Counter vs. Felix:
Which Is Right for You?

The Decision

Choosing between Counter by Counter and Felix by GMS hinges on your hotel’s operational needs and growth ambitions. Counter is a dedicated property management system (PMS) built primarily for hostels, offering an extensive feature set and a strong focus on daily operational management. Felix, on the other hand, is an AI-driven review and feedback analysis platform, not a full PMS, designed to help you interpret customer reviews and improve service.

Counter aims to streamline your front desk, reservations, and guest management, while Felix focuses on extracting insights from reviews to guide service improvements. Both serve different core functions—so which aligns better with your current priorities? Let’s compare their strengths and limitations.

Is Counter or Felix Better for Hotels?

Counter is a full-fledged PMS tailored for hostels and small hotels, with 54 detailed reviews in the last six months, indicating recent user feedback and ongoing development. Its high overall rating of 4.73/5 and a strong 91% likelihood of recommendation reflect its popularity among hostel operators. Customers praise its ease of use (4.6/5), excellent support (4.96/5), and value for money (4.8/5). Users mention that Counter simplifies daily operations, automates tasks like night audits, and offers features such as channel management, booking engine, payment processing, and guest CRM.

Felix, by contrast, does not function as a PMS but as an analytics platform specializing in review and customer feedback analysis. It is not rated on operational features but on its AI capabilities, making direct comparisons difficult. Felix’s primary utility is interpreting guest feedback to improve service quality. If your hotel needs a robust PMS to manage reservations, check-ins, and daily operations, Counter is the clear choice. Does your team need operational tools or review insights?

Counter vs Felix: Which Should Your Hotel Choose?

If your hotel requires a comprehensive property management system to handle bookings, room management, invoicing, and channel integrations, Counter is the right pick. It is especially suitable if you operate a hostel or small hotel with a high volume of reservations and need features like group bookings, automated night audits, and multi-currency support. Its recent reviews highlight user satisfaction with its interface and support, making it ideal for daily operations.

Felix should be your choice if your focus is on understanding and acting upon guest reviews, especially if reputation management or online presence is critical. It’s better suited for hotels that already have a PMS in place but want advanced review analysis to improve guest experiences and drive positive feedback. If your priority lies in reputation and customer insights rather than operational management, Felix is the better fit.

In summary, for operational excellence and booking management, go with Counter. For review analysis and improving guest satisfaction through feedback insights, Felix is the way to go.

Is Counter or Felix Easier to Use?

Counter boasts an impressive ease-of-use score of 4.6/5 and a user-friendly interface praised for its simplicity and intuitive navigation. Users report quick onboarding, with an average onboarding rating of 4.7/5, and commend the system’s mobile-friendly design that allows management on the go. Support staff, notably Evelyn and Max, are frequently highlighted for their responsiveness, further easing staff adoption despite some bugs reported in the system.

Felix, however, is not rated for usability as a PMS because it doesn’t offer operational management features. Its interface is designed for review analysis, which may require some learning for hotel staff unfamiliar with data interpretation. Since Felix isn’t a property management tool, ease of use is less about operational workflows and more about navigating review data and insights. But for your hotel team managing reservations and front desk tasks, Edge: Counter.

Which Has Better Features: Counter or Felix?

Counter’s feature set is extensive, with 19 unique capabilities that directly impact daily hotel operations. These include a channel manager, booking engine, payment processing, automated night audits, guest CRM, multi-currency support, group booking management, and ancillary revenue tracking. Its integrated house-keeping module and centralized user management also facilitate smooth operational control.

Felix offers no standalone features for reservations, property management, or direct hotel operations. Instead, it provides AI-driven review summaries and tailored recommendations based on customer feedback. While this can be invaluable for reputation management, it lacks the operational tools Counter provides. Therefore, for features that directly modify or manage guest stays, Counter holds the advantage. Edge: Counter.

Which Has Better Customer Support: Counter or Felix?

Counter’s support team, rated at 4.96/5, is frequently praised for quick, effective responses. Multiple reviews mention support staff like Evelyn and Max for their professionalism and helpfulness, often resolving issues within minutes. The onboarding process is rated at 4.7/5, reflecting a generally smooth experience in adopting the system.

Felix, by contrast, has no publicly available reviews on support or onboarding since it functions mainly as an analytics tool rather than a customer-facing PMS. Its support experience is less transparent, and given that it is not a full PMS, its user support is likely more limited. For your hotel’s operational needs, Edge: Counter.

Which Has More Integrations: Counter or Felix?

Counter boasts integration with 7 verified partners, including notable platforms like SiteMinder, Cloudbeds, Stripe, WuBook, Goki, and FLYR Hospitality. These integrations streamline booking, payments, and access management, expanding your hotel’s connectivity and operational flexibility. Many users appreciate how these partnerships simplify daily workflows and revenue streams.

Felix reports zero verified integrations, as it functions primarily as a review analysis platform. It can connect with review sites and social media channels but does not directly integrate with PMS or channel management platforms. If seamless connectivity with booking and revenue systems is critical, Counter’s integrations give it a clear edge. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Felix?

Based on recent reviews, Counter’s satisfaction rating of 4.73/5 and the 91% likelihood of recommendation indicate strong hotelier approval. Its user base, predominantly hostels and small hotels, particularly in Europe, North America, and Asia Pacific, values its ease of use and operational features.

Felix lacks published user ratings and reviews, making it impossible to compare satisfaction levels directly. Since the primary users of Felix are likely larger hotels or hospitality groups focused on review management, the score is less relevant. For your hotel, Hoteliers rate Counter higher by a wide margin. Edge: Counter.

How Much Do Counter and Felix Cost?

Counter does not publicly detail its pricing but emphasizes no implementation fees and a straightforward, flat subscription model. A free tier is not available, but users find its value justified given the feature set and support.

Felix’s pricing details are also unavailable openly, as it’s a SaaS platform focused on review analysis. It is likely offered on a subscription basis, but specifics are not posted. Since both products lack transparent pricing, your decision should consider the value gained from features and support rather than cost alone.

What Type of Hotel Should Use Counter?

• Hotels that operate hostels, small hotels, or inns with high reservation volumes.
• Teams needing an all-in-one platform to manage bookings, guest profiles, and payments.
• Properties looking for automation tools like night audits and channel management.
• Hotels that prioritize ease of use, fast onboarding, and responsive support.
• Small to medium properties seeking multi-currency and multi-lingual capabilities.
• Not ideal if you require advanced revenue management or complex group booking features.
• Not suitable if your hotel relies heavily on bespoke customization or high-level integrations outside the existing partner network.

What Type of Hotel Should Use Felix?

• Hotels that already have a PMS and need advanced review and reputation management.
• Teams focused on improving guest satisfaction through detailed feedback analysis.
• Properties with a significant online presence where reviews influence bookings.
• Hotels wanting tailored insights and actionable recommendations from customer feedback.
• Larger hotel chains looking to refine customer service strategies at scale.
• Not ideal if you need operational tools for reservations, check-ins, or daily management.
• Not suitable if your focus is on revenue management or direct booking tools without review analysis.

The Bottom Line for Hotels

Counter by Counter provides a comprehensive property management system, with a strong focus on hostels and small hotels. It delivers a broad feature set, excellent support, and extensive integrations, making it ideal for operational management and daily hotel functions.

Felix by GMS offers valuable review insights but does not replace a PMS or operational platform. It’s best suited for hotels that want to deepen their understanding of customer feedback rather than manage reservations or automate front desk operations.

If your priority is running your hotel smoothly and efficiently, Counter is the clear choice. For reputation and review strategy enhancement, Felix offers complementary benefits but is not a substitute for a PMS.

Ultimately, for your hotel’s operational success, Counter’s recent reviews, high ratings, and feature depth make it the more reliable, well-rounded solution.