The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
FairCloud shines .
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, FairCloud users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
| FairCloud |
|
|---|---|
| Pros | |
|
+
Customer Support
▾
|
|
|
+
Operational Efficiency
▾
|
|
|
+
Data and Reporting
▾
|
|
|
+
Integration with OTAs
▾
|
|
| Cons | |
|
−
Pricing and Fees
▾
|
|
|
−
Security Features
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | FairCloud |
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
| Segment | FairCloud |
|
|---|---|---|
| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
| Segment | FairCloud |
|
|---|---|---|
| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
When choosing a property management system (PMS), your hotel needs a platform that simplifies operations, improves guest experiences, and boosts revenue. FairCloud PMS and ThinkReservations PMS both aim to solve these challenges, but they diverge significantly in features, user feedback, and market presence. FairCloud, with little recent review activity and no verified reviews, appears untested, whereas ThinkReservations boasts over 350 reviews, with recent high ratings. Does this mean ThinkReservations is the more reliable choice?
FairCloud claims to be a comprehensive PMS with AI-driven insights, but it has zero ratings, reviews, or verified user feedback to back its claims. Conversely, ThinkReservations has a 4.88/5 rating based on 356 reviews, with recent feedback from hotels ranging from small inns to boutique hotels. The lack of reviews for FairCloud suggests it is unproven in real-world hotel environments, making it difficult to assess its effectiveness.
Both products aim to enhance property management, but ThinkReservations provides a suite of features—channel management, booking engine, guest messaging, and more—that are well-documented and praised by users. FairCloud’s lack of review data makes it impossible to gauge its performance or customer satisfaction. Given the current evidence, which platform truly delivers on its promises?
If your hotel needs a proven, feature-rich PMS that streamlines operations, increases revenue, and offers extensive integrations, go with ThinkReservations. It’s especially suitable if you operate a small to midsize property, such as a boutique hotel, inn, or bed & breakfast, and want a platform with a strong reputation.
If, however, your property is exploring new solutions and willing to experiment without user feedback, FairCloud might seem appealing. Yet, the absence of reviews and market presence suggests it’s a risky choice. For most hoteliers seeking reliability, the clear choice is ThinkReservations for its proven track record and extensive feature set.
ThinkReservations scores a 4.82/5 for ease of use, with reviews emphasizing its intuitive interface, fast onboarding, and minimal staff training. Many users describe it as “very user-friendly,” with seamless setup and quick adoption, making it an ideal choice for teams with limited tech experience.
FairCloud, on the other hand, has a 0/5 rating in usability and onboarding, with no meaningful user feedback available. Its untested interface and lack of reviews raise questions about how easy it would be for your team to implement and adopt.
Edge: ThinkReservations.
ThinkReservations offers 39 features, including channel management, booking engine, guest messaging, online check-in, automated night audit, and real-time reporting. Many of these features are highly valued by users, especially for small and midsize properties seeking integrated solutions to maximize revenue and efficiency.
FairCloud provides no documented features or reviews to compare, making it impossible to evaluate its capabilities. Without verifiable features or user feedback, it’s clear that ThinkReservations has the more robust and proven feature set.
Edge: ThinkReservations.
ThinkReservations enjoys a 4.82/5 customer support rating, with reviews commending its responsive, knowledgeable, and accessible support team. Customers frequently mention that support is “quick and helpful,” which is critical when resolving operational issues or onboarding new staff.
FairCloud has no reviews or support ratings, so its support quality remains unverified. Given the importance of reliable support in PMS selection, ThinkReservations clearly leads here.
Edge: ThinkReservations.
ThinkReservations integrates with 16 verified partners, including major OTAs like Booking.com, Expedia, Airbnb, and TripAdvisor, plus additional tools such as TrustYou, OpenKey, and Sojern. Its API and integration capabilities enable your hotel to connect with essential distribution and guest engagement platforms.
FairCloud shows no verified integrations, limiting its ability to connect with other systems or channels. For hotels relying on multiple tools for operations and marketing, ThinkReservations offers a more connected ecosystem.
Edge: ThinkReservations.
With over 350 recent reviews, ThinkReservations boasts an average rating of 4.88/5, with high marks across hotel segments like inns, boutique hotels, and small resorts. Hoteliers praise its ease of use, support, and revenue features, with many calling it a “best-in-class” system.
FairCloud has no reviews or ratings, leaving its user satisfaction unquantified. Based on current data, hoteliers clearly favor ThinkReservations, especially given its recent reviews and high ratings.
Edge: ThinkReservations.
FairCloud’s pricing details are unavailable, and it does not offer a free trial or transparent fees. This lack of transparency raises concerns about the total cost and value proposition.
ThinkReservations charges a $500 monthly fee, with no implementation or hidden costs. Many users see this as a reasonable investment considering the platform’s comprehensive features and proven support.
Note: Pricing for FairCloud remains unclear, making it difficult to assess value.
Not ideal if:
Not ideal if:
ThinkReservations stands out as a proven, well-rated platform with extensive features, integrations, and support, making it a dependable choice for most hotels. Its current review volume and recent feedback give it a significant advantage over FairCloud, which remains untested in real-world environments.
If your hotel values reliability, proven performance, and extensive capabilities, choose ThinkReservations. The lack of reviews and features for FairCloud suggests it’s premature to consider it a viable alternative at this stage.
For a small to midsize property that needs to automate, connect, and grow, ThinkReservations provides the confidence and tools to succeed. FairCloud, while promising in theory, needs more real-world validation before it can be recommended confidently.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| FairCloud |
|
|
|---|---|---|
| Starting Price | — | From $500/mo |
According to HTR's product database, FairCloud PMS and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | FairCloud |
|
|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Payment processing |
Showing top differences. 27 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. FairCloud PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. FairCloud PMS offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
FairCloud PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. FairCloud has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor