown support quality and unverified features make it a risky option.
In conclusion, if your hotel values proven performance, support, and features, Counter is the clear winner. FairCloud might appeal to innovative properties willing to experiment, but at this stage, it’s a venture into uncharted territory.
According to HTR's product database, Counter and FairCloud PMS share 0 features. Here are the key differences — features one has that the other lacks.
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FairCloud |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and FairCloud PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while FairCloud PMS offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. FairCloud PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and FairCloud has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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